Cambridge Judge Business School Executive Education

14-16 October and 19-21 October 2020

STRATEGIC MANAGEMENT: CREATING AND SUSTAINING COMPETITIVE ADVANTAGE - LIVE ONLINE

Gain new insights into building, extending and managing the strategic direction of your organisation.

Programme summary

Increased competition, globalisation and new technologies pose major challenges to business leaders. Whether you are a senior leader of an established organisation, or founder of a startup company, strategic thinking is critical to surviving and succeeding in today’s volatile business environment.

Strategic management can help leaders identify new opportunities and find new ways to create value for customers, whilst creating and maintaining competitive advantage. This programme, in its new ‘Live Online’ format, has been carefully designed to help you address the challenges of strategic analysis, setting strategy and defining the direction of your company in the wake of technological disruptions and shifts in the competitive landscape.

It will enhance your strategic analysis through a critical evaluation of competitive, technological and market scenarios. Using reference cases, videos and group exercises, the programme will allow you to develop your strategies through an outside-in lens, and from the perspective of your stakeholders.

The sessions will infuse new thinking in building, extending and managing the strategic direction of your company.

You will be introduced to cutting-edge thinking and develop core skills essential to strategy formulation and implementation, including new platform strategies, portfolio analyses, creating and maintaining a strategic vision, stakeholder analyses and the necessity of developing a strong market orientation.

Who is this programme for?

Business managers who wish to acquire a more comprehensive and deep understanding of strategy. The programme is designed for both general and functional managers.

Coverage of topics:

• How to monitor the attractiveness of your industry and tailor strategy accordingly

• How to develop and sustain a competitive advantage• The strategic role of complementary assets• Why is it important to align your structure to your strategy at all

times?• How to come up with creative business models• Plotting strategy in the face of network effects • Corporate strategy.

For more details please visit:www.jbs.cam.ac.uk/executive-education

Or contact us on:executive.education@jbs.cam.ac.uk

Stay in touch on Twitter:@CambridgeExecEd

Faculty Dr Kamal Munir Reader in Strategy & Policy Cambridge Judge Business School

Professor Shaz Ansari Professor of Strategy & Innovation Cambridge Judge Business School

Why Cambridge?

Our Live Online programmes offer the same quality and academic rigour associated with all Cambridge education:

• Delivered by Cambridge Judge Business School’s world-class faculty - Cambridge Judge is a strong research-oriented business school with 19 research centres. All programmes are designed and led by an Academic Programme Director who is a member of Cambridge Judge faculty.

• Drawing upon the strengths and resources of the wider University of Cambridge and the Cambridge ecosystem, including accessing global alumni and specialists as guest speakers

• Small class sizes (maximum 30) and high levels of interaction with world class faculty

• Emphasis on quality outcomes - we seek to monitor our delivery against the individual needs of participants. It is no accident that over a little half of our Open participants come back to Cambridge Judge at least once, often multiple times.

Dates and fees

14-16 October and 19-21 October 2020

The programme comprises 6 half-day sessions (morning, UK time) over the course of 14-16 and 19-21 October 2020. The programme fee is £2,475 (exclusive of VAT).

JBS Executive Education Ltd is a wholly-owned subsidiary of the University of Cambridge. JBS Executive Education Ltd is the limited company designing, developing and delivering Executive Education from Cambridge Judge Business School at the University of Cambridge.

© JBS Executive Education Ltd has copyright of all original material contained in this flier (Version 1, July 2020)