gaadi.com's 400% increase in online reach online case study
DESCRIPTION
How innovative content and out of the box campaigns drove engagement and increased gaadi.com's online reach by 400% and engagement level by 600%TRANSCRIPT
Identifying the target audience
• SEC A,B• Males (as per Gaadi.com Facebook page
Insights)• People who like ‘Going Out’• Decision Makers
• One domain which felt will be liked by this audience- BOLLYWOOD
• Hence we combined Bollywood and Gaadi.com and came up with…
• Bollywood+Gaadi.com= Gaadiwood
• For Gaadiwood, we switched famous movie posters with the theme ‘Gaadi’
• And the result was…
• Gaadiwood posters
• This gave us the first push to the engagement on the page
• Ultimately
• Everyone has various emotions attached with their first car, hence we decided to let people remember that time fondly and become nostalgic
• We chose to host a conversation on twitter, with the followers, with questions that will drive interaction
• (Questions)
• Within a few minutes, tweets started pouring in
(screenshots)
• Within an hour, we received more than 1000 tweets, which resulted in #MeriPehliGaadi trending nationwide
• To add the effect, we created interesting posters out of some of the witty responses
• Result was that we had more than 87,80,913 impacts and a reach of more than 500,242
• Louis Ck
• #GaadiShutterbug
• People love to click pictures of beautiful cars but that beauty stays inside their hard drives.
• This campaign let people share their clicks with us and our followers on Facebook, Twitter and Instagram
• Within one week of the launch, we received 72 entries, out of which we featured some of them on our 6 lakh car lovers Facebook page.
• By the end of the campaign we received 230 entries in a span of 30 days