ga strategies pac programs - presentation (v10)
TRANSCRIPT
![Page 1: Ga strategies pac programs - presentation (v10)](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eea4ea1a28ab88028b465d/html5/thumbnails/1.jpg)
National Apartment Assn.National Apartment Assn.
Framing the Ask … Selling Your PAC
![Page 2: Ga strategies pac programs - presentation (v10)](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eea4ea1a28ab88028b465d/html5/thumbnails/2.jpg)
Your PAC PAC Fundamentals … why is
it important? Understanding your PAC
– Who invests in your PAC– Why do they invest
Fundraising … program essentials
– Marketing/Outreach– Individual Solicitation– Events
![Page 3: Ga strategies pac programs - presentation (v10)](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eea4ea1a28ab88028b465d/html5/thumbnails/3.jpg)
Your PACPolitical success = electing the right candidates
Elect endorsed candidates Mobilize members Candidate contributions Independent expenditures
Electing the right candidates = PAC Fundraising
![Page 4: Ga strategies pac programs - presentation (v10)](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eea4ea1a28ab88028b465d/html5/thumbnails/4.jpg)
Need for Your PACIt’s an investment … Investment expects returns
PAC Protects Your Interests Legislative success starts with a
strong PAC Elect people who support your
issues Improves your ability to promote
key issues
![Page 5: Ga strategies pac programs - presentation (v10)](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eea4ea1a28ab88028b465d/html5/thumbnails/5.jpg)
Know Your PACWhere do your PAC $s come
from?
![Page 6: Ga strategies pac programs - presentation (v10)](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eea4ea1a28ab88028b465d/html5/thumbnails/6.jpg)
Know Your PACWhat do you know about donors?
![Page 7: Ga strategies pac programs - presentation (v10)](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eea4ea1a28ab88028b465d/html5/thumbnails/7.jpg)
Set Your Goals
![Page 8: Ga strategies pac programs - presentation (v10)](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eea4ea1a28ab88028b465d/html5/thumbnails/8.jpg)
Build Your Plan
![Page 9: Ga strategies pac programs - presentation (v10)](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eea4ea1a28ab88028b465d/html5/thumbnails/9.jpg)
Create Your Materials Messaging
– Research– Data– Delivery Schedule
Peer-to-Peer– Script– Objections– Call List
Top Investor– Direct Impacts– Special Recognition
PAC Presence– Displays– Investment Forms– Messages
![Page 10: Ga strategies pac programs - presentation (v10)](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eea4ea1a28ab88028b465d/html5/thumbnails/10.jpg)
Fundraising PlanGoal = $10000• Dues Billing – Dollar-a-Door (35%) = $3,500• Past Investors – 50 members $25 = $1250• Leadership major investor – 5 @ $100 = $500• Step up 10 from $25 to $50 = $250• Major Donors 5 @ $500 = $2500• Peer-to-Peer 20 @ $50 = $1000• New Investors 20 @ $25 = $500• Service Council 20 @ $25 = $500
TOTAL = $10,000
Sample Plan
![Page 11: Ga strategies pac programs - presentation (v10)](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eea4ea1a28ab88028b465d/html5/thumbnails/11.jpg)
Selling Your PACWhy do they invest in your
PAC … Believe in the cause
They’ve heard the message Asked
Someone important asked them
Desire for recognition Be seen
![Page 12: Ga strategies pac programs - presentation (v10)](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eea4ea1a28ab88028b465d/html5/thumbnails/12.jpg)
Selling Your PACPAC Fundraising
Program Essentials Marketing/Outreach/
Presence Individual Solicitation Events
![Page 13: Ga strategies pac programs - presentation (v10)](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eea4ea1a28ab88028b465d/html5/thumbnails/13.jpg)
Marketing/Outreach Message development
Quantify legislative success Tie achievements to PAC Concise, consistent, persuasive Unrelenting
Selling Your PAC
![Page 14: Ga strategies pac programs - presentation (v10)](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eea4ea1a28ab88028b465d/html5/thumbnails/14.jpg)
Marketing/Outreach Messaging
– Don’t get too deep– Use relevant legislative
issues– How it hits their pocketbook– Focus on challenge/success– Make it easy to invest– ASK for their investment!– Recognize those who invest
Selling Your PAC
![Page 15: Ga strategies pac programs - presentation (v10)](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eea4ea1a28ab88028b465d/html5/thumbnails/15.jpg)
Marketing/Outreach Marketing Strategies
Newsletters Meetings Displays, banners, flyers Phone calls, Mailings Internet – Email, Website,
Social Media, You-tube Presence
Selling Your PAC
![Page 16: Ga strategies pac programs - presentation (v10)](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eea4ea1a28ab88028b465d/html5/thumbnails/16.jpg)
Marketing/Outreach Developing Your Mailing
Identify challenge Briefly explain the impact on
how affects business Inform of solution Ask for donation
Selling Your PAC
![Page 17: Ga strategies pac programs - presentation (v10)](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eea4ea1a28ab88028b465d/html5/thumbnails/17.jpg)
Individual Solicitation Dues Billing
– Include line for investing in PAC
Develop Peer-to-Peer Network– Create a culture of investing
in PAC– Highlight what PAC is doing
to protect their bottom line
Selling Your PAC
![Page 18: Ga strategies pac programs - presentation (v10)](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eea4ea1a28ab88028b465d/html5/thumbnails/18.jpg)
Individual Solicitation Solicitation
– ASK! Competition
– Challenge the industry leaders to encourage participation
Recognition– Public Events– Newspaper Articles– Public Outreach
Selling Your PAC
![Page 19: Ga strategies pac programs - presentation (v10)](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eea4ea1a28ab88028b465d/html5/thumbnails/19.jpg)
Individual Solicitation Educate members about PAC
Board meetings Networking meetings
Speak on behalf of PAC on ALL available occasions
Publish articles about PAC
Selling Your PAC
![Page 20: Ga strategies pac programs - presentation (v10)](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eea4ea1a28ab88028b465d/html5/thumbnails/20.jpg)
Events Costly
– Time– Money
Purpose– Social, fun, publicity– Raise money– MAJOR DONORS
Selling Your PAC
![Page 21: Ga strategies pac programs - presentation (v10)](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eea4ea1a28ab88028b465d/html5/thumbnails/21.jpg)
Breakout Groups
State/Regional
Local
Selling Your PAC
![Page 22: Ga strategies pac programs - presentation (v10)](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eea4ea1a28ab88028b465d/html5/thumbnails/22.jpg)
Selling Your PACSuccessful GA Program Policy Politics Public Advocacy
Effective PAC Fundraising
GA Strategies helps you utilize resources