FY10 Statewide Marketing

Superintendent’s WorkshopJune 2010

Media Buys for FY11Media Buys for FY11

Already BookedAlready Booked• (8) state sponsored billboards(8) state sponsored billboards• Redhawks billboardRedhawks billboard• OU & OSU ads (More details to come)OU & OSU ads (More details to come)

TBDTBD• Summer Conference promotionSummer Conference promotion• Half or quarter-page ads in Oklahoman & Half or quarter-page ads in Oklahoman & WorldWorld• Digital billboards (during key dates)Digital billboards (during key dates)• HS basketball tournamentHS basketball tournament• Additional Print adsAdditional Print ads

OU & OSU Sport AdsOU & OSU Sport Ads

RadioRadioOU FootballOU Football

• (2) :30 Commercials during game (2) :30 Commercials during game broadcastsbroadcasts• Branded Branded CareerCareerTech FeatureTech Feature• (1) On-air Interview(1) On-air Interview• (50) :30 Weekly Commercials via Affiliates(50) :30 Weekly Commercials via Affiliates

OSU BasketballOSU Basketball• (1) :30 Commercial during game (1) :30 Commercial during game broadcastsbroadcasts• Branded Branded CareerCareerTech FeatureTech Feature• (1) On-air Interview(1) On-air Interview

Sooner Sports Radio Network Affiliates

Ada KYKC-FM 100.1Altus KWHW-AM 1450Anadarko KACO-FM 98.5Bartlesville KWON-AM 1400Bartlesville KRIG-FM 104.9Blackwell KOKB-AM 1580Broken Bow KKBI-FM 106.1Cordell KCDL-FM 99.3Claremore KRVT-AM 1270Elk City KADS-AM 1240Enid KNID-FM 103.1Frederick KTAT-AM 1570Grove KGVE-FM 99.3Guymon KGYN-AM 1210Hobart KTJS-AM 1420Lawton KVRW-FM 107.3McAlester KTMC-FM 105.1Oklahoma City KXXY-FM 96.1Ponca City WBBZ-AM 1230Pryor KMUR-AM 1570Shawnee KGFF-AM 1450Stillwater KSPI-AM 780Stillwater KSPI-FM 93.7Tahlequah KTLQ-AM 1350Tulsa KFAQ-AM 1170Vinita KGND-AM 1470Weatherford KWEY-FM 97.3Woodward KMZE-FM 92.1

Ada KADA-FM 99.3Altus KRKZ-FM 93.5 Alva KALV-AM  1430Amarillo, TX KZIP-AM 1310Antlers KDOE-FM  102.3Ardmore KVSO-AM 1240Bartlesville KWON-AM 1400Bartlesville KYFM-FM 100.1 Clinton KCLI-FM 1320Dallas, TX KKGM-AM 1630Duncan KDDQ-FM 105.3Durant  KSEO-AM  750 Elk City  KXOO-FM  94.3 Enid KGWA-AM  960 Fort Smith, AR KRWA-FM  103.1 Fort Smith, AR KHGG-AM 1580Frederick KYBE-FM 95.9Guymon KKBS-FM 92.7Hobart KTJS-AM 1420

Houston, TX KCOH-AM 1430Idabel KBEL-FM 96.7Lawton KPTK-AM 1380Lawton KJMZ-FM 98.1McAlester KNED-AM 1150Miami KGLC-FM 100.9Muskogee KTFX-FM 101.7Oklahoma City KOKC-AM 1520Oklahoma City KRXO-FM 107.7Ponca City KOKB-AM 1580Ponca City KLOR-FM 99.3Poteau KPRV-FM 92.5Shawnee KGFF-AM 1450Tulsa KTBZ-AM 1430Tulsa KMOD-FM 97.5Tulsa KAKC-AM 1300Vinita KITO-FM 96.1Wichita, KS KSGL-AM 900Woodward KWOX-FM 101.1

Total Stations = 66

OU & OSU Radio Coverage

OU & OSU Sport AdsOU & OSU Sport Ads

PrintPrintOU FootballOU Football

• Full-page, 4-colorFull-page, 4-color

OSU FootballOSU Football• Full-page, 4-colorFull-page, 4-color

Need to update success stories for Need to update success stories for FY11FY11• Need formalized collection processNeed formalized collection process• Campaign could pay for photographyCampaign could pay for photography

Need to Need to be Updatebe Update

Candidates:Candidates:Business PartnersBusiness Partners

HS – College HS – College BoundBound

Young Adult – Young Adult – Career/CollegeCareer/College

OU & OSU Sport AdsOU & OSU Sport Ads

TV & 1-to-1TV & 1-to-1OSU & OU Basketball (Men’s & Women’s)OSU & OU Basketball (Men’s & Women’s)

• Basketball courtside signage (Center, Basketball courtside signage (Center, media-row)media-row)• TV broadcast visible during all game-timeTV broadcast visible during all game-time• Includes OSU WrestlingIncludes OSU Wrestling• Messages inter-changeableMessages inter-changeable

• Includes minimum of 116 Basketball Includes minimum of 116 Basketball gamesgames• Regional TV exposureRegional TV exposure

Co-opCo-op

Commitment Deadline: October 1Commitment Deadline: October 1stst, 2010, 2010• MUST submit media buying plan to steering committee PRIOR to October 1st

• $2000 matched dollars for statewide, “Elevating” media buys

• Ad buy content/designs MUST be approved by steering committee

• Detailed list MUST be provided to MNTC finance for Co-op dollars to be applied to district invoices

Additional OpportunitiesAdditional Opportunities

In DevelopmentIn Development• Style/Implementation guide• Distributed @ Summer Conference

Need Support CommitmentsNeed Support Commitments• Social Media accounts• “Elevating” website• Booths @ events• Display materials• Talking point cards• Media relations plan• Other (?)

Q & AQ & A