F L O R I D I A N V I E W . C O M | 1

2 | F L O R I D I A N V I E W M A G

MEDIA KIT

2013

from our publisher

Welcome to Floridian View, East Central Florida’s premiere monthly magazine. As a potential advertiser, you’ll be please to know that no other magazine in our area comes close to the level of journalistic quality, audience reach and service to our clients that Floridian View provides.

Let us custom tailor a marketing program that will help you reach the area’s most affluent audience with our upscale, lifestyle publication that showcases the very best in business, the arts, dining, entertainment, home décor, fashion and news. Our goal at Floridian View is to be the best that we can be for both our read-ers and advertisers because they deserve the best.

In the following pages we’ll give you information about our readers, our circulation and our editorial calendar. We’ll also demonstrate the effectiveness of advertising in magazines. We sincerely hope that after meeting with one of our media consultants that you’ll decided to join our growing family of advertisers. We’d love to help you grow your business.

We live, work and play in an incredible place, and through

this dynamic magazine we celebrate the one thing we all share— a truly spectacular

Floridian View.

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F L O R I D I A N V I E W . C O M | 3

fv Reader profileFloridian View readers are a healthy mix of men and women, most of whom are over the age of 35, are college educated, earn six-figure salaries, own their homes, and are either busi-ness owners, corporate managers or government executives. Our readers dine out at least twice a week; belong to private clubs and organizations; own two or more luxury vehicles; go on frequent vacations and other outings; have high levels of disposable income and love to read.

GENDER

Female 58%

Male 42%

AGE

21-34 9%

35-54 48%

55+ 43%

EDUCATION

college graduate 78%

post graduate 22%

INCOMEAverage Household . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $163,000

Average Net Worth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1.1 Mi l l ion

Earn $100,000 – $200,000 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28%

EDUCATIONCol lege Graduate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75%

Post Graduate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22%

EMPLOYMENTOwner or Partner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58%

Home Off ice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38%

Corporate/Gov’t . Execs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45%

REAL ESTATEOwn Home . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97%

Avg. Home Value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $699,000

Home Value over $1 mi l l ion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11%

LIFESTYLEDine out minimum 2 t imes p/wk. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52%

Attend concerts and events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81%

Own two or more luxury vehicles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75%

Belong to a pr ivate club . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29%

Go on vacat ion one or more t imes a year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84%

Vacat ion in other parts of Flor ida . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87%

Read books, magazines and other publ icat ions . . . . . . . . . . . . . . . . . . . . 99%

of readers read Floridian View from cover to cover62%

4 | F L O R I D I A N V I E W M A G

CIRCULATION AND DISTRIBUTIONFloridian View serves Volusia and Flagler County, with emphasis on the following cities: Daytona Beach, Port Orange, Ormond Beach, Palm Coast, New Smyrna Beach, Deltona and Deland.

Total Circulat ion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10,000

Est. Pass Along Rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 readers per copy

Total Adult Audience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60,000

MONTHLY CIRCULATION BREAKDOWN

Subscr ibers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5,000

Newsstand Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,000(Publ ix supermarkets and Barnes and Noble)

Long Wait Publ ic Areas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,500(Hair salons, medical off ices, law f i rms and l ibrar ies)

Community Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 500

MEDIA KIT

2013

“Floridian View is by far the best and most sophisticated magazine in our area. We love it at home and look forward to receiving it every month,”— FV SUBSCRIBER JANE WOODARD.

F L O R I D I A N V I E W . C O M | 5

2013 editorial calendarIn 2013 Floridian View will publish 10 issues. The following will be special issues:

MARCH:

Floridian HomeThis issue will focus on everything homes from new home styles to interior décorating.

JUNE/JULY:

The Best of East Central FloridaFV will once again announce the best restaurants, boutiques, bars, entertainment venues and more in this summer double issue.

SEPTEMBER:

Floridian BrideThis issue will feature the latest trends in wed-dings, from dresses to party favors.

DECEMBER/JANUARY: Our End/Beginning of the Year SpecialThis double issue will look at highlights of the previous year and look ahead to 2014.

“Editorially, I can promise that the magazine will continue to get better with each issue,” - BRITTANY DEMERS, EDITOR-IN-CHIEF

2013 AD DEADLINESFebruary Issue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Jan. 4, 2013

March Issue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Feb. 1

Apri l Issue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Mar. 1

May Issue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Apr i l 3

June/July . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .May 2

August Issue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . July 3

September Issue.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Aug. 2

October Issue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Sept. 4

November Issue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Oct. 2

Dec./Jan. 2014 issue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Nov. 1

The deadl ine is end of business day. On that date, we can only accept ads that have been designed, are pr int ready and have been approved by the cl ient.

6 | F L O R I D I A N V I E W M A G

MEDIA KIT

2013

2013 Marketing EventsFloridian View will present four major events in 2013 focusing on expanding our brand and that of our clients. Each of these events will be open to the public, our subscribers and to influential members of the community. Please ask your media consultant more about these events and how you can partner with us to host them.

why magazines?1) 4 out of 5 adults read magazines.

2) Magazines outperform other media in driving positive shifts in purchase consideration/intent.

3) Magazines rank No. 1 at influencing consumers to start a search online – higher than newer media options

4) Magazines rank among the most trusted and credible of all media, print or broadcast

5) Magazines have a long shelf live and high pass-along

readership. Magazine ads can produce results six months and even a year after publication.

6) While other print mediums have faltered, magazine readership has grown over the past five years.

Sources: 1) MRI, 2) Dynamic Logic, 3 &4) BIGresearch Simultaneous Media Usage Study, 5) MPA, and 6) MRI

Over 40,000 people attended a

Floridian View sponsored event

in 2012

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