Music

Art

Ideas

Positioning Manchester as a bright, contemporary, ultra-modern place of radical thinking

Social Networking Unplugged

Stats

Scale:

4 days and nights300 artists100 events30 venues

Audience:

51,000 people in 200853% were aged 16 - 245.5% of audience international 51.5% of audience from outside Greater Manchester (based on sample)

Existing International Market for Futuresonic:

GermanyFranceNetherlandsChinaSouth AfricaSpainUSA

Media footprint:

£26 million (IPBC)

Awareness of brand:

89.5% of ticket buyers were aware that they were buying a ticket for an event that is part of Futuresonic. This indicates high awareness of brand.

Marketing Campaign:

100,000 fesstival brochures100,000 festival flyersCity-wide JC Decaux Boards1,000 posters

Distribution:

Distributed to art & music venues across UK, Major related international festivals, Direct mail, e-communications

Press launch 26th Feb (tbc)