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DANIEL EGGER

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“The real voyage

consist not in seeking

new lands, but in

seeing with new eyes.”

Marcel Proust

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4(Alvin Toffler)

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61938

1928

1910

1950

1905

1923

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CONTEXTCIRCUNSTÂNCIA

FUTURO PROVÁVEL

FUTURO PREFERIDO

FUTUROS POSSÍVEIS

FUTUROS PLAUSÍVEL

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12Jean Laherrère, John Howe

4.7 barrels in 2012

81 Singapore

43 United Arab Emirates

39 Saudi Arabia

24 Canada

22 United States

17 Australia

22 Belgium

9.7 France

8.8 United Kingdom

2.8 China

1.2 Africa

1 India

1 CPF

1.5 CPF

2 CPF

2 CPF

1 CPF

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Novalis (1772-1801, aka Friedrich von Hardenberg)

My goal is to turn the familiar strange

and the strange familiar.

So what is my goal?

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1 Existem muitos futuros

2 Os futuros não podem ser previstos

3 O Futuro é neutro

4 O amanhã é complexo

5 Gerando Valor Futuro

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• are about human (and AI in the future)• are about using your BRAIN• are about a mindset• are about complexity• are about uncertainty• are about patterns• are about research• are about concepts• are about Storytelling• are about creating choices

DESIGN THINKING ANDFUTURES THINKING…

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• is about a problem• It is about context and creating

empathy• Is about “real persons”• is about experiences, meaning,

delight• is about Insights• is about solutions• is about volume• is about a (physical) prototype

DESIGN THINKING…

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• is about future contexts, understanding, possibilities and creating empathy

• is about Value.• is about the changes in value• is about implications• is about Insights.• is about the hidden question • is about context relevancy • is about society + individual• is about real and average persons• is about prototyping strategic options

FUTURES THINKING…

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VALOR FUTURO

EXPLORARDEFINIR

GERAÇÃO

FAZER

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Strategic Planning

Strategic Management

Strategic Planning

Strategic Planning

Futuring Futuring

Strategic Management

Innovation

Business Intelligence

Strategic Planning

Futuring

Futuring

Innovation

Provável Preferido

Possível Plausível

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