future retail destinations 2030
TRANSCRIPT
Automated and shared back-of-house facilities
Landscaping will include formal and wild elements
The architecture will provide a framework to adapt for temporary promotions and campaigns
Entertainment environment(live shows and displays)
Market environment(local makers)
Sports environment(product testing and promotion)
Pavilion environment(boutiques)Courtyard/hall environment
(gathering and staging)
FUTURE RETAIL DESTINATIONS 2030
> Out-of-town retail will focus on brand interaction (product testing, campaigns and workshops).
> Direct brand interaction will displace third party retail.> Destination owners will provide smart infrastructure for
temporary activities and rapid turnover of brand lines.> Back-of-house activities will be automated and provide
dynamically allocated stock areas.> Retail units will shrink in area to focus on promoting
high profile items or tailored customer events.
> The shopping environment will be engaging for customers between organised events and pre-booked activities.
> High quality landscaping and scenography will be integral to the retail environment.
> Retail units will either sit in or enclose landscaped spaces.> The landscape will not only be enjoyed in person but form a background
for social media interaction.> The effect of small retail pavilions and courtyards in a curated landscape
will be much like a formal Chinese garden.
> The shopping experience will start in an application format before visiting the shopping destination.
> The application will facilitate group interaction, scheduling activities and brand engagement.
> The destination operator will provide an automated taxi service reducing land lost to car parking.
> Shoppers will use augmented reality to test or purchase items which may be collected at the end of the visit.
ENVIRONMENT AND OVERLAY