future read 365 blog
DESCRIPTION
Quick presentation I shared with the Special Libraries Association San Diego Chapter on the development of http://futureready365.sla.org/TRANSCRIPT
a blog is born
http://futureready365.sla.org/
Presented to the SLA San Diego Chapter October 14, 2011
Agenda1. Idea
2. Team
3. Goals & Objectives
4. Technology
5. Enrollment
6. Results
7. Active Experiment
8. Lesson Learned
9. YOU
http://futureready365.sla.org
Goals & Objectives1. 365 posts
2. Eat your own dog food (aka walk the talk)1. social media
2. building a tribe
3. Bright spots
4. Talk about it
5. Keep Future Ready front and center
6. Get others to talk about it
7. Active experiment
The Numbers
3.4 million hits year-to-date
316,000 plus unique visitors year-to-date
Results
A directed conversation
Many definitions and perspectives “future ready is…”
Contribution leads to belonging/belonging leads to contribution
Global nature of the contributors
What they said…
Part of the process of successfully navigating change is having the understanding that paradox is inherent in change. Change is scary AND exciting. Change will affect you in ways that you can’t control, AND you have the opportunity to have some control in the midst of change.
Scott Brown 10 Jan
What they said…
Just as the chef adds value to raw ingredients by transforming them into a satisfying meal, the info pro can add value to information by creating content
ready to consume.
~ Cindy Shamel
What they said…
To be truly future ready, I must make my present behavior as close to my future behavior as possible.
Dee Magnoni 11 Jan
What they said…
Don’t just imagine, try stuff. If you have an idea, do something to make it happen. Jump in and explore. Start small with a pilot project. Even mistakes and failure can lead to wildly unexpected innovation.
Sharon Morris 9 Feb
What they said…
…knowledge is locked away in private databases and … is
difficult for a novice to find. That’s where research librarians still
hold the key.
~ Guy Kawasaki
Lessons Learned
Guy Kawasaki – “don’t let the bozos get you down”
Purpose driven project
Social media is organic
Repetition matters
Applied Science
define a higher purpose
build a team
set "straw man" goals and objectives
sell into senior management
get a budget and/or resources
build a tribe
lather rinse and repeat