future proofing the uk ceramic industry – throwing down the gauntlet
DESCRIPTION
By Rob Shaffer, Head of Research and Development, and Stuart Adams, Managing Director, Endeka CeramicsTRANSCRIPT
Future Proofing The UK Ceramic Industry:Throwing Down The Gauntlet
Dr Robert Schaffer
Mr Stuart Adams
Global Changes• A recent US Department of
Energy report shows global emissions for 2010 at a level higher than the worst case scenario considered by the 2007 IPCC
• Techniques for predicting climate migration estimate 200 million new climate migrants by 2050
• New study confirms 1°C temperature increase since 1950
• We are currently loosing species at a rate comparable with the extinction of the dinosaurs
Ceramics Decline
• Over 200 ceramic producers in Stoke-on-Trent in the 1970s
• Now less than 30
(video not available through slideshare)
WorldCompetitors
UKCeramics
How do we tilt the balance in our favour ?
WorldCompetitors
UKCeramics
LowCarbon
Technologies+
• Good for the UK industry renaissance• Technologies developed can be exported
What tips the balance in our favour…?
• China puts pressure on developing countries to reduce emissions
• Russia recognizes concrete steps to reduce GHG emissions need to be agreed
• China phases out incandescent light bulbs
• Carbon Trust facing demand for carbon footprinting from China
The UK Is Being Left Behind In The Race To A Low Carbon Future
Packaging
Transport
Decorating Solution Suppliers
Laboratory Services
Kiln Suppliers
Refractory Suppliers
Trade Body Handling
Legislation
Material Supplies Solutions
Waste & Effluent
Contractors
Process Machine Suppliers
Ceramics Manufacture
ConsumersEnergy
Suppliers
The UK Ceramics Industry Environment
How does the industry move to a low carbon environment…..?
• Materials• Innovation in clay materials• Innovation in glaze materials• Innovation in decoration materials• Innovation in refractory materials
• Process• Innovation in kiln technology• Novel decorating technologies• Innovation in manufacturing techniques: combination of fires• New material handling technologies
• Information• Open access carbon footprinting generic data for the ceramics industry.• Industry wide accepted generic performance comparison table i.e energy usage dependent on kiln type, settings and firing profile.
• Collaboration & Cross-Pollination• Supplier sub group working parties with similar objectives working together.• Create a business environment that brings together the complete supply chain for each market sector (tableware, sanitaryware, tile, building &
construction)• Establish with the various supply chains the importance of cooperation on creating a low carbon economy to differentiate the sector within the
world economy• Set up signees to a ceramics industry ‘low carbon pledge’
• Communication• Create a marketing template strategy and campaign that allows the industry to sing about it’s successes.• Create a emblem of differentiation.
How does the industry move to a low carbon environment…..?
• Materials• Innovation in clay materials• Innovation in glaze materials• Innovation in decoration materials• Innovation in refractory materials
• Process• Innovation in kiln technology• Novel decorating technologies• Innovation in manufacturing techniques: combination of fires• New material handling technologies
• Information• Open access carbon footprinting generic data for the ceramics industry• Industry wide accepted generic performance comparison table i.e energy usage dependent on kiln type, settings and firing profile
• Collaboration & Cross-Pollination• Supplier sub group working parties with similar objectives working together• Create a business environment that brings together the complete supply chain for each market sector (tableware, sanitaryware, tile, building &
construction)• Establish with the various supply chains the importance of cooperation on creating a low carbon economy to differentiate the sector within the
world economy• Set up signees to a ceramics industry ‘low carbon pledge’
• Communication• Create a marketing template strategy and campaign that allows the industry to sing about it’s successes• Create a emblem of differentiation
How does the industry move to a low carbon environment…..?
• Materials• Innovation in clay materials• Innovation in glaze materials• Innovation in decoration materials• Innovation in refractory materials
• Process• Innovation in kiln technology• Novel decorating technologies• Innovation in manufacturing techniques: combination
of fires• New material handling technologies
• Information• Open access carbon footprinting generic data for the ceramics industry• Industry wide accepted generic performance comparison table i.e energy usage dependent on kiln type, settings and firing profile
• Collaboration & Cross-Pollination• Supplier sub group working parties with similar objectives working together• Create a business environment that brings together the complete supply chain for each market sector (tableware, sanitaryware, tile, building &
construction)• Establish with the various supply chains the importance of cooperation on creating a low carbon economy to differentiate the sector within the
world economy• Set up signees to a ceramics industry ‘low carbon pledge’
• Communication• Create a marketing template strategy and campaign that allows the industry to sing about it’s successes• Create a emblem of differentiation
How does the industry move to a low carbon environment…..?
• Materials• Innovation in clay materials• Innovation in glaze materials• Innovation in decoration materials• Innovation in refractory materials
• Process• Innovation in kiln technology• Novel decorating technologies• Innovation in manufacturing techniques: combination of fires• New material handling technologies
• Information• Open-access carbon footprinting generic data for the
ceramics industry• Industry-wide accepted generic performance
comparison table i.e. energy usage dependent on kiln type, settings and firing profile
• Collaboration & Cross-Pollination• Supplier sub group working parties with similar objectives working together• Create a business environment that brings together the complete supply chain for each market sector (tableware, sanitaryware, tile, building &
construction)• Establish with the various supply chains the importance of cooperation on creating a low carbon economy to differentiate the sector within the
world economy• Set up signees to a ceramics industry ‘low carbon pledge’
• Communication• Create a marketing template strategy and campaign that allows the industry to sing about it’s successes• Create a emblem of differentiation
How does the industry move to a low carbon environment…..?
• Materials• Innovation in clay materials• Innovation in glaze materials• Innovation in decoration materials• Innovation in refractory materials
• Process• Innovation in kiln technology• Novel decorating technologies• Innovation in manufacturing techniques: combination of fires• New material handling technologies
• Information• Open access carbon footprinting generic data for the ceramics industry• Industry wide accepted generic performance comparison table i.e energy usage dependent on kiln type, settings and firing profile
• Collaboration & Cross-Pollination• Supplier sub group working parties with similar
objectives working together• Create a business environment that brings together
the complete supply chain for each market sector (tableware, sanitaryware, tile, building & construction)
• Establish within the various supply chains the importance of cooperation on creating a low carbon economy to differentiate the sector within the world economy
• Set up signees to a ceramics industry ‘low carbon pledge’
• Communication• Create a marketing template strategy and campaign that allows the industry to sing about it’s successes• Create a emblem of differentiation
How does the industry move to a low carbon environment…..?
• Materials• Innovation in clay materials• Innovation in glaze materials• Innovation in decoration materials• Innovation in refractory materials
• Process• Innovation in kiln technology• Novel decorating technologies• Innovation in manufacturing techniques: combination of fires• New material handling technologies
• Information• Open access carbon footprinting generic data for the ceramics industry• Industry wide accepted generic performance comparison table i.e energy usage dependent on kiln type, settings and firing profile
• Collaboration & Cross-Pollination• Supplier sub group working parties with similar objectives working together.• Create a business environment that brings together the complete supply chain for each market sector (tableware, sanitaryware, tile, building &
construction)• Establish with the various supply chains the importance of cooperation on creating a low carbon economy to differentiate the sector within the
world economy• Set up signees to a ceramics industry ‘low carbon pledge’
• Communication• Create a marketing template strategy and campaign
that allows the industry to sing about it’s successes• Create a emblem of differentiation
The Low Carbon RoadMAP