future of social media part 2 gerd leonhard presentation at blogres lubljana 2008

www.mediafuturist.com

Gerd Leonhard

[email protected]

www.mediafuturist.com The Future of Social Media (2)

Saturday, June 21, 2008

mailto:[email protected]


http://www.mediafuturist.com



Gerd Leonhard

[email protected]


Futurist

Author

Blogger

Speaker and Advisor

Musician

‘Follow’ me:Twitter.com/gleonhard

Twitter.com/dailywisdomsFacebook: Gerd Leonhard







we are here....

Mobility and The Social Web: The biggest change

since ElectricitySaturday, June 21, 2008




W e a r e h e a d i n g i n t o a B r o a d b a n d C u l t u r e





It took longer - but will explode now





NarrowbandLinear Interactive

Monologs Conversations

Advertising Ads = Content Professional Creators User & ‘Usator’ Content

Pay with cash Pay with attention

Push Marketing Pull & Attract by Merit

Own & restrict Share

Media...

BOTH

will

CO- EXIST

B r o a d b a n d





The Social Web:Not about technology

Not about ‘selling’ (at least as the primary purpose)

Connects People (and Machines, too)

Provides unprecedented People-to-People opportunities

A huge opportunity for realizing new ideas




www.mediafuturist.com So how do YOU get attention?




www.mediafuturist.com People pay attention when you:Are who you are, honestly

Write well, craft your messages: create

good content

Hone your style

Show people what you stand for

Connect to relevant people

Don’t obsess with counting clicks and

users

Note: before blogging makes $$ it is a

labor of love, for a long time





Music blogs are... Radio Stations + the next Record Labels?




www.mediafuturist.com A river of connections?


www.mediafuturist.com It all depends on what you like

...few things will fit everyone!Saturday, June 21, 2008




Social Media and Money?

So now, what is a ‘Sale’?Saturday, June 21, 2008




Connected Mobility is the major turning point





Think Pull




www.mediafuturist.com A big differenceOLD: People who send you stuff vs

NEW: People who you follow





It’s a Pull + FeedMe world• Why should I pay attention to you?

• Are you worth my time?

• Is it worth it to download your stuff?

• Is there enough reason to receive your feed?

• Will you be careful with my attention?

• Can I trust you?





The biggest Paradigm Shift & Struggle: From Control to Open




www.mediafuturist.com Music: Goodbye ‘Copy’Adios to the Western Definition of Copyright as Sole Value of Music





Disconnecting people because they

download content & music is wrong.

Criminalizing 90% of the population

because of a lack of a new model to serve

them is wrong.

Exploiting market weaknesses to withhold

music or other content is wrong.

Ruthlessly capitalizing on market position

and is wrong.

Using copyright as an excuse to extort the

users and the organizations that serve

them is wrong




www.mediafuturist.com Walls are crumbling everywhere





We must be allowed to

play with information

and media, and to Co-

Create and Share

Culture.Saturday, June 21, 2008




The Culture of “Sharing” and Participation





Life at Google Speed





People...Artists....Brands that influence Culture get Attention




www.mediafuturist.com Look for the

Web-Native Business Idea


www.mediafuturist.com Case in Point





DISRUPTION

Disruption is good.

Disruption is inevitable.

Disruption is where we must to put our money.

Disruption in Media: the Creators and the

Users are taking back Control.

What do Amazon Google Nokia Sirius/XM Wordpress Linux

Skype Wikipedia Craigslist Apple Facebook Last.fm Tivo Netflix

Easyjet .... have in common?





Focus on disruptive ideas



Focus on peering


www.mediafuturist.com Focus on ‘Consumer 2.0’





And those 4.5 Billion people





Is this real?





Guess where the big opportunities are





A big red flag





We will find solutions

The potential evils of an Open Network - of ‘Too

Much Freedom’ - will always pale beside those of

a Closed, Controlled and Authoritarian Network





Thanks for listening!Gerd Leonhard

[email protected]


Download this pdf later today at www.mediafuturist.com










future of social media part 2 gerd leonhard presentation at blogres lubljana 2008

Business

social web

social media

people

attention

download

music

saturday

media