future of retail - holmen
TRANSCRIPT
The future of offline and online retail
1. Pre – covid-19 retail challenges2. The Great Accelaration3. Retail Transformation 2021-2025
Optimization
Innovation Innovation Innovation Innovation Innovation
DRIVERS & CATALYSTS IN RETAIL TRANSFORMATION
URBANIZATIONINDUSTRIALIZATION
CAR OWNERSHIPGLOBALIZATIONDIGITALIZATION
LEHMANBROTHER 15/9 2008COVID -19
DRIVERS CATALYSTS
Optimization Optimization Optimization
The transformation pressure increases
Globalization-increased number of options
-Increase price pressure
LehmanBrotherscrisis- focus on ROI
-increased short-termism
Digitalization beginsBooks and home
electronics categories arefirst to be transformed
Digitalization reachescritial mass
The un-storing of retail
Covid 19Shifts in priorityNew behaviours
Discountersincrease theirmarket share
DIGITALSTAY AT HOME
WORK FROM HOME
THE BIGGER GET BIGGER D2C
VALUE FOR MONEY ONLINE/OFFLINE IN HARMONY
VALUE CREATION
ASSORTMENTWIDTH/DEPTH
EASIESTCONVENIENCEImmediate satisfaction
CHEAPESTPRICE FIGHTERS
Low price offerings
BIGGESTDESTINATION
One stop shopping
HOTTESTADDED VALUEExperiences,
service, luxury
THE SEA OF IRRELEVANCE
LOW
LOW
HIGH
HIGH
HALO
• The Big 4 will rule the great seas• ”What Amazon can´t do” is a relevant business strategy• Online will continue to grow• Online will go offline• Discount will continue to grow in all categories• Last mile options will explode• New store formats will evolve• CTH – Close To Home – will be an important marketplace
RETAIL 2021-2025