future of printed media in digital age
TRANSCRIPT
Future of the Newspaper
By Vojta Cejka
One thing that I always notice when I watch most of sci-fi films is the absence of paper. The
characters in these stories never open books and they are never shocked by an article in the
newspaper. Moreover, even many seriously meant predictions about our lives in future do not
include these traditional ways of reading. Therefore, one may wonder if the change will really be this
dramatic or if we will just see a bigger diversification. Personally, I think that printed media are still
able play their role in journalism and they still have some future.
To begin with, it is important to realize that in recent years there has been an unprecedented
eruption of new methods and technologies of publishing, sharing and acquiring information. As a
result, to read about current events we can use a computer, a mobile phone, an e-book reader (e.g.
Kindle) or a tablet. Therefore, I think it is only logical that the traditional printed newspapers are now
dealing with a decrease in number of the readers because people are, generally speaking, in favour
of those media which are more comfortable and up-to-date.
One way of dealing with this problem could be connected with the speed, in which the digital
media’s stories are updated and brought to the readers. In my opinion, the price for this speed is
their briefness or even shallowness. Consequently, since the printed newspaper does not have to
„hurry”, it can now or even in the future go really into the depth and immerse into analyses,
commentaries and other complex journalistic genres. To summarise, printed periodicals are
obviously losing their original purpose – to inform about “what” happened because this information
can be, of course, published by many quicker and more modern ways. On the other hand, they may
focus on “why” things happened or on their consequences and influences instead.
When we talk about emerging ways of reading, we should not forget that our opinions and views are
naturally influenced by the cultural setting we are living at. For us, it is normal to own and to use the
latest technologies every day. However, if we stop for a moment and start thinking globally, we will
discover the parts of the world, where electronic devices are not so common. In fact, they are often
used mainly by the richer population. For this reason, the printed media are still serving as the
cheapest and the most accessible way for the people to get the information they may be interested
in.
Although the prices of mobile devices and costs of necessary internet connection are getting lower,
they may still be considered as something unnecessary by some people. In general, I am talking
about older, more conservative generations who sometimes tend to be reluctant to adapt modern
ways of reading. Likewise, even in our society a permanent access to the internet could be perceived
as an inessential luxury for those who are financially challenged. All in all, the people I have just
mentioned may probably still be very interested in printed media because they are cheap, easy to get
and undemanding to use.
On the contrary, one can argue that online media are generally free, thus, always cheaper than
printed copies. After all, it is typically not required to pay for them. Nevertheless, to read them for
free, one needs to invest a considerable amount of money to get a device together with regular
internet fees. Hence, I believe that until the modern technologies become reasonably cheap they
won’t replace printed media.
All things considered, I asked myself if there really is such opposition or rivalry between the digital
and printed media. In my own estimation, I hope that we will soon see even more adaptations and
ways of supplementing between the digital and hard copies of newspaper, magazines and books. I
am convinced that both types of media can easily function together, each having some unique
features which the other type is missing. Therefore, instead of necessity of our adaptation to the
death of paper media we might get used to diverse ways of reading. As a result, it seems to me that
the future journalists will think more about the content which might be also influenced by the type of
media they will be writing for.