Alireza Ranjbar Shourabi

If

Perfection is just the next limit,

Then

Stand behind,

Watch the ground,

Step beyond.

Else

Stay positive,

Spend your time doing what you do.

Alborz High school

Electrical engineer - IUST

AI & Robot programming

3D Animation

Project Management

Game Development

Game Design

Game Business

Gamification

What has worked for us?

What is building up NOW?

What can make a Future?

2017, the same year that IDC forecasts

digital PC/Mac revenues to reach $24 billion,

the entire global games business could be

worth more than $100 billion. Mobile and

online gaming is becoming such a huge force

worldwide that it could grow at a compound

annual growth rate of 23.6 percent,

ultimately accounting for about 60 percent

of software market share in 2017 while

generating $60 billion of the predicted $100

billion for the overall industry.

Knowing the past, monitoring present and

predicting future

Numbers, Charts and Infographics …

What do we get from Numbers?

201420132012

201420132012

2014

2013

2012

Unlike previously popular games that had

high-quality 3D graphics, games that are

now succeeding on mobile devices are

fun, engaging, and usually have a social

aspect. In these new games,

communication matters more than

graphics. If people can play with others in

your game, that’s more important than

having super 3D models.

Direct Sell

Powerful company

Hit Titles

In-App purchase

Can be free

Advertisement

Free

Rovio

Angry birds 2010 1m downlaods in 1 day

Electronic Arts

GameLoft

Square Enix (20$)

Registered Mobile Phones in IRAN (1393)

74.9 % we have 64m mobile phones

85% smart phones Age under 40

Using abilities ~ 50%

Gamers in IRAN

20 ~ 25m

60% boys & 40% girls

Statistics ???

Cafébazaar

Cando

Myket

Plazza

Play-store

Iran-apps

Sibche

Please !!! Release some statistics.

Direct Sell

Data Collection Apps 10m ~ 100m

Games 2m ~ 10m

IAB for Games

Rumors 10’000t in 20’000 downloads

Rumors 2m/d in over 200’000 downloads

Advertisement in Games

Local Adad.ir CTR 1~2%

International 100$ ~ 20’000$

Choose quality / quantity

Start Marketing within production phase

Know your revenue channel (Design)

In every 10 app uploaded 1 seen

In every 10 app seen 1 sells to profit

In every 10 app sells 1 can go viral

Target Cultures

Consider Age and Gender

Select genre wisely!

Have something for hardcore gamers

Gamification

2D/3d game-specific art

OS external relation plug-ins

Promotion agency

Marketing agency

Consultant ( Art , Tech , Idea )

Quality testing

Source Code (for Re-skinning)

Entertainment Software Association

Mobile Game ARCH

Delloite

TapJoy

Neomobile

GameIndustry.biz

Gamasutra

GameSpot

Annual reports of Int. App Markets

Info@ARSHstudio.com