future of marketing the cloud john fearon, drop mysite
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Future of Marketing The Cloud - John fearon, DropMySiteTRANSCRIPT
Future of marketing the cloud
John FearonFounder of Dropmysite
Cloud Storage to grow 4x in 3 Years
Cloud revenues to grow 6x in 7 years
SaaS has better ROI
70% better
*The hosted services could offer increasing benefits over time without a proportional increase in costs.
US losing its dominance
Mobile dominates in Asia
India and SEA are growing
Many payment options in Asia
Confusion on what laws are applicable on the storage of data
Confusion on what laws are applicable on the storage of data
Privacy law will only begin in 2014.
Privacy law will only begin in 2014.
Asia-Pacific storage regulations create opportunity
Weak laws on data sovereignty and data centre risk
Weak laws on data sovereignty and data centre risk
Lacking IP protectionLacking IP protection
Outdated data privacy lawsOutdated data privacy laws
What hosting providers compete on
Competing on price is a race to the bottom
Better to compete on Brand & Relationships
Language is a huge opportunity
http://www.internetworldstats.com/stats3.htm
Top search engines in APAC
Oxford University, Internet” Age of Empires”http://geography.oii.ox.ac.uk/2013/09/age-of-internet-empires
Non-English speaking countries are top users of Google
Source: ComScore Insights
Top Social Networks in APAC
Many languages growing faster on Facebook than English
Be consistent in your messaging
Asia is about relationships
Asian incumbents need stay ahead
Dropmysite works with resellers
A global leader based in Asia
Languages supported:English Bahasa IndonesiaHindi JapaneseKorean SpanishTraditional Chinese Simplified ChineseThai
Get in contact
• Dropmysite & Dropmyemail API available
• Please visit our booth at G11
• www.Dropmysite.com