future of marketing
DESCRIPTION
A nice prez by Paul IsaksonTRANSCRIPT
An Updated Look At The Future Of Marketing And Advertisingby Paul IsaksonHead of Strategyspace150paulisakson.com
"Your clients are in trouble. They are looking to you to save them. The ad inventory that has been sold for the last 50 years no longer works, and marketers have started to figure that out."
John Stratton CMOVerizon Wireless
THINGS (STILL) AREN’T WORKING LIKE THEY
USED TO
"Your clients are in trouble. They are looking to you to save them. The ad inventory that has been sold for the last 50 years no longer works, and marketers have started to figure that out."
John Stratton CMOVerizon Wireless
WARC // http://www.warc.com/News/TopNews.asp?ID=25440
gaping void // hugh macleod
Flickr // Jill Greenseth
Flickr // Illetirres
PEOPLE’S BEHAVIORS ARE CHANGING
Flickr // jurvetson
THE WAY PEOPLE SHOP HAS EVOLVED
Flickr // prettywar-stl
“A revolution doesn't happen when a society adopts new tools. It happens when society adopts new behaviours...”
Clay ShirkyAuthor, Consultant, Professor at NYUUs Now (Film)
Flickr // Rain Rabbit
“A revolution doesn't happen when a society adopts new tools. It happens when society adopts new behaviours...”
Clay ShirkyAuthor, Consultant, Professor at NYUUs Now (Film)
Flickr // Rain Rabbit
A REVOLUTION IS IN PROCESS
IT’S TIME FOR MARKETERS TO ADOPT NEW BEHAVIORS
Flickr // Andrew Huff
THE FUTURE OF MARKETING IS NOT ABOUT DOING AND
SAYING THINGS TO PEOPLE
Flickr // Arnisto.com
Flickr // mädchenkrawall
Nike Chalkbot
IBM Seer
T-Mobile (U.K.)
http://www.guardian.co.uk/technology/blog/2009/jul/24/amazon-drm
Mad Men on Twitter
COMMIT TO SOMETHING BIGGER THAN YOURSELF
Flickr // milena mihaylova
IF YOU THINK THE WORLD IS AN AUDIENCE
THINK THE OPPOSITE.
Paul Isakson - paulisakson.com
Flickr // striatic
Flickr // EssG
Listen for rich insights related to your brand about what people really
want and need.
LISTEN FOR WAYS TO MAKE YOUR _______BETTER.
Flickr // Patricil
Flickr // paulisakson
Flickr // paulisakson
THE BEST WAY TO GET PEOPLE TO DO STUFF WITH YOU, IS TO FIRST JOIN THEM IN WHAT THEY ARE ALREADY DOING.
DO THINGS WORTH TALKING ABOUT.
Flickr // moriza
"Your brand is no stronger than your reputation — and will increasingly depend on what comes up when you are Googled."
Allan JenkinsGlobal Communications Consultant
More Info: http://allanjenkins.typepad.com/my_weblog/
IT’S NOT WHAT YOU SAY THAT MATTERS, IT’S WHAT YOU DO.
Paul Isakson - paulisakson.com
Paul IsaksonHead of Strategyspace150
blog / paulisakson.comtwitter / @paulisaksonemail / [email protected]