The future of contact importersJonathan Street, http://torrentialwebdev.com

Bad Practice

Security nightmare Permission to contact?

Driving Social Networks

Retention Users stick

around

Viral Growth Users tell their

friends

During signup

Users supply their webmail account credentials

Social network fetches contacts Friends contacted

Two groups of friends

Those already on the site

Those who are not

RETENTION GROWTH

Retention

Pull in details from other social networks

Join the dots

Microformats

Easy – just need a link

Are users really who they claim to be?

Growth

Get Active – Make Contact

Facebook Apps OpenSocial?

Email reigns supreme

Facebook wordlwide : ~ 43 million?

The contacts, and nothing but the contacts

3rd party Login page

3rd party consent page

Social Network

Social network with contacts

importer

Authentication AOL OpenAuth Google AuthSub Yahoo BBAuth OAuth Facebook

Contacts (emails) Windows Live Contacts API