future of annual educational events nahq board and staff generative thinking session september 19,...
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Agenda Introduction Icebreaker National Trends NAHQ Trends and Historical Data Idea Generation SummaryTRANSCRIPT
Future of Annual Educational Events
NAHQ Board and Staff Generative Thinking Session
September 19, 2012
Objectives of Brainstorming
Develop simple, innovative ideas to deliver the best educational content to meet the needs of the healthcare quality professional
Agenda
Introduction Icebreaker National Trends NAHQ Trends and Historical Data Idea Generation Summary
Worst Meeting
Experience
Best Meeting
Experience
Icebreaker
Experience Sharing Worst Best
National Trends
Session Format• Interactive sessions• Shorter sessions
Destination/Meeting Space• Tailoring sites to the strategy/goals of the meeting• Non-conventional meetings space and room sets
National Trends
Meeting Technology• Apps• Blending technology and face to face meetings• Real time data
Food & Beverage• Small plates, regional flavors, locally grown• Fun, fresh and casual foods with a creative twist.
National Trends
Travel• Base airlines fares expected to have a 4 to 6%
increase over the next year
Conference Profitability
Revenue Sources
Non-Registration Revenue Sources Asdasdasdasdasdas
Total Expense Analysis sadasdasdasdasasd
Cost per Attendee Analysis
Attendance History
Membership vs. Attendance Growth
Attendance Demographics
Attendance Demographics
Percentage of Membership
Competing National Meetings National Patient Safety Foundation
• May (Wed – Fri) Association for Professional in Infection Control and
Epidemology • June (Sat – Mon)
Case Management Society of America • June (Tue – Fri)
National Association Medical Staff Services • September (Wed – Sun)
American Health Information Management Association • September (Tue – Thur)
Competing National Meetings National Association for Healthcare Quality
• September/October (Sun- Wed starting in 2013) American Society for Healthcare Risk Management
• October (Mon – Thur) American Society For Quality
• November (Mon – Tues) Institute for Healthcare Improvement
• December (Mon – Thur)
State Affiliate Meetings 18 Spring/Summer
• California – March • Wisconsin – March • Illinois – April • Indiana – April • Louisiana – April • Massachusetts – April • Nevada – April • North Carolina – April • Colorado – April/May • Arkansas – May • Connecticut – May • Florida – May • Georgia – May • Iowa - May• Maryland – May • Ohio – May • South Dakota – May • Kentucky – July
18 Fall/Winter• Alaska – October • Delaware – October • Maryland – October • Michigan – October • Mississippi – October • Nebraska – October • New Jersey – October • Oregon – October • Rhode Island – October • Texas – October • Utah – October • Virginia – October • Arizona – November • Maine – November • Missouri – November • South Carolina – November • Tennessee – November • Arkansas – December
NAHQ Conference Schedule
2007 2008 2009 2010 2011 2012Mon – Wed
Mon – Wed
Mon – Wed
Fri – Sun Fri – Sun Fri - Sun
•2013 – Mon - Wed •2014 – Mon - Wed
NAHQ’s Annual Conference Schedule:
Educational Content ComparisonName # of Tracks # of
Sessions within Track
# of Keynotes
# of Precons
# of Postcons
# of CEU’s
AHIMA 21 2-3 5 12 8 18
ASHRM 6 9 3 6 0 13.75
IHI 5 25-28 4 30 learning labs & 25
mini courses
0 19.25
NAMSS 6 15 2 8 0 20
NPSF 6 5 4 3 0 12
NAHQ 4 5-10 3 4 0 16.5
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Key Observations Expenses vs. Revenue Variables
• Consistent Loss • Fixed costs not covered by registration revenue• Non registration revenue flat
Attendance• Steady decline• 90% of conference attendees members but
only 10% of total membership• Majority 15 + yrs of experience
Key Observations Location
• Tier one cities have better attendance − Higher costs for attendee and association
Competition• Majority in fall • State affiliates are even between spring and fall
Education • Competitors have more preconference sessions • Speakers mostly NAHQ members
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Helping Hindering
Observations Helping Hindering
Be comfortable with not knowing the answers!
Principles of InnovationLead the customer to a superior alternative.
Give them what they don’t yet know they need by anticipating future needs.
Maintain focus.
Aim for depth (execute a few ideas for programs/products expertly) rather than breadth (attempting to accomplish too much, leading to ineffectiveness).
Align innovations with NAHQ’s strengths. Be honest about NAHQ’s strengths and weaknesses.
Add measurable value
Consider and implement ideas that have the potential to produce revenue. New programs and products should increase participation and membership (value-
added outcomes).
Think differently. Execute differently.
Make minor or major changes to fit current needs. Consider new constructs and models not previously implemented in healthcare
organizations. It can be a product, process, or program.
Keep the customer in mind.
Design programs and products with the voice of the customer in mind, making sure to include testing.
Strive to create win-win situation.
Develop new ways to collaborate and cooperate with states or other associations while improving national products/programs while including key stakeholders early in the process.
Create a win-win situation for NAHQ and its customers.
Idea Strengthener – Time to Stretch
Brain Calisthenics: Warm-upInstructions: In this list below, say the “Color” of the
word that is “printed” NOT the word itself:
BLUE YELLOW RED GREENGREEN YELLOW GREEN BLUE RED RED YELLOW RED
Adding only a single line transform this into a 6
I XHint: There are 3 different solutions!
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Ideas
“Stand UP”
“Think of the possibilities” Open the door
What would NAHQ Educational programs look like if there was not an annual conference?
What haven’t we thought of that would make a difference?
How can we collaborate with others?
• Benefits to collaboration
How can we generate additional non-registration revenue?
How do we attract a different segment of the healthcare quality community/market to attend conference? What Segment?
If our success was completely guaranteed what bold steps might we take?
Summary Highlights
Your Responsibility• What’s was the major learning, insight or discovery?
Debrief in the morning