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Luca Galli – Neos Group Ricerca e sviluppo “beyond 3G”: il progetto MobiLife Future Mobile Media Milano, Mediateca Santa Teresa

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Page 1: Future Mobile Media - Neos...Look at the world from the user perspective! IST-511607 Wireless World Initiative (WWI) Validation Reconfigurability Quality of Service User requirements

Luca Galli – Neos Group

Ricerca e sviluppo “beyond 3G”:il progetto MobiLife

Future Mobile MediaMilano, Mediateca Santa Teresa

Page 2: Future Mobile Media - Neos...Look at the world from the user perspective! IST-511607 Wireless World Initiative (WWI) Validation Reconfigurability Quality of Service User requirements

IST-511607

Life Goes Mobile with MobiLifeVision and Challenges

Life Goes Mobile with MobiLifeVision and Challenges

Vision: Mobile & wireless applicationsand services become everyday things

All

ph

oto

s ©

Nokia

Challenge: How to help people, especially families, in making their everyday life easier

Coordination:

App. own. & SMEs:

Operators:

Manufacturers:

Academia:

Nokia

5

3

8

6

Start:

End:

Volume:

Countries:

Partners:

1.9.2004

31.12.2006

1457 pm

9

22

Call 2/Strategic Objective “Applications andservices for the mobile user and worker”

Page 3: Future Mobile Media - Neos...Look at the world from the user perspective! IST-511607 Wireless World Initiative (WWI) Validation Reconfigurability Quality of Service User requirements

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Life Goes Mobile with MobiLifePartners

Life Goes Mobile with MobiLifePartners

Suunto, ElisaUniversity of HelsinkiHelsinki U of TechnologyNokia, Ericsson

Ericsson

MotorolaUniversity of SurreyNEC Europe (site: Ger)

NEOSHewlett-PackardSiemensTelecom Italia

Alcatel, Motorola

Telematica

FOKUSUniversity of KasselDoCoMo Eurolabs

BellStream

UNIS

Finland

Germany

Poland

Czech Rep.

SwedenNetherlands

UK

France

Italy

Coordination:App. own. & SMEs:Operators:Manufacturers:Academia:

Countries:Partners:

Nokia5386

922

Page 4: Future Mobile Media - Neos...Look at the world from the user perspective! IST-511607 Wireless World Initiative (WWI) Validation Reconfigurability Quality of Service User requirements

Personal sphere

From end-user devices to personal networking systems

Dynamic reconfiguration, according to user preferences and available resources

Users involvement when it is really needed

Supportive, easy-to-use

Multi-modal

Inter-operable

Synchronized

Current examples

PN-Personal Networks concepts and solutions

Bluetooth, wristop computers, ...

Pictures: WWRF-Book of Visions; Suunto

Page 5: Future Mobile Media - Neos...Look at the world from the user perspective! IST-511607 Wireless World Initiative (WWI) Validation Reconfigurability Quality of Service User requirements

Group perspective

Fully support group-based activities and relationships

Family, friends, co-workers

Sharing

Media users as producers and “broadcasters”

Local interaction via Personal Networks

Free messaging / content sharing over Bluetooth

Novel models for copyright (e.g. Creative Commons)

Novel models for privacy & trust

Not only person-to-content communication but also person-to-person

Manage anonimity / pseudonimity

Address special needs of groups and mobile usage

Pictures: last.fm

Page 6: Future Mobile Media - Neos...Look at the world from the user perspective! IST-511607 Wireless World Initiative (WWI) Validation Reconfigurability Quality of Service User requirements

Context as physical conditions...

Identity, spatial information

Location, orientation, speed and acceleration

Temporal information

Time of the day, date and season of the year

Environmental information

Temperature, air quality and light or noise level

Resources that are nearby, availability

Accessible devices and hosts

Battery, display, network and bandwidth

Physiological measurements

Blood pressure, heart rate, respiration rate, muscle activity and tone of voice

Pictures: Nokia; Polar

Page 7: Future Mobile Media - Neos...Look at the world from the user perspective! IST-511607 Wireless World Initiative (WWI) Validation Reconfigurability Quality of Service User requirements

...and context as a social situation

Explore relationships and daily activities

Who are you with, and people that are nearby

Evolving social networks

For business, from eBay to Linkedin...

...to friends-oriented platforms

Mobile social software and services

Pictures: dodgeball.com

Page 8: Future Mobile Media - Neos...Look at the world from the user perspective! IST-511607 Wireless World Initiative (WWI) Validation Reconfigurability Quality of Service User requirements

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WorkFamily life

Friends, hobbies

All photos © Nokia

All photos © Nokia

All photos © Nokia

People shift between different

(blurring) roles in and participate

different groups with multiple needs

to communicate, collaborate and

share information.

Life Goes Mobile with MobiLifeVision and Challenges

Life Goes Mobile with MobiLifeVision and Challenges

Page 9: Future Mobile Media - Neos...Look at the world from the user perspective! IST-511607 Wireless World Initiative (WWI) Validation Reconfigurability Quality of Service User requirements

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“Self-awareness”

• Local environment

• Automatic configurationarrangement of devices, services, and local connectivity

• Automatic and multi-modal interfaces

“Group-awareness”

• Context and presence support

• Novel privacy and trust models

“World-awareness”

• Automatic support for seamless access to and delivery of services across different domainsCommunication Spheres

BAN – Body Area Network• Bluetooth, RFID, sensors, …

PAN – Personal Area Network• Bluetooth, WLAN, …

WAN – Wide Area Network

• 3G, B3G, WLAN, *DSL, …

People shift between different roles in participating different groups, using multiple devices with different modalities over different networks

Life Goes Mobile with MobiLifeTechnical Viability and User Acceptance

Life Goes Mobile with MobiLifeTechnical Viability and User Acceptance

Page 10: Future Mobile Media - Neos...Look at the world from the user perspective! IST-511607 Wireless World Initiative (WWI) Validation Reconfigurability Quality of Service User requirements

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Life Goes Mobile with MobiLifeScenarios

Life Goes Mobile with MobiLifeScenarios

Page 11: Future Mobile Media - Neos...Look at the world from the user perspective! IST-511607 Wireless World Initiative (WWI) Validation Reconfigurability Quality of Service User requirements

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Life Goes Mobile with MobiLifeUser-Centered Design process

Life Goes Mobile with MobiLifeUser-Centered Design process

� Early Focus on Users and Tasks

� Empirical Measurement

� Iterative Design

Adopted from Gould

and Lewis (1985)

Specify the user

and organisational

requirements

Specify the user

and organisational

requirements

Understand and

specify the context

of use

Understand and

specify the context

of use

Produce design

solutions

Produce design

solutions

Evaluate designs

against

requirements

Evaluate designs

against

requirements

System satisfies

specified user and

organisational

requirements

System satisfies

specified user and

organisational

requirements

Identify need for

human-centred

design

Identify need for

human-centred

design

ISO 13407

Page 12: Future Mobile Media - Neos...Look at the world from the user perspective! IST-511607 Wireless World Initiative (WWI) Validation Reconfigurability Quality of Service User requirements

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Life Goes Mobile with MobiLifeUser Centricity

Life Goes Mobile with MobiLifeUser Centricity

Operators

Service &ApplicationProviders

ContentProviders

TerminalManufact. Cross-

IndustryPlayers

End-Users

Regul./Governm.

Networks& SystemsManufact.

� Try to understand the

user needs,

� how these needs can be

transferred to

technological and non-technological

requirements,and

� how the productdevelopment process

can be elaborated to

iteratively and

interactively take thoseneeds and requirmentsinto account.

� ”Users” are not just end-users

� Challenge and target: to create real interaction

between user research and product development

� User centricity to influence the whole process

Look at the world fromthe user perspective!

Page 13: Future Mobile Media - Neos...Look at the world from the user perspective! IST-511607 Wireless World Initiative (WWI) Validation Reconfigurability Quality of Service User requirements

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Wireless World Initiative (WWI)www.wireless-world-initiative.org

Wireless World Initiative (WWI)www.wireless-world-initiative.org

Validation

Reconfigurability

Quality of Service

User requirements

WWI Coordination Team

WWI Steering Board

ResilienceMobiLife AN WINNER E2R

Security and trust

Operability

System architecture

Current WWI Integrated ProjectsWWI Cross Issues

S4ALL

MOCCA

Liaisons etc.

WWI: Around 100 organisations from

dozens of countries to lay foundations for the long-term future of global wireless communications.

Apps &Services

Net-works

RadioRecon-

fig.

Page 14: Future Mobile Media - Neos...Look at the world from the user perspective! IST-511607 Wireless World Initiative (WWI) Validation Reconfigurability Quality of Service User requirements

Grazie!

Luca Galli – [email protected]