future founders: rediscover your spirit of greatness

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Future Founders

TM

Business founders are exceptional people. Henry Ford to Thomas Edison, Akio Morita to Steve Jobs, Nathalie Massenet to Elon Musk. They are visionaries, entrepreneurs, and innovators who set out to change the world. And often did. They have incredible passion, energy and commitment But as their companies grew more successful, they became less involved. They passed the baton on to others, to relatives and new recruits, sometimes to new parent companies. To people who have little connection with the founding spirit.

Rediscovering the spirit of greatness

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Big companies find it hard to grow, innovate and change in today’s frantic, dynamic markets. They need to rediscover the founding spirit that made them great, the vision to find new directions, the boldness to think bigger, and bravery to make it happen. They need to find new founders. Businesses are full of talent, capability and potential, but it gets lost in the corporate structure. Just like the founding spirit gets squeezed out of the culture.

Inspiration, imagination and innovation


© Peter Fisk 2013 theGeniusWorks.com

Innovation, leadership and growth

FOUNDERS FUTURE

“Future Founders” is about innovation, leadership and growth … rediscovering your spirit of entrepreneurship It engages a new generation of innovators in your business, making sense of new markets, and new opportunities. It ignites your future vision, develops people, changes culture, incubates new ideas and innovation, and accelerates new growth. It is about finding a new future, encouraging fresh thinking, and rekindling the spirit of your founders.



Making sense of change … shaping the future in your own vision




Inspiring leaders … to think , innovate and amplify potential



Creating a better future … vision and strategy, ideas and focus

The 7 Whitespaces 1.  Women and boomers 2.  Cities and communities 3.  Carbon and water 4.  Networks and Web 3.0 5.  GRIN and 50 billion devices 6.  Authenticity, Meaning, Happiness

“Start with impossible Make it possible”

“Creativity is opening up, Design is fusion

Innovation is closing down”

Business Innovation

World changing

Ideas Economy

Accelerated innovation

Dream like Hadid Think like Starck Rethink like Rutan Care like Aravind Challenge like Tata Create like Alessi Co-create like Lego Design like Dyson Dare like Banksy Extend like Audigier Experiment like El Bulli Invest like Zennstrom Partner like Threadless Twist like Smith Disrupt like Jobs Provoke like Hirst Simplify like Maeda Inspire like Pixar Persevere like Tesla Indulge like Gu Deliver like Guo-Qiang Drive like Ferrari Perform like Gaga

“Winners have the best ideas Anybody can make

things today”


Finding the best new opportunities for growth

The 7 Secrets of Leonardo 1.  Relentless curiosity 2.  Seeing more 3.  Thinking bigger 4.  Making connections 5.  Embracing paradox 6.  Courageous action 7.  Enlightened mind

Could you be the da Vinci of our times?

Creative Visionaries

Border Crossers

Game changers

Inspire and Enable

Touching people deeper Doing more for their worlds

Imagination + Intelligence = Extraordinary Results

“Be bold, be brave, be brilliant”

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Creative visionaries, gamechangers, border crossers

Making the future happen … creating tomorrow, delivering today


Finding new insights, inspirations and ideas


Thinking like customers, challengers and collaborators

Future Founders is a customised program, designed for your people


Smarter Thinking

Creative Ideas

Business Innovation

Profitable Solutions

Design thinking Business models Strategic execution

Strategic Horizons

Managing Delivery

Customer Insight

Shaping Designs

Customer Propositions

Business Models

Making it Happen

Leading Performance

•  Business strategy, models, plans •  Creating and capturing value •  The business model canvas •  Mapping and innovating business

•  Existing and potential customers •  Framing value, jobs to be done •  Relieving pain, Creating gains •  Value propositions and pricing

•  Products and services •  Channels, service and pricing •  Resources, suppliers, partners •  Costs and revenue streams

•  Connecting and testing •  Defining and optimising •  Storytelling and communicating •  Transitioning and Implementing

•  Future back plans and priorities •  Defining horizons for delivery •  Now forward critical paths •  Milestones for market impact

•  Organisation, process and culture •  Aligning people and resources •  Engaging all stakeholders •  Migrating from old to new world

•  Delivering value propositions •  Engaging the target customers •  Delivering a better experience •  Testing and evolving over time

•  Leading, not just managing •  Measuring and rewarding people •  Pivoting as markets change •  Balancing today and tomorrow

The program can take any format, typically over three phases – for example, over 3 intensive weeks, or 3 events, or 3 quarters. It challenges you to create a better future for your organisation and function. Content is illustrative.

•  Making sense of the real world •  Framing problems in better ways •  Asking the right questions •  The design thinking process

•  Immersion in customer’s world •  Exploring what matters to them •  Redefining context on their terms •  Focusing and framing objectives

•  Divergent ideation processes •  Considering new possibilities •  Learning from parallel worlds •  Exploring extreme users

•  Convergent design process •  Exploring emerging concepts •  Testing, evaluating and shaping •  Defining a better solution

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Future Founders … three phases of fast future development


Objective: Thinking like a designer, fusing the potential of people, technology and business to solve the right problems and develop better solutions.

Smarter Thinking

Creative Ideas

Design thinking

Customer Insight

Shaping Designs

•  Making sense of the real world •  Framing problems in better ways •  Asking the right questions •  The design thinking process

•  Immersion in customer’s world •  Exploring what matters to them •  Redefining context on their terms •  Focusing and framing objectives

•  Divergent ideation processes •  Considering new possibilities •  Learning from parallel worlds •  Exploring extreme users

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•  Convergent design process •  Exploring emerging concepts •  Testing, evaluating and shaping •  Defining a better solution



Business Innovation

Profitable Solutions

Business model

Customer Propositions

Business Models

•  Business strategy, models, plans •  Creating and capturing value •  The business model canvas •  Mapping and innovating business

•  Existing and potential customers •  Framing value, jobs to be done •  Relieving pain, Creating gains •  Value propositions and pricing

•  Products and services •  Channels, service and pricing •  Resources, suppliers, partners •  Costs and revenue streams

•  Connecting and testing •  Defining and optimising •  Storytelling and communicating •  Transitioning and Implementing

Objective: Designing a better business model, driven by target customers, delivering superior profitability.

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Value creation

12 months 24 months 36 months

Horizon 1 Outputs

Horizon 2 Outputs

Horizon 3 Outputs

Horizon 3 Developments



Evolving brand narrative and customer experience, acceleratin

g growth

Strategy is agile

, combining incremental and disruptive innovation

Strategic execution Strategic Horizons

Managing Delivery

Making it Happen

Leading Performance

•  Future back plans and priorities •  Defining horizons for delivery •  Now forward critical paths •  Milestones for market impact

•  Organisation, process and culture •  Aligning people and resources •  Engaging all stakeholders •  Migrating from old to new world

•  Delivering value propositions •  Engaging the target customers •  Delivering a better experience •  Testing and evolving over time

•  Leading, not just managing •  Measuring and rewarding people •  Pivoting as markets change •  Balancing today and tomorrow

Objective: Preparing to implement the new business model through future-back planning that defines priorities and horizons, to deliver change and market impact

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The program is customized to the challenges and opportunities of you and your business, and can be held at the location of your choice, or hosted by GeniusWorks at our leaders retreat on the banks of the River Thames, just outside London.

At your place or ours Future Founders … three phases of fast future development

+genius +genius [email protected] www.theGeniusWorks.com

He is a bestselling author, inspirational keynote speaker and expert consultant in helping leaders to develop innovative strategies for business and brands. He is a Professor of Strategy, Innovation and Marketing at IE Business School, one of the world’s top ranked business schools, and leads his own company, GeniusWorks, a boutique consulting firm, helping clients around the world to develop more innovative business and brand strategies. He features on the Thinkers 50 “Guru Radar” as one of the best new business thinkers. Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to launch into new markets. He has worked in every sector and region of the world. As CEO of the world's largest marketing organisation, the Chartered Institute of Marketing, he became a global authority on what's best and next in business and markets. Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He now works with the leaders of businesses - as diverse as Aeroflot and Coca Cola, DSM and Mars, Philosophy and Red Bull, Sabre and Santander, Tata and Virgin, Visa and Vodafone - to think bigger and smarter, develop innovative strategies, bolder brands, and accelerate growth. Peter’s best-selling book "Marketing Genius" explores the left and right-brain challenges of success, and is translated into 35 languages. It was followed by five others – “Business Genius” on leadership and strategy, “Customer Genius” on customers and experiences, “People Planet Profit” on sustainable innovation - and most recently "Creative Genius" defining what it takes to be Leonardo da Vinci in the 21 Century. His new book "Gamechangers ... Are you ready to change the world?" is published in late 2014, based on extensive research into the 120 companies who are shaking up markets, and making sense of how they innovate and win. It explores the challenges of new markets, changing customers, brand building, digital media, new business models, inspiring leadership and positive impact. Peter was described by Business Strategy Journal as "one of the best new business thinkers". He is thoughtful and practical, combining high-energy keynotes with high-impact workshops. Each one is uniquely designed for the specific audience, their issues and aspirations. Helping people to find their own space, to be leaders of change - to be bold, brave and brilliant.

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Peter Fisk is the program leader … inspiring, collaborative, practical

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Email: [email protected] Phone: +44 7834483830

Website: www.theGeniusWorks.com