future auto industry and how to create customer magic - keynote for axalta
TRANSCRIPT
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Patrick Dixon Chairman Global Change Ltd
Future of Auto Industry and Retail
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One word will dominate ALL
FUTURE
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The future is aboutEMOTION
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8
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300 million move to cities in China 475 million to cities in Africa by 2030
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Numberofvehiclesper100people
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Global car sales 107m by 2020
up from 80m in 2013
Europe / Japan - flatAmerica - recovered
China - 19m to 31m in 7 years - mainly foreign brands
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44mesasmanycarsonearthifwholeworldhassameownershipasAmerica
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NOX emissions
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Global Manufacturing
SCALETata Group owns Jaguar in UK
Russia will be largest car maker in Europe New factories in Turkey, Indonesia, Africa, Brazil
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VW mega platformVWMegaPlaAorm-basisfor1mcars
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• Body Level One
• Body Level Two
• Body Level Three
• Body Level Four
• Body Level Five
Longer and shorter global supply chains
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NearshoringBoom
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Lighter vehicles
New Range Rovers are 40% lighter Plastics
Carbon fibreLess steel
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NanotechCoa4ngs
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Laser Headlights500 metres distance - Audi, BMW
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26
External Air Bags
Volvo in V40 hatchback , Mercedes Benz, TRW
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>30%energysavingswithgreentech
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Auto Fuel of the Future ?
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�30 million acres lost
�EU 5% gasoline and diesel from food
25% of 2010 US grain à fuel30% US grain burnt in cars
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LPG-hugegrowthinIndia
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Hydrogen
GimmickorReality
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Problemswithsupply,storage,milesperkgofgas
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FutureofHybridCars
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Whypayfortwoengines?
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GMVolt-BaQeryLife
AveragedriverusesbaQery82%of4meevenwithrangeofonly38miles
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Electric car sales off-target
Germany: “1 million by 2020”Nissan Leaf: selling 20,000 a year, but
factory capacity for 150,000 a year
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>20,000 a year - out of $42m factory
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How green are electric cars ?
France: 8g CO2 / km (mainly nuclear)
India: >120g C02 / km (mainly coal)
Future: 0g CO2 / km (focussed light)
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Solar Power
Park under light focussed - Ford
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BodyDesignOp4onsVeryLimitedinFuture
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Everywindtunneldoesthesame
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Cardesignlimitedbyhumananatomy
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LimitstoCockpitDesign
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Auto ParkingFord, Audi, Volvo, Honda
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Predict Driver Mood
Car learns about the daily schools run - route, usual radio station, cabin temperature - and so checks the route, traffic each day Mercedes
Switch hybrid to battery only when usual journey close to home Ford
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Drowsy, Drunk, DistractedAlcohol in sweat on gear leaver / erratic driving Nissan
LED detection of closed eyes University of LeicesterHead not facing road Audi
Detection heart problem (ECG from steering wheel) Nippon Medical School
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Boominconnectedcarsales
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GM 4G
AllnewGMcarsinUS/Candawith4G
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Vehicletrainssave30%offuel
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Networked-Joinedtogether
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Vehicle to Vehicle Data National Highway Traffic Safety Administration
requirement for vehicle to vehicle communication by ? 2017 to prevent accidents
- warnings, automatic braking etc
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Carswithnodrivers
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Over700,000kmsdriven
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legalliabilityinaccidents?
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Who owns the driver ?
Manufacturers - telcos - breakdown companies - dealer network -
independent garages - leasing company - software provider - insurer
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FutureofAutoDealersManufacturerswillfightforcontrol
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ExpectnewpaQernsofcarownership
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Milesdrivenby20-30yearoldsdown8%in20yearsacrossAmerica(30%downin10yearsinUK)
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Rentbyhour-instantly
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69
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Whatdoesitallmeanforautosales?
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Carsaleswillgrowfastonline/mobileApps
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Would recommend you to a friend ?
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lifetime value of new customer
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Big Data = PatternLittle Data = Person
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Little Data often matters
most
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“missing you”
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Night Flight or Day Flight Going out or coming home? – work, food, drink, chat, party, unwind,
dark, quiet, sleep, leave
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Patrick Dixon Chairman Global Change Ltd
Future of Auto Industry is all about customer
experience, insight, choice relationship, speed and price -in an increasingly mobile world