FUNDRAISING

via

CAMPAIGNING

FUNDRAISING

via

CAMPAIGNING

Why fundraise via campaigning?

Case studies

Developing loyal supporters

Telling powerful stories

What I'm going to talk aboutWhat I'm going to talk about

Top tips

WHY?WHY?

'Digital doesn't work for fundraising.'

'Digital doesn't work for fundraising.'

'Email fundraising doesn't work.'

'Email fundraising doesn't work.'

Sign petition – one welcome email –

please donate €50

Sign petition – one welcome email –

please donate €50

Sign petition – telemarketingSign petition – telemarketing

Hello, this is [your name] calling from [institution]. Have I reached [name]?

How are you [name]? … Good. I’m glad to hear it!

Did I catch you at a good time? … [OPTIONAL: When is it ever a good time, right!]

Now, I understand you hold a degree in [program] from [institution], is that correct?

[OPTIONAL open-ended question related to student/alumni experience.]

Hello, this is [your name] calling from [institution]. Have I reached [name]?

How are you [name]? … Good. I’m glad to hear it!

Did I catch you at a good time? … [OPTIONAL: When is it ever a good time, right!]

Now, I understand you hold a degree in [program] from [institution], is that correct?

[OPTIONAL open-ended question related to student/alumni experience.]

1. Dialogue1. Dialogue

Segment your audience

Select your media / channels

Write your core messages

Logistics / data / responses

How to fundraiseHow to fundraise

Budget

And if you have time...And if you have time...

Integrate your fundraising campaign with the rest of your organisation's work

Integrate your fundraising campaign with the rest of your organisation's work

Fundraising via campaigning is all about

being integrated

Fundraising via campaigning is all about

being integrated

2. Integrate work across the organisation

2. Integrate work across the organisation

3. People who take action are more likely to donate3. People who take action are more likely to donate

Dialogue and engagement

Integrate work across the organisation effectively

People who take action are more likely to donate

Why?Why?

CASE STUDIESCASE STUDIES

1. After campaign actions1. After campaign actions

2. Creative integrated actions

2. Creative integrated actions

3. Crowdfunding3. Crowdfunding

Thank you page of an action

Creative campaigning / fundraising integrated ask

Crowdfunding

MethodsMethods

LOYAL

SUPPORTERS

LOYAL

SUPPORTERS

2nd action2nd action

Longer-term approachLonger-term approach

Thanking peopleThanking people

PersonalisationPersonalisation

Successes that they have been part of

Successes that they have been part of

STORIES STORIES

TOP TIPSTOP TIPS

Thank you page, creative actions, crowdfunding

2nd action

Supporter journey, narrative, personalised content

Long-term thinking

Top tipsTop tips

THANK YOU!THANK YOU!