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  • 7/31/2019 Fundraising Guide GVI Thai Elephants_2011_V3.1

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    Get in touch! [email protected]

    Thai ElephantsFundraising Manual

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    GVI Charitable Trust Fundraising manual

    Get in touch! [email protected]

    We are so happy that you want to make a differenceThank you for choosing to fundraise for the GVI Charitable Trust. This guide is packed full of

    information and ideas to help make your fundraising event a success. We have added somepersonal stories of people, much like you, who have made a difference already. From an A-Zof fundraising, helpful hints to inspirational stories it is all here!

    If you have any questions, need some extra help or just want a chat to get in touch, wewould love to hear from you! Visit www.gvi.org or contact your nearest office.

    Thank you and Good Luck!

    Why make a difference for the GVI Charitable Trust?By volunteering on a GVI program you have already made a significant contribution to our work, thehard work and dedication of our volunteers has helped us make some great progress on ourprograms around the world.

    We know that it can be hard to leave when the time comes but this doesnt have to be the end!

    Many volunteers continue to support the programs when they return home through the GVICharitable Trust, our registered charity.

    When people fundraise or donate to the GVI CT we are able to take larger strides on the ground andsupport initiatives which would otherwise be out of reach.

    With news and photos for all of our fundraisersyou can see the impact you make with your effortsand stay very much involved in what we are doing.

    We hope that this will be the beginning of your

    relationship with GVI!

    http://www.gvi.org/http://www.gvi.org/http://www.gvi.org/http://www.gvi.org/
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    Welcome to the team!

    Background of the project

    In Thailand the Asian elephant population has suffered a massivedecline, with numbers plummeting from 100,000 toapproximately 4,000 over the last 100 years. In addition to thiscollapse, captive elephants in Thailand have no legal protection.This has resulted in all-too-often inhumane conditions in thetourist industry, which drastically reduce life spans, hinder

    reproduction, and prevent elephants from living the naturallives that they deserve.

    Recognizing the problems elephants face, GVI came together with the elephant-keeping Karencommunity of Huay Pakoot to discuss project possibilities. The main goal was to bring workingelephants back to the forest, and also to monitor their social and physicalwell-being regularly, while stillallowing the owners andmahouts to earn an honest livingby caring for them.

    In 2010 GVI committed itself tofunding its first herd of fiveelephants. Since then, the projecthas continued to grow, drawing involunteers from all over the world todedicate their time, energy andfunding to ensuring the well-being of these elephants.

    Here at the GVI Thai Elephant Project we are working to rescue

    Asian elephants from the harsh conditions of the touristindustry by returning them to the forest to live out the rest of their days in their natural habitat. Working closely with thevillagers of Huay Pakoot, our staff of four, and strong team of interns and volunteers, currently care for five elephants. Ourproject ensures that their social needs and physical health aremaintained while still allowing the elephants to enjoy thefreedom of a semi-wild environment.

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    Project aims for GVI Thai Elephants The aim of the project is to provide our semi-wild population of elephants with a way to live in their natural habitat, foraging and

    socializing as they please. With the added benefit of daily studiesto monitor individual physical health, general behavior,nutritional habits, and the social development of the herd as awhole, GVI hopes to be able to share their learned knowledgewith others, and to help educate those involved with elephantsto ensure a better standard of care for captive elephants.

    Alongside the program and our studies, mahouts are trying alternative, and more natural, elephantmanagement strategies, which will hopefully be continued through the generations. Keepingelephants is an expensive business, and in order to substitute their loss of income from the touristtrade, GVI are working with villagers to create alternative livelihoods to enable owners and mahouts

    to support their families without having to send their elephants to work in tourist camps. In additionto directly supporting the elephants and their owners, GVI aims to promote ethical elephant eco-tourism in order to create a sustainable way for visitors to stay involved with the project, andexperience quality elephant contact time while observing and caring for the elephants withoutdisrupting their natural lifestyle.

    Thanks to the GVI Thai Elephant Project, Song Kran, ouryoungest male elephant, has lived his entire life in the forest.Born April 2010, Song Kran has been with the project fromthe start and hopefully, with the continued support from ourvolunteers, he will remain blissfully unaware of tourist camps

    and be allowed to develop naturally along with his mum andtheir adoptive herd. The incredibly lucky Song Kran spendsmost of his days free to roam where his herd chooses.Increasingly i nquisitive and ever playful, hes learning from thebest teachers in the world; his best friend Bpee Mai, his mumBoon Jan and his aunts Tong Dee and Mah Nah. Hes learning to forage for what is tasty and what isnot, battling with saplings and vines with the aim of one day being able to knock down trees,

    working out how to scratch that itch that you just cantquite reach using a tree or termite mound, how to scoopup dust for an essential dust bath and of course theimportant business of elephant play- how to rough and

    tumble with your big friends, how to use your trunk for awater fight in the village pond and generally just good oldelephant fun. Socialization is very important to the herdand the bond between them strengthens every day. Theproject aims to provide Song Kran with this healthy,

    natural lifestyle for his entire life.

    Thanks to the GVI Thai Elephant Project, the ideal dream of bringing more elephants to live in theforest is becoming a reality for the village of Huay Pakoot. With continued volunteer support we aimto provide for the existing herds life in the forest. Hopefully, with successful fundraising efforts, wewill be able to take on more elephants in the project, allowing elephants, villagers, and volunteers to

    live, grow, and work together in a co-existence that benefits all parties involved.

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    Achievements with GVI Thai Elephants

    The GVI Thai Elephant Project is unique in its deep

    integration with a traditional mahout community. Having thevillagers of Huay Pakoot retain to ownership of theirelephants while working with GVI has made it possible toachieve our common goal of establishing a forest-dwellingherd. By not buying elephants we do not risk contributingto the illegal trade of this endangered species, and we donot put people out of work.

    Our greatest achievements to date speak for themselves. Every dayour elephants are able to roam freely as elephants should socializing in their natural habitat whileforaging on wild plants - and this is testament to all the hard work and effort of the GVI team, localpartners, staff, interns, and of course our volunteers. Natural elephant bahaviour is routinelydocumented by volunteers and the project produces reports of edible wild plant species theelephants choose to eat.

    Since the project s launch in July 2010, many new developments have been made. A new base-hutwas built to serve as the centre of operations and a meeting place for volunteers and mahouts, whileoffering stunning veiws of the countryside we aim to protect. An elephant food field, and vegetableand medicinal plant gardens have been cleared, prepared and planted by volunteers. These are allsteps forward to helping the project become as self-sufficient as possible.

    A TEFL program is underway, offering free weekly classesrun by volunteers who teach basic English at the local

    school. Speaking English opens job oportunities forvillagers and also raises their status in Thai society. Specialprivate classes are offered to mahouts and to communityliasons, each specifically structued to empower thesestudents with a working knowledge of English so they canconnect with the world to better serve their elephants andcommunity. GVI personel are continuously learning the locallanguage, Pakinyoh. GVI volunteers also live and eat with their homestay families, and interact withother community memebers on a daily basis, helping them to apply learned communication skills.

    The project provides villagers with alternative livelihoodsand ethical ways for them to support their families as wellas their elephants. It directly funds homestays, elephantcare, and hikes to observe elephants in the forest. Manysuccessful local businesses have been established includinga launderette service, smoothie stall, cooking classes,basket weaving workshops, and selling homemade crafts.Alternative livelihoods are essential for allowing mahoutsand elephants to return home. This means mahouts canlive a normal, traditional life with their family and

    friends, which builds a strong sense of community. Some of GVIs mahouts are still in their earlyteens, so it is extremely beneficial that they are now able to grow up at home while still being ableto work and support their families. They can now learn proper mahout skills from village elders, andpreserve their traditional practice of releasing elephants to forage in the forest.

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    Our plans for the future

    As the project progresses, it s easy to see the many new opportunities and directions it can take. As

    well as being open to new and exciting ideas, GVI has two clear objectives to focus on:

    1) Primarily, we will provide for our existing elephantherd, allowing them to continue living in their naturalhabitat, foraging and socializing as much as possible,while still benefiting from daily basic care as well asaccess to veterinary care.2) By securing more funding we will expand thisexisting forest herd, bringing back as many elephantsfrom working in tourist camps as possible, to live in

    the forest.

    Continued communication with villagers should help develop the already-established businesses,teach new transferable skills, help with larger scale marketing of localproducts, and create new opportunities all of which willoffer the elephant owners, mahouts and other villagers of Huay Pakoot greater opportunities for alternativelivelihoods. Seed funding and training from GVI will be tiedinto alternative revenue for forest elephants.

    The project will continue studying elephant foraging andsocial behaviours, and explore ethical alternatives inelephant management and revenue generation. Findings aremade available within the elephant management community, aiming to improve existing captivemanagement, to better support captive elephants and encourage a better understanding andtreatment of this incredible, yet endangered, species.

    While volunteers already support the project with theirtime and money, many more donations are needed inorder to increase the size of the rescued herd and to keep

    them in the forest permanently. GVI aims to maintainsteady volunteer funding which, along with our elephantsponsorship program, should enable us to not onlyensure that our elephants never need to return to campsbut also to increase our herd so that more elephants canlive the rest of their lives in freedom.

    Song Kran was born in the forest in 2010, and we expect he should live a long happy and healthy lifehere, beyond the ripe age of 70 years. This project makes a long term commitment to theseelephants, and we ask that donors also help contribute to the successful future of this elephant herd

    living in the forest.

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    15,000could provide enough food for our 650 school children andtheir families that includes their big and little brothers and

    sisters and their Mum and Dad

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    Fundraising stories from people like you!

    Ty andBekkraised

    Ty and Bekk volunteered in Nicaragua and Kenya andwanted to continue supporting the projects after theirtime in the field came to an end.

    Ty explains: I loved every minute of the project fromteaching Maths, Science to the Friday Art projectswhich was a great time for the volunteers to getcreative. Being back my outlook on life as changed andrather than being career driven I am looking at a careerchange and spending more time making a difference. I joined up with Bekk Harrison who recently went awayto Kenya with GVI and we decided to raise money.

    We have just completed out first event where Bekk andI let our friends choose 10 challenges for us tocomplete over 1 week which included eating somethingterrible and going out to dinner in fancy dress and weraised 1200 for the GVI Charitable Trust.

    Next we plan to have a race night at the local pub and afew more quiz nights to top up the fundraising. It isgreat fun fundraising and it gets everyone talking.

    After just 4 weeks volunteering my life and career haschanged for the better.

    I initially began asking friends and family to donate butrealising how many people wanted to give, I decide tohave a fundraiser night and make it fun. I organised a

    committee of people who were willing to help and wemade time to meet regularly. Through the committeewe were able to make a lot of connections.

    We decided to hold a fancy dress fundraiser onHalloween night with Karaoke. We charged 5 entranceas a donation. Through the connections we made withthe committee we received amazing prizes, we evenmanaged to secure some donations from largeorganisations saying we would mention them on the

    night.

    My local pub let us use their function room for free andin exchange benefitted from the custom, they alsodonated bottles of alcohol for prizes.

    Through our connections we got posters printed forfree, signed albums and gig tick ets. If you dontask.......you dont get!

    On the night I reminded people exactly what they weredonating to, showed pictures of my time volunteeringand made sure to show my appreciation, everyonegave generously and we made 2500.

    Ty and Beck took challenge suggestions fromtheir friends to support the projects.

    Lyndsey Phelan held a Halloween fundraiser and had a great time whilst fundraising for the

    GVI CT

    Lyndseyraised2500

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    Peter was so affected by his experience volunteering inKenya with GVI that he set about raising funds for the GVICharitable Trust to support the program when he returnedhome to New York.

    His mission was to raise funds for the Olives RehabilitationCentre and the children 'that he misses with all of his

    heart.'

    To do this Peter organised an event in the locally famousStephen Talkhouse, with live bands and a moustachetheme! Putting the time in to organise the event andpublicize it well he was rewarded with a great turnout!

    On the evening a portion of proceeds from the bar wasdonated and they sold $2 moustaches. Peter managed toraise $2000 which will make a huge difference on the

    ground in Kenya.

    Send us your fundraising storiesand inspire others to follow in

    your footsteps!

    Eliza Massie volunteered with GVI and was

    inspired to take on four volcanoes for her class

    Peter Holmes held a Moustache party to support

    the Kenya project in a trendy New York bar

    Elizaraised

    2 596

    I volunteered with GVI for three months and absolutelyloved it! The children were the inspiration for me - theyworked so hard. Seeing them push themselves so hardevery day just to get to school, then focus and learn Ifigured I too should push myself for them.

    When I heard about the volcano challenge I knew it wasthe perfect thing to raise some money. And it was easyonce I had got going. A lot of people in my life wereinterested in what I was doing, why it was so importantand were very willing to support me. The school and thekids need every pound they could get and after just aweek of teaching I knew just how much the childrendeserved it too.

    I asked everyone for a donation. I had been writing aweekly blog to friends and family so they were my firsttarget! They already had a good idea of what I was up toso it was easy to ask them to support me.

    My favorite moment of the challenge was getting to thetop of Santa Maria, the second volcano and by far thehardest. Twenty minutes from the top I didnt think Iwould make it but when I finally made it to the top it wassuch an amazing feeling of achievement. Seeing the sunrise on the volcanoes and feeling very spiritual was trulybreathtaking and worth every penny and every step!

    Peter raised2000

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    Top tips for fundraising successIts never too early to start planning your event. Here are some fundraising tipsto help you get started.

    Have fun and choose a fundraising project that you will enjoy. If youre having a goodtime people are more likely to respond .

    When will you do it? Think weather and avoid clashes with public holidays or sportingevents. Consider whom youd like to attend and what time of the week/day will suit thembest

    Where will you hold your event? Can you do it at home, school, church, or will you needto hire a venue? If youre holding a sponsored run or walk, is your route safe?

    Who will help you to plan and carry out your event? Who do you want to attend or takepart? Make sure you give everyone plenty of notice

    Keep it simplethe best fundraising projects are the simplest. Be realistic and costout your event carefully. Keep a checklist so you know exactly what needs to be done atevery stage

    Keep it legal have a look at our legal advice and check out with your local council tocheck you are doing it legally

    Do your sums make sure you keep an accurate report of all financial transactionsyou make for your event. If you use a sponsor form to capture names and addresses of donors, and they are eligible we can claim Gift Aid on every donation cake sales tomarathons! Also see if your employer is willing to match fund donations.

    Tell us about itwed love to hear what youre planning and how it goes. Send usnews and photos and help inspire others to support the GVI Charitable Trust.

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    Spread the wordNow you know what youre doing and when, its time to start promoting your event:

    Make some personal invites and (if you want to attract a crowd) make posters todisplay at work and in your local shops, library, sports and community centres;

    Email or phone all your friends, relations, colleagues or classmates and ask them tospread the word too;

    Use facebook, Bebo, MySpace or other online social networks to invite everyone toyour event;

    Send a press release (see our template later in this pack) to all your local papersadvertising your event or inviting sponsorship from companies and individuals.

    Getting sponsoredAsking people to sponsor you for a one-off event such as a bike ride is a popular way of

    raising money. E-fundraising is one of the quickest and safest ways to manage donations.Set up your own fundraising webpage at www.justgiving.com/gvi in the UK orwww.globalgiving.com in the US where you can select Global Vision International CharitableTrust as your charity. Email your friends and family to ask for support. If you prefer, you canuse the sponsor form enclosed in this pack.

    Youre the inspiration! Its brilliant that youve been moved to get involved and make a difference linking yourlocal community with communities on GVI programs just wanting to learn. What inspiredyou? Dont keep it to yourself tell your friends and family. Email your colleagues. Write apersonal message on your webpage or attach it to your sponsor form. Were happy to supply you with information about our work and the difference your fundraising will make.But its your personal motivation that is really infectious.

    Thank everyoneLet people know how grateful we are for their support and when you know how much youhave raised, tell them so they know what a valuable contribution they have made.

    http://www.justgiving.com/gvihttp://www.justgiving.com/gvihttp://www.justgiving.com/gvihttp://www.globalgiving.com/http://www.globalgiving.com/http://www.globalgiving.com/http://www.justgiving.com/gvi
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    A-Z of ways to make adifferenceChances are you already have a good ideaabout how y oure going to fundraise . If not, here is our A-Z of fundraising youwill find plenty of fantastic ideas here!Remember, no matter how big or smallyour event, or how much money youraise, you can be sure that every pennywill make a difference. You could:

    AAbandon your car drive everywhere?Leave your car at home and help theenvironment and get sponsored to walk,run, bike or bus your way through life.Aerobathon challengeArt exhibitionsAsk local companies, artists, celebrities todonate goods and organise an auction(include gifts of time or goodwill) Auctions

    BBag-packing - contact your localsupermarket and pack bags with friendsand family for the dayBaked bean bath or get gunged getsponsored to take a dipBand night

    Beauty eveningBeer tastingBe very swish - get your friends togetherto swap gorgeous clothes. Everyonebrings at least one good accessory - soldto the highest bidder or have a party anda fashion show auction. A greatopportunity to get those modeling careersgoing!Bingo benefit

    Bonfire nightBook saleBridgeEveningBring & Buy

    CCake saleCalendarCandy saleCar boot saleCard makingCar showCar washing

    Carol concertCarol singingCat showCharity Challenges Join a GVI CharitableTrust charity challenge, push yourself toyour limit and raise funds for the projectswhilst having a great time!Clothes showCollectionsCoffee morning

    Coin Mile organise coins around theoffice, school or town centre anydistance will doCome Dine with us cook a meal worthpaying for and invite your friendsCraft fairCricket tournaments

    DDance competitionDarts tournament link it in with a pubquiz at your local DiscoDodge ballDog show with a race for good measure Dress down dayDuck races

    EEaster egg hunt

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    Education day everyday is a school dayso lets get educated! Eighties nightEntertainment Everydays a school day always wantedto juggle, swim 1km, learn a language orplay the bagpipes Get sponsored andinvite everyone to a show to demonstrateyour new skill. Why not get your friends toset the challenge!

    FFancy dress never fails to make a party agreat night!

    Fashion showsFestivalFetes you can incorporate lots of different elements into a fete, host it in aparish hall, community centre or schooland have a raffle, jumble sale, quiz, cakesale and lots more!Film nightFire walksFireworks night

    Five-a-side footieFun run

    GGarage saleGarden showsGive it up for charity! - give up somethingyou like to raise a few pounds, fromchocolate to shaving, smoking or drinkingwe all could do with a break fromsomething!Golf tournamentsGrand NationalGuess the weight of Guess the winner - pick a name out of ahat events are great for footballtournaments Grand National winners,reality TV shows and well, anything wheretheres a chance of victory.

    H

    Halloween partyHead shaveHeroes & Heroines partyHill walkingHold a dress down (or up!) day peoplewill pay good money to wear their ownclothes. Theyll probably pay even more tocome in their ball dresses and tuxedos. Oryou could get that bad taste tie or tightsout for one day.

    IIndulgence eveningInsect racing safely!

    International party

    JJailbreak - find some friends, dress up likeElvis in Jailhouse Rock and get dropped off in a mystery location without any money

    and blag your way home, raising moneyalong the way (legally, of course)Jazz nightJump rope competition - its tougher thanit was at school!Job swapJumble sale

    KKaraoke no need to say more, no-onecan resist karaoke!Kiss-o-grams - its all for charity! Why notplay cupid and get people to pay to send a

    kiss-o-gram to someone they likeKnitting for charity - easy, fun andgratifying invite your friends and sell yourwork

    L Ladies lunchLeg waxing

    MMastermind

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    Match funding whatever your idea if you know a local company or have anemployer ask them to match fund yourtotal in return for publicityModel car racingMusical evening

    NNational day partyNetball tournamentNon uniform day

    OObstacle courseOffice partyOffice Olympics - why should three leggedracers be only for kids! A space hopperrace is great for teambuilding - or if yourefeeling more adventurous set up yourown Its a Knockout! 1 in 365 give up a days salary andpersuade your colleagues to do the same.Ask if your employer is willing to matchfund.

    PPantomimesParachutingPartiesPamper partiesPhoto competitions - guess who frombaby photos to caption competitionsPub quiz

    Punk party

    QQuiz eveningQuizzes & games from bridge, bingo topoker, put on a games night or why notpersuade your club or pub to put on aquiz.

    RRace nightRaffle ask local companies to give youprizes in return for publicity Raft raceRansom breaks - find a willing VIP (veryimportant prisoner) such as a Head,Chancellor, Mayor, or local MP and holdthem captive; getting friends, family andcolleagues to pay a charity ransomRounders competition do it in your local park orat school and get people to bring a teamRun for fun - find your own route and

    distance (or just run on the spot!) or join alocal running event

    SSalsa eveningShiver me timbers my hearties devisesome clever clues on where to find theloot, get sponsored and away you goSilent auction60s / 70s Party Small change challenge - ask yourcolleagues to empty their loose changeinto a jar and at the end of theweek/month it will make a big differenceSnail race nightSpeed dating set this up for friends andcolleagues and watch it develop!Spelling bee - hold your very own spellingcompetition and get parents to sponsoryou for each wordSponsored quiz - get sponsored andchallenge your teachers to a lunchtimequizSponsored shaveSponsored silenceSponsored slimSponsored waxSports daysSports tournamentStreet party

    Strictly dancing put on a dance night (ormarathon!). Or get local drama and

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    musical groups to put on a show and raisemoney from ticket sales, programmes andtombolas. Swear boxSwimmingSwap shop swop paperclip for a pen,and keep trading until you havesomething to auction off

    TTalent competitionTreasure huntTug o war

    UUltimate challengesUniversity challenge

    VValentine partyVariety showVolleyball tournament

    WWalk your way organise your very ownwalk and promote it locally; a ghost touror a walk with a twist (three-legged,balancing books, orienteering).WalksWhat a difference a day makes choosea special day in the calendar and make anevent from St. Davids Day to July 4 th everything can be turned into a party!!Wine tasting add in some cheese forthat extra sophistication!

    XXmas fairX Factor

    YYes / No competitionYodeling

    Yoga marathon

    ZZzzzzzzzz a sponsored sleep-a-

    thonwell you never know!!!

    If you have a fantastic idea that isnt listedhere, please let us know so that we canpass your wisdom on to otherfundraisers!

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    Make the difference, legally and safely

    Were really pleased that youve chosen to raise funds for us, but we cant accept liability foryour fundraising activity or event. We want you to have fun so please have a look at theseguidelines and ensure you consider the health and safety of your guests when planning.

    Manufacturers follow the advice of the equipment manufacturers of anyequipment you are using.

    Collections to collect funds in any public place you need a license from your local

    authority. If youre collecting on private property (e .g. a bar or supermarket) you shouldobtain written permission from the owner.

    Gaining permissioncontact your local authorities for advice on any necessarypermissions, licensing, trading standards, and health and safety issues.

    Raffles and lotteries It is important to make sure that any raffles and lotteries

    are within the law, please consult your local authorities for guidelines.

    Health and safety and food hygieneTo ensure your event is runsafely, contact your local authorities or the Health and Safety Executive if youre holdingyour event at work. If you are providing food it is vitally important as you dont want tomake any of your guests sick! Please take great care when handling food and remember thebasic rules of food hygiene in your preparation, storage and displaying of the food.

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    Make a difference in style

    Shout about your fantastic fundraising event in the media and I promiseif you follow our

    step by step guide you will find it easy! You see the more people you tell about your event,the more will come and enjoy all your hard work and of course, you will raise more money.So have a look at this guide and then get writing!!!

    Contacting your local media is a great way of spreading the word about your eventand attracting more people to come along and get involved

    What are you talking about? What would you like to achieve with your publicity?Knowing that will help you decide on your important points or key messages and help youdecide when you want to generate publicity.

    Whoare you talking to? Find out which local papers you want to promote in and call theirinformation desk to see who to send your press release to. All you need is a name and anemail address to get you going. For radio, listen to local radios to see who you would like topromote your event. Sometimes you can apply online for a shout out too so have a look attheir websites.

    Is it local?Local media always have a certain geographical area to cover so make sureyou choose the right newspapers for the right areas. If your story has a local connectionthen mention it early on in the press release too.

    What is your story? Have a think about your news angle when thinking of your story. Isthere anything special about your event that could catch peoples eye? Is there a celebritycoming along or even taking part? What would make you read your story? Then put thisinformation at the top of your press release to get attention from busy reporters.

    Dontforget to mention the GVI Charitable Trust. You are promoting your event and thecharity so get us in there too!

    Knowyour facts before you call the paper so you can give them the information theyneed quickly. Who is doing it? What for? When? Where? How? All these questions can beanswered quickly if you are prepared.

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    If a picture paints a thousand wordsthen use on e! No-one can resist a picture so find onethat you love of the project or a nice picture of yourself and send it in with your pressrelease to use in the paper.

    Find out the deadlines of your local newspaper so that you can send your press release aweek in advance to get a well written, well placed article

    Send your press release by email and put it in the body of the text so you dont have to rely onattachments working

    Usea catchy, simple heading in the subject box something that gets attention and explains yourstory

    Alwaysinclude your details in the press release so that they can contact you if they want moredetails

    So now you know what to write and how to write itget writing!! We have included asample press release in this pack so follow our hints and tips and you will be in your localnewspaper before you know it! Dont forget to print out your press release to proof readbefore you send!

    Michelle got an articlein her local

    newspaper andraised760 whenshe climbed four

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    Example press release _____________

    For Immediate ReleaseCupcakes for Elephants

    Date: September 17, 2011 Location: GSU, Boston University, Boston, MA Time: 1:00pmWho: Amy Jones

    This Saturday Amy Jones is having a bake sale to support the endangered Asianelephants in Thailand. The Asian elephants have been facing a massive decline due tohabitat loss and increased use of the captive elephants in the tourism industry. Amy spenttwo months in Thailand working with Asian elephants through Global Vision International.While there she did daily hikes with the elephants, observing their social and foragingbehaviors, and conducted basic health checks on them. Now back home, she hopes tocontinue supporting the elephants though the GVI Charitable Trust. Join her this weekendfor homemade cupcakes and elephant shaped cakes! Amy will also share her story of herexperience and speak more on the situation facing the Asian elephants. All of the proceedswill go via the GVI Charitable Trust to support the elephants she worked with on her trip!

    About GVI and the GVI Charitable Trust

    Global Vision International (GVI) was formed in 1998 to provide support and services tointernational charities, non-profits and governmental agencies, through volunteeringopportunities, internship programs, training and direct funding.

    GVI is a non-political, non-religious organisation, which runs over 150 projects in over 40countries. GVI volunteers fill a critical void in the fields of environmental research,conservation, education and community development.

    GVI is guided by a unique commitment to its volunteers and to its partners. To the volunteerit offers safe, responsible travel experiences, exceptional training and career development

    opportunities, and facilitates the ability to make a real difference. To its partners it commitsall project ownership rights and all work is undertaken fully under their direction, inconjunction with the local community.

    In 2005 the GVI Charitable Trust was formed to provide disaster relief to Indigenouscommunities in Guatemala after they were devastated by Hurricane Stan. It has sincedeveloped to support projects in over 15 countries providing critical support for sustainabledevelopment projects.

    If you would like further information about GVI please go to www.gvi.co.uk or the Charitable

    Trust that funds website www.gvi.org

    http://www.gvi.co.uk/http://www.gvi.co.uk/http://www.gvi.co.uk/http://www.gvi.org/http://www.gvi.org/http://www.gvi.org/http://www.gvi.org/http://www.gvi.co.uk/
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    Making your money growSo you already have a fantastic fundraising event to raise money for the GVI Charitable Trustand that is great. But, there are easy ways to make your donation even bigger with little

    effort. Have a look at these ideas to boost your fundraising activity before sending yourmoney into to us to get working with.

    Challenge your bossAsk your employee to match the amount you raise in sponsorship for your personalchallenge. We call this match ed fundraising and lots of companies do this as a matter of course. You just need to ask and it doubles your money and is tax efficient for the companytoo.

    Use an online fundraiser Create your own fundraising page and encourage everyone you know to sponsor you. Thisisnt instead of your sponsorship form as you can have that handy at events for yourgenerous guests. But, for those who cant attend they could do it through your online page.

    People also tend to give more when they donate online and if you set a target on your pagepeople know what they are aiming for.

    For UK donors use http://www.justgiving.com/gvi or go to globalgiving.com in the US andsearch for Global Vision International Charitable Trust. These sites are designed to makefundraising easy and for US donors the global giving site is tax efficient too!

    Get everyone signed up for Gift AidIf your donors are UK tax payers then get their details on your sponsorship form as then wecan claim an extra 25% of their sponsorship from the Government. So, if someone donates100 then we get an extra 25 which helps to keep the GVI CT running.

    http://www.justgiving.com/gvihttp://www.justgiving.com/gvihttp://www.justgiving.com/gvihttp://www.globalgiving.com/http://www.globalgiving.com/http://www.globalgiving.com/http://www.globalgiving.com/http://www.justgiving.com/gvi
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    NameTick for

    Gift Aid*Home address

    We can only claim Gift Aid if you give us your home

    address and your full postcode

    Donation Paid? Tick for noGVI info **

    Please sponsor me, I am raising money by ________________________________________________________________

    Name: _____________________________________________________________________________________________Address: ___________________________________________________________________________________________Postcode: _______________________________________ D.O.B: _____________________________________________Name of event: ___________________________________ Date of event: ______________________________________

    Please feel free to photocopy this form if you require more.All cheques should be made payable to the GVI Charitable Trust . Thank you

    Dont forget to Gift Aid! *With Gift Aid Global Vision International Charitable Trust get an extra 25 pence for every poundyou donate helping to cover running costs of the charity and invest in fundraising. If you would like us to claim Gift Aid forthis and all donations made since 6 April 2006 please tick the Gift Aid box next to your donation and add your homeaddress, including full postcode. Please note to qualify for Gift Aid, the amount you pay in income tax or capital gains taxmust at least equal the amount we will claim in the tax year.

    **Keep in touch : We will write to you from time to time to update you on GVIs progress and successes. If you wouldprefer that we didnt write to you tick here

    UK sponsorship form

    Please help me raise for the GVI Charitable Trust!!

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    NameTick for

    Gift Aid*Home address

    We can only claim Gift Aid if you give us your homeaddress and your full postcode

    Donation Paid? Tick for noGVI info **

    **Keep in touch : We will write to you from time to time to update you on GVIs progress and successes. If you wouldprefer that we didnt write to you tick here

    UK sponsorship form

    Please help me raise for the GVI Charitable Trust!!

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    Name Donation Paid? Tick for noGVI info **

    Name Donation Paid? Tick for noGVI info

    **

    Sponsorship form

    Please help me raise $ for the GVI Charitable Trust!!

    **Keep in touch : We will write to you from time to time to update you on GVIs progress and successes. If you wouldprefer that we didnt write to you tick here

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    Shout about it!

    People often want to know lots about your charity at events and why not!!! So, pleaseshout about us! Shout about the work we do, how important it is and what would happen if we were not there. Here are some facts about the GVI Charitable Trust to arm you whenquestions are fired at you at your event. Or better still leave a couple of copies of this pagearound for people to read:

    The GVI CT was started in 2005 to provide support in

    Guatemala after Hurricane Stan devastatedcommunities.

    We have now grown to support projects in over 15countries.

    Across Latin America on the Phoenix projects GVI CTdonations play a crucial role in funding the necessities forchildren to attend school.

    Scholarships make education a reality not a dream for children across Latin America,Kenya and Laos.

    Food programs in Latin America and Kenya funded by the GVI CT provide crucialnutrition for malnourished children aiding concentration and encouraging regularattendance at school.

    In March 2011 GVI CT funded the opening of the Hope Centre in Cape Town whichwill provide a positive and motivating educational environment for children whowould otherwise be roaming the streets.

    In Honduras donations are used to employ teachers bringing secondary education torural communities for the first time.

    New classrooms, greenhouses, maintenance, repairs and whole schools have beenconstructed thanks for support for the GVI CT.

    Countless educational materials are funded around the world on our projectshelping provide children with the necessary tools to learn.

    In India donations to the GVI CT have funded sports equipment and a coach makingthis essential part of childhood development available to children on our project,perhaps the new Indian cricket champions will come from our school!

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    The final difference

    Once you have done the difficult bit and have raised all your lovely funds. Please fill in the

    paying in form and along with your sponsor form send to the GVI Charitable Trust.

    Online via your Just Giving or Global Giving fundraisingpage if you have set one up through the GVI CT website foryour chosen program.

    By post pay all the money youve raised intoone bank account, and then write a cheque for thetotal amount, payable to GVI Charitable Trust . Sendyour cheque with the paying in form enclosed with thispack, together with sponsorship forms to your nearestoffice.

    Gift Aid remember to encourage your supportersto tick the Gift Aid box on your sponsor form or JustGiving page if they are UK taxpayers, and we can claiman extra 25p for every 1 they donate. Make sure theycomplete the sponsor form in full to claim Gift Aid wemust have their surname, first name or initials and fullhome address including postcode.

    Tell us about it your fundraising efforts are hugely inspiring to other people whoare also doing their bit to help. So dont be shy. Please tell us about your event and send usyour best photos of the action. You might find yourself and your friends starring on the GVICharitable Trust website! We look forward to hearing from you!

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    Paying-in formI would like to gift you ________ from the fantastic event that I organized on behalf of theGVI Charitable Trust.

    I enclose a

    Cheque

    I put it on your justgiving site

    I set up my own justgiving site which is ____________________________________

    Inspire the nation. Tell us how you made a difference: ___________________________________________________________________________

    ___________________________________________________________________________

    ___________________________________________________________________________

    ___________________________________________________________________________

    ___________________________________________________________________________

    ___________________________________________________________________________

    ___________________________________________________________________________

    ___________________________________________________________________________

    ___________________________________________________________________________

    Check list:Make sure you have included the following in your envelope to send into us:Sponsorship form fully completedPaying-in formInspirational storyPhotos of the event

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    We will make our difference too

    We think you are fantastic and the fact that you want to support the GVI Charitable Trustwith all your fundraising efforts makes you even better. But, we dont expect you to do italone.

    We have expert fundraisers available to support you whenever you need. Please get intouch all the way through your journey from first idea to funds raised and let us help youmake your event run as smoothly as possible.

    Contact us:

    UK Office (Europe)Third Floor, The Senate, Exeter EX1 1UG, UK Tel: 01727 250 250Fax: 01727 250 260

    North American Office66 Long Wharf, Suite 562 SBoston, MA, 02110, USATel: 888 653 6028Fax: 1 617 674 2109

    Email: [email protected]

    Visit our website atwww.gvi.org

    We wish you all the very best with your event, and welook forward to hearing how you get on.

    Thank you and good luck!

    http://www.gvi.org/http://www.gvi.org/