fund/mf-fundfact-sheet/birla sun life.… · october 2010 mutual fund investments are subject to...

O c t o b e r 2 0 1 0

Mutual Fund investments are subject to market risks. Please read the Statement of Additional Information / Scheme Information Document carefully before investing.

Call 1-800-270-7000/1-800-22-7000 (toll-free) | Visit www.birlasunlife.com sms GAIN to 56161

Can you save tax and create

wealth at the same time?

Birla Sun Life Tax Relief ‘96An Open ended Equity Linked Savings Schemes (ELSS) with a lock-in of 3 years.

Index

CEO LETTER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

OUTLOOK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

SIP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

SAVINGS SOLUTIONS

Birla Sun Life Cash Plus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Birla Sun Life Cash Manager . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Birla Sun Life Savings Fund . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Birla Sun Life Short Term Fund . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Birla Sun Life Dynamic Bond Fund . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Birla Sun Life Medium Term Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Birla Sun Life Income Plus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Birla Sun Life Income Fund. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Birla Sun Life Floating Rate - Short Term Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Birla Sun Life Gilt Plus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Birla Sun Life Government Securities Fund . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

REGULAR INCOME SOLUTIONS

Birla Sun Life Monthly Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Birla Sun Life MIP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Birla Sun Life MIP II - Wealth 25 Plan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Birla Sun Life MIP II - Savings 5 Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

TAX SAVINGS SOLUTIONS

Birla Sun Life Tax Relief '96 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Birla Sun Life Tax Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

WEALTH CREATION SOLUTIONS

Birla Sun Life Equity Fund . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Birla Sun Life Advantage Fund . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Birla Sun Life Midcap Fund. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

Birla Sun Life Frontline Equity Fund . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Birla Sun Life Infrastructure Fund . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

Birla Sun Life Basic Industries Fund . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

Birla Sun Life India GenNext Fund . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

Birla Sun Life New Millennium Fund . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

Birla Sun Life Top 100 Fund . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Birla Sun Life Buy India Fund . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

Birla Sun Life MNC Fund . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34

Birla Sun Life Index Fund . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

Birla Sun Life India Opportunities Fund . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

Birla Sun Life Dividend Yield Plus. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37

Birla Sun Life 95 Fund . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

Birla Sun Life Freedom Fund . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

Birla Sun Life Asset Allocation Fund . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40

Birla Sun Life Special Situations Fund . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41

Birla Sun Life Commodity Equities Fund . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42

Birla Sun Life International Equity Fund - Plan A . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43

Birla Sun Life International Equity Fund - Plan B . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44

Birla Sun Life Pure Value Fund . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47

METHODOLOGY OF RANKING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54

Birla Sun Life Enhanced Arbitrage Fund. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Birla Sun Life Small & Midcap Fund . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45

Birla Sun Life India Reforms Fund . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46

Birla Sun Life Long Term Advantage Fund . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48

DIVIDEND HISTORY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49-51

ASSET ALLOCATION GUIDE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52

OUR COVERAGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53

O c t o b e r 2 0 1 0

02

Warm Regards,

A. BalasubramanianChief Executive Officer

O c t o b e r 2 0 1 0

Dear Friend,

Equity market continues to reflect the underlying confidence of the economy, corporate earnings and

government willingness to carry out the reforms.

India in particular has done far exceedingly well because of the above factor and global flow of money

into our market. Global flow is driven by lack of opportunities elsewhere in the world and relative

underweight to Indian market. This underweight in some sense is getting corrected due to increased

level of conviction on India growth story. On the contrary the confidence of domestic investors remains

high but somehow it does not reflect in the flow of money into capital market directly or through mutual

funds.

Though the journey so far has been good, we continue to believe that the Indian economy will continue

to do well even going forward on the back of good monsoon, increase in wealth, increase in

government spending, increased purchasing power and increased ability to tolerate risk. In this

process the complication with respect to predicting the behavior and the power of money is only

increasing. Therefore investment discipline in terms of choosing the asset class and staying invested

with them and staying convinced with those investments would gain more and more prominence in the

coming days. We would even say it will become a MUST, given the importance for regular savings and

investment discipline.

Investor should ensure that their investments are in line with the increase in income. Investor should

ensure higher allocation towards their portfolio with every subsequent rise income. Irrespective of the

short term market condition sticking to the basics of investing through systematic route with the

increased ticket size would be an ideal option for all the investors.

OutlookO c t o b e r 2 0 1 0

Our Investment Team (In alphabetical order)

Achala Kanitkar Research Analyst : Equity

Ajay Argal Head Equity : Offshore

Ajay Garg Fund Manager : Equity

Ankit Sancheti Fund Manager/ Research Analyst : Equity

Atul Penkar Fund Manager/ Research Analyst : Equity

Chanchal Khandelwal Research Analyst : Equity

Hemang Dagli Sr. Equity Dealer / Fund Manager

Kaustubh Gupta Fund Manager / Dealer : Fixed Income

Lokesh Mallya Fund Manager / Research Analyst : Fixed Income

Mahesh Patil Head Equity : Domestic Assets

Maneesh Dangi Head : Fixed Income

Mayank Hyanki

Naysar Shah Sr Research Analyst : Equity

Nishit Dholakia Fund Manager / Research Analyst : Equity

Paresh Khandelwal Research Analyst : Equity

Prasad Dhonde Fund Manager / Dealer : Fixed Income

Research Analyst : Equity

Rohit Murarka Research Analyst : Fixed Income

Research Analyst : Fixed Income

Sanjay Chawla Fund Manager : Equity

Satyabrata Mohanty Head : Mixed Assets

Shaktie Prakash Fund Manager / Dealer : Fixed Income

Sujit Patki Dealer : Equity

Sunaina Da cunha Fund Manager / Research Analyst : Fixed Income

Varda Pandey

Vineet Maloo Fund Manager/ Research Analyst : Equity

04

Bonds pressured; reduced H2 borrowing plan offers support......Government bond yields were strained higher in the first half of the month with the release of the seemingly hawkish monetary policy review on September 16, with the trajectory heading softer as the month-end doled out positive surprise in the marginal nonetheless reduction in the central government's second half borrowing and hikes in the investible limit for the FIIs in the debt market.

The industrial production for the month July 2010 released at a staggering 13.8% (relative to consensus estimate of 7.8%) driven largely by a 60% plus growth in the capital goods segment. The production data for the month of June was revised still lower to 5.8%from the provisional 7.1% while the same for April was revised 130bps lower to 15.2%. While the overall IIP trajectory remained volatile, the July 2010 release rekindled confidence in market participants in the strong domestic growth momentum. Wholesale price inflation for the month of August released as per the new 2004-05 base at 8.5% relative to previous month's 9.8% with seemingly higher supply side price pressures and distinctly lower demand side (core) inflationary trends.

The benchmark bond travelled a range of 7.99-7.83% during the period, touching a low of 8% plus on September 6 as the market speculated on the RBI policy action in its mid-quarter review. The policy stance of the central bank continued to express concern on taming inflationary expectations (citing the Inflation trajectory to remain unacceptably high for the next few months), reporting in principal respective hikes of 25bps and 50bps in the repo and reverse repo correspondingly narrowing the LAF corridor by 25bps to 100bps now. The essence of the monetary review was the persistent concern on inflationary expectations and a cautious global environment also simultaneously putting a near end to the process of normalizing rates.

The central government borrowing calendar for the second half of FY11 released unexpectedly lower by INR 100 bn for a gross issuance of INR 1.63 tn terminating by February second week. A simultaneous hike in the FII investment limits in Corporate (Infrastructure) bonds and Government securities by USD 5 bn (for term to maturity of 5-years and above) each encouraged bond investors. The 10-year government bond yield closed 15bps lower than month's high; at 7.84% by month-end.

Debt Outlook

Liquidity Constrained..Liquidity conditions in the system remained in deficit as the mid-month advance tax outflows and quarter-end balance sheet adjustments drained cash from the system. The banking system operated at a daily average repo borrowing of over INR 50,000 cr. in the second half of the month while the overnight call traded consistently above the 6% repo post the advance tax outflows.

Deficit liquidity and massive supplies in the Certificate of Deposits segment kept short term rates elevated – the 3-month CD rate ranged within the 7.10-7.25%. The 5-year plus maturity in corporate bonds rallied in response to both the announced hike in FII limits as well as the intermittent rally in benchmark sovereign bonds; yield on them softening by 7-12bps to the 8.55-8.75% range.

Global cues have been supportive for treasuries around the world; yields on the UK gilts and German Bunds were 15-20bps lower from their mid-month levels as risk-averse investors continued to demand sovereign papers. FOMC's intent to keep the bond repurchase programme as an option for further stimulus sustained demand for treasury notes; the US 2-year note touched record low of sub 0.4%.

Yields likely to ease...– we remain positive to neutral on government bond yields in the coming months as the market is expected to be offered more positives in the form of the sequentially lower inflation and an imminent pause to the central bank's tightening cycle. Furthermore, global growth recovery is expected to tread at a slow pace with underlying weakness such as US housing market and jobs data continuing to support safe-haven buying in treasuries.Liquidity is expected to remain tight as the coming weeks drain out the currency form the system on account of the festive season spending. We remain negative on corporate spreads that may widen going ahead on account of the expected softening of the underlying benchmark sovereign yields. Short term rates though would remain at elevated levels with any further uptick only being gradual. 3m/6m/12m rates are up by 300bps, 250bps and 175bps since middle of may-2010 with most of the money market rates across 3m-12m trading at or near their 20-month peaks.

Equity Outlook

Milestone Achieved…Benchmark indices hit fresh 32-month highs as Sensex rallied nearly 2100 points or 11.67% to close at 20069.12. Nifty gained 11.62% to end at 6029.95. Indices also notched the best monthly gains since May 2009, when they rose more than 28%. On sector front, banks, metals and realty outperformed the key indices. Smaller cap stocks however were not able to run up with the blue chips.

The rally has been accompanied by unprecedented capital inflows by foreign investors. FIIs added 24,979 Crs to Indian equities in September, highest in 2010, taking the total to Rs. 84,372 Crs for the calendar year.

Liquidity Drive…We expect that global liquidity situation is going to remain benign given the developed world policymakers' stated intent to maintain conditions easy enough to ensure a recovery in economic activity. In such a scenario, the brightest spot would attract the most attention. Indian equity market is one such spot where growth outlook is one of the strongest in a world largely devoid of growth. It helps that India also has sizeable appetite to absorb such flows and deploy them in productive businesses without stoking a bubble like scenario where only valuations move up de-linked from underlying earnings or cashflows. The crucial point for such flows is how global risk appetite behaves. In case of heightened uncertainty it is likely that the flows could slow or even reverse. Such a situation would be temporary in our opinion and as opinions stabilize, India should be able to attract attention again.

Recovery First….Globally, the picture was mixed amid caution about recovery. Concerns about the US economy moving towards deflation and a 'double dip' recession rose after leading indicators were weaker-than-expected. Signs that global recovery was losing steam

persuaded several central banks globally to hold rates. On the other hand, Japan intervened in the currency market for the first time since 2004 to stem economic damage from the surging yen, pushing yen sharply lower. This boosted sentiment across regional Asian markets. Later, certain data from several key nations including China assuaged concerns over economic growth to some extent.

On domestic policy front, the RBI hiked LAF repo rate by 25 bps to 6% and reverse repo rate by 50 bps to 5%, the fifth hike in the current cycle. At present, our view is that while RBI may continue with process of interest rate normalization, we do not see it as reaching restrictive territory for corporate or individual borrowers. With the global interest rates remaining at their lowest levels, corporates also have the option to raise cheap capital overseas. Therefore, we like businesses which are the key to India's economic growth. These include consumer discretionary names including auto, banking and finance companies and investment related plays - infrastructure and capital goods.

Going Forward…Markets might look expensive on a trailing basis when it is recovering from a cyclical downturn. Based on the current consensus earnings estimates, we are expecting earnings to grow at a CAGR of 20-22% p.a. over the next 3 years. On forward FY 11 and FY12 earnings the market PER (at 20,000 Sensex) is 19x and 15.5x, respectively and give the expected earnings growth the market valuations do not appear to be exorbitantly expensive. One must be cognizant of the fact that today's prices are factoring in good execution. If the earnings falter, markets could be adversely impacted. However, currently, we do not see any domestic factors, which could severely damage growth prospects. We would recommend that investors continue to allocate incremental capital to equity assets to take advantage of India's growth trajectory which is likely to pan out quite well over medium to long-term.Data Source: CLSA Bloomberg

As on September 30, 2010

Systematic Investment Plan (SIP)

Note :Past performance may or may not be sustained in future. Returns assume reinvestment of tax free dividend declared. The data assumes the investment of ̀ 1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns.*CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)The above returns calculated assuming investments in Plan A -Growth option or Growth option as applicable and Dividend Plan in case of Birla Sun Life Tax Relief'96

Date of First Installment : April 01, 1996 Inception Date : March 29, 1996

Investment Period Total Investment ( ) `

Birla Sun Life Tax Relief ‘96

BSE 200(Benchmark Index)

Value ( ) of SIP in ` Returns (%)*

Since Inception 175000 769212 2229673 18.59% 31.10%

Last 5 years 60000 93810 96453 17.93% 19.07%

Last 3 years 36000 51318 53232 24.47% 27.17%

Last 1 year 12000 14084 14125 33.87% 34.56%



SIP is a powerful tool that can help you create wealth over time.

Date of First Installment : November 01, 2002 Inception Date : October 03, 2002



Since Inception 95000 289565 339026 27.34% 31.22%

Last 5 years 60000 104815 108178 22.50% 23.82%

Last 3 years 36000 57622 57439 33.12% 32.88%

Last 1 year 12000 14543 13883 41.72% 30.48%

Birla Sun Life Midcap Fund


Date of First Installment : October 01, 2002 Inception Date : August 30, 2002



Since Inception 96000 249442 321762 23.16% 29.32%

Last 5 years 60000 93805 107350 17.93% 23.50%

Last 3 years 36000 51313 54727 24.47% 29.23%

Last 1 year 12000 14084 14146 33.87% 34.93%

Birla Sun Life Frontline Equity Fund

Birla Sun Life Frontline Equity

Fund

Date of First Installment : March 01, 2003 Inception Date : February 26, 2003



Since Inception 91000 209860 265193 21.50% 27.52%

Last 5 years 60000 91297 117743 16.82% 27.36%

Last 3 years 36000 50545 63640 23.36% 40.80%

Last 1 year 12000 13898 15056 30.73% 50.63%

Birla Sun Life Dividend Yield Plus

Birla Sun Life Dividend Yield

Plus

Date of First Installment : April 01, 1995 Inception Date : February 10, 1995


Birla Sun Life '95 Fund

CRISIL Balanced Fund Index

(Benchmark Index)

Value (`) of SIP in Returns (%)*

Since Inception 186000 516212 1868786 12.14% 26.20%

Last 5 years 60000 85604 102024 14.20% 21.39%

Last 3 years 36000 46414 53865 17.24% 28.05%

Last 1 year 12000 13496 14008 24.01% 32.58%

Birla Sun Life ‘95 Fund



(Benchmark Index)

Birla Sun Life Dividend Yield

Plus

Birla Sun Life Frontline Equity

Fund



CNX Midcap(Benchmark Index)

CNX Midcap(Benchmark Index)



S & P CNX 500(Benchmark Index)

S & P CNX 500(Benchmark Index)

05

O c t o b e r 2 0 1 0

Fund Details

Investment Objective


Birla Sun Life Cash Plus

Investment Style Box

Low Interest RateSensitivity

High

Mid

Low

Credit Quality

High Med

Fund Manager :Ms. Sunaina Da Cunha

Managing Fund Since : June 18, 2009Total Experience : 11 years & 6 yearsDate of inception : June 16, 1997Nature of the scheme : An Open-ended Liquid Scheme

Default option : Appln of less than 1 cr - Retail Plan - Dividend ReinvestmentAppln of equal to or greater than 1 cr but less than 5 cr -

Institutional Plan - Daily Dividend ReinvestmentAppln of equal to or greater than 5 cr - Institutional Premium

Plan - Daily Dividend Reinvestment

Retail PlanFresh Purchase : 10000/-Additional Purchase : 1000/-Institutional PlanFresh Purchase : 1 CroreAdditional Purchase : 1 LacInstitutional Premium PlanFresh Purchase : 5 CroreAdditional Purchase : 1 LacRedemption Cheques : Within 10 working days issuedSystematic Investment : Not Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Retail PlanGrowth : 25.0152Daily Dividend : 16.3694(Reinvestment)Institutional PlanGrowth : 25.4442Daily Dividend : 10.8023(Reinvestment)Fortnightly Dividend : 10.8316(Payout & Reinvestment)Weekly Dividend : 10.8174(Payout & Reinvestment)Institutional Premium PlanGrowth : 15.1164Daily Dividend : 10.0195(Payout & Reinvestment)Fortnightly Dividend : 10.0000(Payout & Reinvestment)Weekly Dividend : 10.0328(Payout & Reinvestment)Monthly Dividend : 10.0000(Payout & Reinvestment)

Benchmark : CRISIL Liquid Fund IndexAverage AUM : 8,231.58 Crores

Entry Load : NilExit Load : Nil

Average Maturity : 0.10 YearsYield to Maturity : 7.00%Mark to Market : -Standard DeviationRetail Plan : 0.18%Institutional Plan : 0.19%Institutional Premium Plan : 0.21%

Mr. Prasad Dhonde &

Key Features

Plans / Options & NAV

Load Structure

Other Parameter

`

` `

`

`

`

`

`

`

`

`

(As on September 30, 2010)

Note:Standard Deviation is calculated on annualised basis using 1 year history of monthly returns, source: MFI Explorer

An open-ended liquid scheme with the objective to provide reasonable returns at a high level of safety and liquidity through judicious investments in high quality debt and money market instruments.

Portfolio & Asset Allocation

Issuer % to Net RatingAssets


Money Market Instruments 57.36Punjab National Bank 15.03 PR1+

Central Bank of India 9.95 PR1+

ICICI Bank Ltd. 6.68 A1+

IDBI Bank Ltd. 6.62 P1+

Reliance Communications Ltd. 6.33 PR1+

ING Vysya Bank Ltd. 4.54 P1+

Punjab and Sind Bank 4.52 A1+

Indusind Bank 1.50 P1+

State Bank of Patiala 0.90 P1+

Bank of Maharastra 0.76 P1+

Oriental Bank Of Commerce 0.38 P1+

IDBI Home Finance Ltd. 0.15 A1+

Bills Discounted 10.47HDFC Bank Ltd. 7.48

Indusind Bank 2.99

Cash & Current Assets 32.17

Total Net Assets 100.00

ective

(Past performance is no guarantee of future results.) for ranking methodology please refer page 54

CRISIL~CPR 1^^Birla Sun Life Cash Plus - Retail Plan Liquid (22 Schemes) , 5 Yrs ended 30-Jun-10

+The grading has been assigned by ICRA and indicates highest quality. The investment quality is similar to that of fixed income obligations of highest safety and with maturity corresponding upto 1 year. This grading should however, not be construed as an indication of the performance of the Mutual Fund scheme or of volatility in its returns.

Rating ProfileInvestment Performance

Past performance may or may not be sustained in future. Returns are in % and simple annualized for period less than 1 year & CAGR for period 1 year or more. When benchmark returns are not available, they have not been shown.

% R

etur

ns

Birla Sun Life Cash Plus - Retail - Growth CRISIL Liquid Fund Index

��#

�Value Research RatingBirla Sun Life Cash Plus - Institutional Premium Plan

Ultra Short Term Institutional (47 Schemes), 18 months & 3 years ended 30-Sep-10

Savings

Solutions

Birla Sun Life Cash Plus - Institutional Premium PlanLiquid Super Institutional ended 30-Jun-10 (15 Schemes), 1yr

CRISIL~CPR 1^^Birla Sun Life Cash Plus - Institutional Plan

Liquid Institutional ended 30-Jun-10 (14 Schemes), 1yr

CRISIL~CPR 2^^

5.02 4.76 4.62

7.14

6.005.64 5.52

0

1

2

3

4

5

6

7

8

15 days 1 Month 3 Months Since Inception

06

10.47%

32.17%

57.36%

Other

Cash & Current Assets

AAA

Fund Details



@Birla Sun Life Cash Manager

ObjectiveInvestment Style Box


High

Mid

Low

Credit Quality

High Med


Managing Fund Since : June 18, 2009Total Experience : 11 years & 6 yearsDate of inception : May 14, 1998Nature of the scheme : An Open-ended Income Scheme

Default option : Appln of less than 1 cr - Weekly Dividend Reinvestment.Appln of equal to or greater than 1 cr - Institutional Plan - Daily

Dividend ReinvestmentRetail PlanFresh Purchase : 10000/-Additional Purchase : 1000/-Institutional PlanFresh Purchase : 1 CroreAdditional Purchase : 1 LacRedemption Cheques : Within 10 working days issuedSystematic Investment : Available

Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Retail PlanGrowth : 23.0088

Weekly Dividend : 10.0037(Reinvestment)

Institutional PlanGrowth : 15.8070Daily Dividend : 10.0030(Reinvestment)

Weekly Dividend : 10.0038(Reinvestment)

Benchmark :

Average AUM : 8,230.51 Crores


Average Maturity : 0.13 YearsYield to Maturity : 7.00%Mark to Market : -Standard Deviation Retail Plan : 0.23%Institutional Plan : 0.23%

Mr. Prasad Dhonde &

`

`

`

`

`

`

Plan (SIP)

Daily Dividend : 10.0045(Reinvestment)

CRISIL Short Term Bond Fund Index`

Key Features


Load Structure (Incl. for SIP)

Other Parameter



An open ended Income scheme with the objective to provide income which is consistent with a portfolio through investments in a basket of debt and money market instruments of very short maturities with a view to provide reasonable returns.

Rating Profile

Past performance may or may not be sustained in future. Returns are in % and simple annualized for period less than 1 year & CAGR for period 1 year or more. When benchmark returns are not available, they have not been shown.

Birla Sun Life Cash Manager-Growth CRISIL Short Term Bond Fund Index

Investment Performance

% R

etu

rns




Money Market Instruments 95.33ICICI Bank Ltd. 17.00 A1+

IDBI Bank Ltd. 11.26 A1+

ING Vysya Bank Ltd. 10.57 P1+

Punjab National Bank 9.27 PR1+

Andhra Bank 7.34 F1+



Kotak Mahindra Bank Ltd. 4.44 P1+

Punjab and Sind Bank 4.15 PR1+

Rural Electrification Corporation Ltd. 3.71 PR1+

Punjab and Sind Bank 3.29 A1+

United Bank of India 3.21 PR1+


Rashtriya Ispat Nigam Ltd. 2.07 P1+

Yes Bank Ltd. 1.87 P1+


Allahabad Bank 1.03 A1+

Canara Bank 0.84 P1+

State Bank of Bikaner and Jaipur 0.52 P1+

JM Finanical Products Pvt. Ltd. 0.51 P1+

Axis Bank Ltd. 0.21 P1+




Savings

Solutions

Birla Sun Life Cash Manager - Retail PlanLiquid ended 30-Jun-10 (22 Schemes), 1yr

CRISIL~CPR 1^^Birla Sun Life Cash Manager - Institutional Plan

Liquid Institutional ended 30-Jun-10 (14 Schemes), 1yr

CRISIL~CPR 1^^

4.44

6.43 6.576.96

4.91

7.236.70

0

1

2

3

4

5

6

7

8

1 Year 3 Years 5 Years Since Inception

07

4.67%

95.33%


AAA

@w.e.f August 04, 2010, in accordance with applicable provisions of SEBI (Mutual Funds) Regulations, 1996, the Asset Allocation and Investment Pattern of Birla Sun Life Cash Manager have been modified by removing the provisions pertaining to Portfolio Characteristics of Liquid Scheme and re-classifying it into a Debt Scheme i.e. a “Non-Liquid Scheme”. Please refer to Notice-cum-Addendum dated June 28, 2010 available on our website and at Investor Services centers for further details.

Fund Details


Birla Sun Life Savings Fund


ectiveInvestment Style Box


High

Mid

Low

Credit Quality

High Med

Fund Manager :Managing Fund Since : June 18, 2009Total Experience : 10 yearsDate of inceptionRetail Plan : November 27, 2001Institutional Plan : April 16, 2003Nature of the scheme : An Open-ended Short Term

Income Scheme

Default option : Appln of less than 1 cr - Retail Plan - Weekly Dividend ReinvestmentAppln of equal to or greater than 1 cr - Institutional Plan - Daily

Dividend ReinvestmentRetail PlanFresh Purchase : 10000/-Additional Purchase : 1000/-Institutional PlanFresh Purchase : 1 CroreAdditional Purchase : 1 LacRedemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Retail PlanGrowth : 17.5355Daily Dividend : 10.0068(Reinvestment)Weekly Dividend : 10.0105(Payout & Reinvestment)Fortnightly Dividend : 11.2925(Payout & Reinvestment)Monthly Dividend : 10.2489(Payout, Reinvestment & Sweep Option)Institutional PlanGrowth : 17.9574Daily Dividend : 10.0068(Reinvestment)Weekly Dividend : 10.0113(Payout & Reinvestment)Fortnightly Dividend : 10.8644(Payout & Reinvestment)Monthly Dividend : 10.2736(Payout, Reinvestment & Sweep Option)

Benchmark : CRISIL Short-Term Bond Fund Index



Average Maturity : 0.23 YearsYield to Maturity : 7.00%Mark to Market : -Standard DeviationRetail Plan : 0.16%Institutional Plan : 0.16%

Mr. Maneesh Dangi

Key Features



Other Parameter

`

`

`

`

`

`

`



Birla Sun Life Savings Fund - Institutional Plan Ultra Short Term Debt Scheme - Institutional (29 Schemes), 1yr ended 30-Jun-10

CRISIL~CPR 2^^


Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.When benchmark returns are not available, they have not been shown.

% R

etur

ns

Birla Sun Life Savings Fund - Retail Growth CRISIL Short-Term Bond Fund Index

Investment Performance Rating Profile

The primary objective of the schemes is to generate regular income through investments in debt and money market instruments. Income maybe generated through the receipt of coupon payments or the purchase and sale of securities in the underlying portfolio. The schemes will undernormal market conditions, invest its net assets in fixed income securities, money market instruments, cash and cash equivalents.




Money Market Instruments 53.89


Reliance Capital Ltd. 7.84 A1+




NABARD 4.35 P1+

HDFC Ltd. 3.36 A1+

L&T Infrastructure Finance Company Ltd. 1.87 A1+

Allahabad Bank 1.36 A1+

United Bank of India 1.19 PR1+

Cholamandalam Investment & Finance Com Ltd. 0.94 P1+

Oriental Bank of Commerce 0.93 P1+


Federal Bank Ltd. 0.84 P1+

Bajaj Finance Ltd. 0.63 P1+

IndusInd Bank Ltd. 0.62 PR1+

ICICI Securities Primary Dealership Ltd. 0.62 P1+

Tata Motors Ltd. 0.62 P1+


Standard Chartered Investment & Loan Ltd. 0.43 P1+

L&T Finance Ltd. 0.31 PR1+


UCO Bank 0.13 P1+


Floating Rate Instruments 12.03

HDFC Ltd. 5.06 AAA

Tata Steel Ltd. 1.91 AA

UltraTech Cement Ltd. 1.90 AAA

Citi Financial Consumer Finance India Ltd 1.26 AA

Tata Sons Ltd. 0.95 AAA

IDFC Ltd. 0.95 LAA+

Bills Discounted 9.95

HDFC Bank Ltd. 5.92

IndusInd Bank Ltd. 4.02

Corporate Debt 8.56

HDFC Ltd.** 4.29 AAA

Citi Financial Consumer Finance India Ltd.** 1.25 AA

Godrej Consumer Products Ltd.** 0.95 A1+

LIC Housing Finance Ltd.** 0.76 AAA

IDFC Ltd.** 0.63 AA+

Kotak Mahindra Prime Ltd.** 0.35 LAA

Kotak Mahindra Investments Ltd.** 0.32 A1+

Aditya Birla Nuvo Ltd.** 0.01 AA+

PSU/PFI Bonds/Banks 0.40

Indian Railway Finance Corporation Ltd.** 0.25 AAA

Rural Electrification Corporation Ltd.** 0.15 AAA

Securitised Debt 0.06

Tata Capital Ltd.** 0.06 CARE AA+



** Represents thinly traded/ non traded securities and illiquid securities.Total Percentage of thinly/non traded securities is 9.02 %.

Savings

Solutions

08

4.60

6.64 6.71 6.56

4.91

7.236.70

0

1

2

3

4

5

6

7

8


#��Value Research Rating��

Birla Sun Life Savings Fund - Institutional Plan Ultra Short Term Debt Scheme - Institutional 18 months & 3 years ended 30-Sep-10 (36 Schemes),

6.43%

9.95%

15.11%

68.52%

AA

Other


AAA

Fund Details



ective

Birla Sun Life Ultra Short Term Fund



High

Mid

Low

Credit Quality

High Med

Fund Manager :Mr. Lokesh Mallya

Managing Fund Since : September 29, 2009Total Experience : 5 years & 4 yearsDate of inception : April 19, 2002Nature of the scheme : An Open-ended Short Term

Income Scheme

Default option : Appln of less than 2 cr - Retail Plan - Fortnightly Dividend ReinvestmentAppln of equal to or greater than 2 cr - Institutional Plan -

Fortnightly Dividend Reinvestment

Retail PlanFresh Purchase : 10000/-Additional Purchase : 1000/-Institutional PlanFresh Purchase : 2 CroreAdditional Purchase : 10000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Retail PlanGrowth : 17.0578Daily Dividend : 10.0055(Reinvestment)Fortnightly Dividend : 10.3309(Payout & Reinvestment)Monthly Dividend : 10.8109(Payout, Reinvestment & Sweep Option)Institutional PlanGrowth : 11.2460Daily Dividend : 10.0055(Reinvestment)

Fortnightly Dividend : 10.2435(Payout & Reinvestment)

Benchmark : CRISIL Short-Term Bond Fund Index


Entry Load : NilExit Load** :

Average Maturity : 0.17 YearsYield to Maturity : 6.50%Mark to Market : 2%Standard Deviation : 0.22%

Mr. Kaustubh Gupta &

Key Features



Other Parameter

`

`

`

`

`

`

Weekly Dividend : 10.1728(Payout & Reinvestment)

`

For redemption/switch-out of units within 15 days from the date of allotment: 0.25% of applicable NAV. **Exit Load is NIL for units issued in Bonus & Dividend Reinvestment.


Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

% R

etur

ns

Birla Sun Life Ulta Short Term Fund - Retail Plan - Growth CRISIL Short-Term Bond Fund Index


An open-ended short term income scheme with the objective to generate income and capital appreciation by investing 100% of the corpus in a diversified portfolio of debt and money market securities with relatively low levels of interest rate risk.

Note:Standard Deviation is calculated on annualised basis using 1 year history of monthly returns, source: MFI Explorer.





Dena Bank 15.90 P1+




Karnataka Bank Ltd. 4.84 A1+

Andhra Bank 4.81 PR1+




State Bank of Hyderabad 1.59 A1+

State Bank of Bikaner and Jaipur 0.65 P1+


Corporation Bank 0.32 P1+

Corporate Debt 0.32

HDFC Ltd ** 0.32 AAA



Savings

Solutions

** Represents thinly traded/ non traded securities and illiquid securities. Total Percentage of thinly/non traded securities is 0.32 %.

09

4.67

6.577.06

6.52

4.91

7.236.70

6.18

0

1

2

3

4

5

6

7

8



Birla Sun Life Ultra Short Term Fund - Retail PlanUltra Short Term Debt Schemes (22 Schemes), 18 months & 3 years ended 30-Sep-10

#��Value Research Rating

36.18%

63.82%


AAA

Fund Details

Investment Objectiveective

Birla Sun Life Dynamic Bond Fund




High

Mid

Low

Credit Quality

High Med

Fund Manager :Managing Fund Since : June 18, 2009Total Experience : 10 yearsDate of inception : September 27, 2004Nature of the scheme : An Open-ended Income Scheme

Default option : Quarterly Dividend ReinvestmentRetail Monthly Dividend Sweep OptionFresh Purchase : 5 lacsAdditional Purchase : 1000/-For Other OptionFresh Purchase : 5000/- Additional Purchase : 1000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Retail Growth : 15.9151Retail Quarterly Dividend : 11.2834 (Payout, Reinvestment & Sweep Option)Retail Monthly Dividend : 10.4520(Payout, Reinvestment & Sweep Option)Retail Monthly Dividendsweep option also available (w.e.f Jan 12, 2009)

Benchmark : CRISIL Composite Bond Fund Index


Entry Load : Nil

Exit Load** : For redemption/switch-out of units within 180 days from the date of allotment: 0.50% of applicable NAV. For redemption/switch-out of units after 180 days but before 270 days from the date of allotment: 0.20% of applicable NAV. For redemption/switch-out of units after 270 days from the date of allotment: Nil**Exit Load is NIL for units issued in Bonus & Dividend Reinvestment.

Average Maturity : 2.60 YearsModified Duration : 2.50 YearsYield to Maturity : 7.80%Mark to Market : 89%Standard Deviation : 0.90%

Mr. Maneesh Dangi

Key Features



Other Parameter

`

`

`

`

`





Birla Sun Life Dynamic Bond FundDebt: Medium Term (44 Schemes), 18 months & 3 years ended 30-Sep-10




Corporate Debt 35.59

Tata Sons Ltd.** 6.35 AAA

LIC Housing Finance Ltd.** 5.49 AAA

Reliance Utilities & Power Pvt. Ltd.** 4.81 AAA(SO)

Reliance Ports & Terminals Ltd.** 4.48 AAA

Tata Capital Ltd.** 2.19 AA+

Sundaram Finance Ltd.** 1.77 AA+

Aditya Birla Nuvo Ltd.** 1.76 LAA+

GE Capital Services India** 1.39 AAA

RHC Holding Private Ltd.** 1.33 Unrated

Kotak Mahindra Prime Ltd.** 1.14 AA

Tata Capital Ltd.** 1.07 LAA+

Reliance Industries Ltd.** 1.06 AAA

Mundra Port & Special Economic Zone Ltd.** 0.77 AA(So)

Sundaram Finance Ltd.** 0.73 LAA+

Mahindra & Mahindra Financial Services Ltd.** 0.45 AA

Bajaj Finance Ltd.** 0.39 LAA+

Kotak Mahindra Prime Ltd.** 0.37 LAA

IDFC Ltd.** 0.06 AA+


HDFC Bank Ltd. 3.85 A1+

Indian Bank 3.27 P1+








HDFC Ltd. 0.36 A1+

Sundaram BNP Paribas Home Finance Ltd. 0.35 A1+



Government Bond 16.82

07.99% CGL 2017 9.12 Sovereign


08.26% GOVT.STOCK 2027 2.31 Sovereign

08.13% CGL 21 Sep 22 0.96 Sovereign

07.47% OIL MKT CO GOI BOND 2012 0.22 Sovereign


Power Finance Corporation Ltd. 5.98 AAA

Reliance Capital Ltd. 3.49 AAA

HDFC Ltd. 2.48 LAAA

ICICI Bank Ltd. 0.88 AAA

Axis Bank Ltd. 0.59 LAA+

Union Bank of India 0.07 AAA

Securitised Debt 8.11

Tata Capital Ltd.** 7.23 CARE AA+

North Delhi Power Ltd.** 0.89 LAA


National Housing Bank** 0.72 AAA

IDBI Bank Ltd.** 0.72 AA+

ICICI Bank Ltd.** 0.36 AAA

Rural Electrification Corporation Ltd.** 0.22 AAA

Power Finance Corporation Ltd.** 0.02 AAA



** Represents thinly traded/ non traded securities and illiquid securities. Total Percentage of thinly/non traded securities is 45.75 %


% R

etur

ns

Birla Sun Life DBF - Retail - Growth Crisil Composite Bond Fund Index


An Open-ended income scheme with the objective to generate optimal returns with high liquidity through active management of the portfolioby investing in high quality debt and money market instruments.

Savings

Solutions

10

6.18

9.98

8.628.04

5.446.35

5.56 5.43

0

2

4

6

8

10

12

1 Year 3 Years 5 Years Since Inception 1.33%

5.46%

16.82%

20.11%

56.29%

Below AA


Sovereign

AA

AAA

Fund Details


Birla Sun Life Medium Term Plan




High

Mid

Low

Credit Quality

High Med

Fund Manager :Mr. Kaustubh Gupta

Managing Fund Since : June 25, 2009Total Experience : 10 years & 5 yearsDate of inception : March 25, 2009Nature of the scheme : An Open-ended Income Scheme

Default option : Default Plan RetailDefault Option GrowthDefault Facility FortnightlyDividend Reinvestment

Retail PlanFresh Purchase : 5000/-Additional Purchase : 1000/-For Institutional PlanFresh Purchase : 1 Crore Additional Purchase : 10,000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Not Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Retail Plan Weekly Dividend : 10.0208Fortnightly Dividend : 10.1692Monthly Dividend : 10.1764(Payout, Reinvestment & Sweep Option)Quarterly Dividend : 10.1033(Payout, Reinvestment & Sweep Option)Growth : 10.8860Institutional PlanWeekly Dividend : 10.0324Fortnightly Dividend : 10.1709Monthly Dividend : 10.1345(Payout, Reinvestment & Sweep Option)Quarterly Dividend : 10.1159(Payout, Reinvestment & Sweep Option)Growth : 10.5592

Benchmark : CRISIL Short Term Bond Fund Index


Entry Load : NilExit Load** :

Mr. Maneesh Dangi &

Key Features



Other Parameter

`

`

`

`

`

0.25% if redeemed / switched out within 90 days from the date of allotment**Exit Load is NIL for units issued in Bonus & Dividend Reinvestment.

Average Maturity : 0.43 YearsModified Duration : -Yield to Maturity : 7.40%Mark to Market : 85%Standard Deviation Institutional Plan : 0.62%







South Indian Bank 9.96 PR1+

Vijaya Bank 8.86 PR1+

Tata Teleservices Ltd. 8.28 PR1+

HDFC Ltd 4.56 A1+

Reliance Capital Ltd. 4.48 A1+


Gruh Finance Ltd 2.89 P1+

Dhanalakshmi Bank 2.86 PR1+


Yes Bank Ltd. 2.81 P1+

Kotak Mahindra Prime Ltd. 2.80 P1+

NABARD 2.54 P1+

Andhra Bank 2.29 PR1+



Union Bank of India 1.43 P1+


Bank of Baroda 0.85 A1+




Kotak Mahindra Prime Ltd. ** 2.58 LAA

Kotak Mahindra Investments Ltd. ** 1.45 A1+

Kotak Mahindra Prime Ltd. ** 1.44 P1+

Tata Capital Ltd. ** 0.69 AA+


Bajaj Finance Ltd. ** 0.29 AA+

LIC Housing Finance Ltd. ** 0.18 AAA

Bills Discounted 1.43

HDFC Bank Ltd. 1.43




% R

etur

ns

Birla Sun Life Medium Term Plan - Retail - Growth Crisil Short Term Bond Fund Index


The primary investment objective of the Scheme is to generate regular income through investments in debt & money market instruments in order to make regular dividend payments to unitholders & secondary objective is growth of capital.

** Represents thinly traded/ non traded securities and illiquid securities. Total Percentage of thinly/non traded securities is 14.55 %

Savings

Solutions


11

bjective

5.79 5.75

4.91

5.46

1

2

3

4

5

6

7

1 Year Since Inception

#��Value Research Rating�

Birla Sun Life Medium Term - Retail PlanDebt: Medium Term (44 Schemes), 18 months & 3 years ended 30-Sep-10


1.43%

3.56%

5.00%

90.01%

Other

AA


AAA

Fund Details


Birla Sun Life Income PlusAs on September 30, 2010



High

Mid

Low

Credit Quality

High Med

Fund Manager : Mr. Managing Fund Since : Jan 11, 2010Total Experience : 11 yearsDate of inception : October 21, 1995Nature of the scheme : An Open-ended Income Scheme

Default option : Dividend ReinvestmentFresh Purchase : 5000/-Additional Purchase : 1000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : Available Plan (STP)

Growth : 42.7761Dividend : 11.4633(Payout & Reinvestment)


Average AUM : 531.92 Crores

Entry Load : Nil

Exit Load** : 0.25% if redeemed / switched out within 7 days from the date of allotment**Exit Load is NIL for units issued in Bonus & Dividend Reinvestment.

Average Maturity : 8.74 YearsModified Duration : 7.50 YearsYield to Maturity : 7.92%Mark to Market : 95%Standard Deviation : 2.03%

Prasad Dhonde

Key Features



Other Parameter

`

`

`



CRISIL~CPR 1^^

Birla Sun Life Income PlusConsistent CPR Performer-Debt (13 Schemes), 5 Yrs ended 30-Jun-10


An open-ended income scheme with the objective to generate consistent income through superior yields on its investments at moderate levels of risk through a diversified investment approach.


% R

etur

ns

Birla Sun Life Income Plus Growth CRISIL Composite Bond Fund Index







07.80% CGL 2020 28.83 Sovereign




Corporate Debt 6.09

Reliance Ports & Terminals Ltd.** 3.79 AAA

Reliance Gas Transpotation Infrastructure Ltd** 2.11 AAA

Infrastructure Leasing & Financial Services Ltd.** 0.19 LAAA


Hindustan Petroleum Corporation Ltd.** 0.92 AAA

IDBI Bank Ltd.** 0.79 AA+

ICICI Bank Ltd.** 0.61 AAA



** Represents thinly traded/ non traded securities and illiquid securities. Total Percentage of thinly/non traded securities is 8.41%.

Savings

Solutions

12

3.89

9.328.46

10.21

5.446.35

5.56

0

2

4

6

8

10

12


7.62%

12.35%

79.24%

AA

AAA


Sovereign

Fund Details



Birla Sun Life Income Fund



High

Mid

Low

Credit Quality

High Med

Fund Manager :Managing Fund Since : Jan 11, 2010Total Experience : 6 years Date of inception : March 3, 1997Nature of the scheme : An Open-ended Income Scheme

Default option : Dividend ReinvestmentFresh Purchase : 5000/-Additional Purchase : 1000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Growth : 34.9134Quarterly Dividend : 11.1411(Payout, Reinvestment & Sweep Option)Half Yearly Dividend : 11.6172(Payout, Reinvestment & Sweep Option)54 EA Growth : 34.889254 EA Dividend : 10.522354 EB Growth : 34.669554 EB Dividend : 15.3902



Entry Load : NilExit Load** : 0.50% if redeemed / switched out

within180 days from the date of allotment**Exit Load is NIL for units issued in Bonus & Dividend Reinvestment.

Average Maturity : 3.36 YearsModified Duration : 2.75 YearsYield to Maturity : 7.33%Mark to Market : 70%Standard DeviationRetail Plan : 1.81%54 EA Growth : 1.81%54 EB Growth : 1.81%

Mr. Shaktie Prakash

Key Features



Other Parameter

`

`

`







Small Industries Development Bank of India ** 8.40 AAA

Godrej Consumer Products Ltd. ** 4.26 A1+


Kotak Mahindra Prime Ltd. ** 4.20 P1+

National Housing Bank ** 4.17 AAA

Reliance Industries Ltd. ** 1.70 AAA

Reliance Gas Transpotation Infrastructure Ltd ** 0.96 AAA


07.80% CGL 2020 16.04 Sovereign




06.05% CGL 2019 FEB 0.06 Sovereign





Bank of Baroda 1.33 A1+

State Bank of Hyderabad 0.83 A1+


Reliance Capital Ltd. 10.18 AAA


Hindustan Petroleum Corporation Ltd. ** 5.02 AAA

Rural Electrification Corporation Ltd. ** 4.23 AAA




% R

etur

ns

Birla Sun Life Income Fund Growth CRISIL Composite Bond Fund Index


An open-ended income scheme with the objective to generate income and capital appreciation by investing 100% of the corpus in a diversified portfolio of debt and money market securities.

Savings

Solutions


13

4.90

7.84 8.13

9.64

5.446.35

5.56

0

2

4

6

8

10

12


26.14%

69.41%


Sovereign

AAA

Fund Details



Birla Sun Life Floating Rate Fund Short Term Plan



High

Mid

Low

Credit Quality

High Med


Managing Fund Since : June 18, 2009Total Experience : 11 years & 6 years Date of inception : June 05, 2003Nature of the scheme : An Open-ended Income Scheme

Default option : Appln of less than 5 cr - Daily Dividend ReinvestmentAppln of equal to or greater than 5 cr - Institutional Plan - Daily

Dividend ReinvestmentRetail PlanFresh Purchase : 5000/-Additional Purchase : 1000/-Institutional PlanFresh Purchase : 5 CroreAdditional Purchase : 1 Lac

Redemption Cheques : Within 10 working days issuedSystematic Investment : NA Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Retail PlanGrowth : 15.5518Daily Dividend (Reinvestment) : 10.0015Dividend (Reinvestment) : 10.3864Institutional Plan Growth : 12.5323Daily Dividend (Reinvestment) : 10.0000Weekly Dividend (Reinvestment) : 10.0191Fortnightly Dividend : 10.0000(Reinvestment)

Benchmark : CRISIL Liquid Fund Index



Average Maturity : 0.11 YearsYield to Maturity : 6.65% Standard Deviation Retail Plan : 0.25%

Mr. Prasad Dhonde &

Key Features


Load Structure

Other Parameter

`

`

`

`

`

`

`


The primary objective of the schemes is to generate regular income through investment in a portfolio comprising substantially of floating rate debt / money market instruments. The schemes may invest a portion of its net assets in fixed rate debt securities and money market instruments.




Money Market Instruments 66.89ING Vysya Bank Ltd. 14.00 P1+Canara Bank 13.99 P1+IndusInd Bank Ltd. 13.99 PR1+Central Bank of India 12.46 PR1+IDBI Home Finance Ltd. 12.44 A1+



3 Years

% R

etur

ns

Past performance may or may not be sustained in future. Returns are in % and simple annualized for period less than 1 year & CAGR for period 1 year or more.

Birla Sun Life Floating Rate Fund - STP - Growth CRISIL Liquid Fund Index

Savings

Solutions

Rating Profile



Birla Sun Life Floating Rate Fund- Short Term PlanDebt: Floating Rate Short Term (13 Schemes), 18 months & 3 years ended 30-Sep-10


14

33.11%

66.89%


AAA

6.696.21

5.636.216.00 5.64 5.52 5.63

01234

5678

15 days 1 Month 3 Months Since Inception



An open - ended government securities scheme with the objective to generate income and capital appreciation through investments exclusivelyin Government Securities.

Birla Sun Life Gilt Plus



High

Mid

Low

Credit Quality

High Med

Fund Manager :Managing Fund Since : June 18, 2009Total Experience : 6 yearsDate of inception : October 12, 1999Nature of the scheme : An Open-ended Government

Securities Scheme

Default option : GrowthFresh Purchase : 5000/-Additional Purchase : 1000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Liquid PlanGrowth : 21.7501(Quarterly Gain & Annual Gain)Dividend : 10.3412(Payout, Reinvestment & Sweep Option)Annual Dividend Option : 10.5342(Payout, Reinvestment & Sweep Option)PF PlanGrowth : 24.3094(Quarterly Gain & Annual Gain)Dividend : 10.0858(Payout, Reinvestment & Sweep Option)Annual Dividend Option : 18.2141(Payout, Reinvestment & Sweep Option)Regular PlanGrowth : 31.1583(Quarterly Gain & Annual Gain)Dividend : 11.9680(Payout, Reinvestment & Sweep Option)Annual Dividend Option : 23.3299(Payout, Reinvestment & Sweep Option)

Benchmark :Liquid Plan : I-Sec SI-BEXPF Plan : I-Sec LI-BEXRegular Plan : I-Sec LI-BEXAverage AUMLiquid Plan : 6.58 CroresPF Plan : 48.76 CroresRegular Plan : 151.26 Crores

Liquid Plan, Regular Plan & PF Plan - Quarterly / Annual DividendEntry Load : NilExit Load : NilPF Plan - GrowthEntry Load : NilExit Load** : 1% if redeemed / switched out

within 365 days from the date of allotment**Exit Load is NIL for units issued in Bonus & Dividend Reinvestment.

Average Maturity Liquid Plan : - PF Plan : 6.30 YearsRegular Plan : 4.79 YearsModified Duration Liquid Plan : -PF Plan : 5.50 YearsRegular Plan : 4.00 YearsYield to Maturity Liquid Plan : 6.00 %PF Plan : 7.11 %Regular Plan : 6.95 %Mark to MarketLiquid Plan : -PF Plan : 61 % Regular Plan : 57 %Standard Deviation Liquid Plan : 1.75 %PF Plan : 2.40 % Regular Plan : 2.31 %

Mr. Shaktie Prakash

Key Features



Other Parameter

`

`

`

`

`




Investment Performance - Liquid Plan Rating Profile - Liquid Plan


Investment Performance - PF Plan Rating Profile - PF Plan


Investment Performance - Regular plan Rating Profile - Regular Plan

Birla Sun Life Gilt Plus - LP Growth I-Sec SI-BEX

Birla Sun Life Gilt Plus - PF Growth I-Sec LI-BEX

Birla Sun Life Gilt Plus - RP Growth I-Sec LI-BEX

% R

etur

ns%

Ret

urns

% R

etur

ns

Fund Details


Government Bond 60.6807.80% CGL 2020 40.30 Sovereign08.13% CGL 21 Sep 22 10.21 Sovereign8.08% GOI 02 Aug 22 10.17 Sovereign






Portfolio & Asset Allocation - Liquid Plan Portfolio & Asset Allocation - PF Plan



07.80% CGL 2020 34.88 Sovereign

07.99% CGL 2017 21.20 Sovereign



Portfolio & Asset Allocation - Regular Plan

Savings

Solutions


Birla Sun Life Gilt Plus - Liquid Plan Gilt: Short Term (10 schemes), 18 months & 3 years ended 30-Sep-10


100.00%Cash & Current Assets

15

39.32%

60.68%Sovereign


43.91%

56.09%Sovereign


5.855.04

5.43

7.34

5.51

8.117.50

0

1

2

3

4

5

6

7

8

9


2.99

4.39 4.56

8.43

5.92

8.64

7.50

0

1

2

3

4

5

6

7

8

9

10


2.74

8.197.70

10.91

5.92

8.64

7.50

0

2

4

6

8

10

12



Fund Details



High

Mid

Low

Credit Quality

High Med

Fund Manager :Managing Fund Since : June 18, 2009Total Experience : 10 years Date of inception : October 28, 1999Nature of the scheme : An Open-ended Gilt Scheme

Default option : GrowthFor Short Term Retail Plan & Long Term PlanFresh Purchase : 5000/-Additional Purchase : 1000/-For Short Term Institutional PlanFresh Purchase : 5 croresAdditional Purchase : 1 lacsRedemption Cheques : Within 10 working days issued

Systematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Long Term PlanGrowth : 27.8343Dividend : 11.4106(Payout & Reinvestment)

Short Term Plan - Retail Growth : 18.6061Dividend : 10.1211(Payout & Reinvestment)Daily Dividend : 10.0031(Reinvestment)Weekly Dividend : 10.0065(Reinvestment)Institutional Plan Daily Dividend : 10.0000

BenchmarkShort Term Plan : I-Sec SI-BEXLong Term Plan : I-Sec LI-BEX

Average AUMLong Term Plan : 359.56 CroresShort Term Plan : 2.61 Crores

Entry Load : NilExit LoadLong Term :

Average Maturity Long Term Plan :Short Term Plan :

Yield to Maturity Long Term Plan : 7.44 %Short Term Plan : 6.00 %

Standard Deviation Long Term Plan : 3.16%Short Term Plan : 0.90%

Mr. Maneesh Dangi

Key Features



Other Parameter

`

`

`

`

Maximum Subscription amount (incl. switch in)Long Term Plan : 2 Crores

`

`

1.00% if redeemed / switched out within 365 days from the date of allotment **Exit Load is NIL for units issued in Bonus & Dividend Reinvestment.

Short Term : Nil

9.24 Years-

Modified Duration Long Term Plan : 8.00 YearsShort Term Plan : -

Mark to MarketLong Term Plan : 85%Short Term Plan : -



An open-ended Gilt scheme with the objective to provide investors current income consistent with a portfolio invested 100% in securities issued by the Government of India or the State Governments, and the secondary objective is capital appreciation.


Birla Sun Life Government Securities Fund


% R

etur

ns

Birla Sun Life G-Sec Fund - LTP - Growth I-Sec Li-BEX

Investment Performance - Long Term Plan Rating Profile - Long Term Plan


Investment Performance - Short Term Plan Rating Profile - Short Term Plan

% R

etur

ns

Birla Sun Life G-Sec Fund - STP - Growth I-Sec Si-BEX



Government Bond 85.2607.80% CGL 2020 47.50 Sovereign


08.26% GOVT.STOCK 2027 5.66 Sovereign






Portfolio & Asset Allocation - Long Term Plan Portfolio & Asset Allocation - Short Term Plan


Birla Sun Life Government Securities Fund - Long Term Plan Gilt: Medium & Long Term (32 Schemes), 18 months & 3 years ended 30-Sep-10


Savings

Solutions

100.00%Cash & Current Assets

16

14.74%

85.26%


Sovereign

10.2510.92

8.30

9.82

5.92

8.647.50

0

2

4

6

8

10

12


4.37 4.274.89

5.855.51

8.117.50

0

1

2

3

4

5

6

7

8

9


Fund Details Investment Objective


Birla Sun Life Enhanced Arbitrage Fund

Fund Manager : Mr. Hemang DagliManaging Fund Since : Since InceptionTotal Experience : 12 yearsDate of inception : July 24, 2009Nature of the scheme : A open-ended Equity Scheme

Default option : Default Plan: Retail PlanDefault Facility: Dividend Reinvestment

Retail PlanFresh Purchase : ` 5000/-Additional Purchase : ` 1000/-Institutional PlanFresh Purchase : ` 5,00,00,000/-Additional Purchase : ` 10000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Retail PlanDividend : 10.1200(Payout & Reinvestment & Sweep)Growth : 10.3629Institutional PlanDividend : -(Payout & Reinvestment & Sweep)Growth : -

Benchmark : Crisil Liquid Fund IndexAverage AUM : ` 5.34 Crores

Entry Load : Nill

Exit Load** : For Redemption / Switch-out of units before 90 days from the date of allotment: 0.75%. For Redemption/Switch-out of units on or after 90 days but before 180 days from the date of allotment: 0.50%. For Redemption/Switch-out of units on or after 180 days from the date of allotment: Nil**Exit Load is NIL for units issued in Bonus & Dividend Reinvestment.

Key Features

Plans / Options & NAV (As on September 30, 2010)

Load Structure (Incl for SIP)


Issuer % to NetAssets

Issuer % to Net Assets

Construction Project 15.69GMR Infrastructure Ltd. 7.94Hindustan Construction Company Ltd. 7.75

Ferrous Metals 8.25Ispat Industries Ltd. 8.25

Telecom - Equipment & Accessories 8.22GTL Ltd. 8.22

Power 7.82NHPC Ltd. 7.82

Petroleum Products 2.65Essar Oil Ltd. 2.65

Future and Options -43.05Essar Oil Ltd. Fut Oct 10 -2.67Hindustan Construction Co. Ltd. Fut Oct10 -7.83NHPC Ltd. Fut Oct 10 -7.90GMR Infrastructure Ltd Fut Oct 10 -7.98GTL Ltd. Fut Oct 10 -8.31Ispat Industries Ltd. Fut Oct 10 -8.36

Cash & Cash Equivalents 8.22

Net receivables / payables 92.19



An Open ended Equity Scheme with an investment objective to generate income by investing predominantly in equity and equity related instruments. Scheme intends to take advantage from the price differentials / mis-pricing prevailing for stock / index in various market segments (Cash & Futures).

Savings

Solutions

17

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more. Birla Sun Life Enhanced Arbitrage Fund Retail - Growth Crisil Liquid Fund Index

% R

etur

ns

2.93 3.07

4.05 3.86

0

1

2

3

4

5


Fund Details

Birla Sun Life Monthly IncomeAn open-ended scheme. Monthly income is not assured and is subject

to availability of distributable surplus



High Mid Low Interest rate sensitivity

High

Mid

Low

Credit Quality

Fund Manager :Mr. Nishit Dholakia

Managing Fund Since : June 18, 2009Total Experience : 12 years & 10 yearsDate of inception : July 14, 1999Nature of the scheme : An Open-ended Income Scheme

Default Plan / Option : Growth / Dividend ReinvestmentFor Monthly & Quarterly Dividend Fresh Purchase : 25000/-Additional Purchase : 5000/-For Growth PlanFresh Purchase : 5000/-Additional Purchase : 1000/-Redemption Cheques : Within 10 working days issued

Monthly Dividend : 11.4787(Payout, Reinvestment & Sweep Option)Quarterly Dividend : 12.1124(Payout, Reinvestment & Sweep Option)Growth : 35.9001

Benchmark : CRISIL MIP Blended IndexAverage AUM : 639.23 Crores

Entry Load : Nil


Average Maturity : 0.77 YearsYield to Maturity : 6.43%(for Debt Component)Mark to Market : 80%Standard Deviation : 7.90%

##Sharpe Ratio : 0.35

Mr. Satyabrata Mohanty &

Key Features


Load Structure

Other Parameter

`

`

`

`

`


An open-ended income scheme with the primary investment objective to generate regular income so as to make monthly and quarterly distributions to Unit holders and the secondary objective as growth of capital. Monthly income is not assured and is subject to availability of distributable surplus


Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more. When benchmark returns are not available, they have not been shown.

% R

etur

ns


Birla Sun Life Monthly Income - Growth Crisil MIP Blended Index

Debt Allocation 69.91

Equity Allocation 13.39

Money Market Instruments 43.82Punjab National Bank 13.42 PR1+Bank of Baroda 10.38 A1+HDFC Bank Ltd. 6.65 A1+L&T Finance Ltd. 3.78 PR1+Corporation Bank 3.71 P1+ICICI Bank Ltd. 2.28 A1+Canara Bank 2.24 P1+Oriental Bank of Commerce 1.35 P1+

Corporate Debt 25.66Sundaram Finance Ltd.** 7.53 LAA+Reliance Ports & Terminals Ltd.** 4.65 AAAICICI Home Finance Company Ltd.** 4.58 LAAAReliance Utilities & Power Pvt. Ltd.** 3.84 AAA(SO)Aditya Birla Nuvo Ltd.** 3.80 LAA+LIC Housing Finance Ltd.** 0.83 AAAIDFC Ltd.** 0.31 AA+HDFC Ltd.** 0.13 AAA

PSU/PFI Bonds/Banks 0.42IDBI Bank Ltd.** 0.41 AA+Power Finance Corporation Ltd.** 0.01 AAA

Banks 1.88IndusInd Bank Ltd. 0.61 Allahabad Bank 0.60 ICICI Bank Ltd. 0.37 The South Indian Bank Ltd. 0.29

Consumer Non Durables 1.72Bajaj Corporation Ltd. 0.67 Akzo Nobel India Ltd. 0.42 Glaxosmithkline Consumer Healthcare Ltd. 0.34 Asian Paints Ltd. 0.28

Finance 1.48Shriram Transport Finance Company Ltd. 0.31 LIC Housing Finance Ltd. 0.31 Mahindra & Mahindra Financial Services Ltd. 0.30 SKS Microfinance Ltd. 0.29 Power Finance Corporation Ltd. 0.28

Industrial Products 0.96Cummins (India) Ltd. 0.48 Greaves Cotton Ltd. 0.47

Fertilisers 0.74Coromandel International Ltd. 0.61 Chambal Fertilisers and Chemicals Ltd. 0.13

Software 0.65Infosys Technologies Ltd. 0.33 HCL Technologies Ltd. 0.32

Consumer Durables 0.63Blue Star Ltd. 0.33 Bajaj Electricals Ltd. 0.30

Pesticides 0.62Rallis India Ltd. 0.62

Auto 0.61Mahindra & Mahindra Ltd. 0.31 Ashok Leyland Ltd. 0.30

Auto Ancillaries 0.58Phillips Carbon Black Ltd. 0.31 Motherson Sumi Systems Ltd. 0.28

Petroleum Products 0.56Hindustan Petroleum Corporation Ltd. 0.42 Castrol India Ltd. 0.14

Oil 0.43Oil & Natural Gas Corporation Ltd. 0.43

Media & Entertainment 0.39Jagran Prakashan Ltd. 0.25 Hindustan Media Ventures Ltd. 0.15 Magnasound India Ltd. ** #

Pharmaceuticals 0.32Wyeth Ltd. 0.32

Transportation 0.31The Great Eastern Shipping Company Ltd. 0.31

Industrial Capital Goods 0.31Thermax Ltd. 0.31

Gas 0.30Indraprastha Gas Ltd. 0.30

Minerals/Mining 0.29Nava Bharat Ventures Ltd. 0.29

Hotels 0.18Taj GVK Hotels & Resorts Ltd. 0.18

Power 0.18Gujarat Industries Power Company Ltd. 0.18

Construction Project 0.16Voltas Ltd. 0.16

Ferrous Metals 0.11PSL Ltd. 0.11





** Represents thinly traded/ non traded securities and illiquid securities. Total Percentage of thinly/non traded securities is 26.09% # Indicates less than 0.01



Note:Standard Deviation & Sharpe Ratio are calculated on Annualised basis using 3 year history of monthly returns, source: MFI Explorer.##Risk-free rate assumed to be 6.20% (91 day T-bill yield As on September 29, 2010).

MIP Conservative Scheme (10 Schemes), 2 years ended 30-Jun-10Birla Sun Life Monthly Income

CRISIL~CPR 1^^

Regular

Income

Solutions

��#

�Value Research RatingBirla Sun Life Monthly Income

Hybrid: Monthly Income (34 Schemes),for 3 & 5 years periods ended 30-Sep-10

18

9.19 8.9810.14

12.07

7.42 7.148.02

0

2

4

6

8

10

12

14

1 Year 3 Years 5 Years Since Inception12.05%

13.39%

16.70%

57.86%

AA

Other


AAA

Fund Details

Birla Sun Life MIPAn open-ended scheme. Monthly income is not assured and is subject




Credit Quality


High

Mid

Low


Managing Fund Since : June 18, 2009Total Experience : 12 years & 10 yearsDate of inception : November 20, 2000Nature of the scheme : An Open-ended Income Scheme

Default option : Dividend Reinvestment / Instant Payment

For Monthly Dividend / PaymentFresh Purchase : 25000/-Additional Purchase : 1000/-For GrowthFresh Purchase : 5000/-Additional Purchase : 1000/-Redemption Cheques : Within 10 working days issued

Dividend : 11.4781(Payout, Reinvestment & Sweep Option)Monthly Payment / Growth : 26.0298(Instant / Deferred)


Entry Load : Nil

Exit Load** : 0.25% if redeemed/switched out within 7 days from the date of allotment




Key Features


Load Structure

Other Parameter

`

`

`

`

`

**Exit Load is NIL for units issued in Bonus & Dividend Reinvestment.



The primary objective of the scheme is to generate regular income so as to make monthly distributions to unitholders with the secondary objective being growth of capital. Income may be generated through the receipt of coupon payments, the amortization of the discount on debt instruments, receipt of dividends or the purchase and sale of securities in the underlying portfolio. The schemes will under normal market conditions, invest its net assets primarily in fixed income securities, money market instruments, cash and cash equivalents while at the same time maintaining a small exposure to equity markets. (Monthly income is not assured and is subject to availability of distributable surplus.)



% R

etur

ns


Birla Sun Life MIP - Growth Crisil MIP Bended Index



Money Market Instruments 46.86Union Bank of India 12.51 P1+Punjab National Bank 10.89 PR1+Oriental Bank of Commerce 9.07 P1+HDFC Bank Ltd. 7.15 A1+IDBI Bank Ltd. 5.44 A1+Punjab and Sind Bank 1.81 PR1+

Corporate Debt 21.50Reliance Ports & Terminals Ltd.** 7.49 AAASundaram Finance Ltd.** 7.28 LAA+LIC Housing Finance Ltd.** 2.18 AAAIDFC Ltd.** 1.89 AA+HDFC Ltd** 2.65 AAA

PSU/PFI Bonds/Banks 8.33IDBI Bank Ltd.** 4.79 AA+National Housing Bank** 1.84 AAAPower Grid Corporation of India Ltd.** 1.47 AAAPower Finance Corporation Ltd.** 0.15 AAAState Bank of India** 0.08 AAA

Government Bond 2.9208.13% CGL 21 Sep 22 1.86 Sovereign06.90% CGL 2019 1.05 Sovereign

Banks 2.52IndusInd Bank Ltd. 0.74 Yes Bank Ltd. 0.46 HDFC Bank Ltd. 0.46 ICICI Bank Ltd. 0.45 ING Vysya Bank Ltd. 0.41

Industrial Capital Goods 1.41Alstom Projects India Ltd. 0.48 Thermax Ltd. 0.47 Crompton Greaves Ltd. 0.46

Finance 1.35Shriram Transport Finance Company Ltd. 0.46 Mahindra & Mahindra Financial Services Ltd. 0.45 SKS Microfinance Ltd. 0.44

Construction 1.18Sobha Developers Ltd. 0.42 Sadbhav Engineering Ltd. 0.40 Ramky Infrastructure Ltd.** 0.31 Sadbhav Engineering Ltd. - Warrant** 0.04

Software 0.92Wipro Ltd. 0.48 Tata Consultancy Services Ltd. 0.44

Consumer Non Durables 0.82ITC Ltd. 0.46 Bata India Ltd. 0.36

Pharmaceuticals 0.76Aurobindo Pharma Ltd 0.46 Divis Laboratories Ltd. 0.31


Fertilisers 0.45Coromandel International Ltd. 0.45

Industrial Products 0.44Jain Irrigation Systems Ltd. 0.44

Retailing 0.43Trent Ltd. 0.43

Consumer Durables 0.42Whirlpool of India Ltd. 0.42

Non - Ferrous Metals 0.40Hindustan Zinc Ltd. 0.40


Textile Products 0.38S. Kumars Nationwide Ltd. 0.38

Media & Entertainment 0.36Dish TV India Ltd. 0.20 HT Media Ltd. 0.16

Transportation 0.34Cox & Kings Ltd. 0.34

Gas 0.30Gujarat State Petronet Ltd. 0.30

Power 0.30Torrent Power Ltd. 0.30






** Represents thinly traded/ non traded securities and illiquid securities. Total Percentage of thinly/non traded securities is 30.18%

Regular

Income

Solutions

19

8.92

7.21

8.69

10.19

7.42 7.148.02

0

2

4

6

8

10

12


2.92%

6.59%

13.81%

13.97%

62.72%

Sovereign


Other

AA

AAA

Fund Details


Birla Sun Life MIP II - Wealth 25 PlanAn open-ended scheme. Monthly income is not assured and is subject




Credit Quality


High

Mid

Low



Default option : Dividend ReinvestmentFor Monthly Dividend / PaymentFresh Purchase : 25000/-Additional Purchase : 1000/-For GrowthFresh Purchase : 5000/-Additional Purchase : 1000/-Redemption Cheques : Within 10 working days issued

Dividend : 11.6129(Payout, Reinvestment & Sweep Option)Growth / Payment : 17.7932


Entry Load : Nil

Exit Load** : 1% if redeemed / switched out within 365 days from the date of allotment**Exit Load is NIL for units issued in Bonus & Dividend Reinvestment.




Key Features


Load Structure

Other Parameter

`

`

`

`

`


An open-ended income scheme with the objective to generate regular income so as to make monthly payment or distribution to unit holders with the secondary objective being growth of capital. Monthly Income is not assured and is subject to availability of distributable surplus.


% R

etur

ns


Birla Sun Life MIP II - Wealth 25 - Growth Crisil MIP Bended Index



Money Market Instruments 25.88HDFC Bank Ltd. 8.90 A1+ICICI Bank Ltd. 5.72 A1+Punjab National Bank 5.67 PR1+Corporation Bank 5.59 P1+

Government Bond 17.7108.13% CGL 21 Sep 22 9.28 Sovereign07.80% CGL 2020 8.01 Sovereign07.61% OIL COMP GOI BONDS 2015 0.41 Sovereign

Corporate Debt 10.39Reliance Utilities & Power Pvt. Ltd.** 4.63 AAA(SO)Aditya Birla Nuvo Ltd.** 3.43 LAA+Reliance Ports & Terminals Ltd.** 2.33 AAA

PSU/PFI Bonds/Banks 1.46IDBI Bank Ltd.** 1.46 AA+

Consumer Non Durables 4.19United Breweries Ltd. 0.68 ITC Ltd. 0.57 United Spirits Ltd. 0.55 Bajaj Corporation Ltd. 0.44 Asian Paints Ltd. 0.42 Bata India Ltd. 0.40 Radico Khaitan Ltd. 0.37 Glaxosmithkline Consumer Healthcare Ltd. 0.30 Jubilant Foodworks Ltd. 0.23 Zydus Wellness Ltd. 0.22

Banks 3.22Allahabad Bank 0.54 ICICI Bank Ltd. 0.54 IndusInd Bank Ltd. 0.53 HDFC Bank Ltd. 0.46 Federal Bank Ltd. 0.45 Indian Overseas Bank 0.39 United Bank Of India 0.30

Industrial Capital Goods 2.33Crompton Greaves Ltd. 0.54 Thermax Ltd. 0.46 VA Tech Wabag Ltd.** 0.45 Honeywell Automation India Ltd. 0.45 Alstom Projects India Ltd. 0.43

Finance 1.79SKS Microfinance Ltd. 0.87 ICRA Ltd. 0.48 Shriram Transport Finance Company Ltd. 0.45

Auto 0.94Tata Motors Ltd. 0.50 Maruti Suzuki India Ltd. 0.44

Media & Entertainment 0.90Dish TV India Ltd. 0.41 HT Media Ltd. 0.28 DQ Entertainment International Ltd. 0.21

Software 0.90HCL Technologies Ltd. 0.42 Oracle Financial Services Software Ltd. 0.31 Core Projects & Technologies Ltd. 0.17

Pharmaceuticals 0.85Aurobindo Pharma Ltd 0.48 Pfizer Ltd. 0.37

Cement 0.78Century Textiles and Industries Ltd. 0.46 Shree Cements Ltd. 0.32

Auto Ancillaries 0.67Motherson Sumi Systems Ltd. 0.42 Phillips Carbon Black Ltd. 0.25

Retailing 0.66Pantaloon Retail (India) Ltd. 0.66 Future Mall Management Ltd.** #

Transportation 0.63Cox & Kings Ltd. 0.37 Arshiya International Ltd. 0.27

Telecom-Services 0.54Bharti Airtel Ltd. 0.54


Fertilisers 0.51Chambal Fertilisers and Chemicals Ltd. 0.51

Non - Ferrous Metals 0.48Hindalco Industries Ltd. 0.48

Construction 0.48Ramky Infrastructure Ltd.** 0.29 JMC Projects (India) Ltd. 0.18

Ferrous Metals 0.47Tata Steel Ltd. 0.47

Petroleum Products 0.47Hindustan Petroleum Corporation Ltd. 0.47



Construction Project 0.41Lanco Infratech Ltd. 0.41








** Represents thinly traded/ non traded securities and illiquid securities. Total Percentage of thinly/non traded securities is 12.60% # Indicates less than 0.01

Regular

Income

Solutions

MIP Aggressive Scheme (21 Schemes), 2 years ended 30-Jun-10Birla Sun Life MIP II - Wealth 25 Plan

CRISIL~CPR 2^^


20

9.91

6.57

8.689.49

7.42 7.148.02 8.13

0

2

4

6

8

10

12


17.71%

21.53%

23.03%

32.85%

AA

Sovereign


Other

AAA

Fund Details



Birla Sun Life MIP II - Savings 5 PlanAn open-ended scheme. Monthly income is not assured and is subject



Credit Quality


High

Mid

Low



Default option : Growth / Dividend ReinvestmentFor Monthly Dividend / PaymentFresh Purchase : 25000/-Additional Purchase : 1000/-For GrowthFresh Purchase : 5000/-Additional Purchase : 1000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Monthly Dividend : 11.2926(Payout, Reinvestment & Sweep Option)Monthly Payment / Growth : 17.1190 Benchmark : CRISIL MIP Blended IndexAverage AUM : 1,454.73 Crores

Entry Load : Nil





Key Features



Other Parameter

`

`

`

`

`



An Open-ended income scheme with the objective to generate regular income so as to make monthly payment or distribution to unit holderswith the secondary objective being growth of capital. Monthly Income is not assured and is subject to availability of distributable surplus.


% R

etur

ns


Birla Sun Life MIP II - Savings 5 - Growth Crisil MIP Bended Index



Money Market Instruments 47.65Bank of Baroda 10.42 A1+HDFC Bank Ltd. 8.30 A1+NABARD. 6.94 P1+Indian Bank 6.92 P1+ICICI Bank Ltd. 6.40 A1+Federal Bank Ltd. 3.45 P1+Reliance Capital Ltd. 1.77 A1+Corporation Bank 1.74 P1+IDBI Bank Ltd. 1.73 A1+

Corporate Debt 14.81LIC Housing Finance Ltd.** 7.23 AAAReliance Utilities & Power Pvt. Ltd.** 2.88 AAA(SO)Tata Sons Ltd.** 2.08 AAASmall Industries Development Bank of India** 1.76 AAAICICI Home Finance Company Ltd.** 0.36 LAAAReliance Industries Ltd.** 0.29 AAAHDFC Ltd.** 0.21 AAA

PSU/PFI Bonds/Banks 7.52National Housing Bank** 6.76 AAAPower Finance Corporation Ltd.** 0.46 AAAIDBI Bank Ltd.** 0.30 AA+

Government Bond 7.1808.13% CGL 21 Sep 22 5.05 Sovereign07.80% CGL 2020 2.13 Sovereign

Floating Rate Instruments 5.42Power Finance Corporation Ltd. 3.63 AAAReliance Capital Ltd. 1.79 AAA

Consumer Non Durables 0.95Glaxosmithkline Consumer Healthcare Ltd. 0.22 Asian Paints Ltd. 0.19 Akzo Nobel India Ltd. 0.16 Dabur India Ltd. 0.15 Godrej Consumer Products Ltd. 0.13 Bajaj Corporation Ltd. 0.11

Banks 0.67United Bank Of India 0.26 Allahabad Bank 0.15 ICICI Bank Ltd. 0.14 Federal Bank Ltd. 0.12

Finance 0.65SKS Microfinance Ltd. 0.24 ICRA Ltd. 0.22 CRISIL Ltd. 0.20

Pharmaceuticals 0.50Cadila Healthcare Ltd. 0.20 Glaxosmithkline Pharmaceuticals Ltd. 0.16 Wyeth Ltd. 0.15

Industrial Products 0.36Cummins (India) Ltd. 0.24

Greaves Cotton Ltd. 0.11

Auto Ancillaries 0.33Motherson Sumi Systems Ltd. 0.21 Bosch Ltd. 0.13

Power 0.24Gujarat Industries Power Company Ltd. 0.12 Kalpataru Power Transmission Ltd. 0.12

Media & Entertainment 0.22D.B. Corporation Ltd. 0.13 Jagran Prakashan Ltd. 0.09

Industrial Capital Goods 0.20Thermax Ltd. 0.15 Bharat Bijlee Ltd. 0.05

Auto 0.19Maruti Suzuki India Ltd. 0.11 Tata Motors Ltd. 0.09


Retailing 0.17Pantaloon Retail (India) Ltd. 0.17 Future Mall Management Ltd.** 0.00



Cement 0.14Century Textiles and Industries Ltd. 0.14




Consumer Durables 0.12Blue Star Ltd. 0.12

Engineering 0.11Engineers India Ltd. 0.11

Software 0.11HCL Technologies Ltd. 0.11






��#

��Value Research RatingBirla Sun Life MIP II Savings 5 Plan

Hybrid: Monthly Income (34 Schemes),for 3 & 5 years periods ended 30-Sep-10


Regular

Income

Solutions

IIssuer % t% to N tNet R tiRatinggA tAssetAssetss

** Represents thinly traded/ non traded securities and illiquid securities. Total Percentage of thinly/non traded securities is 22.33%

21

6.29

11.85

9.878.82

7.42 7.148.02 8.13

0

2

4

6

8

10

12

14


5.85%

7.18%

11.57%

75.10%

AA

Other

Sovereign


AAA


Birla Sun Life Tax Relief ‘96An open - ended Equity Linked Savings Scheme (ELSS) with a lock-in of 3 years

Fund Manager :Managing Fund Since : October 01,2006Total Experience : 15 yearsDate of inception : March 29, 1996Nature of the scheme : An Open-ended ELSS Scheme

Default option : Dividend PayoutFresh Purchase : 500/-Additional Purchase : 500/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Not Available Plan (SWP)Systematic Transfer : Not AvailablePlan (STP)

Dividend : 93.83(Payout, Reinvestment & Sweep)Growth (w.e.f. 06/03/08) : 12.66

Benchmark : BSE 200Average AUM : 1,602.27 Crores

Entry Load : Nil

Exit Load : Nil

Standard Deviation : 41.15%##Sharpe Ratio : -0.04

Beta : 1.04

Mr. Ajay Garg

Key Features



Other Parameter

`

`

`


Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis using 3 years history of monthly returns, source: MFI Explorer.##Risk-free rate assumed to be 6.20% (91 day T-bill yield As on September 29, 2010).

An open-ended equity linked savings scheme (ELSS) with the objective of long term growth of capital through a portfolio with a target allocation of 80% equity, 20% debt and money market securities

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Tax Relief ‘96...

Date of First Installment : April 01, 1996The data assumes the investment of 1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future. *CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

`

Investment Period Total Investment ( ) ` Birla Sun Life

Tax Relief ‘96Birla Sun Life Tax

Relief ‘96BSE 200 BSE 200


Since Inception 175000 769212 2229673 18.59 31.10

Last 5 years 60000 93810 96453 17.93 19.07

Last 3 years 36000 51318 53232 24.47 27.17

Last 1 year 12000 14084 14125 33.87 34.56




Banks 18.89State Bank of India 4.98Axis Bank Ltd. 3.37ING Vysya Bank Ltd. 2.99HDFC Bank Ltd. 2.73ICICI Bank Ltd. 2.44Kotak Mahindra Bank Ltd. 1.31IndusInd Bank Ltd. 1.06

Industrial Capital Goods 7.81Honeywell Automation India Ltd. 2.91Bharat Heavy Electricals Ltd. 2.31Crompton Greaves Ltd. 1.72Bharat Bijlee Ltd. 0.51Siemens Ltd. 0.36

Finance 7.53HDFC Ltd. 3.62ICRA Ltd. 2.70India Infoline Ltd. 1.20

Power 6.62Reliance Infrastructure Ltd. 3.52Torrent Power Ltd. 2.33GVK Power & Infrastructure Ltd. 0.77

Auto Ancillaries 6.03MRF Ltd. 2.48Bosch Ltd. 2.16Sundaram-Clayton Ltd. 1.40

Ferrous Metals 5.72Jindal Steel & Power Ltd. 3.53Tata Steel Ltd. 2.18

Petroleum Products 5.69Reliance Industries Ltd. 5.69

Software 5.57Infosys Technologies Ltd. 3.35Tata Consultancy Services Ltd. 2.04Core Projects & Technologies Ltd. 0.18

Construction Project 4.51Larsen & Toubro Ltd. 4.51

Consumer Non Durables 3.93United Breweries Holdings Ltd. 1.86United Spirits Ltd. 1.12Radico Khaitan Ltd. 0.95

Pharmaceuticals 3.89Glaxosmithkline Pharmaceuticals Ltd. 1.96Torrent Pharmaceuticals Ltd. 1.93

Auto 3.57Maruti Suzuki India Ltd. 1.90Mahindra & Mahindra Ltd. 1.67

Hotels 3.48Indian Hotels Company Ltd. 2.19Taj GVK Hotels & Resorts Ltd. 0.83Asian Hotels North Ltd. 0.25Asian Hotels West Ltd. 0.22

Non - Ferrous Metals 3.34Hindalco Industries Ltd. 2.21Sterlite Industries (India) Ltd. 1.14

Pesticides 3.12United Phosphorus Ltd. 1.58Rallis India Ltd. 1.54


Transportation 2.42Jet Airways India Ltd. 1.53Spicejet Ltd. 0.89

Media & Entertainment 1.21Television Eighteen India Ltd. 1.21Magnasound India Ltd. ** #

Retailing 1.10Trent Ltd. - Warrants - Series A 0.66Trent Ltd. 0.45

Construction 0.87Ackruti City Ltd. 0.87

United States of America 0.54Sterlite Industries (India) Ltd - ADS 0.54

Trading 0.26Uniphos Enterprises Ltd. 0.26

Gas 0.20Gujarat Gas Company Ltd. 0.20




Total Percentage of thinly/non traded securities is Nil. # Indicates less than 0.01** Represents thinly traded/ non traded securities and illiquid securities.



Fund Details


Value Blend Growth Size

Large

Small

Investment Style

Tax

Saving

Solutions


Mid

22

Birla Sun Life Tax Relief ‘96 - Dividend BSE 200

% R

etur

ns

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more. Returns assume reinvestment of the tax free dividend declared.


24.24

4.48

19.08

32.67

20.61

6.03

18.1314.69

0

5

10

15

20

25

30

35


Fund Details


Birla Sun Life Tax PlanAn open - ended Equity Linked Savings Scheme (ELSS) with a lock-in of 3 years


Fund Manager :Managing Fund Since : September 12, 2007Total Experience : 22 yearsDate of inception : February 16, 1999Nature of the scheme : An Open-ended ELSS Scheme

Default option : Dividend PayoutFresh Purchase : 500/-Additional Purchase : 500/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Not Available Plan (SWP)Systematic Transfer : Not AvailablePlan (STP)

Dividend : 48.82(Payout, Reinvestment & Sweep)Growth : 14.48

Benchmark : BSE SENSEXAverage AUM : 160.14 Crores

Entry Load : Nil

Exit Load : Nil


Beta : 0.93

Mr. Sanjay Chawla

Key Features



Other Parameter

`

`

`



An open-ended Equity Linked Savings Scheme (ELSS) with the objective to achieve long-term growth of capital along with income tax relief for investment.

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Tax Plan...

Date of First Installment : March 01, 1999The data assumes the investment of 1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future. *CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

`


Tax PlanBirla Sun Life

Tax PlanBSE SENSEX BSE SENSEX


Since Inception 139000 472079 655419 19.68 24.76

Last 5 years 60000 91146 84177 16.75 13.52

Last 3 years 36000 49807 48378 22.30 20.20

Last 1 year 12000 14066 13844 33.56 29.82




Banks 12.30HDFC Bank Ltd. 2.36ICICI Bank Ltd. 2.11Axis Bank Ltd. 1.95Oriental Bank of Commerce 1.75Federal Bank Ltd. 1.61Indian Bank 1.32Bank of Maharashtra 1.19

Software 8.96Infosys Technologies Ltd. 4.83Oracle Financial Services Software Ltd. 2.14Wipro Ltd. 1.99

Industrial Capital Goods 8.05Alstom Projects India Ltd. 3.10BGR Energy Systems Ltd 2.88Sterlite Technologies Ltd. 2.07

Oil 6.83Oil India Ltd. 3.30Oil & Natural Gas Corporation Ltd. 2.22Great Offshore Ltd. 1.30

Industrial Products 6.61Cummins (India) Ltd. 3.49Greaves Cotton Ltd. 3.11

Finance 6.18Shriram Transport Finance Company Ltd. 4.91LIC Housing Finance Ltd. 1.27

Auto Ancillaries 5.38Motherson Sumi Systems Ltd. 2.30

Bosch Ltd. 2.03Amtek Auto Ltd. 1.05

Petroleum Products 5.15Reliance Industries Ltd. 4.06Bharat Petroleum Corporation Ltd. 1.09

Gas 4.32Indraprastha Gas Ltd. 2.96GAIL India Ltd. 1.36

Media & Entertainment 3.90Television Eighteen India Ltd. 3.48Hindustan Media Ventures Ltd. 0.43Magnasound India Ltd. ** #

Transportation 3.86Jet Airways India Ltd. 2.06Cox & Kings Ltd. 1.80

Pharmaceuticals 3.35Cadila Healthcare Ltd. 2.08Sun Pharmaceutical Industries Ltd. 1.28

Ferrous Metals 3.09Tata Steel Ltd. 1.65JSW Steel Ltd. 1.44

Construction 2.93Simplex Infrastructures Ltd. 2.93

Fertilisers 2.91Coromandel International Ltd. 1.99Zuari Industries Ltd. 0.92


** Represents thinly traded/ non traded securities and illiquid securities. Total Percentage of thinly/non traded securities is 0.01%.# Indicates less than 0.01



Consumer Durables 2.76Blue Star Ltd. 2.76

Auto 2.63Mahindra & Mahindra Ltd. 2.63

Retailing 2.46Pantaloon Retail (India) Ltd. 2.45Future Mall Management Ltd.** 0.01

Consumer Non Durables 1.73Godrej Consumer Products Ltd. 1.54Bajaj Corp Ltd. 0.19

Telecom - Equipment & Accessories 1.69OnMobile Global Ltd. 1.69

Hotels 1.19Indian Hotels Company Ltd. 1.19

Non - Ferrous Metals 0.68Hindustan Zinc Ltd. 0.68





Tax

Saving

Solutions


Large

Mid

Small

Investment Style

23

Birla Sun Life Tax Plan - Dividend BSE Sensex

% R

etur

ns

Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more. Returns assume reinvestment of the tax free dividend declared.

18.82

1.81

14.81

24.91

16.52

4.88

18.2316.49

0

5

10

15

20

25

30


Fund Details

Fund Manager :Managing Fund Since : November 17, 2005Total Experience : 20 yearsDate of inception : August 27, 1998Nature of the scheme : An Open-ended Growth Scheme


Dividend : 82.05( )Growth : 291.80


Entry Load : Nil

Exit Load** : 1% if redeemed / switched out within 365 days from the date of allotment**Exit Load is NIL for units issued in Bonus & Dividend Reinvestment

Standard Deviation : 36.62%##Sharpe Ratio : 0.01

Beta : 0.93

Mr. Mahesh Patil

Payout, Reinvestment & Sweep

Key Features



Other Parameter

`

`

`


Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis using 3 years history of monthly returns, source: MFI Explorer##Risk-free rate assumed to be 6.20% (91 day T-bill yield As on September 29, 2010).


Large

Mid

Small

Investment Style



An open-ended growth scheme with the objective of long term growth of capital, through a portfolio with a target allocation of 90% equity and 10% debt and money market securities.


Domestic Equity

Banks 16.34State Bank of India 3.53Axis Bank Ltd. 2.48Bank of Baroda 2.24ICICI Bank Ltd. 2.23HDFC Bank Ltd. 2.03Union Bank of India 1.83The South Indian Bank Ltd. 1.22Yes Bank Ltd. 0.76

Industrial Capital Goods 9.93Crompton Greaves Ltd. 2.93Thermax Ltd. 2.91Bharat Heavy Electricals Ltd. 2.01Siemens Ltd. 1.16Bharat Bijlee Ltd. 0.94

Software 8.35Infosys Technologies Ltd. 2.80Tata Consultancy Services Ltd. 2.76Polaris Software Lab Ltd. 1.73Core Projects & Technologies Ltd. 0.55Megasoft Ltd. 0.52

Consumer Non Durables 6.90ITC Ltd. 4.09United Breweries Holdings Ltd. 2.81

Power 6.29GVK Power & Infrastructure Ltd. 1.93CESC Ltd. 1.64KEC International Ltd. 1.51PTC India Ltd. 1.21

Pharmaceuticals 5.75Dr.Reddy's Laboratories Ltd. 2.62Aurobindo Pharma Ltd 2.05

Torrent Pharmaceuticals Ltd. 1.06Maestro Mediline Systems Ltd. 0.02

Auto 4.68Tata Motors Ltd. 3.26Bajaj Auto Ltd. 1.42

Construction Project 4.52Lanco Infratech Ltd. 1.70Gammon India Ltd. 1.11Larsen & Toubro Ltd. 1.10Nagarjuna Construction Company Ltd. 0.62

Finance 4.44Rural Electrification Corporation Ltd. 1.58Bajaj Finance Ltd. 1.17Shriram Transport Finance Company Ltd. 0.98SKS Microfinance Ltd. 0.70

Media & Entertainment 4.34DQ Entertainment International Ltd. 1.41Jagran Prakashan Ltd. 1.39Hathway Cable & Datacom Ltd. 1.24Balaji Telefilms Ltd. 0.30Magnasound India Ltd. ** #


Retailing 2.92Pantaloon Retail (India) Ltd. 2.57Pantaloon Retail (India) Ltd. -Class B 0.35Future Mall Management Ltd. ** 0.01



Grasim Industries Ltd. 0.93


Transportation 2.52Spicejet Ltd. 1.50Cox & Kings Ltd. 1.02


Hardware 1.95Allied Digital Services Ltd. 1.95

Construction 1.95Ackruti City Ltd. 1.04Ramky Infrastructure Ltd. 0.91


Ferrous Metals 0.73Usha Martin Ltd. 0.73

Futures and Options 1.66Tata Steel Ltd. Futures October 2010 1.66

United States of America 1.19Sterlite Industries (India) Ltd - ADS 1.19




Foreign Equity





Total Percentage of thinly/non traded securities is 0.01%. # Indicates less than 0.01** Represents thinly traded/ non traded securities and illiquid securities.


SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Equity Fund...

Date of First Installment : October 01, 1998The data assumes the investment of 1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future. *CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

`

Since Inception 144000 553809 960726 20.79 28.95

Last 5 years 60000 93805 97933 17.93 19.70

Last 3 years 36000 51313 52773 24.47 26.53

Last 1 year 12000 14084 14100 33.87 34.14


Equity FundBirla Sun Life Equity Fund

BSE 200 BSE 200


Birla Sun Life Equity FundWealth

Creation

Solutions

24

Birla Sun Life Equity Fund - Growth BSE 200

% R

etur

ns



25.80

6.68

20.05

32.16

20.61

6.03

18.13 19.11

0

5

10

15

20

25

30

35


Fund Details



Birla Sun Life Advantage Fund


Large

Mid

Small

Investment Style


Fund Manager :Managing Fund Since : July 29, 2010Total Experience : 15 yearsDate of inception : February 24, 1995Nature of the scheme : An Open-ended Growth Scheme



Benchmark : BSE SENSEXAverage AUM : 411.94 Crores

Entry Load : Nil



Beta : 0.97

Mr. Ajay Garg

Key Features



Other Parameter

`

`

`



An open-ended growth scheme with the objective to achieve long-term growth of capital at relatively moderate levels of risk through a diversified research based investment approach.

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Advantage Fund...



`




BSE SENSEX BSE SENSEX


Since Inception 187000 754710 1422825 16.20 23.06

Last 5 years 60000 91146 89661 16.75 16.08

Last 3 years 36000 49807 51392 22.30 24.58

Last 1 year 12000 14066 13994 33.56 32.34




Banks 18.29State Bank of India 4.74HDFC Bank Ltd. 3.73ICICI Bank Ltd. 3.50Yes Bank Ltd. 2.88ING Vysya Bank Ltd. 2.20Kotak Mahindra Bank Ltd. 1.24

Industrial Capital Goods 8.44Bharat Heavy Electricals Ltd. 3.18Thermax Ltd. 2.88Bharat Electronics Ltd. 2.27Honeywell Automation India Ltd. 0.11

Power 7.20Torrent Power Ltd. 2.12Reliance Infrastructure Ltd. 1.86KEC International Ltd. 1.81GVK Power & Infrastructure Ltd. 1.42

Consumer Non Durables 6.17ITC Ltd. 3.88United Breweries Holdings Ltd. 2.29

Software 5.59Infosys Technologies Ltd. 3.32Tata Consultancy Services Ltd. 2.02Core Projects & Technologies Ltd. 0.26


Voltas Ltd. 1.20

Auto Ancillaries 5.33Exide Industries Ltd. 2.91Bosch Ltd. 2.42

Ferrous Metals 5.21Jindal Steel & Power Ltd. 2.21Tata Steel Ltd. 2.11Jindal Saw Ltd. 0.90


Pharmaceuticals 3.94Biocon Ltd. 2.39Pfizer Ltd. 1.55

Finance 3.27HDFC Ltd. 3.27



Auto 3.19Tata Motors Ltd. 2.15Mahindra & Mahindra Ltd. 1.04


** Represents thinly traded/ non traded securities and illiquid securities. Total Percentage of thinly/non traded securities is 0.09%. # Indicates less than 0.01

Construction 2.96Sobha Developers Ltd. 2.10Ramky Infrastructure Ltd. 0.77Dharti Dredging and Infrastructure Ltd** 0.09


Gas 2.89GAIL India Ltd. 2.89

Transportation 2.30Spicejet Ltd. 2.30

Media & Entertainment 1.61Jagran Prakashan Ltd. 1.26Hindustan Media Ventures Ltd. 0.35

Hotels 1.40Asian Hotels East Ltd. 1.40

IT Consulting & Services 0.00Karrox Technologies Ltd** #




Wealth

Creation

Solutions

25


Birla Sun Life Advantage Fund - Growth BSE Sensex

% R

etur

ns


19.27

4.47

15.74

21.52

16.52

4.88

18.23

11.97

0

5

10

15

20

25


Fund Details





Large

Mid

Small

Investment Style


Fund Manager :Managing Fund Since : September 12,2007Total Experience : 22 YearsDate of inception : October 03, 2002Nature of the scheme : An Open-ended Growth Scheme

Default option : Plan A/Dividend ReinvestmentPlan AFresh Purchase : 5000/-Additional Purchase : 1000/-Plan BFresh Purchase : 2,00,000/-Additional Purchase : 1000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Plan ADividend : 26.47( )Growth : 119.72Plan B Dividend : 15.11(Payout, Reinvestment & Sweep)Growth : 15.11

Benchmark : CNX MidcapAverage AUM : 1,983.99 Crores

Entry Load : Nil



Beta : 0.94

Mr. Sanjay Chawla


Key Features



Other Parameter

`

`

`

`

`



SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Midcap Fund...


Date of First Installment : November 01, 2002The data assumes the investment of 1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future. *CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

`


Midcap FundBirla Sun Life Midcap Fund

CNX Midcap CNX Midcap


Since Inception 95000 289565 339026 27.34 31.22

Last 5 years 60000 104815 108178 22.50 23.82

Last 3 years 36000 57622 57439 33.12 32.88

Last 1 year 12000 14543 13883 41.72 30.48




Banks 14.81Yes Bank Ltd. 3.62Allahabad Bank 2.51Indian Bank 2.45ING Vysya Bank Ltd. 1.75Union Bank of India 1.71IndusInd Bank Ltd. 1.20Dena Bank 0.88Indian Overseas Bank 0.70

Pharmaceuticals 9.45Aurobindo Pharma Ltd 2.68Cadila Healthcare Ltd. 2.07Divis Laboratories Ltd. 1.83Lupin Ltd. 1.80Torrent Pharmaceuticals Ltd. 1.07

Consumer Non Durables 7.78Glaxosmithkline Consumer Healthcare Ltd. 3.21Godrej Consumer Products Ltd. 2.06Mcleod Russel India Ltd. 1.20Bata India Ltd. 0.86Shree Renuka Sugars Ltd. 0.45

Auto Ancillaries 6.69Exide Industries Ltd. 3.54Amtek Auto Ltd. 1.71Motherson Sumi Systems Ltd. 1.44

Power 6.34PTC India Ltd. 1.85Kalpataru Power Transmission Ltd. 1.62Jyoti Structures Ltd. 1.17KEC International Ltd. 1.15GVK Power & Infrastructure Ltd. 0.55

Industrial Capital Goods 5.56Crompton Greaves Ltd. 2.32

AIA Engineering Ltd. 1.71Thermax Ltd. 1.54

Petroleum Products 5.14Castrol India Ltd. 2.91Hindustan Petroleum Corporation Ltd. 2.23

Industrial Products 5.02Cummins (India) Ltd. 3.06Jain Irrigation Systems Ltd. 1.97

Construction 4.93Simplex Infrastructures Ltd. 1.75Sadbhav Engineering Ltd. 1.57Phoenix Mills Ltd. 1.45Sadbhav Engineering Ltd. - Warrant 0.17

Finance 4.57Shriram Transport Finance Company Ltd. 3.71Bajaj Finance Ltd. 0.87

Auto 4.42Ashok Leyland Ltd. 2.46TVS Motor Company Ltd. 1.96

Transportation 4.24Spicejet Ltd. 1.93Cox & Kings Ltd. 1.33Gateway Distriparks Ltd. 0.98

Construction Project 3.29Lanco Infratech Ltd. 2.05Voltas Ltd. 1.25

Pesticides 2.69United Phosphorus Ltd. 2.69

Ferrous Metals 2.38Usha Martin Ltd. 2.38

Chemicals 1.75Solar Industries India Ltd. 1.75

Media & Entertainment 1.72Dish TV India Ltd. 1.16Television Eighteen India Ltd. 0.56

Software 1.61Patni Computer Systems Ltd. 0.86Polaris Software Lab Ltd. 0.75

Fertilisers 1.54Chambal Fertilisers and Chemicals Ltd. 0.85Coromandel International Ltd. 0.39Gujarat State Fertilizers & Chemicals Ltd. 0.30



Gas 0.33Petronet LNG Ltd. 0.33

Future and Options -0.23Indian Overseas Bank Fut Oct 2010 -0.23





An open-ended growth scheme with the objective to achieve long-term growth of capital at controlled level of risk by primarily investing in midcap stocks.

Wealth

Creation

Solutions


��#Value Research Rating

Birla Sun Life Midcap Fund (Plan A)Equity Diversified (190 Schemes), for 3 & 5 Years periods ending 30-Sep-10

CRISIL~CPR 2^^Birla Sun Life Midcap Fund (Plan A)

Consistent CPR Performer - Equity (34 Schemes) , 5 Yrs ended 30-Jun-10

26


Birla Sun Life Midcap Fund - GrowthPlan A CNX Midcap

% R

etur

ns


28.24

11.33

23.01

36.4937.14

10.24

19.30

34.21

0

10

20

30

40

50


Fund Details


Birla Sun Life Frontline Equity Fund


An open-ended growth scheme with the objective of long term growth of capital, through a portfolio with a target allocation of 100% equity by aiming at being as diversified across various industries and or sectors as its chosen benchmark index, BSE 200.

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Frontline Equity Fund...



`

Investment Period Total Investment( ) ` Birla Sun Life

Frontline Equity FundBirla Sun Life

Frontline Equity FundBSE 200 BSE 200


Since Inception 96000 249442 321762 23.16 29.32

Last 5 years 60000 93805 107350 17.93 23.50

Last 3 years 36000 51313 54727 24.47 29.23

Last 1 year 12000 14084 14146 33.87 34.93




Banks 19.81ICICI Bank Ltd. 3.72State Bank of India 3.40Axis Bank Ltd. 2.38HDFC Bank Ltd. 2.19Bank of Baroda 2.05Kotak Mahindra Bank Ltd. 1.93ING Vysya Bank Ltd. 1.45IndusInd Bank Ltd. 1.41Standard Chartered Bank PLC - IDR 1.28

Software 8.62Tata Consultancy Services Ltd. 3.87Infosys Technologies Ltd. 3.57Wipro Ltd. 1.19

Industrial Capital Goods 7.39Bharat Heavy Electricals Ltd. 2.84Crompton Greaves Ltd. 1.99Alstom Projects India Ltd. 1.33Bharat Electronics Ltd. 0.75Siemens Ltd. 0.48

Power 5.83NTPC Ltd. 1.48Reliance Infrastructure Ltd. 1.41CESC Ltd. 0.89PTC India Ltd. 0.87Torrent Power Ltd. 0.63KSK Energy Ventures Ltd. 0.55

Auto 5.61Tata Motors Ltd. 3.32Mahindra & Mahindra Ltd. 1.26Bajaj Auto Ltd. 1.03

Pharmaceuticals 5.32Dr.Reddys Laboratories Ltd. 2.90Cipla Ltd. 1.53

Sun Pharmaceutical Industries Ltd. 0.88

Consumer Non Durables 4.62ITC Ltd. 4.27United Spirits Ltd. 0.35

Construction Project 4.53Larsen & Toubro Ltd. 1.82Lanco Infratech Ltd. 1.55Nagarjuna Construction Company Ltd. 1.17

Petroleum Products 4.45Reliance Industries Ltd. 4.01Hindustan Petroleum Corporation Ltd. 0.43Indian Oil Corporation Ltd. 0.01


Ferrous Metals 3.19Tata Steel Ltd. 1.69Jindal Steel & Power Ltd. 1.50

Non - Ferrous Metals 3.09Sterlite Industries (India) Ltd. 1.58Hindalco Industries Ltd. 1.51

Finance 2.99HDFC Ltd. 1.93Mahindra & Mahindra Financial Services Ltd. 1.06


Media & Entertainment 2.76Zee Entertainment Enterprises Ltd. 1.18Jagran Prakashan Ltd. 1.02D.B. Corp Ltd. 0.56

Auto Ancillaries 2.71Bosch Ltd. 1.55Amtek Auto Ltd. 1.16



Cement 1.33Grasim Industries Ltd. 1.33

Transportation 1.05IL&FS Transportation Networks Ltd. 1.05

Construction 1.04Housing Development & Infrastructure Ltd 1.04

Retailing 0.75Pantaloon Retail (India) Ltd. 0.74Future Mall Management Ltd. #



Diversified 0.30Hindustan Unilever Ltd. 0.30






CRISIL~CPR 1^^ ��V #alue Research RatingBirla Sun Life Frontline Equity Fund (Plan A)

Equity: Diversified (190 Schemes), for 3 & 5 Years periods ending 30-Sep-10


Large

Mid

Small

Investment Style


Fund Manager :Managing Fund Since :Total Experience : 20 yearsDate of inception : August 30, 2002Nature of the scheme : An Open-ended Growth Scheme


Plan ADividend : 23.86( )Growth : 93.51(With/without Trigger Facility)Plan B Dividend : 14.13(Payout, Reinvestment & Sweep)Growth : 14.13(With/without Trigger Facility)


Entry Load : Nil



Beta : 0.85

Mr. Mahesh PatilNovember 17, 2005


Key Features



Other Parameter

`

`

`

`

`



Wealth

Creation

Solutions

Birla Sun Life Frontline Equity Fund (Plan A)

Large Cap Oriented Equity Schemes (31 Schemes), 2 Yrs ended 30-Jun-10


Birla Sun Life Frontline Equity Fund Plan A - Growth BSE 200

% R

etur

ns


27

25.26

12.51

24.34

31.82

20.61

6.03

18.13

26.48

0

10

20

30

40


# Indicates less than 0.01

Fund Details



Birla Sun Life Infrastructure Fund


Large

Mid

Small

Investment Style


Fund Manager :Managing Fund Since : Since inceptionTotal Experience : 20 yearsDate of inception : March 17, 2006Nature of the scheme : An Open-ended Growth Scheme


Plan ADividend : 13.97( )Growth : 19.02Plan BDividend : 13.65(Payout, Reinvestment & Sweep)Growth : 14.22

Benchmark : S&P CNX NIFTYAverage AUM : 573.88 Crores

Entry Load : Nil



Beta : 1.08

Mr. Mahesh Patil


Key Features



Other Parameter

`

`

`

`

`



An open-ended growth scheme with the objective to providing for medium to long-term capital appreciation by investing predominantly in a diversified portfolio of equity and equity related securities of companies that are participating in the growth and development of Infrastructure in India.

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Infrastructure Fund...



`


Infrastructure FundBirla Sun Life

Infrastructure FundS&P CNX NIFTY S&P CNX NIFTY


Since Inception 54000 78835 82387 16.92 18.95

Last 3 years 36000 49815 52309 22.31 25.88

Last 1 year 12000 14138 13844 34.78 29.82




Industrial Capital Goods 19.24Bharat Heavy Electricals Ltd. 3.80Crompton Greaves Ltd. 3.69Thermax Ltd. 3.13Siemens Ltd. 2.45Tecpro Systems Ltd.** 1.63Bharat Electronics Ltd. 1.54Alstom Projects India Ltd. 1.39Elecon Engineering Company Ltd. 0.83Sanghvi Movers Ltd. 0.78

Banks 16.22Axis Bank Ltd. 2.58State Bank of India 2.49HDFC Bank Ltd. 2.34The South Indian Bank Ltd. 2.24ICICI Bank Ltd. 2.10Bank of Baroda 2.05Allahabad Bank 1.24United Bank Of India 1.17

Power 15.05CESC Ltd. 2.21GVK Power & Infrastructure Ltd. 1.94Jyoti Structures Ltd. 1.86PTC India Ltd. 1.86Torrent Power Ltd. 1.76Kalpataru Power Transmission Ltd. 1.48KEC International Ltd. 1.42KSK Energy Ventures Ltd. 1.26Reliance Infrastructure Ltd. 1.26


Mahindra Lifespace Developers Ltd. 1.60Sadbhav Engineering Ltd. 1.52Madhucon Projects Ltd. 1.01ITD Cementation India Ltd. 0.74Housing Development & Infrastructure Ltd. 0.68Sadbhav Engineering Ltd. - Warrant 0.14

Construction Project 7.05Lanco Infratech Ltd. 1.93Larsen & Toubro Ltd. 1.74Nagarjuna Construction Company Ltd. 1.36Gammon India Ltd. 1.10Voltas Ltd. 0.92


Industrial Products 4.25Cummins (India) Ltd. 1.91Bharat Forge Ltd. 1.17Kirloskar Engines India Ltd.** 1.06Kirloskar Industries Ltd. 0.11



Finance 3.17Rural Electrification Corporation Ltd. 1.60HDFC Ltd. 1.56

Gas 2.38

Gujarat Gas Company Ltd. 2.38

Consumer Durables 2.17

Bajaj Electricals Ltd. 2.17

Ferrous Metals 2.15

Usha Martin Ltd. 1.35

PSL Ltd. 0.80

Engineering 0.28

Engineers India Ltd. 0.28

Cement 1.68

Grasim Industries Ltd. 0.98

Century Textiles and Industries Ltd. 0.70

Telecom-Services 1.55

Bharti Airtel Ltd. 1.55

Hotels 0.81

Indian Hotels Company Ltd. 0.81

Future and Options 1.51

Tata Steel Ltd. Fut Oct 10 1.51





Wealth

Creation

Solutions


CRISIL~CPR 2^^Birla Sun Life Infrastructure Fund (Plan A)

Thematic - Infrastructure Equity Schemes (14 Schemes), 2 Yrs ended 30-Jun-10



Birla Sun Life Infrastructure Fund - Plan A - Growth S&P CNX Nifty

% R

etur

ns


28

20.82

4.91

15.2117.85

6.05

13.38

0

5

10

15

20

25

1 Year 3 Years Since Inception

Fund Details



Birla Sun Life Basic Industries Fund


Large

Mid

Small

Investment Style


Fund Manager :Managing Fund Since : November 30,2007Total Experience : 11 yearsDate of inception : January 15, 2000Nature of the scheme : An Open-ended Growth Scheme

Default option : Dividend ReinvestmentFresh Purchase : 5000/-Additional Purchase : 1000/-Redemption Cheques : Within 10 working days issued Systematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)


Benchmark : BSE 200Average AUM : 128.89 Crores

Entry Load : Nil



Beta : 0.99

Mr. Ankit Sancheti

Key Features



Other Parameter

`

`

`



A multi-sector open-ended growth scheme with the objective of long term growth capital, through a portfolio with a target allocation of 100% equity, focusing on investing in companies sensitive to economic cycles and commodity pricing cycles. The investments will be in companies which are often referred to as cyclical companies.

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Basic Industries Fund...



`




BSE 200 BSE 200


Since Inception 127000 444373 679586 22.24 29.57

Last 5 years 60000 93805 95819 17.93 18.80

Last 3 years 36000 51313 52400 24.47 26.01

Last 1 year 12000 14084 13871 33.87 30.28




Industrial Capital Goods 18.14Crompton Greaves Ltd. 3.01McNally Bharat Engineering Company Ltd 2.63Bharat Heavy Electricals Ltd. 2.36Apar Industries Ltd. 2.13Alstom Projects India Ltd. 2.00Siemens Ltd. 1.96Bharat Electronics Ltd. 1.32Sterlite Technologies Ltd. 1.26Hindustan Dorr-Oliver Ltd. 1.19Thermax Ltd. 0.29

Banks 15.93ICICI Bank Ltd. 2.56Federal Bank Ltd. 2.47Axis Bank Ltd. 2.07United Bank Of India 1.95Kotak Mahindra Bank Ltd. 1.83Syndicate Bank 1.82HDFC Bank Ltd. 1.64The Jammu And Kashmir Bank Ltd. 1.59

Auto 8.23Bajaj Auto Ltd. 3.49Tata Motors Ltd. 2.87Mahindra & Mahindra Ltd. 1.87

Power 7.67Torrent Power Ltd. 1.80PTC India Ltd. 1.76Kalpataru Power Transmission Ltd. 1.65KEC International Ltd. 1.24

Jyoti Structures Ltd. 1.22

Industrial Products 7.35Carborundum Universal Ltd. 2.16Cummins (India) Ltd. 1.81TRF Ltd. 1.72Greaves Cotton Ltd. 1.66

Finance 7.34HDFC Ltd. 2.70Shriram Transport Finance Company Ltd. 2.44SKS Microfinance Ltd. 1.27Sundaram Finance Ltd. 0.93

Ferrous Metals 6.11Jindal Steel & Power Ltd. 1.94Tata Steel Ltd. 1.71Maharashtra Seamless Ltd. 1.37PSL Ltd. 1.09

Construction Project 5.21Voltas Ltd. 2.34Lanco Infratech Ltd. 2.05Nagarjuna Construction Company Ltd. 0.81

Petroleum Products 4.81Reliance Industries Ltd. 3.13Bharat Petroleum Corporation Ltd. 0.95Hindustan Petroleum Corporation Ltd. 0.73

Oil 4.64Oil & Natural Gas Corporation Ltd. 3.34Great Offshore Ltd. 1.30

Auto Ancillaries 4.21Exide Industries Ltd. 2.16Wabco TVS India Ltd. 2.05

Transportation 3.88Jet Airways India Ltd. 1.85IL&FS Transportation Networks Ltd. 1.64The Great Eastern Shipping Company Ltd 0.39

Consumer Durables 2.17Bajaj Electricals Ltd. 2.17

Gas 1.84Gujarat State Petronet Ltd. 1.84

Construction 0.62The Phoenix Mills Ltd. 0.62





Wealth

Creation

Solutions

CRISIL~CPR 1^^Birla Sun Life Basic Industries Fund

Thematic - Infrastructure Equity Schemes (14 Schemes), 2 Yrs ended 30-Jun-10



Birla Sun Life Basic Industries Fund - Growth BSE 200

% R

etur

ns

29


25.81

6.28

18.08

25.30

20.61

6.03

18.13

13.70

0

5

10

15

20

25

30


Fund Details


Birla Sun Life India GenNext FundAs on September 30, 2010


Large

Mid

Small

Investment Style


Fund Manager :Managing Fund Since : September 12,2007Total Experience : 22 yearsDate of inception : August 05, 2005Nature of the scheme : An Open-ended Growth Scheme




Entry Load : Nil



Beta : 0.73

Mr. Sanjay Chawla

Key Features



Other Parameter

`

`

`



An open-ended growth scheme with the objective to target growth of capital by investing in equity/equity related instruments of companies that are expected to benefit from the rising consumption patterns in India, which in turn is getting fuelled by high disposable incomes of the young generation (Generation Next). The scheme will invest in companies that have the following characteristics: 1. Companies that seek growth in revenues arising out of demand from the younger generation (GenNext) for their products or services. 2. They should be engaged in manufacturing of products or rendering of services that go directly to the consumer. 3. The products and services should have distinct brand identity, thereby enabling choice.




Consumer Non Durables 28.04Dabur India Ltd. 5.72ITC Ltd. 5.15Bata India Ltd. 4.83Asian Paints Ltd. 4.46Titan Industries Ltd. 3.15Bajaj Corp Ltd. 2.98Jubilant Foodworks Ltd. 0.87Zydus Wellness Ltd. 0.84Kansai Nerolac Paints Ltd. 0.04

Banks 10.06HDFC Bank Ltd. 3.36Yes Bank Ltd. 2.53Axis Bank Ltd. 1.85ICICI Bank Ltd. 1.29The South Indian Bank Ltd. 1.04

Consumer Durables 7.59Bajaj Electricals Ltd. 5.12Havells India Ltd. 2.47

Media & Entertainment 7.57Sun TV Network Ltd. 3.00Hindustan Media Ventures Ltd. 1.66

Dish TV India Ltd. 1.60Jagran Prakashan Ltd. 0.93HT Media Ltd. 0.26D.B. Corp Ltd. 0.13

Auto 7.15Mahindra & Mahindra Ltd. 3.66TVS Motor Company Ltd. 2.07Bajaj Auto Ltd. 1.42

Retailing 6.38Pantaloon Retail (India) Ltd. 4.58Shoppers Stop Ltd. 1.35Trent Ltd. 0.30Trent Ltd. Series A CCPS 0.07Trent Ltd. Series B CCPS 0.06Future Mall Management Ltd. 0.02

Textile Products 5.75Raymond Ltd. 3.53S. Kumars Nationwide Ltd. 2.21

Petroleum Products 5.40Castrol India Ltd. 5.40

Hotels 4.34Indian Hotels Company Ltd. 3.38Asian Hotels East Ltd. 0.96


Construction 2.75Sobha Developers Ltd. 2.75

Software 2.35Infosys Technologies Ltd. 2.35

Pharmaceuticals 2.02Cadila Healthcare Ltd. 2.02

Finance 1.00India Infoline Ltd. 1.00





Wealth

Creation

Solutions


Birla Sun Life India GenNext Fund - Growth S&P CNX Nifty

% R

etur

ns


SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life India GenNext Fund...


Date of First Installment : September 01, 2005The data assumes the investment of ̀ 1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future. *CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)


Birla Sun Life India GenNext Fund


S&P CNX NIFTY S&P CNX NIFTY


Since Inception 61000 94447 102622 17.23 20.57

Last 5 years 60000 91941 100131 17.11 20.61

Last 3 years 36000 49815 54967 22.31 29.56

Last 1 year 12000 14138 15262 34.78 54.27

30

37.37

9.79

18.4820.43

17.85

6.05

18.15 19.86

0

10

20

30

40


Fund Details



Birla Sun Life New Millennium Fund


Large

Mid

Small

Investment Style


Fund Manager :Managing Fund Since : September 12, 2007Total Experience : 10 yearsDate of inception : January 15, 2000Nature of the scheme : An Open-ended Growth Scheme



Benchmark : BSE TeckAverage AUM : 63.98 Crores

Entry Load : Nil



Beta : 0.99

Mr. Atul Penkar

Key Features



Other Parameter

`

`

`


A multi-sector open-ended growth scheme with the objective of long term growth of capital, through a portfolio with a target allocation of 100% equity, focusing on investing in technology and technology dependent companies, hardware, peripherals and components, software, telecom, media, internet and e-commerce and other technology enabled companies.

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life New Millennium Fund...



`




BSE Teck BSE Teck


Since Inception 127000 297108 335013 15.26 17.35

Last 5 years 60000 77704 78733 10.29 10.82

Last 3 years 36000 47116 48236 18.31 19.99

Last 1 year 12000 13886 13496 30.53 24.02




Software 78.24

Infosys Technologies Ltd. 33.06

Tata Consultancy Services Ltd. 9.28

Wipro Ltd. 5.87

Sasken Communication Technologies Ltd. 4.68

Persistent Systems Ltd 4.34

Oracle Financial Services Software Ltd. 3.73

Polaris Software Lab Ltd. 3.32

Core Projects & Technologies Ltd. 3.29

Patni Computer Systems Ltd. 2.57

Infotech Enterprises Ltd. 2.49

Educomp Solutions Ltd. 2.41

Subex Ltd. 1.75

Megasoft Ltd. 1.47

Media & Entertainment 8.70

DQ Entertainment International Ltd. 4.29

Hindustan Media Ventures Ltd. 2.23

D.B. Corp Ltd. 2.18

Magnasound India Ltd. ** #

Hardware 6.82

Allied Digital Services Ltd. 6.82


Telecom-Services 2.32

Bharti Airtel Ltd. 2.32


Net receivables / payables -0.71



Wealth

Creation

Solutions

** Represents thinly traded/ non traded securities and illiquid securities. Total Percentage of thinly/non traded securities is Nil.# Indicates less than 0.01


% R

etur

ns

Birla Sun Life New Millennium Fund - Growth BSE TeckPast performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more. When benchmark returns are not available, they have not been shown.

31

15.57

-0.02

10.64

7.08

13.73

-0.51

11.66

-5

0

5

10

15

20

1 Year

3 Years

5 Years Since Inception

Fund Details



Birla Sun Life Top 100 Fund


Large

Mid

Small

Investment Style


Fund Manager :Managing Fund Since : July 29, 2010Total Experience : 20 yearsDate of inception : October 24, 2005Nature of the scheme : An Open-ended Growth Scheme




Entry Load : Nil



Beta : 0.82

Mr. Mahesh Patil

Key Features



Other Parameter

`

`

`


An open-ended growth scheme with the objective to provide medium to longterm capital appreciation, by investing predominantly in a diversified portfolio of equity and equity related securities of top 100 companies as measured by market capitalization.

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Top 100 Fund...



`

Investment Period Total Investment ( ) ` Birla Sun Life Top

100 FundBirla Sun Life Top

100 FundS&P CNX NIFTY S&P CNX NIFTY


Since Inception 59000 89648 89640 17.07 17.06

Last 3 years 36000 49815 50932 22.31 23.92

Last 1 year 12000 14138 14017 34.78 32.74




Banks 18.40State Bank of India 4.26ICICI Bank Ltd. 4.08Axis Bank Ltd. 2.90HDFC Bank Ltd. 2.82Kotak Mahindra Bank Ltd. 1.96IndusInd Bank Ltd. 1.22The South Indian Bank Ltd. 1.15

Industrial Capital Goods 9.91Bharat Heavy Electricals Ltd. 3.21Crompton Greaves Ltd. 2.91Siemens Ltd. 2.48Bharat Electronics Ltd. 1.31

Software 9.33Infosys Technologies Ltd. 3.02Tata Consultancy Services Ltd. 3.00Polaris Software Lab Ltd. 2.19Wipro Ltd. 1.11

Petroleum Products 6.23Reliance Industries Ltd. 4.44Hindustan Petroleum Corporation Ltd. 1.79

Consumer Non Durables 5.48ITC Ltd. 3.98Shree Renuka Sugars Ltd. 1.51


Nagarjuna Construction Company Ltd. 1.44

Finance 4.46Shriram Transport Finance Company Ltd. 1.95HDFC Ltd. 1.68Bajaj Finance Ltd. 0.83

Pharmaceuticals 4.26Dr.Reddy's Laboratories Ltd. 2.54Cadila Healthcare Ltd. 0.88Sun Pharmaceutical Industries Ltd. 0.84

Power 4.22PTC India Ltd. 1.92Kalpataru Power Transmission Ltd. 1.37GVK Power & Infrastructure Ltd. 0.93



Non - Ferrous Metals 3.33Sterlite Industries (India) Ltd. 2.34Hindalco Industries Ltd. 0.99




Fertilisers 1.86Chambal Fertilisers and Chemicals Ltd. 1.86


Media & Entertainment 1.56Zee Entertainment Enterprises Ltd. 1.56



Construction 0.90Housing Development & Infrastructure Ltd 0.90






Wealth

Creation

Solutions


Birla Sun Life Top 100 Fund - Growth S&P CNX Nifty

% R

etur

ns


32

21.32

6.85

18.9917.85

6.05

20.74

0

5

10

15

20

25


Fund Details


Birla Sun Life Buy India Fund


Large

Mid

Small

Investment Style


Fund Manager :Managing Fund Since : September 12, 2007Total Experience : 15 yearsDate of inception : January 15, 2000Nature of the scheme : An Open-ended Growth Scheme




Entry Load : Nil



Beta : 0.82

Mr. Ajay Garg

Key Features



Other Parameter

`

`

`



A multi-sector open-ended growth scheme with the objective of long term growth of capital, through a portfolio with a target allocation of 100% equity, focusing on investing in businesses that are driven by India's large population and inherent consumption patterns. The focus of the scheme will be in the consumer and healthcare sectors.


SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Buy India Fund...



`




BSE 200 BSE 200


Since Inception 127000 444373 591710 22.24 27.18

Last 5 years 60000 93805 105312 17.93 22.70

Last 3 years 36000 51313 59884 24.47 36.07

Last 1 year 12000 14084 15104 33.87 51.48




Consumer Non Durables 17.20United Spirits Ltd. 3.18Tata Global Beverages Limited 3.13Radico Khaitan Ltd. 3.01E.I.D. Parry (India) Ltd. 2.66United Breweries Holdings Ltd. 2.65ITC Ltd. 2.58

Banks 17.16State Bank of India 4.68ICICI Bank Ltd. 4.02ING Vysya Bank Ltd. 3.13Axis Bank Ltd. 3.00Kotak Mahindra Bank Ltd. 2.34

Pharmaceuticals 14.07Glaxosmithkline Pharmaceuticals Ltd. 4.79Aventis Pharma Ltd. 2.87Wyeth Ltd. 2.26Pfizer Ltd. 2.09Fulford (India) Ltd. 2.07


India Infoline Ltd. 2.16

Auto 6.57Mahindra & Mahindra Ltd. 3.33Maruti Suzuki India Ltd. 3.24

Transportation 6.37Jet Airways India Ltd. 2.35Spicejet Ltd. 2.27Cox & Kings Ltd. 1.75

Media & Entertainment 5.14PVR Ltd. 1.95UTV Software Communications Ltd. 1.72Television Eighteen India Ltd. 1.47Magnasound India Ltd. ** #

Hotels 4.54Indian Hotels Company Ltd. 1.58Taj GVK Hotels & Resorts Ltd. 1.26Asian Hotels East Ltd. 0.73Asian Hotels North Ltd. 0.51Asian Hotels West Ltd. 0.45


Gas 4.41Indraprastha Gas Ltd. 4.41

Auto Ancillaries 3.17Sundaram-Clayton Ltd. 3.17

Retailing 2.88Trent Ltd. 1.69Trent Ltd. CCPS 'A' 1.20








Wealth

Creation

Solutions

CRISIL~CPR 2^^


Diversified Equity Schemes (74 Schemes), 2 Yrs ended 30-Jun-10Birla Sun Life Buy India Fund


Birla Sun Life Buy India Fund - Growth BSE 200

% R

etur

ns



Diversified Equity Schemes (190 Schemes), 18 months & 3 years ended 30-Sep-10Birla Sun Life Buy India Fund

33

37.95

14.7517.76

15.4320.61

6.03

18.1313.70

0

10

20

30

40

50


Fund Details



Birla Sun Life MNC Fund


Large

Mid

Small

Investment Style


Fund Manager :Managing Fund Since : June 18, 2009Total Experience : 15 yearsDate of inception : December 27, 1999Nature of the scheme : An Open-ended Growth Scheme



Benchmark : S & P CNX MNCAverage AUM : 238.80 Crores

Entry Load : Nil



Beta : 0.84

Mr. Ajay Garg

Key Features



Other Parameter

`

`

`



An open-ended growth scheme with the objective to achieve long-term growth of capital at relatively moderate levels of risk

by making investments in securities of multi-national companies through a research based investment approach.

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life MNC Fund...


Date of First Installment : January 01, 2000The data assumes the investment of 1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future. *CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

`




S & P CNX MNC S & P CNX MNC


Since Inception 129000 345420 533786 17.32 24.70

Last 5 years 60000 92838 109448 17.51 24.30

Last 3 years 36000 52809 62705 26.58 39.64

Last 1 year 12000 13623 15012 26.13 49.86




Consumer Non Durables 19.48Glaxosmithkline Consumer Healthcare Ltd. 4.98Kansai Nerolac Paints Ltd. 4.44Colgate-Palmolive (India) Ltd. 3.19Nestle India Ltd. 3.10Procter & Gamble Hygiene & Health Care Ltd. 2.45ITC Ltd. 1.31Visakha Aqua Farms Ltd** #

Pharmaceuticals 15.44Pfizer Ltd. 4.83Glaxosmithkline Pharmaceuticals Ltd. 4.05Fulford (India) Ltd. 3.45Wyeth Ltd. 2.34Aventis Pharma Ltd. 0.78

Industrial Capital Goods 13.10Alstom Projects India Ltd. 3.88Honeywell Automation India Ltd. 3.42Areva T&D India Ltd. 2.07Siemens Ltd. 2.04ABB Ltd. 1.69

Finance 10.08CRISIL Ltd. 5.57

ICRA Ltd. 4.51

Auto Ancillaries 8.36Bosch Ltd. 3.62Wabco TVS India Ltd. 3.41Federal-Mogul Goetze (India) Ltd. 1.33

Industrial Products 6.97Cummins (India) Ltd. 5.66FAG Bearings India Ltd. 1.31

Gas 5.94Gujarat Gas Company Ltd. 5.94

Banks 5.67ING Vysya Bank Ltd. 5.67

Auto 4.75Maruti Suzuki India Ltd. 4.75

Software 3.37Oracle Financial Services Software Ltd. 1.77Mphasis Ltd. 1.59

Oil 2.11Cairn India Ltd. 2.11



Construction 0.99ITD Cementation India Ltd. 0.99

Paper 0.00Jainpur Straw Board & Papers Ltd. ** #

Textiles - Synthetic 0.00Maruti Cottex Ltd** #Sree Jayalakshmi Autospin Ltd.** #

Textiles - Cotton 0.00Sri Venkatesha Mills Ltd** #







Wealth

Creation

Solutions


��V #alue Research RatingBirla Sun Life MNC Fund

Equity: Diversified (190 Schemes), for 3 & 5 Years periods ending 30-Sep-10

CRISIL~CPR 2^^

Small and Mid Equity Schemes (26 Schemes), 2 Yrs ended 30-Jun-10



Birla Sun Life MNC Fund - Growth S&P CNX MNC

% R

etur

ns


34

45.10

16.8719.82

17.4219.99

9.08

17.59

10.60

0

10

20

30

40

50


Fund Details



Birla Sun Life Index Fund


Large

Mid

Small

Investment Style


Fund Manager :Managing Fund Since : October 01, 2007Total Experience : 15 yearsDate of inception : September 18, 2002Nature of the scheme : An Open-ended Index Linked

Growth Scheme

Default option : Dividend ReinvestmentFresh Purchase : 5000/-Additional Purchase : 1000/-Redemption Cheques : Within 10 Working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Not Available Plan (SWP)Systematic Transfer : Not AvailablePlan (STP)



Entry Load : Nil

Exit Load** : 0.50% if redeemed / switched out within 7 days from the date of allotment


Beta : 0.98

Mr. Ajay Garg

Key Features



Other Parameter

`

`

`




An open-ended index-linked growth scheme with the objective to generate returns commensurate with the performance of Nifty subject to tracking errors.

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Index Fund...



`


Index FundBirla Sun Life

Index FundS&P CNX NIFTY S&P CNX NIFTY


Since Inception 96000 239136 233121 22.14 21.53

Last 5 years 60000 91941 90750 17.11 16.58

Last 3 years 36000 49815 49583 22.31 21.97

Last 1 year 12000 14138 14161 34.78 35.19




Banks 16.42ICICI Bank Ltd. 5.73HDFC Bank Ltd. 3.94State Bank of India 3.62Axis Bank Ltd. 1.70Punjab National Bank 0.75Kotak Mahindra Bank Ltd. 0.67

Software 9.86Infosys Technologies Ltd. 6.74Tata Consultancy Services Ltd. 1.89Wipro Ltd. 0.86HCL Technologies Ltd. 0.37



Finance 5.52HDFC Ltd 4.26IDFC Ltd. 0.86Reliance Capital Ltd. 0.39

Auto 5.07Tata Motors Ltd. 1.33Mahindra & Mahindra Ltd. 1.32Bajaj Auto Ltd. 0.86Maruti Suzuki India Ltd. 0.84Hero Honda Motors Ltd. 0.73

Consumer Non Durables 4.19ITC Ltd. 4.19

Ferrous Metals 3.40Tata Steel Ltd. 1.81Jindal Steel & Power Ltd. 1.18Steel Authority of India Ltd. 0.41

Power 2.64Tata Power Company Ltd. 1.01Reliance Infrastructure Ltd. 0.67NTPC Ltd. 0.55Reliance Power Ltd. 0.21Power Grid Corporation of India Ltd. 0.21

Pharmaceuticals 2.55Dr. Reddy's Laboratories Ltd. 0.80Cipla Ltd. 0.74Sun Pharmaceutical Industries Ltd. 0.65Ranbaxy Laboratories Ltd. 0.36

Industrial Capital Goods 2.36Bharat Heavy Electricals Ltd. 1.65Siemens Ltd. 0.55Suzlon Energy Ltd. 0.17

Telecom - Services 2.36Bharti Airtel Ltd. 1.88Reliance Communications Ltd. 0.48

Non - Ferrous Metals 2.35Sterlite Industries India Ltd. 1.19

Hindalco Industries Ltd. 1.16

Oil 2.26Oil & Natural Gas Corporation Ltd. 1.69Cairn India Ltd. 0.57

Cement 1.57Jaiprakash Associates Ltd. 0.62Ambuja Cements Ltd. 0.51ACC Ltd. 0.45


Gas 0.91GAIL (India) Ltd. 0.91

Minerals/Mining 0.59Sesa Goa Ltd. 0.59

Construction 0.53DLF Ltd. 0.53

Future and Options 21.32CNX Nifty Future Oct 10 21.32





Wealth

Creation

Solutions


% R

etur

ns

Birla Sun Life Index Fund - Growth S&P CNX NiftyPast performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more.

35

18.34

5.28

17.76

24.93

17.85

6.05

18.15

25.65

0

5

10

15

20

25

30


Fund Details



Birla Sun Life India Opportunities Fund


Large

Mid

Small

Investment Style


Fund Manager :Managing Fund Since : September 12, 2007Total Experience : 10 yearsDate of inception : December 27, 1999Nature of the scheme : An Open-ended Growth Scheme



Benchmark : S & P CNX 500Average AUM : 54.05 Crores

Entry Load : Nil



Beta : 0.86

Mr. Atul Penkar

Key Features



Other Parameter

`

`

`



An open-ended growth scheme with the objective to achieve superior long-term growth of capital by investing in shares of companies that do one or more of the following: Leverage India's intellectual capital for providing services, research and creative inputs; Seek to use current and impending changes in patent laws / import tariffs / quotas to supply goods and services; Leverage India's lower labour costs for providing services and manufactured goods; Leverage India's large population of English speaking people for providing services.

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life India Opportunities Fund...


Date of First Installment : January 01, 2000The data assumes the investment of 1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future. *CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

`

Investment Period Total Investment ( ) ` Birla Sun Life India

Opportunities FundBirla Sun Life India Opportunities Fund

S & P CNX 500 S & P CNX 500


Since Inception 129000 437558 346509 21.33 17.37

Last 5 years 60000 91297 81159 16.82 12.04

Last 3 years 36000 50545 51192 23.36 24.29

Last 1 year 12000 13898 13486 30.73 23.85




Software 42.29Tata Consultancy Services Ltd. 10.33Infosys Technologies Ltd. 8.18Wipro Ltd. 8.15Oracle Financial Services Software Ltd. 4.15Infotech Enterprises Ltd. 3.79Polaris Software Lab Ltd. 3.12Sasken Communication Technologies Ltd. 2.63Core Projects & Technologies Ltd. 1.95Collabera Solutions Pvt. Ltd. ** #

Industrial Capital Goods 12.52Crompton Greaves Ltd. 5.26Honeywell Automation India Ltd. 4.68AIA Engineering Ltd. 2.57

Industrial Products 7.64Cummins (India) Ltd. 4.78Sintex Industries Ltd. 2.86Sree Rama Polymers Ltd** #

Pharmaceuticals 7.24Dr.Reddy's Laboratories Ltd. 2.68

Aurobindo Pharma Ltd 2.31Cadila Healthcare Ltd. 2.26


Non - Ferrous Metals 4.74Hindalco Industries Ltd. 2.42Hindustan Zinc Ltd. 2.33

Finance 3.55CRISIL Ltd. 3.55

Power 2.79KEC International Ltd. 2.79


Media & Entertainment 2.67DQ Entertainment International Ltd. 2.67Magnasound India Ltd. ** #

Auto Ancillaries 2.64Amtek Auto Ltd. 2.64



Paper 0.00Jainpur Straw Board & Papers Ltd. ** #

Consumer Non Durables 0.00Oriqua Ltd ** #





**Represents thinly traded/ non traded securities and illiquid securities. Total Percentage of thinly/non traded securities is Nil.#Indicates less than 0.01

Wealth

Creation

Solutions


Birla Sun Life India Opportunities Fund - Growth S&P CNX 500

% R

etur

ns


36

22.00

1.01

10.388.36

19.60

5.54

16.7113.98

0

5

10

15

20

25


Fund Details





Large

Mid

Small

Investment Style


Fund Manager :Managing Fund Since : November 30, 2007Total Experience : 11 yearsDate of inception : February 26, 2003Nature of the scheme : An Open-ended Growth Scheme



Benchmark : S & P CNX 500Average AUM : 608.46 Crores

Entry Load : Nil



Beta : 0.77

Mr. Ankit Sancheti

Key Features



Other Parameter

`

`

`



An open-ended growth scheme with the objective to provide capital growth and income by investing primarily in a well-diversified portfolio of dividend paying companies that have a relatively high dividend yield.

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Dividend Yield Plus...



`




S & P CNX 500 S & P CNX 500


Since Inception 91000 209860 265193 21.50 27.52

Last 5 years 60000 91297 117743 16.82 27.36

Last 3 years 36000 50545 63640 23.36 40.80

Last 1 year 12000 13898 15056 30.73 50.63




Banks 17.72The South Indian Bank Ltd. 2.65Andhra Bank 2.25Oriental Bank of Commerce 2.12Corporation Bank 1.88Syndicate Bank 1.73Allahabad Bank 1.70United Bank Of India 1.67Standard Chartered Bank PLC - IDR 1.67The Jammu And Kashmir Bank Ltd. 1.06Indian Bank 1.01

Consumer Non Durables 11.35Glaxosmithkline Consumer Healthcare Ltd. 2.72Kansai Nerolac Paints Ltd. 2.19ITC Ltd. 1.84E.I.D. Parry (India) Ltd. 1.76Akzo Nobel India Ltd. 1.20Procter & Gamble Hygiene & Health Care Ltd. 0.88Berger Paints India Ltd. 0.76

Petroleum Products 7.07Hindustan Petroleum Corporation Ltd. 2.23Castrol India Ltd. 1.99Chennai Petroleum Corporation Ltd. 1.54Indian Oil Corporation Ltd. 1.31

Fertilisers 6.49Coromandel International Ltd. 2.36Tata Chemicals Ltd. 2.16Chambal Fertilisers and Chemicals Ltd. 1.97

Software 6.34Tata Consultancy Services Ltd. 2.26Patni Computer Systems Ltd. 1.54Sasken Communication Technologies Ltd. 1.04HCL Technologies Ltd. 0.663i Infotech Ltd. 0.58Geometric Ltd. 0.27

Pharmaceuticals 5.85Wyeth Ltd. 2.54Glaxosmithkline Pharmaceuticals Ltd. 2.41Pfizer Ltd. 0.90


Finance 4.10Rural Electrification Corporation Ltd. 2.08India Infoline Ltd. 1.99Kirloskar Brothers Investment Ltd.** 0.02

Auto 3.56Bajaj Auto Ltd. 1.84Ashok Leyland Ltd. 1.72

Transportation 3.43The Great Eastern Shipping Co. Ltd 1.93Gateway Distriparks Ltd. 1.35Shipping Corporation of India Ltd. 0.15

Industrial Products 3.27Cummins (India) Ltd. 2.62Cosmo Films Ltd. 0.65

Power 2.98KEC International Ltd. 1.70Gujarat Industries Power Company Ltd. 1.28

Gas 2.65Indraprastha Gas Ltd. 1.55GAIL India Ltd. 1.09

Consumer Durables 2.36Bajaj Electricals Ltd. 2.36

Media & Entertainment 2.20Jagran Prakashan Ltd. 2.20

Ferrous Metals 2.17Tata Sponge Iron Ltd. 1.46PSL Ltd. 0.70

Auto Ancillaries 1.88Phillips Carbon Black Ltd. 1.38Goodyear India Ltd. 0.50


Industrial Capital Goods 1.68Apar Industries Ltd. 1.08Thermax Ltd. 0.60

Paper 1.55Tamil Nadu Newsprint & Papers Ltd. 1.55

Engineering 1.09Engineers India Ltd. 1.09

Construction 0.50Indiabulls Real Estate Ltd. 0.50

Cement 0.39Orient Paper & Industries Ltd. 0.39

Chemicals 0.22Clariant Chemicals (India) Ltd. 0.22

Textile Products 0.08K. P. R. Mill Ltd. 0.08






CRISIL~CPR 1^^Birla Sun Life Dividend Yield Plus

Diversified Equity Schemes - Equity ( Schemes), 2 74 Yrs ended 30-Jun-10


Birla Sun Life Dividend Yield PlusEquity Diversified (190 Schemes), for 3 & 5 Years periods ending 30-Sep-10

Wealth

Creation

Solutions



Birla Sun Life Dividend Yield Plus - Growth S & P CNX 500

% R

etur

ns


37

40.50

20.92 20.85

33.70

19.60

5.54

16.71

27.87

0

10

20

30

40

50





Managing Fund Since : June 18, 2009Total Experience : 12 years & 10 yearsDate of inception : February 10, 1995Nature of the scheme : An Open-ended Balanced Scheme



Benchmark : CRISIL Balanced Fund IndexAverage AUM : 363.18 Crores

Entry Load : Nil


Average Maturity : –Standard Deviation : 27.58%



Key Features



Other Parameter

`

`

`



An open-ended balanced scheme with the objective of long term growth of capital and current income, through a portfolio of equity and fixed income securities



Money Market Instruments 12.01ICICI Bank Ltd. 5.41 A1+Union Bank of India 3.95 P1+Bank of Baroda 2.65 A1+

Government Bond 4.1208.13% CGL 21 Sep 22 4.12 Sovereign

PSU/PFI Bonds/Banks 2.01IDBI Bank Ltd.** 2.01 AA+

Banks 10.90Allahabad Bank 2.37 HDFC Bank Ltd. 2.30 ICICI Bank Ltd. 2.24 IndusInd Bank Ltd. 2.13 Bank of Baroda 1.54 United Bank Of India 0.32

Software 6.72Infosys Technologies Ltd. 2.99 Wipro Ltd. 1.22 HCL Technologies Ltd. 1.14 Everonn Education Ltd. 0.76 Core Projects & Technologies Ltd. 0.61

Consumer Non Durables 5.18Bajaj Corporation Ltd. 1.71 ITC Ltd. 1.11 Asian Paints Ltd. 1.01 Dabur India Ltd. 0.73 United Breweries Holdings Ltd. 0.61

Industrial Capital Goods 4.86Siemens Ltd. 1.68 Crompton Greaves Ltd. 1.53 Thermax Ltd. 1.52 Honeywell Automation India Ltd. 0.13

Finance 4.46Power Finance Corporation Ltd. 1.45 Mahindra & Mahindra Financial Services Ltd. 1.14 Shriram Transport Finance Company Ltd. 1.14 SKS Microfinance Ltd. 0.73

Construction Project 3.66Lanco Infratech Ltd. 1.57 Voltas Ltd. 1.31 Larsen & Toubro Ltd. 0.78


Industrial Products 3.40Cummins (India) Ltd. 1.48 Greaves Cotton Ltd. 1.17 Jain Irrigation Systems Ltd. 0.74

Pharmaceuticals 3.28Aurobindo Pharma Ltd 1.58 Lupin Ltd. 1.06 Aventis Pharma Ltd. 0.65

Petroleum Products 2.93Reliance Industries Ltd. 1.45 Hindustan Petroleum Corporation Ltd. 0.74 Bharat Petroleum Corporation Ltd. 0.73


Power 1.86Torrent Power Ltd. 0.88 Kalpataru Power Transmission Ltd. 0.61 Jyoti Structures Ltd. 0.37

Retailing 1.78Trent Ltd. Series A CCPS 0.64 Trent Ltd. Series B CCPS 0.61 Trent Ltd. 0.53



Consumer Durables 1.53Bajaj Electricals Ltd. 0.82 Whirlpool of India Ltd. 0.71


Gas 1.48Gujarat State Petronet Ltd. 0.75 Indraprastha Gas Ltd. 0.73




Education 0.78Career Point Infosystems Ltd.** 0.78


Diversified 0.37Bombay Burmah Trading Corporation Ltd. 0.37

Media & Entertainment 0.35Zee Entertainment Unlisted** 0.35 Magnasound India Ltd. ** #








Hybrid Equity-Oriented (30 Schemes),for 3 & 5 years periods ending 30-Sep-10Birla Sun Life ‘95 FundBirla Sun Life ‘95 Fund

CRISIL~CPR 2^^

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life '95 Fund...


`

Since Inception 186000 516212 1868786 12.14 26.20

Last 5 years 60000 85604 102024 14.20 21.39

Last 3 years 36000 46414 53865 17.24 28.05

Last 1 year 12000 13496 14008 24.01 32.58

Consistent CPR Performer- Balanced (15 Schemes), 5 years ended 30-Jun-10Birla Sun Life ‘95 FundCRISIL~CPR 2^^

Wealth

Creation

Solutions


Large

Mid

Small

Investment Style

Fund Details




Investment Period Total Investment ( ) ` CRISIL Balanced

Fund IndexBirla Sun Life '95

FundCRISIL Balanced

Fund Index





Balanced Schemes (19 Schemes), 2 years ended 30-Jun-10


% R

etur

ns

Birla Sun Life 95 Fund - Growth Crisil Balanced Fund Index


38

24.20

12.37

19.75

24.82

13.72

7.76

14.46

0

5

10

15

20

25

30


2.01%

4.12%

12.01%

13.83%

68.03%

AA

Sovereign

AAA


Other

Birla Sun Life Freedom FundAs on September 30, 2010



Large

Mid

Small

Investment Style

Fund Manager :Mr. Vineet Maloo

Managing Fund Since : April 20, 2009Total Experience : 10 years & 5 yearsDate of inception : October 12, 1999Nature of the scheme : An Open-ended Balanced Scheme



Benchmark : CRISIL Balanced Fund IndexAverage AUM : 107.93 Crores

Entry Load : Nil

Exit Load** : 1% if redeemed / switched out within 365 days from the date of allotment

Average Maturity : –Standard Deviation : 18.88%

##Sharpe Ratio :

Mr. Maneesh Dangi &

Key Features



Other Parameter

`

`

`


-0.30



An open-ended balanced scheme with an objective to balance income requirements with growth of capital through a balance mix of investments in equity and debt at relatively moderate levels of risks through a diversified research based investment approach.

Banks 14.19HDFC Bank Ltd. 3.11 ICICI Bank Ltd. 3.10 Axis Bank Ltd. 2.96 The South Indian Bank Ltd. 1.15 Dena Bank 1.02 Bank of Baroda 1.01 Punjab National Bank 1.00 IndusInd Bank Ltd. 0.84

Software 6.27Tata Consultancy Services Ltd. 3.57 Infosys Technologies Ltd. 2.64 Globsyn Infotech Ltd. 0.06 Collabera Solutions Pvt. Ltd. ** #


Consumer Non Durables 4.50ITC Ltd. 3.34 Akzo Nobel India Ltd. 1.16

Finance 4.43HDFC Ltd. 1.59 Shriram Transport Finance Company Ltd. 1.49 SKS Microfinance Ltd. 1.35

Oil 4.27Oil India Ltd. 2.17 Oil & Natural Gas Corporation Ltd. 1.62 Cairn India Ltd. 0.48

Construction Project 4.25Larsen & Toubro Ltd. 2.96 Nagarjuna Construction Company Ltd. 1.28

Industrial Capital Goods 3.98Bharat Heavy Electricals Ltd. 1.67 Siemens Ltd. 1.54 Gujarat Apollo Industries Ltd. 0.77

Non - Ferrous Metals 3.39Hindalco Industries Ltd. 1.90 Sterlite Industries (India) Ltd. 1.49

Gas 3.28Gujarat State Petronet Ltd. 1.50 GAIL India Ltd. 0.90 Indraprastha Gas Ltd. 0.88

Auto 2.95Maruti Suzuki India Ltd. 1.80

Hero Honda Motors Ltd. 1.15

Government Bond 2.8507.61% OIL COMP GOI BONDS 2015 2.85 Sovereign

Consumer Durables 2.76Bajaj Electricals Ltd. 1.45 Whirlpool of India Ltd. 1.31

Pharmaceuticals 2.37Sun Pharmaceutical Industries Ltd. 1.35 Cipla Ltd. 1.02


Construction 1.89IVRCL Infrastructures & Projects Ltd. 1.02 Housing Development & Infrastructure Ltd. 0.87

Transportation 1.88Jet Airways India Ltd. 1.88

Auto Ancillaries 1.47MRF Ltd. 1.47

Ferrous Metals 1.45Maharashtra Seamless Ltd. 1.45


Media & Entertainment 1.19Hindustan Media Ventures Ltd. 1.19


Power 0.54GVK Power & Infrastructure Ltd. 0.54

Corporate Debt 0.45HDFC Bank Ltd.** 0.45 AAA

IT Consulting & Services 0.00Globsyn Technologies Ltd.** #



SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Freedom Fund...


`

Since Inception 131000 316362 289633 15.30 13.81

Last 5 years 60000 85604 72373 14.20 7.44

Last 3 years 36000 46414 40257 17.24 7.41

Last 1 year 12000 13496 12619 24.01 9.74

Wealth

Creation

Solutions

Fund Details

Investment Period

Total Investment

( ) `Birla Sun Life Freedom Fund

Birla Sun Life Freedom Fund











% R

etur

ns

Birla Sun Life Freedom Fund - Growth Crisil Balanced Fund Index


39

3.35

0.50

10.22

11.77

13.72

7.76

14.46

0

2

4

6

8

10

12

14

16


2.85%

22.16%

74.54%

AAA

Sovereign


Other


Birla Sun Life Asset Allocation Fund


Credit Quality


High

Mid

Low

Fund Manager :Managing Fund Since : June 18, 2009Total Experience : 12 yearsDate of inception : February 24, 2004Nature of the scheme : An Open-ended Fund of Funds

Scheme

Default option : Dividend ReinvestmentFresh Purchase : 5000/-Additional Purchase : 1000/-Redemption Cheques : Within 10 working days issued

Aggressive PlanDividend : 35.8895(Payout & Reinvestment)Growth : 35.8895Conservative PlanDividend : 20.5607(Payout & Reinvestment)Growth : 20.5607Moderate PlanDividend : 28.8051(Payout & Reinvestment)Growth : 28.8051

BenchmarkAggressive Plan : S&P CNX NIFTYModerate Plan : CRISIL Balanced Fund IndexConservative Plan : CRISIL MIP Blended IndexAverage AUMAggressive Plan : 14.05 CroresConservative Plan : 10.05 Crores


Standard Deviation Aggressive Plan : 10.47%Conservative Plan : 3.40%

Mr. Satyabrata Mohanty

Key Features


:

Load Structure

Other Parameter

`

`

`

`

Moderate Plan ` 9.55 Crores

Moderate Plan : 8.06%



An open-ended Fund of Funds scheme with the objective to provide income and capital appreciation along with diversification by investing in a basket of debt and equity Mutual Fund schemes in line with the risk profile of the investors.


Birla Sun Life AAF Aggressive Plan - Growth S & P CNX Nifty


Birla Sun Life AAF Conservative Plan - Growth Crisil MIP Blended Index


Birla Sun Life AAF Moderate Plan - Growth Crisil Balanced Fund Index

% R

etur

ns

% R

etur

ns

% R

etur

ns

Mutual Fund Units 88.07Birla Sun Life Dynamic Bond Fund - Growth 26.42Birla Sun Life Midcap Fund - Growth 13.92Birla Sun Life Index Fund - Growth 12.73Birla Sun Life Govt. Securities Long Term Fund - Growth 8.09Birla Sun Life Buy India Fund - Growth 7.27Birla Sun Life International Equity Fund Plan A -Growth 6.09Birla Sun Life India Opportunities Fund - Growth 4.80Birla Sun Life MNC Fund - Growth 4.70Birla Sun Life Income Fund - Growth 2.14Birla Sun Life Ultra Short Term - Growth 1.91




Mutual Fund Units 87.59Birla Sun Life Midcap Fund - Growth 18.36Birla Sun Life Buy India Fund - Growth 14.58Birla Sun Life MNC Fund - Growth 13.92Birla Sun Life India Opportunities Fund 11.82Birla Sun Life Dynamic Bond Fund - Growth 11.76Birla Sun Life Index Fund - Growth 11.75Birla Sun Life Income Fund - Growth 2.79Birla Sun Life Ultra Short Term - Growth 2.15Birla Sun Life PF Plan - Growth 0.47




Mutual Fund Units 78.62Birla Sun Life Dynamic Bond Fund - Growth 27.15Birla Sun Life Ultra Short Term - Growth 10.38Birla Sun Life Income Plus Fund - Growth 9.90Birla Sun Life Midcap Fund - Growth 6.64Birla Sunlife Cash Manager-Retail Growth 5.49Birla Sun Life MNC Fund - Growth 3.87Birla Sun Life Index Fund - Growth 3.71Birla Sun Life Govt.Securities Long Term Fund - Growth 3.53Birla Sun Life India Opportunities Fund - Growth 3.21Birla Sun Life Income Fund - Growth 2.53Birla Sun Life International Equity Fund Plan A -Growth 2.19






Hybrid: Debt-oriented(17 Schemes),for 3 & 5 years periods ended 30-Sep-10Birla Sun Life AAF - Conservative

Wealth

Creation

Solutions

Fund Details


Investment Performance - Moderate PlanInvestment Performance - Aggressive Plan

Investment Performance - Conservative Plan

Portfolio & Asset Allocation - Moderate PlanPortfolio & Asset Allocation - Aggressive Plan

Portfolio & Asset Allocation - Conservative Plan

Issuer % to Net Assets Issuer % to Net Assets

Issuer % to Net Assets


Equity Diversified(190 Schemes),for 3 & 5 years periods ended 30-Sep-10Birla Sun Life AAF - Aggressive


Hybrid: Equity-oriented(30 Schemes),for 3 & 5 years periods ended 30-Sep-10Birla Sun Life AAF - Moderate

Winner of&Best Fund - 3 yrs performance Lipper Awards India 2010

Mixed Asset INR Balanced, (6 schemes) 3 Yrs Performance (2007-2009)Birla Sun Life Asset Allocation Fund - Moderate Plan - Growth

9

Winner of&Best Fund - 5 yrs performance Lipper Awards India 2010

Mixed Asset INR Balanced, (6 schemes) 5 Yrs Performance (2005-2009)Birla Sun Life Asset Allocation Fund - Moderate Plan - Growth

40

8.899.73

11.5 11.54

7.42 7.148.02 7.52

0

2

4

6

8

10

12

14


15.97

11.88

16.5017.39

13.72

7.76

14.4614.80

0

4

8

12

16

20


23.10

14.08

19.8421.36

17.85

6.05

18.1520.00

0

5

10

15

20

25


Fund Details



Birla Sun Life Special Situations Fund


Large

Mid

Small

Investment Style


Fund Manager :Managing Fund Since : September 02, 2008Total Experience : 22 yearsDate of inception : January 31, 2008Nature of the scheme : An Open-ended Diversified

Equity Scheme

Default option : Dividend ReinvestmentFresh Purchase : 5000/-Additional Purchase : 1000/-Redemption Cheques : Within 10 business days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)



Entry Load : Nil



Beta : 0.81

Mr. Sanjay Chawla

Key Features



Other Parameter

`

`

`


Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis. fund has completed 1 year but yet to complete 3 years since its inception so the ratio is calculated on the basis of historical 1 year returns, source: MFI Explorer

The

##Risk-free rate assumed to be 6.20% (91 day T-bill yield As on September 29, 2010).

An open-ended diversified equity scheme with an objective of the scheme is to generate long-term growth of capital by investing in a portfolio of equity and equity related securities. The Scheme would follow an investment strategy that would take advantage of Special Situations & Contrarian investment style.

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life Special Situations Fund...



`

Investment Period Total Investment ( ) ` Birla Sun Life Special

Situations FundBirla Sun Life Special

Situations FundBSE 200 BSE 200


Since Inception 30000 44810 43209 34.21 30.84

Last 1 year 12000 14084 13844 33.87 29.83




Banks 11.05HDFC Bank Ltd. 3.56Axis Bank Ltd. 3.52ICICI Bank Ltd. 2.87Punjab National Bank 1.11

Finance 9.76Shriram Transport Finance Company Ltd. 5.77IDFC Ltd. 2.03Rural Electrification Corporation Ltd. 1.96

Software 8.24Oracle Financial Services Software Ltd. 2.88Patni Computer Systems Ltd. 2.14Core Projects & Technologies Ltd. 1.29Wipro Ltd. 1.29Infosys Technologies Ltd. 0.65

Consumer Non Durables 7.41Dabur India Ltd. 4.34Bata India Ltd. 3.06

Industrial Products 7.25Jain Irrigation Systems Ltd. 3.21Bharat Forge Ltd. 3.11Sintex Industries Ltd. 0.93

Auto 6.96Mahindra & Mahindra Ltd. 4.45Tata Motors Ltd. 2.51


Media & Entertainment 4.56Television Eighteen India Ltd. 1.57Balaji Telefilms Ltd. 1.50Sun TV Network Ltd. 1.48

Power 4.29PTC India Ltd. 4.29

Industrial Capital Goods 4.03Crompton Greaves Ltd. 4.03

Auto Ancillaries 4.00Amtek Auto Ltd. 2.36Bosch Ltd. 1.06Goodyear India Ltd. 0.58

Textile Products 3.67Raymond Ltd. 3.67

Retailing 3.48Pantaloon Retail (India) Ltd. 3.46Future Mall Management Ltd.** 0.01

Paper 3.46Ballarpur Industries Ltd. 3.46




Transportation 1.40Jet Airways India Ltd. 1.40


Ferrous Metals 0.95JSW Steel Ltd. 0.95Jindal Steel & Power Ltd. #

Chemicals 0.91Solar Industries India Ltd. 0.91

Fertilisers 0.84Gujarat State Fertilizers & ChemicalsLtd 0.84

Pharmaceuticals 0.76Pfizer Ltd. 0.57Aventis Pharma Ltd. 0.18





Wealth

Creation

Solutions


Birla Sun Life Special Situations Fund - Growth BSE 200

% R

etur

ns


41

18.63

3.72

20.79

4.55

0

10

20

30


** Represents thinly traded/ non traded securities and illiquid securities. Total Percentage of thinly/non traded securities is 0.01%. # Indicates less than 0.01


Investment ObjectiveFund Details

Birla Sun Life Commodity Equities Fund


Managing Fund Since : Since InceptionTotal Experience : 11 years / 5 YearsDate of inception : November 07, 2008Nature of the scheme : An Open-ended Growth Scheme

Default option : Default Plan: Retail PlanDefault Option: GrowthDefault Facility: Dividend Reinvestment

Retail PlanFresh Purchase : 5000/-Additional Purchase : 1000/-Institutional PlanFresh Purchase : 5,00,00,000/-Additional Purchase : 10000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : Available Plan (SIP)Systematic Withdrawal : Available Plan (SWP)Systematic Transfer : AvailablePlan (STP)

Global Agri PlanRetail PlanDividend : 15.55(Payout, Reinvestment & Sweep)Growth : 15.55Global Multi Commodity PlanRetail PlanDividend : 12.61(Payout, Reinvestment & Sweep)Growth : 12.61Global Precious Metals PlanRetail PlanDividend : 13.81(Payout, Reinvestment & Sweep)Growth : 13.81

Benchmark (for all plans) : Global Agri business indexMSCI World indexDow Jones Precious Metals Index

Average AUMGlobal Agri Plan : 7.99 CroresGlobal Multi Commodity Plan : 13.46 CroresGlobal Precious Metals Plan : 2.91 Crores

Entry Load : Nil

Exit Load** : 3% if redeemed / switched out within 30 days from the date of allotment. For redemption/switch-out of units after 30 days but before 365 days from the date of allotment: 1.00% of applicable NAV. For redemption/switch-out of units after 365 days from the date of allotment: Nil.**Exit Load is NIL for units issued in Bonus & Dividend Reinvestment.

Global Agri PlanStandard Deviation : 22.43%

##Sharpe Ratio : 0.32Beta : 0.86Global Multi Commodity PlanStandard Deviation : 15.54%

##Sharpe Ratio : -0.16Beta : 0.74Global Precious Metals PlanStandard Deviation : 23.79%

##Sharpe Ratio : 0.45Beta : 0.68

Mr. Ankit Sancheti and

Key Features



Other Parameter

`

`

`

`

`

`

`


An Open ended Growth Scheme with the objective to offer long term growth of capital, by investing in (1) stocks of commodity companies, i.e., companies engaged in or focusing on the specified commodity business and/or (2) overseas mutual fund scheme(s), that have similar investment objectives. These securities could be issued in India or overseas.

Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis. The fund has completed 1 year but yet to complete 3 years since its inception so the ratio is calculated on the basis of historical 1 year returns, source: MFI Explorer##Risk-free rate assumed to be 6.20% (91 day T-bill yield As on September 29, 2010).

Portfolio & Asset Allocation (Global Multi Commodity Plan)




Agriculture 19.74Potash Corp of Saskatchewan Inc 2.93Deere & Co 2.67Agrium Inc 2.48Cosan Ltd 2.46CF Industries Holdings Inc 2.38FMC Corp 2.31Mosaic Co 2.03Yara International ASA 2.49

Energy 34.50Exxon Mobil Corp 4.59Schlumberger Ltd 3.74Halliburton Co 3.27Apache Corp 3.23Hess Corp 2.81Occidental Petroleum Corp 2.77Pioneer Natural Resources Co 2.69Marathon Oil Corp 2.67Chesapeake Energy Corp 2.53EOG Resources Inc 2.38AGCO Corp 2.04

Monsanto Co 1.79

Industrial Metal 15.07Cliffs Natural Resources Inc 1.88Vale SA 1.84Freeport-McMoRan Copper & Gold Inc 1.71United States Steel Corp 1.70Mechel 1.28Anglo American PLC 1.35Vedanta Resources PLC 1.34Lundin Mining Corp 1.32Teck Resources Ltd 1.24Mount Gibson Iron Ltd 1.40

Precious Metal 19.55Newmont Mining Corp 2.40Barrick Gold Corp 2.16Goldcorp Inc 2.07Yamana Gold Inc 2.07Agnico-Eagle Mines Ltd 1.94Silver Wheaton Corp 1.89Randgold Resources Ltd 1.82

Portfolio & Asset Allocation (Global Precious Metals Plan)



Foreign Equity 96.84Newmont Mining Corp 5.34

Barrick Gold Corp 5.16

Goldcorp Inc 4.43

Eldorado Gold Corp 3.95

Silver Wheaton Corp 3.88

Agnico-Eagle Mines Ltd 3.82

Randgold Resources Ltd 3.82

Yamana Gold Inc 3.81

AngloGold Ashanti Ltd 3.67

Hecla Mining Co 3.63

IAMGOLD Corp 3.60

Cia de Minas Buenaventura SA 3.56

Kinross Gold Corp 3.54

Royal Gold Inc 3.49

Pan American Silver Corp 3.44

Gold Fields Ltd 3.33

Harmony Gold Mining Co Ltd 3.28

Petropavlovsk Plc 3.34Centamin Egypt Ltd 3.29Aquarius Platinum Ltd 2.61Anglo Platinum Ltd 2.19Impala Platinum Holdings Ltd 2.07Northam Platinum Ltd 2.03Newcrest Mining Ltd 2.68PanAust Ltd 2.06Alamos Gold Inc 2.96Umicore 2.89Industrias Penoles SAB de CV 2.59Zijin Mining Group Co Ltd 2.37




Gold Fields Ltd 1.80Eldorado Gold Corp 1.80IAMGOLD Corp 1.59

Water 5.68Danaher Corp 0.79Pall Corp 0.66Nalco Holding Co 0.64IDEX Corp 0.61ITT Corp 0.59Watts Water Technologies Inc 0.59Pentair Inc 0.55Geberit AG 0.64Veolia Environnement 0.60




Wealth

Creation

Solutions

Portfolio & Asset Allocation (Global Agri Plan)




Foreign Equity 96.81

Deere & Co 5.65

Potash Corp of Saskatchewan Inc 4.67

CF Industries Holdings Inc 4.63

FMC Corp 4.18

Cosan Ltd 4.16

Agrium Inc 4.12

Bunge Ltd 3.91

Mosaic Co 3.89

AGCO Corp 3.63

Monsanto Co 3.56

CNH Global NV 3.08

Golden Agri-Resources Ltd 2.89

Noble Group Ltd 2.81

Indofood Agri Resources Ltd 2.74

Olam International Ltd 2.44

Cosan Sa Industria E Comercio 3.33

Marfrig Alimentos SA 2.68

BRF - Brasil Foods SA 2.63

JBS SA 2.14

Viterra Inc 3.20

Sino-Forest Corp 2.98

Chaoda Modern Agriculture (Holdings) Ltd. 3.35

China Agri-Industries Holdings Ltd 2.69

Yara International ASA 3.82

K+S AG 3.40

Israel Chemicals Ltd 2.75

Incitec Pivot Ltd 2.73

Syngenta AG 2.64

Kubota Corp 2.11




Investment Performance(Global Multi Commodity Plan)

Investment Performance(Global Agri Plan)

Investment Performance(Global Precious Metals Plan)

Birla Sun Life Commodity Equities Fund - Global Agri Plan Retail - Growth

S&P Global Agriculture business index

Birla Sun Life Commodity Equities Fund - Global Multi commodity - Retail Growth

MSCI World indexBirla Sun Life Commodity Equities Fund - Global Precious Metal - Retail Growth

Dow Jones Precious Metal Index


% R

etur

ns

% R

etur

ns

% R

etur

ns

42

13.38

26.24

20.01

38.10

0

10

20

30

40

50


16.79 18.5714.34

50.96

0

10

20

30

40

50

60


3.77

13.03

-0.69

11.92

-2

0

2

4

6

8

10

12

14




Birla Sun Life International Equity Fund - Plan A


Managing Fund Since : Since InceptionTotal Experience : 20 years / 5 yearsDate of inception : November 30, 2007Nature of the scheme : An Open-ended Diversified

Equity Scheme



Benchmark : S&P Global 1200Average AUM : 104.96 Crores

Entry Load : Nil



Beta : 0.79

Mr. Mahesh Patil &

Key Features



Other Parameter

`

`

`



The


An open-ended diversified equity scheme with an objective to generate long-term growth of capital, by investing predominantly in a diversified portfolio of equity and equity related securities in the international markets.

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life International Equity Fund - Plan A...


Date of First Installment : December 01, 2007The data assumes the investment of 1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future. *CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)

`

Investment Period Total Investment ( ) ` Birla Sun Life International

Equity Fund - Plan ABirla Sun Life International

Equity Fund - Plan AS&P Global

1200S&P Global

1200


Since Inception 34000 35017 35143 2.04 2.29

Last 1 year 12000 12099 12341 1.54 5.34





United States of America 53.38

Pride International Inc 3.86

Coca-Cola Co 2.91

Abercrombie & Fitch Co 2.84

Coach Inc 2.80

Teva Pharmaceutical Industries Ltd 2.70

Northrop Grumman Corp 2.69

PPG Industries Inc 2.62

Wal-Mart Stores Inc 2.62

Chubb Corp 2.55

Foster Wheeler AG 2.28

Aetna Inc 2.25

Oracle Corp 2.16

Noble Corp 2.12

Itau Unibanco Holding SA 2.05

Aeropostale Inc 2.04

Exxon Mobil Corp 1.94

Taiwan Semiconductor Manufacturing Co LtD 1.93

BMC Software Inc 1.75

International Business Machines Corp 1.66

Microsoft Corp 1.65

Travelers Cos Inc/The 1.53

Cognizant Technology Solutions Corp 1.48

Accenture PLC 1.28

POSCO 0.99

Hewlett-Packard Co 0.67

Hong Kong 18.46

Industrial & Commercial Bank of China Asia Ltd 5.43

Wharf Holdings Ltd 4.64

China Construction Bank Corp 3.85

MTR Corp 2.62

Jiangsu Expressway Co Ltd 1.91

Switzerland 4.75

Nestle SA 2.98

Roche Holding AG 1.78

Germany 3.61

Bayer AG 2.52

ThyssenKrupp AG 1.09

Norway 2.93

Statoil ASA 2.93

Netherlands 2.59Akzo Nobel NV 2.59

United Kingdom 2.50Centrica PLC 2.50

France 2.14ALSTOM SA 2.14

Denmark 2.13Carlsberg A/S 2.13

Spain 1.40Iberdrola SA 1.40

Australia 1.24Rio Tinto Ltd 1.24





Wealth

Creation

Solutions


Birla Sun Life International Equity Fund Plan A - Growth S&P Global 1200

% R

etur

ns


43

-1.12

-4.79

-2.08

-7.20-8

-7

-6

-5

-4

-3

-2

-1




Birla Sun Life International Equity Fund - Plan B


Managing Fund Since : July 29, 2010 / Since inceptionTotal Experience : 10 years / 5 yearsDate of inception : November 30, 2007Nature of the scheme : An Open-ended Diversified

Equity Scheme



Benchmark : Customised Index†Average AUM : 464.86 Crores

†A customized benchmark created using BSE 200 to the extent of 65% of portfolio and S&P Global 1200 to the extent of 35% of portfolio.

Entry Load : Nil



Beta : 0.87

Mr. Atul Penkar &

Key Features



Other Parameter

`

`

`


Note: Standard Deviation, Sharpe Ratio & Beta are calculated on Annualised basis.fund has completed 1 year but yet to complete 3 years since its inception so the ratio is calculated on the basis of historical 1 year returns, source: MFI Explorer

The


An open-ended diversified equity scheme with an objective to generate long-term growth of capital, by investing predominantly in a diversified portfolio of equity and equity related securities in the domestic and international markets.

SIP is a powerful tool that can help you create wealth over time. If you had invested in Birla Sun Life International Equity Fund - Plan B...


Date of First Installment : December 01, 2007

The data assumes the investment of 1,000/- on 1st day of every month or the subsequent working day. Load and Taxes are not considered for computation of returns. Past performance may or may not be sustained in future. *CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return)†A customized benchmark created using BSE 200 to the extent of 65% of portfolio and S&P Global 1200 to the extent of 35% of portfolio.

`

Investment Period Total Investment ( ) ` Birla Sun Life International

Equity Fund - Plan BBirla Sun Life International

Equity Fund - Plan BCustomised

Index†Customised

Index†


Since Inception 34000 44099 43959 18.77 18.53

Last 1 year 12000 13378 13517 22.07 24.37





United States of America 13.33Pride International Inc 0.94Coca-Cola Co 0.79Abercrombie & Fitch Co 0.75Coach Inc 0.68PPG Industries Inc 0.68Teva Pharmaceutical Industries Ltd 0.66Northrop Grumman Corp 0.62Wal-Mart Stores Inc 0.59Itau Unibanco Holding SA 0.58Chubb Corp 0.57Foster Wheeler AG 0.55Aetna Inc 0.55Aeropostale Inc 0.53Oracle Corp 0.52Noble Corp 0.52International Business Machines Corp 0.49Taiwan Semiconductor Manufacturing Co Ltd 0.48Exxon Mobil Corp 0.47BMC Software Inc 0.43Microsoft Corp 0.41Travelers Cos Inc/The 0.39Cognizant Technology Solutions Corp 0.38Accenture PLC 0.33POSCO 0.23Hewlett-Packard Co 0.17

Hong Kong 4.16Wharf Holdings Ltd 1.13China Construction Bank Corp 0.94Industrial & Commercial Bank of China Asia Ltd 0.85MTR Corp 0.82Jiangsu Expressway Co Ltd 0.42

Switzerland 1.26Nestle SA 0.85Roche Holding AG 0.41

Norway 0.72Statoil ASA 0.72

Denmark 0.64Carlsberg A/S 0.64

Netherlands 0.61Akzo Nobel NV 0.61

United Kingdom 0.61Centrica PLC 0.61

France 0.49Alstom SA 0.49

Spain 0.35Iberdrola SA 0.35

Australia 0.29Rio Tinto Ltd 0.29

Germany 0.99Bayer AG 0.70ThyssenKrupp AG 0.30

Banks 15.01ING Vysya Bank Ltd. 3.06ICICI Bank Ltd. 2.15HDFC Bank Ltd. 1.96Axis Bank Ltd. 1.92State Bank of India 1.91Union Bank of India 1.72Allahabad Bank 1.53IndusInd Bank Ltd. 0.76

Software 7.41Infosys Technologies Ltd. 3.88Tata Consultancy Services Ltd. 3.54

Consumer Non Durables 7.14ITC Ltd. 3.61United Breweries Holdings Ltd. 1.87Colgate-Palmolive (India) Ltd. 1.66

Finance 5.82HDFC Ltd. 3.12ICRA Ltd. 2.70

Industrial Capital Goods 5.12Crompton Greaves Ltd. 2.20Siemens Ltd. 1.50Bharat Heavy Electricals Ltd. 1.42

Power 4.21PTC India Ltd. 1.22Reliance Infrastructure Ltd. 1.17

Domestic Equity 70.35

GVK Power & Infrastructure Ltd. 0.92Kalpataru Power Transmission Ltd. 0.90

Construction Project 3.44Larsen & Toubro Ltd. 2.05Nagarjuna Construction Company Ltd. 1.39




Auto Ancillaries 2.32Exide Industries Ltd. 1.41Bosch Ltd. 0.91

Pharmaceuticals 2.29Dr.Reddy's Laboratories Ltd. 2.29

Auto 2.04Tata Motors Ltd. 2.04

Media & Entertainment 1.96Hindustan Media Ventures Ltd. 1.21Jagran Prakashan Ltd. 0.76

Construction 1.84Sadbhav Engineering Ltd. 0.98Ramky Infrastructure Ltd. 0.46D.S. Kulkarni Developers Ltd. 0.40


Ferrous Metals 1.05Jindal Saw Ltd. 1.05






Wealth

Creation

Solutions


Birla Sun Life International Equity Fund Plan B - Growth Customized Index+

% R

etur

ns


+ A customized benchmark created using BSE 200 to the extent of 65% of portfolio and S&P Global 1200 to the extent of 35% of Portfolio.

44

14.14

-0.57

12.73

-0.49

-5

0

5

10

15

1 Year

Since Inception

Fund Details



@Birla Sun Life Small & Mid Cap Fund


Large

Mid

Small

Investment Style


Fund Manager :Managing Fund Since : July 29, 2010Total Experience : 22 yearsDate of inception : May 31, 2007Nature of the scheme :

Default option : Dividend PayoutFresh Purchase : 5000/-Additional Purchase :Redemption Cheques :issuedSystematic Investment :Plan (SIP)Systematic Withdrawal : Not Plan (SWP)Systematic Transfer :Plan (STP)

Dividend : 13.42(Payout & Reinvestment)Growth : 13.42

Benchmark :Average AUM : 197.04 Crores

Entry Load : Nill

Exit Load** :


Beta : 0.92

Mr. Sanjay Chawla

A open-ended Small & Mid Cap Equity Scheme

`

` 1000/-Within 10 working days

Available

Available

Available

S & P CNX Midcap`

1% if redeemed / switched out within 365 days from the date of allotment**Exit Load is NIL for units issued in Bonus & Dividend Reinvestment.

Key Features



Other Parameter



An Open ended Small and Mid Cap Equity Scheme with an objective to generate consistent long-term capital appreciation by investing predominantly in equity and equity related securities of companies considered to be small and mid cap. The Scheme may also invest a certain portion of its corpus in fixed income securities including money market instruments, in order to meet liquidity requirements from time to time.




Banks 15.09

ING Vysya Bank Ltd. 5.05

The South Indian Bank Ltd. 3.18

Oriental Bank of Commerce 2.94

United Bank Of India 2.61

Bank of Maharashtra 1.31

Industrial Capital Goods 10.47

Hindustan Dorr-Oliver Ltd. 3.62

McNally Bharat Engineering Company Ltd. 2.17

Sterlite Technologies Ltd. 2.11

Honeywell Automation India Ltd. 1.87

Apar Industries Ltd. 0.71

Construction 10.18

JMC Projects (India) Ltd. 3.35

HSIL Ltd. 3.01

Simplex Infrastructures Ltd. 2.70

Ramky Infrastructure Ltd.** 1.12

Consumer Non Durables 10.01

Radico Khaitan Ltd. 2.88

Glaxosmithkline Consumer Healthcare Ltd. 2.70

Bajaj Corp Ltd. 1.64

Zydus Wellness Ltd. 1.42

E.I.D. Parry (India) Ltd. 0.92

Marico Ltd. 0.45

Auto Ancillaries 7.67

Wabco TVS India Ltd. 4.36

Sundaram-Clayton Ltd. 3.31

Fertilisers 7.29

Aries Agro Ltd. 2.90

Zuari Industries Ltd. 2.48

Chambal Fertilisers and Chemicals Ltd. 1.91

Power 6.54

Jyoti Structures Ltd. 2.45

PTC India Ltd. 2.14

Kalpataru Power Transmission Ltd. 1.95

Industrial Products 4.50

Greaves Cotton Ltd. 3.87

The Paper Products Ltd. 0.63

Media & Entertainment 3.78

Jagran Prakashan Ltd. 3.78

Finance 3.56

ICRA Ltd. 3.56

Transportation 3.36

Arshiya International Ltd. 1.85

Cox & Kings Ltd. 1.51

Pharmaceuticals 3.05

Pfizer Ltd. 3.05

Hotels 2.24

Indian Hotels Company Ltd. 2.24

Consumer Durables 2.10

Whirlpool of India Ltd. 2.10

Software 1.81

Geometric Ltd. 1.81

Ferrous Metals 1.70

Jindal Saw Ltd. 1.70

Paper 1.39

Ballarpur Industries Ltd. 1.39

Auto 1.03

TVS Motor Company Ltd. 1.03

Textile Products 0.91

S. Kumars Nationwide Ltd. 0.91

Cement 0.67

Century Textiles and Industries Ltd. 0.67




Portfolio Asset Allocation

Wealth

Creation

Solutions


Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year & CAGR for period 1 year or more. Birla Sun Life Small & Midcap Fund - Growth S & P CNX Midcap

% R

etur

ns

@Name of the scheme changed to Birla Sun Life Small & Midcap Fund w.e.f August 12, 2010. For further details, please refer addendum dated August 06, 2010 available on our website and with Investor Services centers.

45

37.49

7.58 9.25

37.14

10.24

15.63

0

10

20

30

40



Fund Details Investment Objective


Birla Sun Life India Reforms Fund

Fund Manager :Managing Fund Since : Since InceptionTotal Experience : 11 yearsDate of inception : June 25, 2010Nature of the scheme : A open-ended Equity Scheme

Default option : Dividend ReinvestmentFresh Purchase : ` 5000/-Additional Purchase : ` 1000/-Redemption Cheques : Within 10 working days issuedSystematic Investment : AvailablePlan (SIP)Systematic Withdrawal : AvailablePlan (SWP)Systematic Transfer : AvailablePlan (STP)


Benchmark :Average AUM : 181.37 Crores

Entry Load : Nill

Exit Load** :

Mr. Ankit Sancheti

Key Features


Load Structure (Incl of SIP)


S&P CNX 500`

1% if redeemed / switched out within 1 year from the date of allotment**Exit Load is NIL for units issued in Bonus & Dividend Reinvestment.

An Open ended Equity Scheme with an investment objective is to generate growth and capital appreciation by building a portfolio of companies that are expected to benefit from the economic reforms, PSU divestment and increased government spending.




Banks 16.56State Bank of India 3.35Federal Bank Ltd. 2.83IDBI Bank Ltd. 2.42Kotak Mahindra Bank Ltd. 2.10United Bank Of India 2.07Syndicate Bank 1.98ICICI Bank Ltd. 1.81

Fertilisers 14.54Coromandel International Ltd. 3.16Chambal Fertilisers and Chemicals Ltd. 2.94Tata Chemicals Ltd. 2.94Zuari Industries Ltd. 2.90Gujarat State Fertilizers & Chemicals Ltd 2.60

Power 12.16GVK Power & Infrastructure Ltd. 2.99Kalpataru Power Transmission Ltd. 2.71Torrent Power Ltd. 2.59PTC India Ltd. 2.46CESC Ltd. 1.42

Petroleum Products 6.62Hindustan Petroleum Corporation Ltd. 3.44Bharat Petroleum Corporation Ltd. 2.07Indian Oil Corporation Ltd. 1.11

Retailing 6.31Pantaloon Retail (India) Ltd. 2.50Trent Ltd. 1.84Shoppers Stop Ltd. 1.39Trent Ltd. - CCPS - Series A 0.29Trent Ltd. - CCPS - Series B 0.28Future Mall Management Ltd. ** 0.01

Transportation 6.22Jet Airways India Ltd. 2.88Spicejet Ltd. 2.30IL&FS Transportation Networks Ltd. 1.04

Industrial Capital Goods 6.13Alstom Projects India Ltd. 2.55Bharat Heavy Electricals Ltd. 1.84McNally Bharat Engineering Co Ltd 1.75

Finance 5.39Rural Electrification Corporation Ltd. 2.42IDFC Ltd. 2.13ICRA Ltd. 0.84

Gas 5.29GAIL India Ltd. 2.22Gujarat State Petronet Ltd. 1.98Indraprastha Gas Ltd. 1.09

Industrial Products 5.16Jain Irrigation Systems Ltd. 3.47Max India Ltd. 1.70


Construction 3.59Mahindra Lifespace Developers Ltd. 2.19JMC Projects (India) Ltd. 1.40


Media & Entertainment 2.02Hathway Cable & Datacom Ltd. 2.02

Software 2.00Everonn Education Ltd. 2.00




Portfolio Asset Allocation

Wealth

Creation

Solutions


Past performance may or may not be sustained in future. Returns are in % and absolute returns for period less than 1 year.Birla Sun Life India Reforms Fund - Growth S&P CNX 500

% R

etur

ns

46


14.1012.81

0

4

8

12

16

Since Inception


Birla Sun Life Pure Value Fund


Large

Mid

Small

Investment Style


Fund Details

Fund Manager :Managing Fund Since : July 29, 2010Total Experience : 11 yearsDate of inception : March 27, 2008Nature of the scheme : A Close-ended Diversified

Equity Scheme

Default option : NAFresh Purchase : NAAdditional Purchase : NARedemption Cheques : NA issuedSystematic Investment : NAPlan (SIP)Systematic Withdrawal : NAPlan (SWP)Systematic Transfer : NAPlan (STP)



Entry Load : NA

Exit Load : NilInvestors o f fe r ing un i ts fo r repurchase before maturity of the scheme / conversion of scheme into open ended scheme will be charged balance proportionate unamortized issue expenses on the applicable NAV.


Beta : 0.60

Mr. Ankit Sancheti

Key Features


Load Structure

Other Parameter


`


The


A Closed-end Diversified Equity Scheme with a maturity of 3 years. Upon maturity, the scheme shall automatically be converted into an open ended scheme. It seeks to generate consistent long term capital appreciation by investing predominantly in equity and equity related securities by following value investing strategy.





Banks 16.44The South Indian Bank Ltd. 3.36United Bank Of India 3.02State Bank of India 2.84ING Vysya Bank Ltd. 2.70Oriental Bank of Commerce 2.55Andhra Bank 1.96

Fertilisers 10.91Coromandel International Ltd. 7.01Zuari Industries Ltd. 3.89

Pharmaceuticals 9.06Aventis Pharma Ltd. 4.50Pfizer Ltd. 2.90Dishman Pharmaceuticals & Chemicals Ltd. 1.66

Gas 6.81Indraprastha Gas Ltd. 3.48Gujarat State Petronet Ltd. 2.58Petronet LNG Ltd. 0.74

Consumer Non Durables 6.43Glaxosmithkline Consumer Healthcare Ltd. 6.43


Indian Oil Corporation Ltd. 1.83Bharat Petroleum Corporation Ltd. 1.71

Pesticides 6.10Rallis India Ltd. 4.43United Phosphorus Ltd. 1.67


Industrial Capital Goods 4.52Bharat Electronics Ltd. 1.99Sanghvi Movers Ltd. 1.66Sterlite Technologies Ltd. 0.87

Industrial Products 4.17FAG Bearings India Ltd. 2.94Finolex Cables Ltd. 1.22

Transportation 4.02The Great Eastern Shipping Company Ltd. 2.07Gateway Distriparks Ltd. 1.95

Power 3.89Jyoti Structures Ltd. 1.84CESC Ltd. 1.25

PTC India Ltd. 0.80

Paper 2.60Tamil Nadu Newsprint & Papers Ltd. 2.60

Software 2.50Polaris Software Lab Ltd. 2.50

Construction 2.49JMC Projects (India) Ltd. 2.49

Construction Project 2.16Nagarjuna Construction Company Ltd. 2.16







Wealth

Creation

Solutions


Birla Sun Life Pure Value Fund - Growth BSE 200

% R

etur

ns


47

37.37

27.39

20.79

10.74

0

10

20

30

40


Fund Details


Birla Sun Life Long Term Advantage Fund



Large

Mid

Small

Investment Style


Fund Manager :Managing Fund Since : July 29, 2010Total Experience : 11 yearsDate of inception : October 10, 2006Nature of the scheme : A 5 Years Close-ended Scheme

Default option : NAFresh Purchase : NAAdditional Purchase : NARedemption Cheques : NAissuedSystematic Investment : NAPlan (SIP)Systematic Withdrawal : NAPlan (SWP)Systematic Transfer : NAPlan (STP)


Benchmark : BSE SensexAverage AUM : 313.78 Crores

Entry Load : NA

Exit Load : NilInvestors offering units for repurchase before maturity of the scheme / conversion of scheme into open ended scheme will be charged balance proportionate unamortized issue expenses on the applicable NAV.


Beta : 0.88

Mr. Ankit Sancheti

Key Features


Load Structure

Other Parameter


`


A 5 years close ended scheme with automatic conversion to an open ended scheme upon maturity with the objective to provide longterm capital appreciation by investing predominantly in a diversified portfolio of equity and equity related securities.




Banks 15.98State Bank of India 4.29HDFC Bank Ltd. 3.14Axis Bank Ltd. 2.81ICICI Bank Ltd. 2.81Oriental Bank of Commerce 2.46United Bank Of India 0.48

Software 9.15Infosys Technologies Ltd. 4.52Tata Consultancy Services Ltd. 2.63Patni Computer Systems Ltd. 1.15Subex Ltd. 0.85

Industrial Capital Goods 9.10Gujarat Apollo Industries Ltd. 2.83McNally Bharat Engineering Company Ltd 2.57Bharat Heavy Electricals Ltd. 2.55Bharat Electronics Ltd. 1.14


Auto Ancillaries 6.58Bosch Ltd. 3.72Exide Industries Ltd. 2.85


Nagarjuna Construction Company Ltd. 2.46

Pharmaceuticals 4.93Dr.Reddy's Laboratories Ltd. 1.82Biocon Ltd. 1.59Cipla Ltd. 1.52


Petroleum Products 3.94Reliance Industries Ltd. 3.36Hindustan Petroleum Corporation Ltd. 0.58

Industrial Products 3.62FAG Bearings India Ltd. 3.62

Consumer Non Durables 3.31ITC Ltd. 3.31


Auto 3.11Tata Motors Ltd. 3.11




Cement 1.85Kesoram Industries Ltd. 1.85

Power 1.80KEC International Ltd. 1.80


Construction 1.26JMC Projects (India) Ltd. 1.13ITD Cementation India Ltd. 0.13






Wealth

Creation

Solutions


Birla Sun Life Long Term Advantage Fund - Growth BSE Sensex

% R

etur

ns


48

30.50

6.53

11.32

16.52

4.88

11.64

0

10

20

30

40


O c t o b e r 2 0 1 0

Dividend History(For select Schemes)

Non Corporate Corporate

After payment of dividend, NAV will fall to the extent of the payout and statutory levy, if any. Past performance is no guarantee of future results.

DEBT SCHEMES

# # DEBT SCHEMES Date Face Value Dividend Dividend Cum Dividend NAV (` per unit) (` per unit) (` per unit)

Birla Sun Life Savings Fund - Institutional 30-Jul-10 10.00 0.0407 0.0379 10.3008 27-Aug-10 10.00 0.0328 0.0305 10.2985 24-Sep-10 10.00 0.0387 0.0361 10.3078

Birla Sun Life Savings Fund - Retail 30-Jul-10 10.00 0.0369 0.0344 10.2734 27-Aug-10 10.00 0.0299 0.0278 10.2710 24-Sep-10 10.00 0.0352 0.0328 10.2799

Birla Sun Life Ulttra Short Term Fund - 30-Jul-10 10.00 0.0347 0.0323 10.7915 31-Aug-10 10.00 0.0360 0.0336 10.8033 29-Sep-10 10.00 0.0401 0.0374 10.8109

Birla Sun Life Dynamic Bond Fund - Retail 29-Sep-09 0.1568 0.1459 11.2341 31-Dec-09 0.1358 0.1264 11.2253 30-Mar-10 0.1301 0.1211 11.2720 30-Jun-10 10.00 0.1217 0.1134 11.2973 29-Sep-10 10.00 0.0907 0.0846 11.2834

Birla Sun Life Income Plus 16-Jun-08 0.1634 0.1520 10.6083 15-Sep-08 0.1594 0.1484 10.8205 15-Dec-08 0.2090 0.1945 11.7199 16-Mar-09 0.2277 0.2120 11.5018 15-Jun-09 0.2190 0.2038 11.4616 15-Sep-09 0.1239 0.1153 11.3907 15-Dec-09 0.1229 0.1144 11.3564 15-Mar-10 0.0526 0.0489 11.2701

Birla Sun Life Income Fund- 17-Mar-08 0.4752 0.4423 11.6359 16-Mar-09 0.4467 0.4158 11.9496 15-Mar-10 0.2453 0.2283 11.5557

Birla Sun Life Income Fund - 15-Sep-08 0.1613 0.1501 10.9178 15-Dec-08 0.2110 0.1964 11.7458 16-Mar-09 0.2277 0.2120 11.1896 15-Jun-09 0.0876 0.0815 10.9322 15-Sep-09 0.1196 0.1113 11.0205 15-Dec-09 0.1428 0.1329 11.0263 15-Mar-10 0.0876 0.0815 10.9137

Birla Sun Life Gilt Plus - Liquid Plan - 16-Mar-09 0.2102 0.1957 10.4492 15-Jun-09 0.1314 0.1223 10.3190 15-Sep-09 0.0898 0.0836 10.2416 15-Dec-09 0.0554 0.0515 10.2064 15-Mar-10 0.0701 0.0652 10.2300 15-Jun-10 10.00 0.1124 0.1048 10.4436 15-Sep-10 10.00 0.1142 0.1064 10.4509

Birla Sun Life Gilt Plus - PF Plan 16-Mar-09 0.2190 0.2038 10.4392 15-Jun-09 0.0876 0.0815 10.1703 15-Sep-09 0.0088 0.0082 10.0989 15-Dec-09 0.1211 0.1128 10.2548 15-Mar-10 0.0263 0.0245 10.0900 15-Jun-10 10.00 0.0668 0.0622 10.1523 15-Sep-10 10.00 0.0527 0.0491 10.0631

Birla Sun Life Gilt Plus - Regular Plan 15-Sep-08 0.1454 0.1353 11.6963 15-Dec-08 0.2267 0.2110 12.9233 16-Mar-09 0.2540 0.2364 12.4390 15-Jun-09 0.1664 0.1549 12.2848 15-Sep-09 0.0801 0.0745 12.0337 15-Dec-09 0.1303 0.1213 12.0244 15-Mar-10 0.0876 0.0815 11.8600

Birla Sun Life Govt. Securities - 15-Sep-09 0.3267 0.3041 11.4130 15-Mar-10 0.3067 0.2854 11.3546 15-Sep-10 10.00 0.3413 0.3181 11.6986

Birla Sun Life Govt. Securities - 16-Mar-09 0.2015 0.1875 10.2841 15-Jun-09 0.0876 0.0815 10.1322 15-Sep-09 0.0447 0.0416 10.0789 15-Dec-09 0.0385 0.0359 10.0779 15-Mar-10 0.0438 0.0408 10.1242 15-Jun-10 10.00 0.1116 0.1040 10.2491 15-Sep-10 10.00 0.1120 0.1044 10.2297

Birla Sun Life Short Term 27-Apr-09 0.0876 0.0815 10.2657 15-Jun-09 0.1314 0.1223 10.2689 15-Sep-09 0.1340 0.1247 10.3079 15-Dec-09 0.1219 0.1135 10.3235 15-Mar-10 0.1077 0.1003 10.3124 15-Jun-10 10.00 0.1127 0.1050 10.3291 15-Sep-10 10.00 0.1129 0.1052 10.3547

10.0010.0010.00

10.0010.0010.0010.0010.0010.0010.0010.00

10.0010.0010.00

10.0010.0010.0010.0010.0010.0010.00

10.0010.0010.0010.0010.00

10.0010.0010.0010.0010.00

10.0010.0010.0010.0010.0010.0010.00

10.0010.00

10.0010.0010.0010.0010.00

Opportunities Fund 10.0010.0010.0010.0010.00

Quarterly Dividend

Quartery Dividend

Monthly Dividend

Monthly Dividend

Monthly Dividend

Half Yearly Dividend

Long Term Dividend


Quarterly Dividend

Quarterly Dividend

Quarterly Dividend

Quarterly Dividend

Short Term Dividend

4749

O c t o b e r 2 0 1 0


MONTHLY INCOME & TAX SCHEMES

#MONTHLY INCOME SCHEMES Date Face Value Dividend Cum Dividend NAV ( per unit) ( per unit) (` per unit)

#Dividend` `



Quarterly Dividend

Monthly DividendBirla Sun Life Monthly Income - 31-Jul-09 0.0731 0.0681 11.1221

31-Aug-09 0.0509 0.0474 11.052629-Sep-09 0.0475 0.0442 11.184030-Oct-09 0.0513 0.0478 11.161030-Nov-09 0.0512 0.0477 11.300731-Dec-09 0.0518 0.0482 11.294029-Jan-10 0.0484 0.0451 11.232926-Feb-10 0.0466 0.0434 11.215330-Mar-10 0.0532 0.0495 11.254630-Apr-10 0.0532 0.0495 11.3336

31-May-10 0.0523 0.0487 11.2591 30-Jun-10 10.00 0.0503 0.0469 11.3237 30-Jul-10 10.00 0.0504 0.0470 11.3555

31-Aug-10 10.00 0.0539 0.0503 11.3967 29-Sep-10 10.00 0.0490 0.0457 11.4787

Birla Sun Life Monthly Income - 30-Mar-09 0.1577 0.1467 10.569930-Jun-09 0.1577 0.1467 11.543029-Sep-09 0.1538 0.1432 11.790331-Dec-09 0.1607 0.1496 11.910430-Mar-10 0.1555 0.1447 11.8618 30-Jun-10 10.00 0.1603 0.1494 11.9472 29-Sep-10 10.00 0.1616 0.1506 12.1124

Birla Sun Life MIP - 31-Jul-09 0.0834 0.0776 11.256128-Aug-09 0.0465 0.0433 11.167025-Sep-09 0.0464 0.0432 11.254030-Oct-09 0.0583 0.0543 11.231627-Nov-09 0.0465 0.0433 11.374529-Dec-09 0.0539 0.0501 11.375629-Jan-10 0.0522 0.0486 11.277326-Feb-10 0.0468 0.0435 11.229226-Mar-10 0.0466 0.0434 11.333730-Apr-10 0.0569 0.0530 11.4264

28-May-10 0.0474 0.0442 11.3146 25-Jun-10 10.00 0.0471 0.0439 11.3609 30-Jul-10 10.00 0.0590 0.0550 11.4324

27-Aug-10 10.00 0.0475 0.0443 11.4363 24-Sep-10 10.00 0.0475 0.0443 11.5202

Birla Sun Life MIP II - Wealth 25 Plan 26-Jun-09 0.0656 0.0611 11.022331-Jul-09 0.0828 0.0770 11.2254

28-Aug-09 0.0463 0.0431 11.182825-Sep-09 0.0464 0.0432 11.272930-Oct-09 0.0584 0.0544 11.214827-Nov-09 0.0464 0.0432 11.373329-Dec-09 0.0539 0.0501 11.439329-Jan-10 0.0525 0.0488 11.270926-Feb-10 0.0468 0.0435 11.225630-Apr-10 0.1051 0.0978 11.5267

28-May-10 0.0478 0.0445 11.2755 25-Jun-10 10.00 0.0469 0.0437 11.3731 30-July-10 10.00 0.0591 0.0551 11.4573 27-Aug-10 10.00 0.0478 0.0445 11.4883 24-Sep-10 10.00 0.0478 0.0445 11.6786

Birla Sun Life MIP II - Savings 5 Plan 26-Jun-09 0.0794 0.0739 11.310031-Jul-09 0.0850 0.0791 11.4229

28-Aug-09 0.0471 0.0439 11.341825-Sep-09 0.0471 0.0439 11.344030-Oct-09 0.0588 0.0547 11.331427-Nov-09 0.0470 0.0438 11.380529-Dec-09 0.0540 0.0502 11.333229-Jan-10 0.0520 0.0484 11.290926-Feb-10 0.0468 0.0435 11.261130-Apr-10 0.1051 0.0978 11.3702

28-May-10 0.0470 0.0438 11.2452 25-Jun-10 10.00 0.0468 0.0436 11.2691 30-Jul-10 10.00 0.0536 0.0499 11.2759

27-Aug-10 10.00 0.0469 0.0437 11.2857 24 -Sep-10 10.00 0.0469 0.0437 11.3418

10.0010.0010.0010.0010.0010.0010.0010.0010.0010.0010.00

10.0010.0010.0010.0010.00

10.0010.0010.0010.0010.0010.0010.0010.0010.0010.0010.00

10.0010.0010.0010.0010.0010.0010.0010.0010.0010.0010.00

10.0010.0010.0010.0010.0010.0010.0010.0010.0010.0010.00

Monthly Dividend Plan



Birla Sun Life Tax Plan

19-Jan-07 26.00 - 176.5416-Mar-07 50.00 - 134.2725-Mar-08 20.00 - 106.7427-Jun-08 5.00 - 71.8631-Aug-09 4.00 - 78.5612-Mar-10 7.00 - 86.21

227.00

21-Oct-05 4.00 - 42.1016-Dec-05 4.00 - 46.5017-Feb-06 4.00 - 44.5428-Mar-08 6.00 - 64.2320-Mar-09 4.50 - 31.7012-Mar-10 7.50 - 51.6017-Sep-10 10.00 2.00 - 50.69

34.00

10.0010.0010.0010.0010.0010.00

10.0010.0010.0010.0010.0010.00


50

O c t o b e r 2 0 1 0


EQUITY SCHEMES


# EQUITY SCHEMES Declared Dividend Face value Cum Dividend NAV on date (` per unit) (`) (` per unit)



Birla Sun Life Index Fund


Birla Sun Life India Opportunities Fund

Birla Sun Life Midcap Fund (Plan A)


Birla Sun Life Equity Fund

Birla Sun Life Frontline Equity Fund (Plan A)


Birla Sun Life Top 100 Fund


Birla Sun Life Freedom Fund

20-Mar-02 1.00 10.00 17.1321-Oct-02 0.50 10.00 14.0724-Mar-03 0.50 10.00 14.3730-Sep-03 1.00 10.00 22.96

8-Mar-04 3.00 10.00 30.9120-Oct-04 1.00 10.00 30.0210-Feb-06 5.00 10.00 58.9423-Mar-07 10.00 10.00 74.4531-Aug-07 10.00 10.00 79.9815-Oct-09 5.00 10.00 76.59 12-Mar-10 5.00 10.00 74.69

54.50

12-Mar-04 2.50 10.00 46.1023-Mar-05 5.00 10.00 54.2516-Dec-05 5.00 10.00 65.8925-Apr-08 5.00 10.00 100.4423-Sep-09 7.50 10.00 97.41 26-Feb-09 6.25 10.00 88.7706-Aug-10 7.00 10.00 93.39

53.25

24-Dec-03 6.00 10.00 18.358-Oct-04 1.25 10.00 13.72

28-Jan-05 1.00 10.00 14.753-Feb-06 2.00 10.00 22.59

22-Dec-06 3.50 10.00 25.9428-Dec-07 6.00 10.00 40.5027-Jun-08 2.00 10.00 20.8531-Jul-09 1.50 10.00 22.66

29-Jan-10 2.50 10.00 26.02 16-Jul-10 1.50 10.00 26.01

29.75

14-Oct-04 1.00 10.00 16.8027-Feb-06 8.00 10.00 28.8828-Aug-06 6.00 10.00 23.5629-Jun-07 4.00 10.00 23.868-Aug-08 2.00 10.00 20.4831-Jul-09 1.50 10.00 21.51

29-Jan-10 2.00 10.00 22.5306-Aug-10 1.25 10.00 23.13

27.75

24-Mar-06 10.00 10.00 35.0819-Jan-07 10.50 10.00 39.6025-Apr-08 2.00 10.00 36.3623-Jun-09 5.00 10.00 28.5224-Dec-09 2.00 10.00 30.7916-Jul-10 2.50 10.00 30.85

39.00

8-Jul-09 2.00 10.00 12.77 08-Jan-10 1.00 10.00 14.0516-Jul-10 1.00 10.00 14.97

5.00

23-Sep-09 1.00 10.00 14.0226-Feb-10 0.75 10.00 13.4909-Sep-10 0.85 10.00 14.16

2.75

30-May-08 1.50 10.00 15.89415-Oct-09 1.50 10.00 16.16812-Mar-10 1.00 10.00 14.952

4.00

23-Sep-09 2.00 10.00 23.1326-Feb-10 1.25 10.00 22.4409-Sep-10 1.75 10.00 27.83

12.50

18-Jan-05 5.00 10.00 42.8026-Aug-05 7.50 10.00 41.05 23-Sep-09 7.00 10.00 72.9826-Feb-10 3.75 10.00 74.3527-Aug-10 5.25 10.00 86.27

40.00

17-Oct-03 5.60 10.00 16.193-Feb-04 1.65 10.00 11.99

23-Mar-07 6.50 10.00 21.83

13.75

27-Feb-04 6.00 10.00 18.6926-Oct-04 1.25 10.00 14.1716-Sep-05 4.00 10.00 14.9023-Sep-09 2.00 10.00 19.2426-Feb-10 1.00 10.00 18.7727-Aug-10 1.25 10.00 19.28

19.00

28-Sep-04 0.80 10.00 11.5724-Dec-04 1.40 10.00 13.7511-Mar-05 1.00 10.00 12.85

1-Jul-05 0.80 10.00 11.2628-Oct-05 0.80 10.00 11.9413-Jan-06 1.60 10.00 11.8927-Apr-06 1.00 10.00 13.0710-Oct-06 0.80 10.00 11.6730-Apr-07 0.80 10.00 11.201-Nov-07 1.00 10.00 12.77

10-Jun-09 1.00 10.00 11.93 15-Oct-09 0.58 10.00 13.8926-Feb-10 0.65 10.00 13.5425-Jun-10 0.71 10.00 14.79

20.74

26-Mar-02 2.00 10.00 29.9930-Oct-02 1.00 10.00 26.0128-Mar-03 1.00 10.00 27.0010-Oct-03 1.00 10.00 38.5922-Mar-04 3.00 10.00 42.3125-Oct-04 2.00 10.00 43.0210-Mar-06 2.50 10.00 68.53

30-May-08 5.00 10.00 97.61 15-Oct-09 7.00 10.00 114.63

12-Mar-10 7.00 10.00 112.06

46.50

20-Jan-06 5.00 10.00 15.13 08-Jul-09 1.50 10.00 19.69

08-Jan-10 2.00 10.00 20.2616-Jul-10 1.50 10.00 18.08

11.50



51

O c t o b e r 2 0 1 0Asset Allocation Guide

Asset Allocation guide:

How it works?

“Aggressive”

This Asset Allocation guide helps you decide your broad allocation to equities at different market levels. The adjustment as per the recommended asset allocation may be done on a six monthly basis or whenever you review your portfolio.

Lets see how it will help you in your wealth creation goals with the help of an illustration below.

Assuming you are an investor lets see how the allocation guide will work

Recommended Equity Asset Allocation at different market conditions for different types of investors

Aggressive Moderate Conservative

Expensive 50%-60% 30%-40% 0-10%

Fair 60%-70% 40%-50% 10%-20%

Discounted 70%-80% 50%-60% 20%-30%

Asset Allocation Guide

The graph plots month end values of BSE Sensex since March 1991. The Fair price boundaries have been decided by taking P/E of 10.5 & 18.5 as the lower & upper boundaries times the 1 year forward earnings of the Sensex. The values above the fair band has been assumed to be expensive & below the fair band has been assumed to be discounted. This is just a suggested band as per forward earnings estimate and should not be construed as a recommendation to buy or sell securities.

Start 6 months 12 months 18 months

% Value in ` Actual Allocation % Actual Allocation %Value in ` Value in `

Equity 60% 60,000 65% 77400 75% 150444

Debt 40% 40,000 35% 42000 25% 50148

Total Wealth 100,000 119,400 200,592

Fair MarketAfter 6 Months market goes

up but still in Fair range

Action

Value in `Recommended a llocation%

60% 71640

40% 47760

119,400

Bring back allocation as perthe suggested grid

After 12 Months market up to Expensive zone

goes

Actual Allocation % Value in `

35% 57169

65% 105311

162,480

After 18 Months marketlands in Discounted zone

Action


70% 113736

30% 48744

162,480

Increase allocation to per thesuggested grid

Equity as Action


50% 100296

50% 100296

200,592

Reduce allocation to Equityas per the suggested grid

Thus, we see that the asset allocation guide helps you

• Observe discipline in your asset allocation by periodic readjustment as per the suggested grid

• Buy low and book profits at high levels by increasing /decreasing exposure at different market conditions.

The above example is to only demonstrate the working of the mentioned investment strategy. The above strategy actions are not based on any judgments of the future return of the debt and equity markets / sectors or of any individual security. These views alone are not sufficient and should not be used for the development or implementation of an investment strategy.Any information contained above does not constitute and shall be deemed not to constitute an advice, an offer to sell/purchase or as an invitation to do so for any securities of any entity, and further Birla Sun Life Asset Management Company Ltd.(BSLAMC) / its subsidiaries/affiliates/sponsors/trustee or their officers, employees, personnel, directors shall not be liable for any loss, damage, liability whatsoever for any direct or indirect loss arising from the use or access of any information that may be displayed herein. Recipients of the information contained herein should exercise due care and caution and read the offer documents (including if necessary, obtaining the advice of tax / legal / accounting / financial / other professionals) prior to taking of any decision, acting or omitting to act, on the basis of the information contained herein. Opinions expressed are not necessarily those of BSLAMC or any of their officers, employees, personnel, directors and BSLAMC . and its officers, employees, personnel, directors do not accept responsibility for the same. BSLAMC or any of its officers, employees, personnel, directors make no representation as to the accuracy, completeness or reliability of the content and hereby disclaim any liability with regard to the same.

Ma

r-9

1

Se

p-9

1

Ma

r-9

2

Se

p-9

2

Ma

r-9

3

Se

p-9

3

Ma

r-9

4

Se

p-9

4

Ma

r-9

5

Se

p-9

5

Ma

r-9

6

Se

p-9

6

Ma

r-9

7

Se

p-9

7

Ma

r-9

8

Se

p-9

8

Ma

r-9

9

Se

p-9

9

Ma

r-0

0

Se

p-0

0

Ma

r-0

1

Se

p-0

1

Ma

r-0

2

Se

p-0

2

Ma

r-0

3

Se

p-0

3

Ma

r-0

4

Se

p-0

4

Ma

r-0

5

Se

p-0

5

Ma

r-0

6

Se

p-0

6

Ma

r-0

7

Se

p-0

7

Ma

r-0

8

Se

p-0

8

Ma

r-0

9

Se

p-0

9

Ma

r-1

0

0

5000

10000

15000

20000

25000

Se

p-1

0

52

Expensive

Discounted

Fair

Financial Chronicle, Smart BytesDate - September 20, 2010

53

O c t o b e r 2 0 1 0

The Hindu Business LineDate - September 26, 2010

The Economic TimesDate - October 04, 2010

The WeekDate - September 27, 2010

#Value Research Ratings

+ ICRA mfAAA and mfA1+ Rating Methodology for Birla Sun Life Floating Rate (Short Term & Long Term) and Birla Sun Life

Cash Plus Respectively

* AAAf: CRISIL AAAf Rating Methodology for Birla Sun Life Savings Fund, Birla Sun Life Income Plus, Birla Sun Life Cash

Manager, Birla Sun Life Income Fund, Birla Sun Life Short Term Fund and Birla Sun Life Dynamic Bond Fund

^^Crisil CPR – Ranking Methodology & Disclaimer

Value Research Fund Ratings are a composite measure of historical risk-adjusted returns. In the case of equity and hybrid

funds this rating is based on the weighted average monthly returns for the last 3 and 5-year periods. In the case of debt funds

this rating is based on the weighted average weekly returns for the last 18 months and 3-year periods and in case of short-

term debt funds - weekly returns for the last 18 months. These ratings do not take into consideration any entry or exit load.

Each category must have a minimum of 10 funds for it to be rated. Effective, July 2008, we have put an additional qualifying

criteria, whereby a fund with less than Rs 5 crore of average AUM in the past six months will not be eligible for rating.Five-stars indicate that a fund is in the top 10% of its category in terms of historical risk-adjusted returns. Four stars indicate

that a fund is in the next 22.5%, middle 35% receive three stars, the next 22.5% are assigned two stars while the bottom 10%

receive one star. The number of schemes in each category is mentioned along side the categories name. Equity: Diversified

(190), Equity: Index (18), Equity: Tax Planning (28), Equity: Speciality (10) Hybrid: Equity Oriented (30), Hybrid: Monthly

Income (34), Hybrid: Arbitrage (11), Hybrid: Debt-oriented (17), Debt: Medium-term (44), Debt: Medium-term Institutional

(11) Gilt: Medium and Long-term (32), Gilt: Short-term (10), Debt: Ultra Short-term (42), Debt: Ultra Short-term Institutional

(47), Debt: Short-term (22), Debt: Short-term Institutional (14) Debt: Floating Rate Short-term (13), Debt: Floating Rate Long-

term (10), Debt: Liquid Plus: (36), Debt: Liquid Plus Institutional:(36). These Fund Ratings are as on September 30, 2010.

The Value Research Ratings are published in Monthly Mutual Fund Performance Report and Mutual Fund Insight. The

Ratings are subject to change every month. The Rating is based on primary data provided by respective funds, Value

Research does not guarantee the accuracy.

Past Performance is no guarantee of future results www.valueresearchonline.com.

Birla Sun Life Floating Rate Fund – Short Term Plan & Birla Sun Life Floating Rate Fund – Long Term Plan: The credit risk

rating assigned to the schemes is mfAAA. The rating is the highest-credit-quality rating assigned by ICRA to debt funds.

Birla Sun Life Cash Plus: The credit risk rating assigned to the scheme is mfA1+. The highest-credit-quality short-term rating

assigned by ICRA to debt funds.Rating methodology used by ICRA is based on evaluating the inherent credit quality of the funds portfolio. As a measure of

the credit quality of a debt fund’s assets, ICRA uses the concept of ”credit scores”, based on ICRA’s assessment of credit

risk associated with each exposure of the portfolio taking into account its maturity, investment objectives and policies, its

management characteristics and the creditworthiness of its investment portfolio. ICRA reviews relevant fund information on

an ongoing basis to support its published rating opinions. Source: ICRA Ltd.

AAAf The fund’s portfolio holdings provide very strong protection against losses from credit defaults.The credit quality ratings are based on an analysis of the fund’s investment philosophy, its management, investment

strategies, operational policies and internal controls. Credit quality incorporates the credit risk of securities and the counter-

party risk involved in transactions CRISIL has developed a Credit Quality Matrix to evaluate a bond fund’s overall level of

protection against losses associated with credit default. The matrix is a set of credit factors & credit scores derived

scientifically from CRISIL’s rating default and transition rates over past ten years. Ranking source: CRISIL FundServices,

CRISIL Ltd.

Birla Sun Life Frontline Equity Fund (Plan A): CRISIL~CPR 1-In Large Cap Oriented Equity Schemes Category (31 Schemes).

Birla Sun Life Infrastructure Fund (Plan A): CRISIL~CPR 2 - In Thematic-Infrastructure Equity Schemes Category (14 Schemes)

Birla Sun Life Basic Industries Fund: CRISIL~CPR 1 - In Thematic - Infrastructure Equity Schemes Category (14 Schemes)

Birla Sun Life Dividend Yield Plus: CRISIL~CPR 1 -In Diversified Equity Scheme Category (74 Schemes).

Birla Sun Life Buy India : CRISIL~CPR 2 -In Diversified Equity Scheme Category (74 Schemes).

Birla Sun Life Midcap Fund (Plan A): CRISIL~CPR 2 -Consistent CPR Performer - Equity (34 Schemes).

Birla Sun Life MNC Fund: CRISIL~CPR 2 -In Small & Mid Equity Scheme Category (26 Schemes).

Birla Sun Life 95 Fund: CRISIL~CPR 2 -In Balanced Scheme Category (19 Schemes).

Birla Sun Life 95 Fund: CRISIL~CPR 2 -Consistent CPR Performer - Balanced (15 Schemes).

Birla Sun Life Income Plus: CRISIL~CPR 1 - Consistent CPR Performer - Debt (13 Schemes)

Birla Sun Life Cash Plus - Retail Plan: CRISIL~CPR 1 - Liquid (22 Schemes)

Birla Sun Life Cash Plus - Institutional Plan: CRISIL~CPR 2 - In Liquid Institutional(14 Schemes)

Birla Sun Life Cash Plus - Institutional Premium Plan: CRISIL~CPR 1 - In Liquid Super Institutional(15 Schemes)

Birla Sun Life Cash Manager - Retail Plan: CRISIL~CPR 1- In Liquid (22 Schemes)

Birla Sun Life Cash Manager - Institutional Plan: CRISIL~CPR 1 - In Liquid Institutional(14 Schemes)

Birla Sun Life Savings Fund - Instituitional Plan: CRISIL~CPR 2 - In Ultra Short Term Debt - Institutional Scheme Category (29 Schemes)

Birla Sun Life Monthly Income: CRISIL~CPR 1 - In MIP Conservative Scheme Category (10 Schemes)

Birla Sun Life MIP: CRISIL~CPR 2 - In MIP Conservative Scheme Category (10 Schemes)

Birla Sun Life MIP II - Wealth 25 Plan: CRISIL~CPR 2 - In MIP Aggressive Scheme Category (21 Schemes)

CRISIL~Composite Performance Ranking - (CRISIL~CPR) is the relative performance ranking of mutual fund schemes

within the peer group. The criteria used for computing the ranking are AUM in excess of category cut-off limits & portfolio

disclosure and performance in case of Liquid Plans, Liquid Institutional and Debt-Short Term – Last 1 years; All other

Schemes – Last 2 years and 5 yrs CPR track record for consistent CPR Performers. Fund Ratings are as on 30 Jun ‘10. Ranking is done on the following parameters depending on scheme category.CRISIL~CPR 1 - indicates “Very Good" performance & ranks within top 10 percentile of the respective category.CRISIL~CPR 2 - indicates “Good" performance & ranks within top 11th - 30th percentile of the respective category.

Ranking Source: Crisil FundServices, CRISIL Limited

LIPPER Awards India 2010: Award Methodology & Disclaimers:

Birla Sun Life Asset Allocation Fund-Moderate Plan-Growth: Best Fund over past 3 year period (2006-2009) and 5 year

period (2004-2009) No. of Schemes: 6; Classification-Mixed Asset INR Balanced.The award is based on Consistent Return (Effective Return) value over the relevant performance period. Entry/Exit load not

considered. For further details on methodology, please refer www.lipperweb.com. Past Performance is no

guarantee of future results. Ranking source: Lipper - A Reuter Co.

& Lipper Awards India 2010 - Award Methodology & Disclaimers:

For further details on our Funds, please contact our Customers Service Centres at details given below.

BIRLA SUN LIFE ASSET MANAGEMENT COMPANY LTD. BRANCHES

Disclaimer: Any information contained in this publication does not constitute and shall be deemed not to constitute an advice, an offer to sell/ purchase or as an invitation or solicitation to do so for any securities of any entity and further, Birla Sun Life Asset Management Company Ltd.(BSLAMC)/ its subsidiaries / affiliates / sponsors / trustee or their officers, employees, personnel, directors shall not be liable for any loss, damage, liability whatsoever for any direct or indirect loss arising from the use or access of any information that may be displayed in this publication from time to time. Recipients of the information contained herein should exercise due care and caution and read the all the scheme related documents (including if necessary, obtaining the advice of tax / legal / accounting / financial / other professionals) prior to taking of any decision, acting or omitting to act, on the basis of the information contained herein.Editorial opinions expressed in the 'Connect' are not necessarily those of BSLAMC or any of their officers, employees, personnel, directors and BSLAMC and its officers, employees, personnel, directors do not accept responsibility for the editorial content. BSLAMC or any of its officers, employees, personnel, directors make no representation as to the accuracy, completeness or reliability of the editorial content and hereby disclaim any liability with regard to the same. Statutory Details: Constitution: Birla Sun Life Mutual Fund (BSLMF) has been set up as a Trust under the Indian Trust Act, 1882. Sponsors: Aditya Birla Financial Services Private Limited and Sun Life (India) AMC Investments Inc. (liability restricted to seed corpus of 1 Lac). Trustee: Birla Sun Life Trustee Company Pvt. Ltd. Investment Manager: Birla Sun Life Asset Management Company Ltd.Risk Factors: Mutual Funds and securities investments are subject to market risks and there can be no assurance or guarantee that the objectives of the Scheme will be achieved. As with any investment in securities, the NAV of the Units issued under the Scheme may go up or down depending on the various factors and forces affecting capital markets and money markets. Past performance of the Sponsor / Investment Manager / Mutual Fund does not indicate the future performance of the Schemes and may not necessarily provide a basis of comparison with other investments. The names of the Schemes do not, in any manner, indicate either the quality of the Schemes or their future prospects or returns. Unitholders in the schemes are not being offered any guaranteed/assured returns. Investors should read the Statement of Additional Information / Scheme Information Document/ Key Information Memorandum available at Investor Service Centers and with distributors carefully before investing. The Material provided in the Connect cannot be reproduced or quoted anywhere without express permission from Birla Sun Life Asset Management Company Ltd.

`

ALLAHABAD : 0532 - 2427015 / 3201661AMBALA : 0171 - 2601345AMRAVATI : 0721 - 6451692ANAND : 02692 - 247260BANGALURU (Jayanagar) : 080 - 41555000BANGALURU (Malleswaram) : 080 - 42199223BANGALURU(Cunningham House Rd) : 080 - 22389991 / 2 / 3BHAVNAGAR : 0278 - 6452524BHUBANESHWAR : 0674 - 2535521 / 3413CHANDIGARH : 0172 - 2783556CHENNAI (Anna Nagar) : 044 - 43016950 / 1 / 2 / 4 / 6CHENNAI (Egmore) : 044 - 28191681 / 708 / 715 / 699COCHIN : 0484 - 2366817 / 2383969 / 4021722DELHI : 011- 40744514DURGAPUR : 0343 - 6454621 / 19 / 3201241GUWAHATI : 0361 - 2595020 / 2599273GWALIOR : 0751 - 6499442 / 378

AGRA JAIPUR PANJIMAHMEDABAD JALANDHAR PATIALAAJMER JAMSHEDPUR PONDICHERYALWAR JODHPUR PUNEAMRITSAR KANPUR RAIPURAURANGABAD KOLHAPUR RAJKOTBARODA KOTA RANCHIBELGAUM LUCKNOW SALEMBHILLAI LUDHIANA SHIMLABHOPAL MADURAI SILIGURICALICUT MANDIGOBINDGARH SURATCHENNAI (Adiyar) MANGALORE TRICHYCOIMBATORE MEERUT UDAIPURDEHRADUN MORADABAD VALSADDHANBAD MUMBAI (Borivali) VARANASIERODE MUMBAI (Ghatkopar) VASHIGURGAON MUMBAI (Churchgate) VIJAYWADAHYDERABAD (Abids) NAGPUR VISAGINDORE NASIKJABALPUR PANIPAT

HUBLI : 0836 - 4259989 / 4266283JAMMU : 0191 - 2432601JAMNAGAR : 0288 - 3200064KOLKATA : 033 - 22882592 / 4 / 5MADURAI : 0452 - 4231493 / 83MARGAO : 0832 - 6480109MATHURA 0565 - 3207007 / 6959MEHASANA : 02762 - 658323 / 16MUMBAI (Head Office) : 022 - 66928000MYSORE : 0821 - 4244400 / 1 / 2NOIDA : 0120 - 4203629PATNA : 0612 - 2323265 / 66THANE : 022 - 67930660 / 1TRIVANDRUM : 0471 - 4017007VAPI : 0260 - 6454735 / 6VISHAKAPATNAM : 0891 - 6631337 / 8

IDEA Toll Free No. 1800-270-7000 & the centralised TOLL no. 022-66917777

Parameters Scheme CategorySuperior Return Score Large Cap Oriented Equity, Thematic - Infrastructure Equity, Diversified Equity, Small and Midcap,

ELSS, Balanced, Debt, MIP (Aggressive & Conservative), Gilt-Long and Consistent CPR Performers – Equity, Balanced and Debt

Mean Return and Volatility Debt-Short, Ultra Short Term Debt, Liquid, Liquid Institutional & Liquid Super Institutional and Consistent CPR Performers - Liquid

Portfolio Concentration Analysis All SchemesLiquidity Analysis All SchemesAsset Quality Debt SchemesAverage Maturity Debt SchemesDownside Risk Probability Debt- Short Term, Liquid, Ultra Short Term Debt, Liquid- Institutional & Super InstitutionalAsset Size Debt- Short Term, Liquid, Ultra Short Term Debt, Liquid- Institutional & Super InstitutionalHistoric performance on CRISIL~CPR Consistent CPR Performer – Equity, Balanced, Debt and Liquid categories

O c t o b e r 2 0 1 0

54

assistance,round the clock.

www.birlasunlife.com/mobile

Online Portfolio Access

www.birlasunlife.com

Mobile Investment Manager

All India Telephone

• View portfolio summary

• View transaction history

• Track your portfolio

• Purchase, Switch & Redeem

• Change TPIN (Telephone Personal Identification Number)

• Get Account Statement instantly

Toll Free : 1-800-22-7000 1-800-270-7000

Non Toll Free : +91 22 6691 7777

(MTNL/BSNL)

fund/mf-fundfact-sheet/birla sun life.… · october 2010 mutual fund investments are subject to...

Documents