Tshwane Fund scape 2011

Wezet Botes, Linda Rungasamy & Jean-Pierre Kruger

Local is lekker

The Problem statement

• Funding landscape in Tshwane is fundamentally different to JHB

• Donor sector is smaller, and have different dynamics

• NGO sector is much less robust and on the cutting edge of CSI trends

• Geo political environment is fragmented and lack of coordination leaves areas under serviced and not a part of the political agenda of the city

• Mass expansion of the city limits brings opportunity but also possible pressure on already thinly spread resources

The Questionnaire

Divided into:

• Quantitative

Level of involvement?, Sector description?, Annual contribution to charity?, Area of support?, What is the minimum number of beneficiaries you usually look for?

• Qualitative

Funders’ perceptions of general funding landscape in Tshwane and funders’ own priorities regarding funding

Please tell us the moment you’ve got it figured out!

The Process

Steps:• Identify business hubs in Tshwane

• Drive around listing companies and marking them on a map (teamwork)

• Back to the office – GOOGLE companies looking for those with CSI budgets

• Attempt to set up interviews

• Interview in person or via email

• Collate and analyse the data with Thematic content analysis

• Interpret results

• Compile report

Quantitative Results

The Different Sectors

• Small (eg. Privately owned businesses)

General donations for Tax benefit

• Medium (eg. Lanseria International Airport)

Advertising / Branding

• Large (eg. Exxaro & Unisa Foundation)

Social Responsibility / sustainability

Funder perceptions

Huh?

Take me to your leader

Mechanics of the SCI space ship

• Show and prove impact & progress on deliverables agreed upon• MER is an essential requirement which should reflect quality and quantity• Financial tracking and reporting of any concerns in advance is expected and

should be of a high standard• Endorsements and other funders are important as a criteria of selection• Marketing should give the donor the expected returns in exposure but they are

allergic to negative press – you must make them look good• Clear and honest communication is best – relationship with funder is NB• Opportunities for company engagement helps strengthen the donors emotional

ties with the organisation• Collaboration would help the donors to make sense of the needs of the

community and will level out frustrations with dealing with so many hands that want

• Sustainability - donors don’t want to support you forever they want to see the end of the tunnel from the beginning

• Empowering community participation and community ownership is still important aspects for donors in considering applications

NGO perceptions

This slop

tastes fine thank you!

Its all about sustainability

NGO perceptions

• Ignorance regarding the “new” opportunities regarding funding in the CSI/CSR arena

• Struggle for financial sustainability

• Donors who did have CSI/ CSR donor requirements seemed to have accelerated system development

• But it is a make or break scenario if you cant comply with expectations

• General NGO sector lagged behind recent developments in the funding field

• Government dependency still prevalent

Treasure mapSay

Cheese!

Finding the treasure map

• Capacity shortages and ignorance will leave many pigs in the field

• The transformation of NGO to flying pig will separate those who can and who can’t meet donor requirements

• For now it seems that each piggy is guarding their treasure map very closely

• Taking great snappies with the donor always help

StrategyTo infinity

and beyond!

The Highway to success II

• Continuously work on the organisations investment readiness and investment attractiveness

• Collaborate- too many pigs confuse and frustrate donors, find ways to partner

• How you market matters, success attracts success

• Figure out what sustainability means for your own organisation and work within this framework

• Find ways to make local government relevant to what you do- some politics may be needed

• Connect up with local businesses

Bibliography

• Keeton, M. (2011). The sustainability challenge: pressures and opportunities for South African NGO’S. Prepared for CATCHA, CIE, CPLO, Justice & peace, REAP, RDSP & Siyabhabha Trust.

• Botes, W. Kruger, J.P. & Rungasamy, L. (2011). Research report: Tshwane Funding landscape. Draw the Line Child Support Centre of Child Welfare Tshwane. Unpublished research report.

• The CSI handbook: A comprehensive reference guide to corporate social investment in South Africa. (13th Ed.). (2010). Cape Town: Trialogue

• Trotter II, R. T., & Needle, R. (2n.d.). RARE training outline. jan.ucc.nau.edu/. Retrieved June 1, 2011, from jan.ucc.nau.edu/.../RARE%20Methods%20Resource%20Guide%202000.pdf