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Fundamentals of Intellectual

Property

Dr. Kalyan C. Kankanala

kalyan@brainleague.com

www.brainleague.com

Blog: www.sinapseblog.com

Course materials: www.onlineipcourses.com

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Highest value

Land

Building

Gold Stocks

Ideas

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Introduction

Meaning

Nature and Scope Differences

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Patents

Copyrights

Trademarks

Trade

SecretsIndustrial

DesignsGeographical

Indications

Plant

Varieties

Traditional

Knowledge

Integrated

Circuits

BiodiversitySpecies of IP

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Patents Subject Matter - Inventions

Term - 20 years

Requirements

New

Useful

Non obvious

Rights - Use, Make, Sell, Offer for sale and

Import

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Copyrights Idea/Expression Dichotomy

Tangible Form

Originality and Modicum of creativity

Subject matter - Literary, Dramatic, Artistic,

Musical, Cinematographic, Photographic and

Sound Recording works.

Term - Life plus 60 years

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Rights Reproduction

Adaptation

Distribution

Derivative work

Public performance Display.

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Brand Value Google - 114, 260

IBM - 86, 383

Apple - 83, 153

Microsoft - 75, 344

Coca cola - 67, 983

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Trademarks Subject matter - Representation

Term - Unlimited

Requirements

Distinctive Deceptive

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Protection Ladder Fanciful

Arbitrary

Suggestive

Descriptive

Generic

Domain names

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Industrial Designs Appearance

New, Original and Ornamental

Term: 5 years renewable twice

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Trade Secrets Any information

Perpetual Term

Requirements

Economic Value

Not known to publicReasonable measures

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Integrated Circuits Subject matter - Semiconductors, Layout

Designs, Topographies of Electronic

Circuits. Term - 10 years

Requirements

OriginalDistinct

Not Commercialized

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Geographical Indications Geographical origin

Identify to a place

Quality, Reputation or Other

Characteristics.

Term: Unlimited

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OthersTraditional Knowledge

Meaning

Mechanism

Biodiversity

Diversity of biological Resources

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Protection Search

Filing

Prosecution

Grant/Registration

Maintenance Portfolio Management

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Management Portfolio Management

Enforcement

Commercialization and Licensing

Valuation

Strategy

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Any

Questions, Comments orObservations?

For more information:

www.sinapseblog.com

www.ipracademy.com

www.onlineipcourses.com