fundamental and technical analysis of steel sector in india

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    1. INDUSTRY PROFILE

    The Indian broking industry is one of the oldest

    trading industries that have been around even before

    the establishment of the BSE in 1875. Despite

    passing through number of changes in the post

    liberalization period, the industry has found its way

    onwards sustainable growth. With the purpose of gaining a deeper understanding about

    the role of the Indian stock broking industry in the countrys economy, we present in this

    section some of the industry insights gleaned from analysis of data received through

    primary research.

    For the broking industry, we started with an initial database of over 1,800 broking

    firms that were contacted, from which 464 responses

    were received. The list was further short listed based on

    the number of terminals and the top 210 were selected

    for profiling. 394 responses, that provided more than

    85% of the information sought have been included for

    this analysis presented here as insights. All the data for

    the study was collected through responses received

    directly from the broking firms. The insights have been

    arrived at through an analysis on various parameters, pertinent to the equity broking

    industry, such as region, terminal, market, branches, sub brokers, products and growth

    areas.

    EAST POINT COLLEGE OF HIGHER EDUCATION Page 1

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    Some key characteristics of the sample 394 firms are:

    On the basis of geographical concentration, the West region has the maximumrepresentation of 52%. Around 24% firms are located in the North, 13% in the

    South and 10% in the East

    3% firms started broking operations before 1950, 65% between 1950-1995 and

    32% post 1995.

    On the basis of terminals, 40% are located at Mumbai, 12% in Delhi, 8% in

    Ahmadabad, 7% in Kolkata, 4% in Chennai and 29% are from other cities

    From this study, we find that almost 36% firms trade in cash and derivatives and

    27% are into cash markets alone. Around 20% trade in cash, derivatives and

    commodities

    In the cash market, around 34% firms trade at NSE, 14% at BSE and 52% trade

    at both exchanges. In the derivative segment, 48% trade at NSE, 7% at BSE and

    45% at both, whereas in the debt market, 31% trade at NSE, 26% at BSE and

    43% at both exchanges

    Majority of branches are located in the North, i.e. around 40%. West has 31%,

    24% are located in South and 5% in East

    In terms of sub-brokers, around 55% are located in the South, 29% in West, 11%

    in North and 4% in East

    Trading, IPOs and Mutual Funds are the top three products offered with 90%

    firms offering trading, 67% IPOs and 53% firms offering mutual fund transactions

    In terms of various areas of growth, 84% firms have expressed interest in

    expanding their institutional clients, 66% firms intend to increase FII clients and

    43% are interested in setting up JV in India and abroad

    In terms of IT penetration, 62% firms have provided their website and around

    94% firms have email facility

    EAST POINT COLLEGE OF HIGHER EDUCATION Page 2

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    2. COMPANY PROFILE

    2.1. BACKGROUND AND INCEPTION OF THE COMPANY

    India Infoline was originally incorporated by

    Mr. Nirmal Jain (Chairman and Managing

    Director) on October 18, 1995 as Probity

    Research and Services Private Limited at Mumbai

    under the Companies Act, 1956 with Registration

    No. 11 93797. India Infoline commenced

    operations as an independent provider of

    information, analysis and research covering Indian

    businesses, financial markets and economy, to institutional customers. India Infoline

    became a public limited company on April 28, 2000 and the name of the Company was

    changed to Probity Research and Services Limited. The name of the Company was

    changed to India Infoline.com Limited on May 23, 2000 and later to India Infoline

    Limited on March 23, 2001.

    In 1999, India Infoline.com identified the potential of the Internet to cater to a

    mass retail segment and transformed our business model from providing information

    services to institutional customers to retail customers. Hence India Infoline launched

    Internet portal, www.indiainfoline.com in May 1999 and started providing news and

    market information, independent research, interviews with business leaders and other

    specialized features.

    In May 2000, the name of India Infoline was changed to India Infoline.com

    Limited to reflect the transformation of our business. Over a period of time, India

    Infoline.com has emerged as one of the leading business and financial information

    services provider in India.

    EAST POINT COLLEGE OF HIGHER EDUCATION Page 3

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    In the year2000, India Infoline leveraged its position as a provider of financial

    information and analysis by diversifying into transactional services, primarily for online

    trading in shares and securities and online as well as offline distribution of personal

    financial products, like mutual funds and RBI Bonds. These activities were carried on by

    our wholly owned subsidiaries.

    India Infoline broking services were launched under the brand name of

    5paisa.com through our subsidiary. India Infoline Securities Private Limited and

    www.5paisa.com, the e-broking portal was launched for online trading in July 2000. It

    combined competitive brokerage rates and research, supported by Internet technology

    besides investment advice from an experienced team of research analysts. India

    Infoline also offer real time stock quotes, market news and price charts with multiple

    tools for technical analysis.

    Milestones

    1995

    Incorporated as an equity research and consulting firm with a client base that includedleading FIIs, banks, consulting firms and corporates.

    1999

    Restructured the business model to embrace the internet; launched

    archives.indiainfoline.com mobilized capital from reputed private equity investors.

    2000

    Commenced the distribution of personal financial products; launched online equity

    trading; entered life insurance distribution as a corporate agent. Acknowledged by

    Forbes as Best of the Web and ...must read for investors.

    EAST POINT COLLEGE OF HIGHER EDUCATION Page 4

    http://www.5paisa.com/http://archives.indiainfoline.com/http://www.5paisa.com/http://archives.indiainfoline.com/
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    2004

    Acquired commodities broking license launched Portfolio Management Service.

    2005

    Listed on the Indian stock markets.

    2006

    Acquired membership of DGCX launched investment banking services.

    2007

    Launched a proprietary trading platform; inducted an institutional equities team; formed

    a Singapore subsidiary raised over USD 300 million in the group, launched consumer

    finance business under the Money line brand.

    2008

    Launched wealth management services under the IIFL Wealth brand set up India

    Infoline Private Equity fund, received the Insurance broking license from IRDA,

    received the venture capital license, received in principle approval to sponsor a mutual

    fund, received Best broker- India award from Finance Asia, Most Improved

    Brokerage- India award from Asia money.

    2009

    Received registration for a housing finance company from the National Housing Bank;

    received Fastest growing Equity Broking House - Large firms in India by Dun &

    Bradstreet.

    2010

    IIFL Securities Pvt. Ltd. (Singapore), received in-prnciple approval from the Singapore

    Stock Exchange, IIFL Securities Ceylon (Pvt.) Ltd. (Srilanka), received in-principle

    approval for membership of the Colombo Stock Exhange for Stock broking.

    EAST POINT COLLEGE OF HIGHER EDUCATION Page 5

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    2.2. NATURE OF THE BUSINESS CARRIED

    India Infoline Limited is listed on both the leading stock exchanges in India, viz.

    the stock Exchange, Mumbai (BSE) and the National Stock Exchange (NSE) and is also

    a member of both the exchanges. It combined competitive brokerage rates and

    research, supported by Internet technology besides investment advice from an

    experienced team of research analysts. India Infoline also offer real time stock quotes,

    market news and price charts with multiple tools for technical analysis.

    The India Infoline group, comprising the holding company. India Infoline Ltd

    and its wholly subsidiaries, straddle the entire financial services space with offerings

    ranging from Equity research, Equities and Derivatives trading, Commodities trading,Portfolio Management Services, Mutual Funds, Life Insurance, Fixed deposits, Govt. of

    India bonds and other small savings instruments to loan products and Investment

    banking. India Infoline also owns and manages the websiteswww.indiainfoline.com and

    www.5paisa.com. The company has a network of 976 business locations (branches and

    sub-brokers) spread across 365 cities and towns. It has more than 800,000 customers.

    2.3. VISION, MISSION AND QUALITY POLICY

    VISION STATEMENT:

    India Infoline vision is to be the most respected company

    in the financial services space.

    MISSION STATEMENT:

    To become a full-fledged financial services

    Company known for its quality of advice, personalized service and cutting-

    edge technology.

    QUALITY POLICY:

    EAST POINT COLLEGE OF HIGHER EDUCATION Page 6

    http://www.indiainfoline.com/http://www.indiainfoline.com/http://www.5paisa.com/http://www.indiainfoline.com/http://www.5paisa.com/
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    To become a full-fledged financial services Company

    known for its quality of advice, personalized service and cutting-edge

    technology.

    2.4. PRODUCTS/SERVICE PROFILE

    The survey also revealed that in the past couple of years, apart from trading, the

    firms have started offering various investment related value added services. The

    sustained growth of the economy in the past couple of years has resulted in broking

    firms offering many diversified services related to IPOs, mutual funds, company

    research etc. However, the core trading activity is still the predominant form of

    business, forming 90% of the firms in the sample. 67% firms are engaged in offering

    IPO related services. The broking industry seems to have capitalized on the growth of

    the mutual fund industry, which was pegged at 40% in 2006. More than 50% of the

    sample broking houses deal in mutual fund investment services. The average growth in

    assets under management in the last two years is almost 48%. Company research is

    another lucrative area where the broking firms offer their services; more than 33% of

    the firms are engaged in providing company research services. Additionally, a host of

    other value added services such as fundamental and technical analysis, investment

    banking, arbitrage etc are offered by the firms at different levels.

    EAST POINT COLLEGE OF HIGHER EDUCATION Page 7

    Equities

    Life

    InsuranceCommodities

    Mutual

    Funds

    Online Media &

    Content

    Other IncomeFinancing & Investing

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    OVERVIEW OF PRODUCTS AND SERVICES

    Equities: India Infoline provided the prospect of researched investing to

    its clients, which was hitherto restricted only to the institutions. Research for the

    retail investors did not exist prior to India Infoline leveraged technology to bring

    the convenience of trading to the investors location of preference (residence or

    office) through computerized access. India Infoline made it possible for clients to

    view transaction costs and ledger updates in real time.

    PMS (Portfolio Management Services): It is a product wherein an

    equity investment portfolio is created to suit the investment objectives of a client.

    India Infoline invests customer resources into stocks from different sectors,

    depending on customer risk-return profile. This service is particularly advisable

    for investors who cannot afford to give time or dont have that expertise for day-

    to-day management of their equity portfolio.

    Research: Sound investment decisions depend up on reliable

    fundamental data and stock selection techniques. India Infoline Equity Research

    is proud of its reputation. Equity investment professionals routinely use their

    research and models as integral tools in their network.

    Commodities: India Infoline extension into commodities trading

    reconciles its strategic intent to emerge as a one stop solutions financial

    intermediary. Its experience in securities broking has empowered it with requisite

    skills and technologies. Increased offering: The Companies commodities

    business provides a contra-cyclical alternative to equities broking. The Company

    was among the first to offer the facility of commodities trading in Indias young

    EAST POINT COLLEGE OF HIGHER EDUCATION Page 8

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    commodities market (the MCX commenced operations only in 2003). Average

    monthly turnover on the commodity exchanges increased from Rs 0.34 bn to Rs

    20.02 billion. The commodities market has several products with different and

    non-correlated cycles. On the whole, the business is fairly insulated against

    cyclical gyrations in the business.

    INSURANCE: An entry to this segment helped complete the clients

    product basket; concurrently, it graduated the company into a one stop retail

    financial solutions provider. To ensure maximum reach to customers across

    India, they have employed a multi pronged approach and reach out to customers

    via their Network, Direct and Affiliate channels. The Companies entry into the

    insurance sector de-risked the Company from a predominant dependence on

    broking and equity-linked revenues. The annuity based income generated from

    insurance intermediation result in solid core revenues across the tenure of the

    policy.

    MOTGAGES: During the year under review, India Infoline acquired a 75%

    stake in Mind tree Consultancy Services to mark its foray into the business of

    mortgages and other loan products distribution. The business is still in the

    investing phase and at the time of the acquisition was present only in the cities of

    Mumbai and Pune. The Company brings on board expertise in the loans

    business coupled with existing relationships across a number of principles in the

    mortgage and personal loans businesses. Indiainfoline now has plans to roll the

    business out across its pan-Indian network to provide it with a truly national scale

    in operations.

    MUTUAL FUNDS: India Infoline offers customer a host of mutual fund

    choices under one roof, backed by in-depth research and advice from research

    house and tools configured as investor friendly.

    EAST POINT COLLEGE OF HIGHER EDUCATION Page 9

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    WEALTH MANAGEMENT SERVICE: Imagine a financial firm with the

    heart and soul of a two-person organization. A world-leading wealth

    management company that sits down with customer to understand their needs

    and goals. They offer customer a dedicated group for giving them the most

    personal attention at every level.

    EAST POINT COLLEGE OF HIGHER EDUCATION Page 10

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    NEWSLETTERS: The Daily Market Strategy is the morning dose on the

    health of the markets. Five intra-day ideas, unless the markets are really choppy

    coupled with a brief on the global markets and any other cues, which could

    impact the market. Occasionally an investment idea from the research team and

    a crisp round up of the previous day's top stories. That's not all. As a subscriber

    to the Daily Market Strategy, the customer even gets research reports of India

    Infoline research team on a priority basis.

    2.5. AREA OF OPERATION- GLOBAL/ NATIONAL/ REGIONAL

    GLOBAL: China, Brazil, Dubai, Russia, Singapore, UK, USA

    NATIONAL: Delhi, Andra Pradesh, Karnataka, Assam, Gujarat, Tamil

    Nadu

    REGIONAL: Bangalore head office:

    #31/9, Krimson Square, 2nd floor, Hosur Main Road, Bangalore 560068.

    The India Infoline group, comprising the holding company, India

    Infoline Limited and its wholly-owned subsidiaries, straddle the entire

    financial services space with offerings ranging from Equity research,

    Equities and derivatives trading, Commodities trading, Portfolio

    Management Services, Mutual Funds, Life Insurance, Fixed deposits, GOI

    bonds and other small savings instruments to loan products and

    Investment banking. India Infoline also owns and manages the websites

    www.indiainfoline.com and www.5paisa.com The company has a network

    EAST POINT COLLEGE OF HIGHER EDUCATION Page 11

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    of 976 business locations (branches and sub-brokers) spread across 365

    cities and towns. It has more than 800,000 customers.

    EAST POINT COLLEGE OF HIGHER EDUCATION Page 12

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    2.6. OWNERSHIP PATTERN:

    Promoters Share

    Institutional Investors Share (if any)

    Foreign institutional investor Share (if any)

    Share of retail investor (if any)

    Governments Share (if any)

    Others

    Share Holding Pattern

    Particulars No. of Shares(Mn)

    % Holdings

    Total Promoter Holdings 91.36 31.3

    Total Govt Holding (Promoter + Non Promoter) 0.00 0.0

    Total Domestic Institutions (Banks/ FI + MF / UTI) 34.00 11.7

    Total Foreign Holdings (FII+NRI holdings) 104.49 35.8

    Total Non Promoter Corporate Holdings 10.06 3.5

    Total Public & Others (Individuals + HUF + Clearingmembers)

    51.88 17.8

    Total 291.79 100

    Our promoters and promoter group together holds 33.75% of post issue

    Equity shares. As a result of their shareholding they will have the ability to influence

    most matters, which require the approval of our shareholders. In addition the collectivelyhave the ability to block any special resolution by shareholders.

    EAST POINT COLLEGE OF HIGHER EDUCATION Page 13

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    2.7. COMPETITORS INFORMATION:

    KOTAK SECURITIES

    Kotak Mahindra is one of India's leading banking and financial services

    organizations, offering a wide range of financial services that encompass

    every sphere of life. The group has a net worth of over Rs. 100.6 billion and

    has a distribution network of branches, franchisees, representative offices and

    satellite offices across cities and towns in India, and offices in New York,

    London, San Francisco, Dubai, Mauritius and Singapore servicing around 8

    million customer accounts.Kotak Securities has been awarded as the best

    broker in India by Finance Asia for 2010 and 2009.

    KARVY

    KARVY is a premier integrated financial services provider, and ranked

    among the top five in the country in all its business segments, services over 16

    million individual investors in various capacities, and provides investor services

    to over 300 corporate, comprising the who is who of Corporate India. Karvy

    has a professional management team and ranks among the best in

    technology, operations and research of various industrial segments.

    ICICI DIRECT

    ICICI Web Trade Limited (IWTL) maintains www.icicidirect.com (herein

    after referred to as the "Website") whereas IWTL is an affiliate of ICICI Bank

    Limited and the Website is owned by ICICI Bank Limited. IWTL has launched

    and established an online trading service on the Website.

    EAST POINT COLLEGE OF HIGHER EDUCATION Page 14

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    HDFC SECURITY

    HDFC security is the subsidiary of HDFC (Housing Development

    Financial Corporation). www.hdfcsec.com would have an exclusive discretion

    to decide the customers who would be entitled to its online investing services.

    www.hdfcsec.com also reserves the right to decide on the criteria based on

    which customers would be chosen to participate in these services .The present

    web site (www.hdfcsec.com) contains features of services that they

    offer/propose to offer in due course. The launch of new services is subject to

    the clearance of the regulators. i.e. SEBI, NSE and BSE.

    INDIABULLS SECURITIES LIMITED

    India bulls Securities Limited was incorporated as GPF Securities

    Private Limited on June 9, 1995. The name of the company was changed to

    Orbis Securities Private Limited on December 15, 1995 to change the profile of

    the company and subsequently due to the conversion of the company into a

    public limited company; the name was further changed to Orbis Securities

    Limited on January 5, 2004. The name of the company was again changed toIndia bulls Securities Limited on February 16, 2004 so as to capitalize on the

    brand image of the term India bulls in the company name. ISL is a corporate

    member of capital market & derivative segment of The National Stock

    Exchange of India Ltd. At present, ISL accounts for approximately 3% of the

    total daily turnover of the Exchange with 32,359 client relationships and 70

    branches spread across the country as of April 30, 2004.

    EAST POINT COLLEGE OF HIGHER EDUCATION Page 15

    http://www.sebi.com/http://www.nseindia.com/http://www.bseindia.com/http://www.sebi.com/http://www.nseindia.com/http://www.bseindia.com/
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    Results on the Basis of charges:

    There are the two type of the transaction:-

    1. Intra-day based

    2. Delivery based

    Comment: - According to the survey HDFC securities charge maximum brokerage as

    compare to others whereas India Infoline Ltd. charges only 0.20 paisa on maximum

    investment.

    EAST POINT COLLEGE OF HIGHER EDUCATION Page 16

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    2.8. INFRASTRUCTURAL FACILITIES:

    Our main offices are located approximately 4,000square feet of office space

    located in Mumbai, India. India Infoline braches collectively occupy an additional 10,000

    square feet of office space located throughout India. The company has a network of 976

    business locations (branches and sub-brokers) spread across 365 cities and towns. It

    has more than 800,000 customers.

    The Table below shows the changes in the Registered Office of the Company since

    Incorporation:

    Previous Address New Address Date of Change Reason for

    Change

    #280-C, Agarwal

    Market, Vile

    Pane(East),

    Mumbai-400057

    #1, Snehdeep,

    Gokhale Road, Vile

    Parle(East),

    Mumbai- 400057

    August 6, 1999Requirement of

    More Floor Space

    #1, Snehdeep,

    Gokhale Road, Vile

    Parle(East),

    Mumbai- 400057

    #24, 1st floor, Nirlon

    Complex,

    Off Western

    Express Highway,

    Goregaon(E),

    Mumbai-400063

    Jan 15, 2001Requirement of

    More Floor Space

    EAST POINT COLLEGE OF HIGHER EDUCATION Page 17

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    2.9. ACHIEVEMENTS/ AWARDS

    Incorporated on October 18, 1995 as Probity Research & Services.

    Launched Internet portal www.indiainfoline.com in May 1999.

    Commenced distribution of personal financial products like Mutual Funds and

    RBI Bonds in April 2000.

    Launched online trading in shares and securities branded as www.5paisa.com in

    July 2000.

    Standard life insurance agency business in December 2000 as a Corporate

    Agent of ICICI Prudential Life Insurance.

    Became depository participants of NSDL in September 2001.

    Launched stock messaging service in May 2003.

    Acquired commodities broking license in March 2004.

    Launched portfolio management services in August 2004.

    Listed on NSE and BSE on May 17, 2005.

    Acquired NBFC license in May 2005.

    Acquired 75% stake holding in Money tree Consultancy Services, which is a

    distribution of Mortgages and other Loan products, in October 2005.

    Acquired 100% equity of Marchmont Capital Advisors Pvt. Ltd. in December

    2005 through which we have ventured in to Merchant Banking.

    DSP Merrill Lynch Capital subscribed to convertible bonds aggregating Rs. 80

    crores in December 2005.

    EAST POINT COLLEGE OF HIGHER EDUCATION Page 18

    http://www.indiainfoline.com/http://www.5paisa.com/http://www.indiainfoline.com/http://www.5paisa.com/
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    Bennett Coleman & Co Ltd. (BCCL) invested Rs. 20 crores in India Infoline by

    way of preferential allotment in December 2005.

    Became a depository participant of CDSL in June 2006.

    Merger of India Infoline Securities Private Limited with India Infoline in January

    2007.

    Entered into an alliance with Bank of Baroda for Baroda e-trading in February

    2007.

    CLSA Institutional equities team joined us in 2007.

    Formed Singapore subsidiary IIFL (Asia) Pvt. Ltd. in 2007.

    Mr. Arun K. Purvar joined as independent director in March 2008.

    Received Best Broker of India award by Finance Asia in June 2008.

    Received Venture Capital license from SEBI in September 2008.

    Received in-principle approval from SEBI for sponsoring Mutual Funds in

    November 2008.

    Received Insurance broking license from IRDA in December 2008.

    Received registration for Housing Finance Company from NHB in February 2009.

    Entered into a strategic agreement with Interactive Brokers, LLC (USA) to

    provide our client direct market access to over 80 global exchanges in 18

    countries in July 2009.

    EAST POINT COLLEGE OF HIGHER EDUCATION Page 19

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    2.10. WORK FLOW MODEL (End to End)

    The process to examining how work creates or adds value to the ongoingprocess in a business.

    (Discuss the work flow from acquiring raw materials for the production to sellingfinished product to the consumer. Each step should be explained with a flowchart).

    EAST POINT COLLEGE OF HIGHER EDUCATION Page 20

    Commoditie

    Equities

    Mutual

    Insurance

    Information andadvice

    Execution

    and Service

    CUSTOMERSINDIA

    INFOLINE LIMITED

    DEMAT ACCOUNT

    EQUITIES DERIVATIVES COMMODITIES

    DEPOSITORY

    PARTICIPANTS

    CUSTOMERS PLACING ORDERS

    BSE

    NSE

    CONFIRMATION

    BUY/SELL SHARES Dr. or Cr.

    TRADING

    ACCOUNT OF

    CUSTOMERS

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    EAST POINT COLLEGE OF HIGHER EDUCATION Page 21

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    2.11. FUTURE GROWTH AND PROSPECTUS

    The asset base will continue to grow at an annual rate of about 30 to 35%

    over the next few years as investors shift their assets from banks and other traditional

    avenues. Some of the older public and private sector players will either close shop or be

    taken over. Out of ten public sector players five will sell out, close down or with stronger

    players in three to four years. In private sector this trend has already started with two

    mergers and one takeover. Here too some of them will down their shutters in the near

    future to come.

    But this does not mean there is no room for other players. The market will

    witness a flurry of new players entering the arena. There will be a large number of offers

    from various asset management companies in the time to come. Some big names like

    Fidelity, Principal and Old Mutual etc. are looking at Indian market seriously. One

    important reason for it is that most major players already have presence here and

    hence these big names would hardly like to get left behind.

    The mutual fund industry is awaiting the introduction of derivatives in India as this would

    enable it to hedge risk and this in turn would be reflected in its Net Asset Value (NAV).

    SEBI is working out the norms for enabling the existing mutual fund schemes totrade in derivatives. Importantly, many market players have called on the regulator to

    initiate the process immediately, so that the mutual funds can implement the changes

    that are required to trade in Derivatives.

    Reforms have marked the entry of many of the global insurance measures into

    the Indian market in the form of joint ventures with Indian companies. Some of the key

    names are: AIG, New York Life, Alliance, Prudential, Standard Life, Sun Life Canada

    and Old Mutual. The entry of new player has rejuvenated and monopoly player LIC,which has responded to the competition in an admirable fashion by launching new

    product and improving service standard.

    The ability to successfully implement our growth strategy and expansion plan.

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    The ability to respond to technological changes.

    Changes in laws and regulations relating to the industry in which we operate.

    Changes in political and social condition in India.

    The ability to successful launches the new products.

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    3. MCKINSEY'S 7S framework

    McKinseys 7S Model

    Mckinsey's 7S framework of the 7 S's the first three that is strategy, Structure

    and System are considered as the 'Hard S's' and the remaining four i.e. Staff, Style,

    Skills and Subordinate goals are considered as 'Soft S' s since they are less tangible

    and more cultural in nature.

    1. Structure: Flow Structure

    A company's structure affects its strategic planning and its ability to change.

    A company's structure may have a customer or geographical focus. It contains the

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    salient features of the organizational chart and interconnections within the

    organization.

    EAST POINT COLLEGE OF HIGHER EDUCATION Page 25

    S. Sriram,

    Head- Technology

    R.Venkataraman

    Executive DirectorHarshad Apte,

    Head -Marketing

    Kalpesh Shah

    Head-Risk/Compliance

    Anil Mascarenhas

    Head-News

    Sandeep Vig Arora

    VP-PMS & Institutional Sales

    Komal Parikh

    Company Secretary

    Upendra JaiswalHead -Accounts

    Sanjay Nayak

    Head-Back Office Depository service

    Toral Munshi

    VP- Research

    Nirmal Jain Chairman & managing

    Seshadri Bharathan

    Head-Distribution & Insurance

    Dharmesh Pandya

    Head Commodities

    Mukesh Singh

    VP- Broking

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    SOUTH INDIA'S ORGANIZATION STRUCTURE:

    EAST POINT COLLEGE OF HIGHER EDUCATION Page 27

    Andhra Pradesh

    Manager

    Karnataka Head

    KeralaKarnataka Tamilnadu Manager

    Divisional Manager,Bangalore

    Rest of KarnatakaManager

    Territory Manager

    Branch Manager

    Front Office Executive

    Assistant Manager

    Back Office Executive

    K. Sridhar

    South India Manager

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    2. Skill: Interpersonal Skill

    The skill is closely related to staff are the distinctive abilities and talents that a

    company possesses. Skills may range from ability of a staff to speak Spanish to an

    understanding of the statistics to computer literacy etc.

    Their management team has hands on experience in financial services,

    especially targeted at retail sales and relationship management. They have a strong

    technical team comprising of qualified engineers and trained personnel. The in

    house team has been responsible for developing several MIS software and

    requirements. They believe that they have put in place a working environment that

    brings out their people's entrepreneurial energy.

    3. Style : Organizational Culture

    The Culture or Style is the aggregate of behaviors, thoughts, beliefs and symbols

    that is conveyed to the people throughout an organization over time. Since it is very

    hard to change a company's ingrained culture, it is important to bear in mind when

    developing a new strategy.

    They have developed a team of Customer Relationship Managers across

    India to handle key customer accounts. These people are experienced in financial

    services and have undergone in-house training. This allows them to offer unbiased

    advice on not only equities but also on other investment products like mutual funds

    ensure that the customer has a single point contact with us.

    4. Strategy : Business strategy

    Strategy refers to those actions that a company plans in response to or inanticipation of changes in its external environment, its customers and its

    competitors. It is a plan or course of action leading to the allocations of an

    organization's finite resources to reach identified goals.

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    Our business plan is to become the leading investment advisor and

    intermediary for financial services in India. The key driver is to increase our

    customer base in all our products, give them a platform of choice to transact and

    support them with quality research. The elements of our strategy include: One

    Stop Shop from advice to transactions.

    We have emerged as one of India's leading financial information Internet

    portal in India. We distribute mutual funds and life insurance products through our

    branches as well as directly through our sales team.

    These factors allow us to provide our customers with an integrated online

    as well as offline solution to fulfill all their financial information and transaction

    needs. We believe that our ability to offer multiple products across broking to

    insurance to mutual funds to commodities to small savings differentiates us from

    our competition. This also offers significant cross selling opportunities which will

    help in improving margins as incremental revenue will entail lower customer

    acquisition and promotion costs.

    Multi channel delivery model

    We intend providing a single convenient and reliable platform from which

    our users can obtain information, trade online or purchase offline a wide range of

    personal financial products. Our branches have been opened in cities after a

    detailed study of demographics and investment patterns in different cities.

    Expand our retail network

    We have a retail branch network of 976 branches at 365 locations across

    India to provide an alternative channel for our customers to transact with us and to

    support our online services. It has more than 8,00,000 customers.

    These branches allow our customers the opportunity to purchase personal

    financial products and trade at such branches with the assistance of our staff. We

    propose to set up additional 25 branches in 14 cities across India to have a

    network of 1000 branches strengthen our geographic reach.

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    Leverage our content advantage for value added offerings

    We believe that the key to successful investment is research. We have

    invested considerable resource in building our research domain skills. Our top

    management has hands on experience in equity research. We will continue to

    expand the breadth and depth of research and content on Indian business and

    finance.

    This research advantage will enable us to acquire customers in high value

    added product offerings especially PMS.

    Continuous investments in technology platform

    We have leveraged the power for technology to offer an integrated platform

    to the customer to transact. We will continue to invest in such technologies that

    could enhance customer experience while interacting with us. We have facilitated

    integrated trading and depositary accounts for the customer, payment gateways

    with multiple banks, online Internet enabled back office and MIS. We believe that

    our technology investments will be key driver in scaling of the business.

    Acquisition and Takeover

    We strongly believe that to become a market leader in the investment

    advisory and intermediation space, we have to expand our business. In our

    endeavor to do so and as per our business strategy we may pursue inorganic

    growth.

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    5. System: Open System

    The procedures both formal and informal, by which an organization operates

    and gathers information constitutes the system of the company. This model is

    concerned with the systems that allocate the control money and materials as well as

    gather information.

    They manage the risk associated with their broking operations through use of

    internally developed credit algorithms implemented through fully automated risk

    management software and selective direct monitoring of certain operating

    parameters. Their automated risk management procedures rely primarily on

    internally developed risk management system and system provided by their

    vendors. They have developed a team of customer Relationship Managers across

    India to handle key customer account. These people are experienced in financial

    services and have undergone in-house training. This allows them to offer unbiased

    advice on not only equities but also on other investment products like mutual funds

    and insurance. Apart from advice, they are trained to customer queries as they

    ensure that the customer has a single point contact with us.

    They intend providing a single convenient and reliable platform from which

    their can obtain information, trade online or purchase offline a wide range of

    personal financial products. Their branches have been opened in cities after a

    detailed study of demographics and investment patterns. Their offline network today

    increased by 45.9% to Rs 13,947 crore from the level of Rs 9,559 crore. account for

    trading in the NSE cash market as on December 2009 and The average monthly

    derivative trading in terms of value, on the NSE has increased by 86.6% to Rs

    72,618 crore in December 2009 from Rs 38,906 crore recorded in January 2009.

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    6. Staff: Knowledge s taff

    Staff means the human resource systems which include appraisal, training,

    wages and the intangibles such as employee motivation, morale and attitude. With

    a motivation workforce companies are able to adapt well and compete.

    Their Human Resource Policy on the philosophy of Owner Mindset. They

    believe that the key to their continued growth lied in unleashing the entrepreneurial

    energy of their employees. They encourage all employees to behave more as

    owners of their departments rather than employees. Their people are highly driven

    and work towards increasing India Info lines brand and market share across

    product lines.

    They have developed extensive in-house training modules. In addition,

    various Asset Companies and ICICI PRUDENTIAL LIFE INSURANCE COMPANY

    LIMITED train their staff. They lay emphasis on on the job training where an

    experienced and senior person mentors a junior executive.

    In addition to salary, their employees get performance-based incentives on

    a quarterly basis. They have also implemented an employee stock option plan. India

    Infoline Ltd has informed BSE that the Compensation/ Remuneration Committee of

    the Board at its meeting on December 10, granted 10,45,000 Employee Stock

    Options to the identified employees under the ESOP Scheme, 2008 of the company

    through circular resolution.

    As on December 31, 2009 the total employee strength of the company and

    their subsidiaries was 15,600.

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    7. Shared Values:

    Vision:

    To be the most respected financial services company in India.

    Mission:

    One stop shop for all financial requirements.

    India Infoline believes in building an entrepreneurial workforce and wants to

    inculcate the essentials of an entrepreneur in all team members.

    5 essentials of an entrepreneur are: Energy, Execution, Efforts, Ethics, and

    Excellence

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    4. SWOT ANALYSIS

    STRENGTHS

    Original Research

    Integrated Technology Platform

    One Stop Shop

    Pan- India Distribution Network

    India Infoline and 5paisa.com have developed into Brands

    WEAKNESSES

    Lack of Banking arm to complete the bank broker-depository chain

    Insignificant presence in institutional segment

    OPPORTUNITIES

    Changing demographics with higher disposable income and

    increasingly complex financial instruments will drive demand for

    investment advisory services

    Rapid penetration of internet and computers means that technology

    enabled financial services will gain market share

    THREATS

    Economic Slowdown

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    Volatile movement in indices and events like May 17, 2004

    Stock Markets falls will have a cascading effect on our mutual fund

    mobilization

    Increase/decrease in interest rates can affect our debt/income fund

    mobilizations

    Future changes in personal taxation rules can impact insurance

    sales

    Increasing competition from large and particularly foreign players.

    ANALYSIS OF FINANCIAL STATEMENT

    Balance Sheetas at March 31, 2010

    As at 31.03.2010 As at 31.03.2009

    SOURCES OF

    FUNDS

    Shareholders'

    funds

    Share Capital 570,429,550 566,800,000

    Share Application

    Money4,021,350

    Reserves and

    Surplus

    15,474,528,88

    4

    14,766,666,18

    4

    Equity Share

    Warrants

    16,048,979,78

    4113,700,000

    15,447,166,18

    4

    Minority Interest 182,150,290 3,124,594,226

    Loan Funds

    Secured Loans 3,621,096,151 17,044,854

    Unsecured Loans 11,555,829,409

    15,176,925,560

    501,031,242 518,076,096

    Total 31,408,055,634 19,089,836,506

    APPLICATION OF

    FUNDS

    Goodwill(On

    Consolidation) 1,388,970 1,388,970

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    Fixed Assets

    (Including

    Intangibles)

    Gross Block 5,029,023,414 3,509,285,055

    Less : Accumulated

    depreciation and

    amortization

    (997,809,442) (728,867,502)

    Net Block 4,031,213,972 2,780,417,553

    Capital Work-In-

    Progress340,870,546 4,372,084,518 71,118,197 2,851,535,750

    Investments 4,819,628,047 3,149,730,892

    Deferred Tax Assets 157,650,915 119,662,342

    Less: Deferred Tax

    Liabilities(771,568) 156,879,347 (401,340) 119,261,002

    Current Assets,Loans and

    Advances

    Sundry Debtors 6,097,719,596 1,141,660,097

    Cash and Bank

    Balances8,056,914,669 6,269,219,758

    Stock on Hand 692,388,323 1,337,237,279

    Loans and

    Advances

    23,129,632,33

    7

    13,617,942,88

    4

    37,976,654,92

    5

    22,366,060,01

    8Less: Current

    Liabilities &

    Provisions

    Current Liabilities 12,881,965,85

    67,429,958,258

    Provisions 3,036,614,317 1,968,310,424

    15,918,580,17

    39,398,268,682

    Net Current Assets 22,058,074,75

    2

    12,967,791,33

    6

    Miscellaneous

    Expenditure (to the

    extent not written

    off)

    - 128,556

    Total 31,408,055,634 19,089,836,506

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    Key Ratios

    Years Mar-10 Mar-09

    Debt-Equity Ratio = Total Liabilities / Total Capital 0.2 0.1

    Current Ratio = Current Assets / Current Liabilities 1.0 1.1

    P/E Ratio = Price per Share / Earnings per Share 23.7 18.0

    Dividend Yield = Dividend per Share / Current Share Price 2.6 4.8

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    5. LEARNING EXPERIENCE

    The following are the areas where I have got the experience like:

    Marketing: Its me who has got the experience in India Infoline about marketing

    that how to sell Equities, Commodities and Insurance policies.

    Human Resource Management: Its me who has learnt that how employees are

    recruited for various departments.

    Finance: Its me who learnt about shareholders, insurance, loan and credit

    facilities.

    Research and Development: They have introduced performance appraisal

    system and payment of incentives for development of employees.

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    CHAPTER-1

    INTRODUCTION

    PORFOLIO CONSTRUCTION ON MARKOWITZ MODEL

    Portfolio is a combination of securities such as stocks, bonds and money

    market instruments. The process of blending together the broad asset classes so as to

    obtain optimum return with minimum risk is called Portfolio Construction.

    Diversification of investments helps to spread risk over many assets. A diversification of

    securities gives the assurance of obtaining the anticipated return o the portfolio. In a

    diversified portfolio, some securities may not perform as expected, but others may

    exceed the expectation and making the actual return of the portfolio reasonably close to

    the anticipated one. Keeping a portfolio of single security may lead to a greater

    likelihood of the actual return somewhat different from that of the expected return.

    Hence, it is a common practice to diversify securities in the portfolio.

    APPROACHES IN PORTFOLIO CONSTRUCTION

    Commonly, there are two approaches in the construction of the portfolio of

    securities viz. traditional approach and Markowitz efficient frontier approach. In the

    traditional approach, investors needs in terms of income and capital appreciation are

    evaluated and appropriate securities are selected to meet the needs of the investor. The

    common practice in the traditional approach is to evaluate the entire financial plan of the

    individual. In the modern approach, portfolios are constructed to maximize the expected

    return for a given level of risk. It views portfolio construction in terms of the expected

    return and the risk associated with obtaining the expected return.

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    1. TRADITIONAL APPROACH

    The traditional approach basically deals with two major decisions. They are:

    a) Determining the objectives of the portfolio.

    b) Selection of securities to be included in the portfolio.

    Normally, this is carried out in four to six steps. Before formulating the objectives,

    the constraints of the investor should be analyzed. Within the given frame work of

    constraints, objectives are formulated. Then based on the objectives, securities are

    selected. After that, the risk and return of the securities should be studied. The

    investor has to assess the major risk categories that he or she is trying to minimize.

    Compromise on risk and non-risk factors has to be carried out. Finally relative

    portfolio weights are assigned to securities like bonds, stocks and debentures and

    then diversification is carried out.

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    STEPS IN TRADITIONAL APPROACH

    EAST POINT COLLEGE OF HIGHER EDUCATION Page 41

    Analysis of Constraints

    Determination of Objectives

    Selection of Portfolio

    Bond and Common stock Bond Common stock

    Assessment of risk and return

    Diversification

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    1. Analysis of constraints:

    The constraints normally discussed are: income needs, liquidity, time

    horizon, safety, tax considerations and the temperament.

    Income needs: The income needs depend on the need for income in

    constant rupees and current rupees. At the same time inflation may erode

    the purchasing power, the investor may like to offset the effect of the

    inflation and so, needs income in constant rupees.

    Liquidity: Liquidity need of the investment is highly individualistic of the

    investor. If the investor prefers to have high liquidity, then funds should be

    invested in high quality short term debt maturity issues such as money

    market funds, commercial papers and shares that are widely traded.

    Safety of the principal: Another serious constraint to be considered by the

    investor is the safety of the principal value at the time of liquidation.

    Investing in bonds and debentures is safer than investing in the stocks.

    Even among the stocks, the money should be invested in regularly traded

    companies of longstanding. Investing money in the unregistered finance

    companies may not provide adequate safety.

    Time Horizon: Time horizon is the investment-planning period of the

    individuals. This varies from individual to individual. Individuals risk and

    return preferences are often described in terms of his life cycle. The

    stages of life cycle determine the nature of investment.

    Tax consideration: Investors in the income tax paying group consider the

    tax concession s they could get from their investments. For all practical

    purpose, they would like to reduce the taxes.

    Temperament: The temperament of the investor himself poses a

    constraint in framing his investment objectives. Some investors are risk

    lovers or takers who would like to take up higher risk even for low returns.

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    While some investors are risk averse, who may not be willing to undertake

    higher level of risk even for higher level of return?

    2. Determination of Objectives:

    Portfolios have the common objective of financing present and future

    present and future expenditures from a large pool of assets. The return that the

    investor requires and the degree of risk he is willing to take depend upon the

    constraints. The objectives of portfolio range from income to capital appreciation.

    The common objectives are stated below:

    Current income

    Growth in income

    Capital appreciation

    Preservation of capital

    The investor in general would like to achieve all the four objectives; nobody wouldlike to lose his investment. But, it is not possible to achieve all the four objectives

    simultaneously. If the investor aims at capital appreciation, he should include risky

    securities where there is an equal likelihood of losing the capital. Thus, there is a

    conflict among the objectives.

    3. Selection of Portfolio:

    The selection of the portfolio depends on the various objectives of the

    investor. The selection of portfolio under different objectives is dealt

    subsequently.

    Objectives and asset mix: If the main objective is getting adequate amount

    of current income, 60% of the investment is made on Debts and 40% on

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    equities. The proportions of investments on debt and equity differ

    according to the individuals preferences. Money is invested in short term

    debt and fixed income securities.

    Growth of income and asset mix: here the investor requires a certain

    percentage of growth in the income received from his investment. The

    investors portfolio may consist of 60 to 100 percent equities and 0 to 40

    percent debt instrument. The debt portion of the portfolio may consist of

    concession regarding tax exemption.

    Capital appreciation and asset mix: Capital appreciation means that the

    value of the original investment increases over the years. Investment in

    real estates like land and house may provide a faster rate of capital

    appreciation but they lack liquidity. In the capital market, the values of the

    shares are much higher than their original issue prices.

    Safety of principal and asset mix: usually, the risk averse investors are

    very particular about the stability of principal. According to the life cycle

    theory, people in the third stage of life also give more importance to the

    safety of the principal. All the investors have this objective in their mind.

    No one likes to lose his money invested in different assets. But, the

    degree may differ.

    4. Risk and return analysis:

    The traditional approach to portfolio building has some basic

    assumptions. First, the individual prefers larger to smaller returns from securities. To

    achieve this goal, the investor has to take more risk. The ability to achieve higherreturns is dependent upon his ability to judge risk and his ability to take specific

    risks. The investor analyses the varying degrees of risk and constructs the portfolio.

    At first, he establishes the minimum income that he must have to avoid hardships

    under most adverse economic condition and the he decides risk of loss of income

    that can be tolerated. The investor makes a series of compromises on risk and non-

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    risk factors like taxation and marketability after he has assessed the major risk

    categories which he is trying to minimize.

    5. Diversification:

    Once the asset mix is determined and the risk and returns are

    analyzed, the final step is the diversification of portfolio. Financial risk can be minimized

    by commitments to top quality bonds, but these securities offer poor resistance to

    inflation. Stocks provide better inflation protection than bonds but are more vulnerable to

    financial risks. Good quality convertibles may balance the financial risk and purchasing

    power risk. According to the investors need for income and risk tolerance level portfolio

    is diversified. In the bond portfolio, the investor has to strike a balance between the

    short term and long term bonds. Short term fixed income securities offer more risk to

    income and long term fixed income securities offer more risk to principal.

    2. MODERN APPROACH

    The traditional approach is a comprehensive financial plan for the individual. It

    takes into account the individual needs such as housing, life insurance and pension

    plans. But these types of financial planning approaches are not done in the Markowitz

    approach. Markowitz gives more attention to the process of selecting the portfolio. His

    planning can be applied more in the selection of common stocks portfolio than the bond

    portfolio. The stocks are not selected on the basis of need for income or appreciation.

    But the selection is based on the risk and return analysis. Return includes the market

    return and dividend. The investor needs return and it may be either in the form of

    market return or dividend. They are assumed to the indifferent towards the form ofreturn.

    In the modern approach, the final step is asset allocation process that is to

    choose the portfolio that meets the requirement of the investor. The risk taker i.e., who

    are willing to accept a higher probability of risk for getting the expected return would

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    choose high risk portfolio. Investor with lower tolerance for risk would choose low level

    risk portfolio. The risk neutral investor would choose the medium level risk portfolio.

    PORTFOLIO-MARKOWITZ MODEL

    Harry Markowitz opened new vistas to modern portfolio selection by publishing

    an article in the journal of finance in March 1952. His publication indicated the

    importance of correlation among the different stocks returns in the construction of a

    stock portfolio. Markowitz also showed that for a given level of expected return in a

    group of securities, one security dominates the other. To find out this, the knowledge of

    the correlation coefficients between all possible securities combinations is required.

    THE MARKOWITZ MODEL

    Most people agree that holding two stocks is less risky than holding one stock.

    For example, holding stocks from textile, banking and electronic companies is better

    than investing all the money on the textile companys stock. But building up the optimal

    portfolio is very difficult. Markowitz provides an answer to it with the help of risk and

    return relationship.

    ASSUMPTIONS

    i. The individual investor estimates risk on the basis of variability of returns.

    ii. Investors decision is solely based on the expected return and variance of returns

    only.

    iii. For a given level of risk, investor prefers higher return to lower return. Likewise,

    for a given level of return investor prefers lower risk than higher risk.

    CONCEPT

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    In developing his model, Markowitz had given up the single stock portfolio and

    introduced diversification. The single security portfolio would be preferable if the

    investor is perfectly certain that his expectation of highest return would turn out to be

    real. In the world of uncertainty, most of the risk averse investors would like to join

    Markowitz rather than keeping a single stock, because diversification reduces the risk.

    CHAPTER-2

    RESEARCH DESIGN

    2.1 TITLE OF THE STUDY:

    CONSTRUCTION OF A PORTFOLIO USING FIVE STOCKS (2009-11) BY

    EMPLOYMENT OF MARKOWITZ MODEL.

    2.2 STATEMENT OF THE PROBLEM

    Portfolios are the advantage of reduction of risk and also of returns. This was

    found out by Prof. Harry Markowitz a Nobel winner. The best beneficial effects ofportfolio will be felt when stock returns are negatively correlated and when

    diversification is across different 15 industries.

    In this project risk reduction diversification effect is examined by selecting 5

    Stocks of selected Companies-

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    1. Tata Steel

    2. Bajaj Auto Finance

    3. Ultra tech Cement

    4. Tata Chemicals

    5. Taj GVK

    Belonging into different Sectors namely-

    1. Steel

    2. Automobiles

    3. Cement

    4. Chemicals

    5. Hotels

    Over a period of 25 months by employing the Financial Markowitz Model.

    2.3 RESEARCH METHODOLOGY

    This Consisted of the following Steps:

    a) Random sampling of 5 companies in 5 different sectors.

    b) Conversion of the Closing Prices of 5 different companies into Returns.

    c) Determine Average Returns, Standard Deviation of the Returns, Variance of the

    Returns and the co-variance between each pair of the Co.s.

    d) Assumption of equal distribution of wealth and differential distribution in

    subsequent stages.

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    e) Quantification of the average returns of the portfolio and Risk of the Portfolio with

    each distribution of wealth.

    2.4 SCOPE OF THE STUDY

    Scope of the study is to examine, is there any advantage in combining Securities

    in different proportion and effect of such combination on portfolio output namely

    Standard Deviation of the portfolio(Risk) and Returns of the portfolio(weighted average

    returns).

    This will be of great help to any investor in highlighting that instead of a focused

    investment, a diversified investment is always better.

    2.5 OBJECTIVES OF THE STUDY

    Specific Objectives for the study are:-

    a) Selection of Co.s (Tata Steel, Bajaj Auto Finance, Ultra tech cement, Tata

    Chemicals, Taj GVK) and Industries (Steel, Auto, Cement, Chemicals, Hotels).

    b) Selection of the study Period (2009-11).

    c) Identification of returns of each Co., Variability of returns of each Co., Variability

    of returns when 2 Co.s are taken together (, cov).

    d) Identification of portfolio output when wealth is distributed among these Co.s.

    e) Final Conclusions.

    2.6 LIMITATIONS

    a) As per original Markowitz Studies a Maximum of 50 different Industries are

    required for proper Diversification but due to Constraints of time period and data

    availability the Researcher has selected 5 Co.s belonging to different Industries.

    b) A Monthly data base is employed fro analysis whereas the accuracy may be

    improved with Weekly data base is employed.

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    c) A sampling Scale of 3% was considered sufficient.

    d) Sharpes Single Index Model is not attempted.

    e) This research is only for academic interest.

    2.7 METHODOLOGICAL ASSUMPTION

    a) The Industries selected are assumed to represent Indian Economy.

    b) Companies selected in each Industry are assumed to represent the industry in

    full.

    c) A Monthly Database is considered sufficient for this purpose.

    2.8 EXPECTED CONTRIBUTION

    Specific Monetary Contribution from a Study of this nature cannot be done

    however qualitatively this study is enlightening an ordinary Investor regarding the

    benefits of Diversification.

    2.9 SAMPLING PLAN

    Assuming 300days were Active Trading days for each Co. there were 900 trading

    days out of which Systematic Sampling as resulted in Selection of 25 trading days. This

    means:-

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    a) Selection of Companies from different Sectors of the economy.

    b) Recording of Closing Prices of Equity Shares of the Co. on a monthly basis.

    c) Sampling Methodology is Systematic Sampling- every 30th day was selected.

    d) Sampling Scale is 25/900 = approximately 3%.

    2.10 FIELDWORKS AND RESEARCH

    This analysis is extremely an In-house research activity did not involve in any

    field work in the form of Customer introduce, recording or Visual observation. Similarly

    No research Instrument such as questionnaire or Interview Scheduled recordings of any

    help were employed at any stage.

    2.11 TOOLS OF DATA COLLECTION

    No Specific data collections Instrument such as Voice recorder or Photographic

    device or Questionnaire or Interview Schedules were employed at any stage.

    2.12 DEFINITION OF CONCEPTS

    a) Arithmetic average returns () =

    Where, x = Periodical Returns in %

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    n = No. of Readings

    b) Standard Deviation()=

    This is described as the square root of the differences or deviations of

    mean from individual values.

    c) Covariance of Two Combination:

    Covariance reflects the degree to which the returns of the two securities

    vary or change together. A positive Covariance means that the returns of the two

    securities move in the same directions whereas a negative covariance implies

    that the returns of the two securities move in the opposite direction. The

    covariance between the returns of any two securities 1 and 2 is calculated as

    follows:

    Cov12=

    d) Rate of Return

    The rate of return on an asset for a given period (usually a period of one

    year) is defined as follows:

    Return= Where, P1= Price at the end of the year

    P0= Price at the beginning of the year

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    e) Portfolio Risk()

    Combination of two securities reduces the risk factor if less degree of

    positive correlation between them. The portfolio risk is nil if the securities are

    related negatively. This indicates that the risk can be eliminated if the securities

    are perfectively negatively correlated. The standard deviation of the portfolio is

    sensitive to 1) the proportions of funds devoted to each stock 2) the standard

    deviation of each security 3) Co-variance between two stocks.

    The change in portfolio proportions can change the portfolio risk.

    = W121

    2+W222

    2+ W323

    2+2W1W2 1 212+2W1W3 1 313+2W2W3 2 323

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    CHAPTER-3

    ANALYSIS OF DATA

    TABLE-1:Closing Prices of 5 different Sectors

    MONTHLY STEEL(A) AUTO(B) CEMENT( C) CHEMICALS(D) HOTEL (E)

    Jan-09 184.60 474.75 395.95 153.15 45.15

    Feb-09 172.80 535.05 470.10 124.10 42.65

    Mar-09 205.90 618.45 551.35 141.55 47.65

    Apr-09 238.10 641.65 570.20 171.55 56.25

    May-09 405.35 1034.25 717.80 216.35 93.30

    Jun-09 390.65 1003.05 689.60 217.35 76.75

    Jul-09 462.35 1221.75 799.00 254.15 123.15

    Aug-09 424.25 1215.70 761.80 248.20 119.95Sep-09 509.45 1494.75 799.60 281.35 128.95

    Oct-09 471.55 1388.15 767.95 262.85 118.35

    Nov-09 579.20 1570.45 836.65 281.15 152.80

    Dec-09 614.80 1754.80 914.20 321.85 147.10

    Jan-10 569.10 1747.70 930.00 296.85 144.15

    Feb-10 574.35 1817.65 1040.05 288.00 153.05

    Mar-10 632.05 2014.80 1154.85 328.15 157.70

    Apr-10 618.85 2093.35 972.75 353.85 167.35

    May-10 500.70 2209.35 921.75 321.55 154.00

    Jun-10 485.65 2487.60 879.30 334.30 165.10

    Jul-10 537.00 2688.00 863.90 336.80 160.00

    Aug-10 522.70 2731.75 902.50 395.40 161.00

    Sep-10 651.85 1469.90 1062.60 399.60 157.55

    Oct-10 589.40 1510.95 1099.90 390.45 153.05

    Nov-10 584.80 1576.60 1137.60 354.85 133.55

    Dec-10 680.40 1541.00 1084.25 393.90 133.05

    Jan-11 639.70 1245.95 1002.80 350.85 112.85

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    TABLE-2:Conversion of Closing Prices into % returns using Formula

    MONTHSINDEX RETURNS

    A B C D E

    Jan-09 0 0 0 0 0

    Feb-09 -6.39 12.70 18.73 -18.97 -5.54

    Mar-09 19.16 15.59 17.28 14.06 11.72

    Apr-09 15.64 3.75 3.42 21.19 18.05

    May-09 70.24 61.19 25.89 26.11 65.87

    Jun-09 -3.63 -3.02 -3.93 0.46 -17.74Jul-09 18.35 21.80 15.86 16.93 60.46

    Aug-09 -8.24 -0.50 -4.66 -2.34 -2.60

    Sep-09 20.08 22.95 4.96 13.36 7.50

    Oct-09 -7.44 -7.13 -3.96 -6.58 -8.22

    Nov-09 22.83 13.13 8.95 6.96 29.11

    Dec-09 6.15 11.74 9.27 14.48 -3.73

    Jan-10 -7.43 -0.40 1.73 -7.77 -2.01

    Feb-10 0.92 4.00 11.83 -2.98 6.17

    Mar-10 10.05 10.85 11.04 13.94 3.04

    Apr-10 -2.09 3.90 -15.77 7.83 6.12

    May-10 -19.09 5.54 -5.24 -9.13 -7.98

    Jun-10 -3.01 12.59 -4.61 3.97 7.21

    Jul-10 10.57 8.06 -1.75 0.75 -3.09

    Aug-10 -2.66 1.63 4.47 17.40 0.63

    Sep-10 24.71 -46.19 17.74 1.06 -2.14

    Oct-10 -9.58 2.79 3.51 -2.29 -2.86

    Nov-10 -0.78 4.34 3.43 -9.12 -12.74

    Dec-10 16.35 -2.26 -4.69 11.00 -0.37

    Jan-11 -5.98 -19.15 -7.51 -10.93 -15.18

    AVERAGE RETURNS = 6.35 = 5.52 = 4.24 = 3.98 = 5.27

    EAST POINT COLLEGE OF HIGHER EDUCATION Page 55

    Return= Average Returns () =

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    TABLE-3: Calculation of Standard Deviation A & B

    MONTH A B

    Jan-09 0 -6.35 40.31 0 -5.52 30.43

    Feb-09 -6.39 -12.74 162.34 12.70 7.18 51.62

    Mar-09 19.16 12.81 164.00 15.59 10.07 101.42

    Apr-09 15.64 9.29 86.30 3.75 -1.77 3.12

    May-09 70.24 63.89 4082.53 61.19 55.67 3099.09

    Jun-09 -3.63 -9.98 99.51 -3.02 -8.53 72.82

    Jul-09 18.35 12.01 144.12 21.80 16.29 265.26

    Aug-09 -8.24 -14.59 212.85 -0.50 -6.01 36.14Sep-09 20.08 13.73 188.61 22.95 17.44 304.06

    Oct-09 -7.44 -13.79 190.12 -7.13 -12.65 159.98

    Nov-09 22.83 16.48 271.59 13.13 7.62 58.00

    Dec-09 6.15 -0.20 0.04 11.74 6.22 38.71

    Jan-10 -7.43 -13.78 189.95 -0.40 -5.92 35.06

    Feb-10 0.92 -5.43 29.45 4.00 -1.51 2.29

    Mar-10 10.05 3.70 13.67 10.85 5.33 28.41

    Apr-10 -2.09 -8.44 71.19 3.90 -1.62 2.62

    May-10 -19.09 -25.44 647.23 5.54 0.02 0.00

    Jun-10 -3.01 -9.35 87.51 12.59 7.08 50.09

    Jul-10 10.57 4.22 17.85 8.06 2.54 6.45

    Aug-10 -2.66 -9.01 81.21 1.63 -3.89 15.12

    Sep-10 24.71 18.36 337.06 -46.19 -51.71 2673.78

    Oct-10 -9.58 -15.93 253.74 2.79 -2.72 7.42

    Nov-10 -0.78 -7.13 50.83 4.34 -1.17 1.37

    Dec-10 16.35 10.00 99.97 -2.26 -7.77 60.44

    Jan-11 -5.98 -12.33 152.05 -19.15 -24.66 608.27

    = 6.35 =7674.03 = 5.52 = 7711.98

    = 17.88 = 17.93

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    Standard Deviation ()= n = 25months

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    TABL E-4: Calculation of Standard Deviation C & D

    MONTH C 2 D 2

    Jan-09 0 -4.24 17.97 0 -3.98 15.81

    Feb-09 18.73 14.49 209.89 -18.97 -22.94 526.46

    Mar-09 17.28 13.04 170.15 14.06 10.08 101.70

    Apr-09 3.42 -0.82 0.67 21.19 17.22 296.44

    May-09 25.89 21.65 468.55 26.11 22.14 490.11

    Jun-09 -3.93 -8.17 66.72 0.46 -3.51 12.35

    Jul-09 15.86 11.62 135.13 16.93 12.95 167.83

    Aug-09 -4.66 -8.90 79.13 -2.34 -6.32 39.91

    Sep-09 4.96 0.72 0.52 13.36 9.38 87.98

    Oct-09 -3.96 -8.20 67.20 -6.58 -10.55 111.34

    Nov-09 8.95 4.71 22.15 6.96 2.99 8.91

    Dec-09 9.27 5.03 25.30 14.48 10.50 110.25

    Jan-10 1.73 -2.51 6.31 -7.77 -11.74 137.92

    Feb-10 11.83 7.59 57.67 -2.98 -6.96 48.41

    Mar-10 11.04 6.80 46.22 13.94 9.96 99.29

    Apr-10 -15.77 -20.01 400.31 7.83 3.86 14.86

    May-10 -5.24 -9.48 89.92 -9.13 -13.10 171.73

    Jun-10 -4.61 -8.84 78.23 3.97 -0.01 0.00

    Jul-10 -1.75 -5.99 35.89 0.75 -3.23 10.42

    Aug-10 4.47 0.23 0.05 17.40 13.42 180.17

    Sep-10 17.74 13.50 182.25 1.06 -2.91 8.49

    Oct-10 3.51 -0.73 0.53 -2.29 -6.27 39.27

    Nov-10 3.43 -0.81 0.66 -9.12 -13.09 171.46

    Dec-10 -4.69 -8.93 79.73 11.00 7.03 49.40

    Jan-11 -7.51 -11.75 138.10 -10.93 -14.91 222.18

    = 4.24 2 =2379.26 =3.98 2= 3122.69

    = 9.96 = 11.41

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    TABLE-5: Calculation of Standard Deviation e

    MONTH E 2

    Jan-09 0 -5.27 27.74

    Feb-09 -5.54 -10.80 116.73

    Mar-09 11.72 6.46 41.68

    Apr-09 18.05 12.78 163.36

    May-09 65.87 60.60 3672.31

    Jun-09 -17.74 -23.01 529.26

    Jul-09 60.46 55.19 3045.82

    Aug-09 -2.60 -7.87 61.87

    Sep-09 7.50 2.24 5.00

    Oct-09 -8.22 -13.49 181.91

    Nov-09 29.11 23.84 568.42

    Dec-09 -3.73 -9.00 80.95

    Jan-10 -2.01 -7.27 52.89

    Feb-10 6.17 0.91 0.82

    Mar-10 3.04 -2.23 4.97

    Apr-10 6.12 0.85 0.73

    May-10 -7.98 -13.24 175.41

    Jun-10 7.21 1.94 3.77

    Jul-10 -3.09 -8.36 69.82

    Aug-10 0.63 -4.64 21.55

    Sep-10 -2.14 -7.41 54.91

    Oct-10 -2.86 -8.12 65.99

    Nov-10 -12.74 -18.01 324.29

    Dec-10 -0.37 -5.64 31.83

    Jan-11 -15.18 -20.45 418.18

    = 5.27 2 = 9720.19

    = 20.12

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    TABLE-6: Calculation of Covariance between AB & AC

    MONTH

    Jan-09 -6.35 -5.52 35.05 -4.24 26.92

    Feb-09 -12.74 7.18 -91.51 14.49 -184.60

    Mar-09 12.81 10.07 128.91 13.04 167.02

    Apr-09 9.29 -1.77 -16.43 -0.82 -7.63

    May-09 63.89 55.67 3556.70 21.65 1383.02

    Jun-09 -9.98 -8.54 85.17 -8.17 81.49Jul-09 12.00 16.28 195.47 11.62 139.54

    Aug-09 -14.59 -6.02 87.76 -8.90 129.79

    Sep-09 13.73 17.43 239.41 0.72 9.91

    Oct-09 -13.79 -12.65 174.46 -8.20 113.05

    Nov-09 16.48 7.61 125.45 4.71 77.55

    Dec-09 -0.20 6.22 -1.27 5.03 -1.02

    Jan-10 -13.78 -5.92 81.66 -2.51 34.62

    Feb-10 -5.43 -1.52 8.24 7.59 -41.21

    Mar-10 3.70 5.33 19.69 6.80 25.13

    Apr-10 -8.44 -1.62 13.68 -20.01 168.84

    May-10 -25.44 0.02 -0.54 -9.48 241.26Jun-10 -9.36 7.07 -66.18 -8.85 82.76

    Jul-10 4.22 2.54 10.71 -5.99 -25.30

    Aug-10 -9.01 -3.89 35.08 0.23 -2.06

    Sep-10 18.36 -51.71 -949.34 13.50 247.83

    Oct-10 -15.93 -2.73 43.45 -0.73 11.63

    Nov-10 -7.13 -1.18 8.38 -0.81 5.79

    Dec-10 10.00 -7.78 -77.76 -8.93 -89.27

    Jan-11 -12.33 -24.67 304.18 -11.75 144.92

    COVARIANCE AB = 164.60 AC = 114.17

    EAST POINT COLLEGE OF HIGHER EDUCATION Page 59

    Cov12=

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    TABLE-7: Calculation of Covariance between AD & AE

    MONTH

    Jan-09 -6.35 -3.98 25.27 -5.27 33.46

    Feb-09 -12.74 -22.95 292.41 -10.81 137.71

    Mar-09 12.81 10.08 129.09 6.45 82.64

    Apr-09 9.29 17.21 159.89 12.78 118.69

    May-09 63.89 22.13 1414.27 60.60 3871.74

    Jun-09 -9.98 -3.52 35.10 -23.01 229.54

    Jul-09 12.00 12.95 155.47 55.19 662.45

    Aug-09 -14.59 -6.32 92.23 -7.87 114.80

    Sep-0913.73 9.38 128.76 2.23 30.67

    Oct-09 -13.79 -10.56 145.55 -13.49 186.02

    Nov-09 16.48 2.98 49.14 23.84 392.84

    Dec-09 -0.20 10.50 -2.14 -9.00 1.83

    Jan-10 -13.78 -11.75 161.92 -7.28 100.28

    Feb-10 -5.43 -6.96 37.78 0.90 -4.91

    Mar-10 3.70 9.96 36.82 -2.23 -8.25

    Apr-10 -8.44 3.85 -32.50 0.85 -7.17

    May-10 -25.44 -13.11 333.50 -13.25 337.04

    Jun-10 -9.36 -0.01 0.14 1.94 -18.13

    Jul-10 4.22 -3.23 -13.65 -8.36 -35.30

    Aug-10 -9.01 13.42 -120.95 -4.65 41.87

    Sep-10 18.36 -2.92 -53.57 -7.41 -136.09

    Oct-10 -15.93 -6.27 99.88 -8.13 129.45

    Nov-10 -7.13 -13.10 93.39 -18.01 128.43

    Dec-10 10.00 7.02 70.23 -5.64 -56.43

    Jan-11 -12.33 -14.91 183.86 -20.45 252.21

    COVARIANCE AD= 142.58 AE = 274.39

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    TABLE-8: Calculation of Covariance between BC & BD

    MONTH

    Jan-09 -5.52 -4.24 23.40 -3.98 21.97

    Feb-09 7.18 14.49 104.04 -22.95 -164.80

    Mar-09 10.07 13.04 131.31 10.08 101.49

    Apr-09 -1.77 -0.82 1.45 17.21 -30.45

    May-09 55.67 21.65 1204.93 22.13 1232.16

    Jun-09 -8.54 -8.17 69.73 -3.52 30.03

    Jul-09 16.28 11.62 189.28 12.95 210.89

    Aug-09 -6.02 -8.90 53.51 -6.32 38.02

    Sep-09 17.43 0.72 12.59 9.38 163.46

    Oct-09 -12.65 -8.20 103.72 -10.56 133.54Nov-09 7.61 4.71 35.82 2.98 22.70

    Dec-09 6.22 5.03 31.27 10.50 65.27

    Jan-10 -5.92 -2.51 14.88 -11.75 69.60

    Feb-10 -1.52 7.59 -11.52 -6.96 10.56

    Mar-10 5.33 6.80 36.21 9.96 53.06

    Apr-10 -1.62 -20.01 32.44 3.85 -6.25

    May-10 0.02 -9.48 -0.20 -13.11 -0.28

    Jun-10 7.07 -8.85 -62.57 -0.01 -0.10

    Jul-102.54 -5.99 -15.19 -3.23 -8.20

    Aug-10 -3.89 0.23 -0.89 13.42 -52.23

    Sep-10 -51.71 13.50 -698.09 -2.92 150.88

    Oct-10 -2.73 -0.73 1.99 -6.27 17.10

    Nov-10 -1.18 -0.81 0.95 -13.10 15.39

    Dec-10 -7.78 -8.93 69.46 7.02 -54.64

    Jan-11 -24.67 -11.75 289.89 -14.91 367.76

    COVARIANCE BC = 67.43 BD = 99.46

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    TABLE-9: Calculation of Covariance between BE & CE

    MONTH

    Jan-09 -5.52 -5.27 29.09 -4.24 23.40

    Feb-09 7.18 -10.81 -77.61 14.49 104.04

    Mar-09 10.07 6.45 64.97 13.04 131.31

    Apr-09 -1.77 12.78 -22.60 -0.82 1.45

    May-09 55.67 60.60 3373.17 21.65 1204.93

    Jun-09 -8.54 -23.01 196.42 -8.17 69.73

    Jul-09 16.28 55.19 898.62 11.62 189.28

    Aug-09 -6.02 -7.87 47.33 -8.90 53.51

    Sep-0917.43 2.23 38.93 0.72 12.59

    Oct-09 -12.65 -13.49 170.67 -8.20 103.72

    Nov-09 7.61 23.84 181.47 4.71 35.82

    Dec-09 6.22 -9.00 -55.97 5.03 31.27

    Jan-10 -5.92 -7.28 43.10 -2.51 14.88

    Feb-10 -1.52 0.90 -1.37 7.59 -11.52

    Mar-10 5.33 -2.23 -11.89 6.80 36.21

    Apr-10 -1.62 0.85 -1.38 -20.01 32.44

    May-10 0.02 -13.25 -0.28 -9.48 -0.20

    Jun-10 7.07 1.94 13.71 -8.85 -62.57

    Jul-10 2.54 -8.36 -21.20 -5.99 -15.19

    Aug-10 -3.89 -4.65 18.08 0.23 -0.89

    Sep-10 -51.71 -7.41 383.33 13.50 -698.09

    Oct-10 -2.73 -8.13 22.16 -0.73 1.99

    Nov-10 -1.18 -18.01 21.16 -0.81 0.95

    Dec-10 -7.78 -5.64 43.90 -8.93 69.46

    Jan-11 -24.67 -20.45 504.49 -11.75 289.89

    COVARIANCE BE = 244.10 CE = 67.43

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    TABLE-10: Calculation of Covariance between CD & DE

    MONTH

    Jan-09 -4.24 -3.98 16.88 -5.27 22.34

    Feb-09 14.49 -22.95 -332.46 -10.81 -156.56

    Mar-09 13.04 10.08 131.50 6.45 84.17

    Apr-09 -0.82 17.21 -14.13 12.78 -10.49

    May-09 21.65 22.13 479.12 60.60 1311.65

    Jun-09 -8.17 -3.52 28.74 -23.01 187.95

    Jul-09 11.62 12.95 150.55 55.19 641.50

    Aug-09 -8.90 -6.32 56.23 -7.87 70.00

    Sep-09 0.72 9.38 6.77 2.23 1.61

    Oct-09 -8.20 -10.56 86.54 -13.49 110.60

    Nov-09 4.71 2.98 14.03 23.84 112.18

    Dec-09 5.03 10.50 52.79 -9.00 -45.26

    Jan-10 -2.51 -11.75 29.51 -7.28 18.27

    Feb-10 7.59 -6.96 -52.86 0.90 6.87

    Mar-10 6.80 9.96 67.71 -2.23 -15.17

    Apr-10 -20.01 3.85 -77.07 0.85 -16.99

    May-10 -9.48 -13.11 124.30 -13.25 125.62

    Jun-10 -8.85 -0.01 0.13 1.94 -17.14

    Jul-10 -5.99 -3.23 19.37 -8.36 50.08

    Aug-10 0.23 13.42 3.06 -4.65 -1.06

    Sep-10 13.50 -2.92 -39.39 -7.41 -100.07

    Oct-10 -0.73 -6.27 4.58 -8.13 5.93

    Nov-10 -0.81 -13.10 10.64 -18.01 14.63

    Dec-10 -8.93 7.02 -62.73 -5.64 50.40

    Jan-11 -11.75 -14.91 175.21 -20.45 240.36

    COVARIANCE CD = 36.63 DE = 112.14

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    TABLE-11: Summary Table Returns and Standard Deviation

    PORTFOLIO RETURNS() (%)

    STANDARD DEVIATION

    () (%)

    A 6.35 7674.03 319.75 17.88

    B 5.52 7711.98 321.33 17.93

    C 4.42 2379.26 99.14 9.96

    D 3.98 3122.69 130.11 11.41

    E 5.27 9720.19 405.01 20.12

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    TABLE-12: Summary Table of Covariance

    COMBINATIONS COVARIANCE () (%)

    AB164.60AC 114.17

    AD 142.39

    AE 271.39

    BC 67.43

    BD 99.46

    BE 244.10

    CD 36.63

    CE 67.43

    DE 112.14

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    GRAPH-1: Showing Monthly prices of Tata Steel (01/01/2009 to

    31/01/2011)

    SL NO MONTH STEEL(A) SL NO MONTH STEEL(A) SL NO MONTH STEEL(A)

    1 Jan-09 184.60 11 Nov-09 579.20 21 Sep-10 651.85

    2 Feb-09 172.80 12 Dec-09 614.80 22 Oct-10 589.40

    3 Mar-09 205.90 13 Jan-10 569.10 23 Nov-10 584.80

    4 Apr-09 238.10 14 Feb-10 574.35 24 Dec-10 680.40

    5 May-09 405.35 15 Mar-10 632.05 25 Jan-11 639.70

    6 Jun-09 390.65 16 Apr-10 618.85

    7 Jul-09 462.35 17 May-10 500.70

    8 Aug-09 424.25 18 Jun-10 485.65

    9 Sep-09 509.45 19 Jul-10 537.00

    10 Oct-09 471.55 20 Aug-10 522.70

    INTERPRETATION: The price of the TATA STEEL in the month of Jan-09 was Rs. 184.60 and

    at the end of Jan-11 was Rs. 639.70. Within this period, the price was reduced to Rs.172.89

    (Feb-09) and also increased to the extent of Rs. 680.40 (Dec-10).

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    GRAPH-2: Showing Monthly prices of BAJAJ AUTO FINANCE

    (01/01/2009 to 31/01/2011)

    SL NO MONTH AUTO(B) SL NO MONTH AUTO(B) SL NO MONTH AUTO(B)1 Jan-09 474.75 11 Nov-09 1570.45 21 Sep-10 1469.90

    2 Feb-09 535.05 12 Dec-09 1754.80 22 Oct-10 1510.95

    3 Mar-09 618.45 13 Jan-10 1747.70 23 Nov-10 1576.60

    4 Apr-09 641.65 14 Feb-10 1817.65 24 Dec-10 1541.00

    5 May-09 1034.25 15 Mar-10 2014.80 25 Jan-11 1245.95

    6 Jun-09 1003.05 16 Apr-10 2093.35

    7 Jul-09 1221.75 17 May-10 2209.35

    8 Aug-09 1215.70 18 Jun-10 2487.60

    9 Sep-09 1494.75 19 Jul-10 2688.00

    10 Oct-09 1388.15 20 Aug-10 2731.75

    INTERPRETATION: The price of the BAJAJ AUTO FINANCE in the month of Jan-09 was Rs.

    474.75 and at the end of Jan-11 was Rs. 1245.95. Within this period, there was no reduction in

    the price and the price has been increased to the extent of Rs. 2731.75 (Aug-10).

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