WAVERLY . GRAND LEDGE . DEWITT

CHRISTIAN FULLER A40228212

CHALLENGE

SMALL TOWN + MANY DANCE STUDIOS =

SATURATED MARKET

KEY WORD OPTIMIZATION:

RISING STAR, DANCE STUDIO, JAZZ, TAP, BALLET, HIP-HOP

TRADITONAL ADVERTISING

COUPONS

PICK ONE FREE CLASS!!

LOCAL EVENT PERFORMANCES

SUCCESS

• SOCIAL MEDIA = FREE!

• TRADITIONAL ADV. = $3,000

• PRESS RELEASES = FREE!

TIMELINE

SUMMER

BACK TO SCHOOL

MISSION ACCOMPLISHED