fullah sugah fast fashion franchise presentation

A blooming fashion girl!!!

Founder’s Quote

Dear prospect partner - franchisee,

Taking the opportunity to introduce you to our company’s concept, I am delighted to

present you our unique business proposal. After 30 creative and successful years in the

world of women's fashion, I warmly welcome you to our Fullah Sugah world.

We take pride in achieving our company goals, standing next to our franchisees - our

partners, our customers and contributing to the wellness of the society we are active in.

We promise to keep on doing what made us stand out of the crowd and helped us

achieving one of the leading positions in women’s fashion. We promise to keep on

supporting you as our invaluable new partner and guide you whenever needed.

We designed a unique franchise package especially for you, opening up the Fullah

Sugah world for our future franchisees looking forward to welcoming you in it!

With compliments

President, Skondras Giannis

The history of the Skondras Fashion

Accessories Company started 30 years ago,

from the historic center of Athens where the

first store combined elegantly the wholesale

and retail sale, featuring exclusively Silk

scarves.

Over time, foreseeing the market development

and recognizing its future needs, the company

gradually began to operate in the field of

fashion accessories, creating the brand “Fullah

Sugah”.

Very quickly Fullah Sugah differentiated its

products gaining this way a competitive

advantage.

Our History

The company Skondras Fashion Accessories

S.A is active in the world of fashion for more

than 30 years. Having a significant share in the

Greek market it is considered to be not only a

pioneer in fashion accessories, but, in recent

years, it has expanded into female clothing and

footwear with great success.

Our Company

Main Characteristics of the brand :

priority in aesthetics

affordable prices

daily use of the products

fast fashion

needs of the contemporary woman

global fashion trends

Our Philosophy

continuous evolution of Fullah Sugah

differentiation from competition

comprehensive services to our business

partners and consumers

combination of superb quality and variety of

products.

Continuing our growing path dynamically in the fast

fashion industry, our company has created another

point of differentiation, investing constantly in

research of new materials and design trends, making

consumers happy and proud for their purchase.

Our Goals

Our Strategy involves further national and international

development of the “Fullah Sugah” brand. The

company expands selectively its activities and its

distribution channels gaming significant purchasing

power.

Internationally, we aim at developing an international

network of Fullah Sugah stores all around the world.

All strategic steps are implemented with a view to

maximisation the brand value and increasing sales in

combination with on-going research for new products.

Our Strategy

Country of Origin: EU-Greece

Date established: 2002

Franchising since: 2011

Type of company: S.A.

Company owned units: 14

Currently operating

in countries : Ukraine, Cyprus, Bulgaria,

Romania,Albania,

Turkey, Israel,

Italy, Lebanon.

Expansion: Worldwide

Facts & Figures

Our Growth

0

2

4

6

8

10

12

14

16

2009 2010 2011 2012

The growing number of Fullah Sugah Stores

Fullah Sugah head offices are located in Europe – Athens

Greece, with total surface of more than 3500 sq.m.

The following departments are responsible for the smooth

and efficient cooperation of our organization:

• Design

• Creation of technical standards(patterns)and sawing of

samples

• Supplies

• Cutting, tailoring and ironing

• Quality control

• Logistics and central distribution warehouse

• Commercial Direction (marketing, PR, sales, franchising,

exports)

• Finance and Accounting

• General Management

Infrastructure

Our Brand

The brand “Fullah Sugah” is based on

price, quality and modern design. It

consists of youthful women's clothes, shoes

and accessories and propose designs that

follow the global trends in affordable prices.

The elements that highly characterise the

brand Fullah Sugah are femininity and

design, creating an atmosphere that

balances the quality with price.

Our Brand

Our collection

Our Product Mix

27%

10%

35%

28%

Spring – Summer Collection

Accessories

Bags

Garments

Shoes

26%

11%

36%

27%

Winter collection

Accessories

Bags

Garments

Shoes

Our Product Mix

Our Customer Profile

55% 35%

10%

18 - 25 years old

25 - 35 years old

35+ years old

Loyalty of our clients

20%

35%

45%

Once percollection

More than onceper circle

Once per circle

Average spending

0%

10%

20%

30%

40%

50%

60%

70%

€ 4,5 -€ 13 € 13-€ 19 € 19+

Average Spending per Visit in€

Our Concept

Merchandising

Marketing

seasonal look books and catalogues

advertisements in major fashion & lifestyle magazines

Promotional Materials

Below the line activities

Promotional Materials

Fullah Sugah

The business opportunity

Ma

ste

r F

ranchis

ing

Master Franchising

Fullah Sugah offers a unique

business opportunity to become a

Master Franchisee and the right to

develop a network of “Fullah Sugah”

shops, either company owned or sub-

franchised.

In addition, Master franchisee could

leverage on wholesale operations

and/or distribution of “Fullah Sugah”

products in his territory.

Dire

ct

Fra

nchis

e

Direct Franchise

This is a great opportunity for entrepreneurs

to join our successful network in their

territory, operating their own Fullah Sugah

store.

We offer you the exclusive right of operating

a unique fast fashion business using our

internationally recognized brand name, our

know-how and selling our fashionable and

trendy products.

We have support programs that cover all

areas of setting up and operating your

franchise.

Direct Franchise

A Typical Fullah Sugah store

Average Store Size

Minimum 120-140 m2 ground floor (depending on the size of the market) plus ~ 60 sqm of storage area.

Shop Front minimum 6-8 meters

Set up Costs

600-700 €/m2 depending on the location of the store, the size and the architectural plan, constructional and/or restrictions/limitations imposed by shopping malls

Total Investment According to the above, the total investment is estimated at around 100-120.000€ plus initial product stock.

*Our franchisee may appoint his own

architect/ engineering office and

construction teams

BASIC SET-UP COSTS of a SINGLE UNIT FRANCHISE

Franchise Agreement

In order to secure a

cooperation with Fullah

Sugah, a franchise

partnership agreement

(Direct Franchise

agreement or Master

Franchise agreement) with

detailed terms and

conditions is signed.

Our Partner - Franchisee

• Strong and outgoing personality

• A Leader and Manager

• With strong financial

background

• Willing to follow the rules of

franchising

• No experience in fashion

needed

Su

pp

ort

Syste

ms

We are here for you

We operate a special support system for our

partners.

Recognizing that our partners – franchisees

may need help during the startup phase of their

new Fullah Sugah, we ensure that they will feel

confident and secure at each step of this

journey.

We provide the necessary know-how, the

procedures and detailed manuals to guide you.

Our highly experienced support personnel will

give our franchisees a helping hand whenever

they may need it.

Our support system is further divided into 4

levels:

Business Planning

Together we develop the franchise business plan,

according to the needs of the territory as well as

other factors such as competition, price

positioning, etc. This business plan covers,

among other things, the estimated set-up costs,

product cost, estimated capital requirements,

gross and net margins as well as P&L, return on

investment (ROI), Break Even Point Analysis, etc.

We try to analyse all business factors in order to

ensure viability and profitability.

Initial training procedures

We use the system of TtT (3T), which means

''Train the Trainer'‘.

Fullah Sugah passes over to the franchisee

the initial know-how that he will have to

transfer to all employees.

Initial training takes place in Athens and

covers all aspects of business, sales,

marketing, logistics as well as the intro into

the philosophy and the lifestyle of Fullah

Sugah.

Ongoing procedures & Operation Systems

Fullah Sugah provides its franchisees

with the necessary procedures and

systems in order to efficiently run your new

shop operations.

Apart from detailed manuals, Fulluah Sugah

has set up detailed systems and procedures for the

day to day operations, the merchandising system, the sales and the

client handling procedures.

All departments are dedicated to supporting the special needs of

our partners either remotely or on-site like the team of (visual)

merchandisers that visit each Fullah Sugah store on a regular basis

to ensure right placement of products and common identity.

Total Franchise support

Rounding up all the services we provide to our franchisees,

we proudly may state, that we are successfully operating a

total franchise support and a total quality and total satisfaction

program following the strictest international quality assurance

rules. We aim to make you feel part of one of the leading

Fashion Concepts of the world.

Contact Information:

Drivala Themida So Easyfranchise 108 Kountouriotou Str, 185 32, Piraeus Tel: 0030 210 4225424, Fax: 0030 210 4128382 E-Mail: [email protected]