full i-click agency workshop 2016

Digital Gateway Into

CHINA

Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved.

KEY TRENDS

THE ADVERTISING INDUSTRY IN 2016

WHICH ARE TRANSFORMING


A SNAPSHOT OF THE GLOBAL DIGITAL

STATISTICAL INDICATORS IN 2016

TOTAL

POPULATION

INTERNET

USERS

SOCIAL MEDIA

USERS

UNIQUE MOBILE

USERS

MOBILE SOCIAL

USERS

7.395

BILLION

3.419

BILLION

2.307

BILLION

3.790

BILLION

1.968

BILLION

YOY +10%YOY +10% YOY +4% YOY +17%

Source: We Are Social ‘Digital in 2016’, Jan 2016

Digital ad spend continue to grow rapidly


300

250

200

150

100

50

0

170.17

2015 2019

66%

Growth

Total Digital

Ad Revenue

(Billions USD)

In 2017

It is forecasted that digital

advertising will exceed TV to

become the largest single

advertising category*198.32

226.72

255.44283

2016 2017 2018

*PWC ‘Internet advertising: Key Insights at a glance’ 2015Source: eMarketer, Sep 2015

Digital ad spend shift to mobile


In 2015

For the 1st time, more advertising was spent

on mobile than on desktop ads

In 2016

The percentage spend on mobile is

forecasted to grow to 62.6%

Source: eMarketer, Sep 2015

Display to eclipse paid search ad spend in 2016


53.9 6

6.2 7

7.2 8

8.3

13.5

15.1

16.3

17.5

55.6 62.5 71.8 79

2014 2015 2016 2017

DIGITAL ADSPEND BY TYPE (US BILLION)

Total Display Classified Paid Search

Source: Zenithoptmedia ‘Advertising Expenditure Forecasts’, Jun 2015

Display ads

(banners, online

video ads & social

media ads) are the

spotlight

Digital Landscape

CHINA

China to lead the digital ad market in APAC


0

10

20

30

40

50

60

70

2014 2015 2016 2017 2018 2019

Digital Ad Spending in APAC, by Country

China Japan Australia South Korea

India Indonesia Other

In 2016

China will spend

US39.72bn on digital ad,

which is 56.7% of the total

spend in APAC


Billions

USD

China : Largest Global Online Population

Digital in China

China’s mobile ad spend to double in 2016


34% 54% 66% 73% 78% 81%

2014 2015 2017 2018 2019

2016


In 2016

Mobile ad spend in China reaches

US26.07bn, YoY 55% growth

Time Fragmentation for Users on Mobile

843M

627M

659M

574M

600M

600M

300M

N/A

176M

141M

QQ

QZONE

WECHAT

BAIDU

TIEBA

SINA

WEIBO

Source: We Are Social ‘Digital Snapshot China’, Aug 2015

Top Chinese social media sites

Total monthly users (by any devices)

Total monthly users (by mobile)

Profile of China Mobile Internet User

Profile of China Mobile Internet User

37%

33.7%

27.1%

2.2%

The video potential

Share of PC Internet Services

by Monthly Time Spent (Jun 2015)

Source: iResearch ‘2015 China Online Advertising Report’, Apr 2015

Youth are Heavy Video Users in China

TV Dramas Dominate Landscape

14%

9%

64%

65%

21%

27%

0% 20% 40% 60% 80% 100%

Total

90s

Movie TV Drama TV Show

About the massive mobile video users

2014

71.2%

2015

71.9%

54.2%

76.7%

Video viewers on PC in China

Video viewers on mobile in China

About ¾

of China’s video

viewers watched video

on mobile in 2015

Source: CNNIC, Dec 2015

Over half mobile

video viewers had an

average income of

3,000 Yuan or more

Over 40% mobile

video viewers were

between 20-29

years old

Top Online Video Providers in China

Introducing

iCLICK

WHO IS ICLICK?

Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved. 2

Largest Digital Marketing Company in ChinaFirst to introduce programmatic marketing in China, and now

expanded to overseas in connecting worldwide brands to the

massive, lucrative China consumers.

Proprietary Programmatic PlatformWe own a proprietary Programmatic Marketing Platform (PMP)

that precisely targets Chinese consumers for advertisers

worldwide via cross-channel, cross-device capabilities.

The China ExpertWe run our own R&D center in China to actively engage in

advanced data mining and algorithmic technology development

to maximize marketing ROI and efficiency for advertisers.

FAST FACTS


From 2 Founders to 600+ iClickersFounded in 2009

4 strategic global investors

600+ employees in 7 regional offices in Asia (Hong Kong,

Beijing, Shanghai, Guangzhou, Shenzhen, Taiwan &

Singapore + business presence in UK & US)

150 Fortune 500 clients and 2,500+ medium-sized clients

2009

Founded in HK

First in HK to

introduce

platform-based

data-driven digital

marketing

solutions

2011 2013 2015Opened office

in Guangzhou

20142012

Opened offices

in Singapore

and Taiwan

2010

Opened offices

in Beijing,

Shanghai and

Shenzhen

MILESTONE

Established

China’s first and

largest R&D

centre that

focused in cross-

channel marketing

Expanded

capabilities to

support cross-

screen

programmatic

buying across PC

and Mobile

Acquired

Buzzinate -

China’s leading

social media

data company


Series A funding

from SumitomoSeries B funding

from Bertelsmann

and SSG

Series C

funding from

Bertelsmann

and SSG

Established

business

presence in

London and

New York

Launched

complete mobile

product suite -

MoGalaxy

Acquired

Optaim -

China’s leading

mobile DSP

Series D funding

from Blue Focus

6

HOW DOES ICLICK CONNECT?

The one-stop platform that aggregates, bids and optimizes inventory

across different digital channels to maximize marketing ROIPrivate and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved.

ADVERTISER

AGENCY

TRADING

DESK

INTERNET

USERSMOBILE VIDEO SOCIAL

Ads

DISPLAY SEARCH

AD NETWORK AD EXCHANGE

TECHNOLOGY DATAMEDIA

OVERVIEW OF OUR NETWORK


We’re connected to reach 98%+ of China internet users

We offer multi-channel solutions covering Search, Portals, Mobile, Video, Social and Apps.

We reach 95% of China video users across PC and mobile devices via our video connections.

GLIMPSE OF OUR CLIENTS


OUR RECENT INDUSTRY KUDOS

Campaign Greater China Agency of the Year

Awards – Independent Agency of the Year

Yahoo Big Idea Awards 2015– Best Branding Campaign (Outstanding – Air New

Zealand)

– Best Mobile Campaign (Merit – Nike)Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved. 14

6th Annual Golden Mouse – Best Use of Technology, Digital Marketing Platform of the Year

Top Digital Awards 2015 – Data Technology Platform (Gold Award – PMP)

– Best Use of Data (Gold Award – Ernest Borel)

8th Annual ROI Awards – Digital Marketing Platform (Gold Award – Huawei)

iClick

DATA

DATA

9

First hand data from

2,500+ direct

advertisers

680M+ users

150M+ keywords

Display 20M+ Ads

Cover 200+ markets

800M+ active

mobile users

90% social media users

380K+ China

portals & websites

98%+ China

PC user

100M+

eCommerce data


We capture multi-dimensional

consumer data for best possible

targeting efficiency.

Engagement Data

Search Data

Mobile & Social Media

Browsing Data Shopping Data


DATA

iClickPRODUCT


i-Click Products

Online

VIDEO

i-Click Solution: Premio

Premio : Why?

In-depth Targeting

Premium Chinese Inventory

Premium Content

Premio

Premio Case Study

Geo-Target Monthly Inventory

China 100,000,000

Australia 5,000,000

Canada 10,000,000

Singapore 10,000,000

Europe&ME 15,000,000

UK 5,000,000

USA 40,000,000

Hongkong & Macau 15,000,000

Malaysia 15,000,000

Taiwan 30,000,000

Rest of the World 20,000,000

Mobile

VIDEO

i-Click Solution: MoTV

Why Premio In-App?

Premium Chinese Inventory

Premium Ads Format

MoTV In-Feed

MoTV Open Splash

MoTV Case Study

Mobile

SOCIAL

Tencent Network

MoSocial Premium Banners

QZone Preferred Deals

In-Depth Targeting

Mobile

FEEDS

X MO DSP Display: Why?

M oFeeds : Why?

P remium Chinese Inventory

I n-depth Targeting

BaiduSEM/SEO

Baidu SEM

Baidu Mobile SEM

Baidu Brandzone

Baidu Brandzone Matrix

iClick

XMO

Growth of Display in China

i-Click Solution: XMO DSP Display

XMO DSP Display: How it works

XMO DSP Display: Why?

Access to Premium Inventory

Portals

Finance

Sports

Entertainment

Travel

XMO DSP Display Ads

Scan &

Follow

Scan &

Follow

END

Wayne LiBusiness Development