fujitsu digital - mobile marketing retail summit
TRANSCRIPT
© Copyright FUJITSU 2016
Jat Sahi – Fujitsu Digital
Is Retail Fit for Digital?
@sahi_jat
07961 300 412
1 Copyright 2016 FUJITSU
Fujitsu’s independent study: Fit for Digital
Objective: To assess current and future impact of digital disruption on businesses one year on since Walking the Digital Tightrope survey
Participants: 1180 C-Suite decision makers, across Public sector, Financial Services, Manufacturing and Retail
Conducted in September 2016 by Censuswide, surveying C-Suite executives within mid to large sized businesses across public sector,
financial services, retail and manufacturing in nine countries: Australia, Finland, France, Germany, Italy, Spain, Sweden, UK and US
2 Copyright 2016 FUJITSU
Digital Disruption: the new normal
Business leaders anticipate complete transformation of their organization and sector:
52% of business leaders believe their organizations will not exist in their current form in 5 years’ time
75% believe their sector will fundamentally change over the next 5 years
58% cite digital disruption as the biggest business challenge they currently face
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Taking action: thriving in a digital world
Business leaders are positive about theimpact of digital
98% said their organization has already been impacted by digital disruption
92% believe their organizations need to evolve to thrive in a digitally disrupted world
80% believe digital disruption is a positive force on their business
67% want their organization to move faster when it comes to digital disruption
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Business evolved: survival of the fittest
Challenging times ahead?
43% say the level of disruption is a concern, 33% wish they weren’t experiencing it
45% cite start-ups or organizations from outside the sector as leading disruption
71% said they need to innovate faster tostay relevant
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In pursuit of digital success
Factors hindering a response to digital disruption:
40% cited ageing technology and infrastructure
33% stressed that fear of change or their
organization’s internal culture is problematic
18% said a lack of understanding amongst leadership
But
73% reinforced that technology is at the heart of the battlefield
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Better together: co-creating digital confidence
There is a strong affinity with co-creation:
53% are only somewhat confident that their organization is able to evolve in order to thrive
67% said they needed collaboration with partners
49% see great benefit in finding the right technology partner
31% would gain confidence from being ableto co-create innovation with a partner
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Key survey findings summarized
52% say their business will not exist in its current form in 5
years’ time
Conducted in September 2016 by Censuswide, surveying C-Suite executives within mid to large sized businesses across public sector,
financial services, retail and manufacturing in nine countries: Australia, Finland, France, Germany, Italy, Spain, Sweden, UK and US
Digital disruption:the new normal.
9 in 10 say digital has already disrupted
their sector with 98% saying the same of
their own organization
Taking action:Thriving in a digital
world.Three quarters (73%) say
technology lies at the heart of an organization's
ability to thrive
Business evolved: survival of the fittest.
Three quarters (71%) agree on the need to innovate faster in order to
stay relevant
Better together:co-creating digital
confidence.Two thirds (67%)
say that partnering with technology
experts is essential in the future
8 Copyright 2016 FUJITSU
My 0.000028 BTC worth…
Digital disruption is underestimated, as seen
through technology lens, not the
customer/market lens
Technology is being seen as the answer to
digital disruption, but in existing business
models
Need to think about what technology will do
to your eco-system not just your vertical
Creating value will require trust, building
consensus, sharing lessons, and new
perspectives
9 Copyright 2016 FUJITSU