fuel innovation: the evolution of connectivity
TRANSCRIPT
![Page 1: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/1.jpg)
Wednesday, April 18, 2012
![Page 2: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/2.jpg)
FUEL INNOVATION: April 12 6:00-9:00pm @engauge #fuelinnovation
Wednesday, April 18, 2012
![Page 3: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/3.jpg)
#FuelInnovation Chad Elkins @ratpack
Fuel Innovation: The Evolution of Connectivity
Wednesday, April 18, 2012
![Page 4: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/4.jpg)
#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
![Page 5: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/5.jpg)
#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
![Page 6: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/6.jpg)
What We Will Explore• Activity Based Connections• Connections & Television• Proximity Based Connections
#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
![Page 7: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/7.jpg)
#FuelInnovation Chad Elkins @ratpack
Activity Based Connections
Wednesday, April 18, 2012
![Page 8: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/8.jpg)
What is ‘quantified self’?Using technology to track data that breaks down components of your daily life.
#FuelInnovation Chad Elkins @ratpack
Why now?Improvements in data storage, processing power, and the advancement of the smartphone have made mobile data capture easier than ever.
Wednesday, April 18, 2012
![Page 9: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/9.jpg)
Why Are People Using Biometric Devices & Applications? • Data Tracking• Motivation• Gamification
#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
![Page 10: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/10.jpg)
Asthmapolis
#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
![Page 11: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/11.jpg)
GreenGoose
#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
![Page 12: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/12.jpg)
Fitbit
#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
![Page 13: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/13.jpg)
Nike+ FuelBand
#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
![Page 14: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/14.jpg)
Runkeeper
#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
![Page 15: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/15.jpg)
Vital Signs Camera
#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
![Page 16: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/16.jpg)
Health Month
#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
![Page 17: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/17.jpg)
ChallengesData & Information vs Knowledge & Decisions
#FuelInnovation Chad Elkins @ratpack
Where We Are HeadedMoving from behavior reporting to behavior influencing
Wednesday, April 18, 2012
![Page 18: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/18.jpg)
#FuelInnovation Chad Elkins @ratpack
Connections & Television
Wednesday, April 18, 2012
![Page 19: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/19.jpg)
Shifting to a Digital Watercooler
#FuelInnovation Chad Elkins @ratpack
82% of people use their tablets & mobile devices
primarily at home.
88% of people consider social media a form of entertainment.
Users multitask 3 out of every 5
times they visit a social media site.
94% of adults email, text, talk,
or use social media while watching TV.
Wednesday, April 18, 2012
![Page 20: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/20.jpg)
Social TVDiscussions around viewing.
#FuelInnovation Chad Elkins @ratpack
Second Screen (Expanded TV)Companion viewing content.
Connected TVInternet connected viewing.
Wednesday, April 18, 2012
![Page 21: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/21.jpg)
Social TV - GetGlue
#FuelInnovation Chad Elkins @ratpack
• 2 million users• 350 million data points• 16% of Social TV traffic in Mar ’12
Wednesday, April 18, 2012
![Page 22: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/22.jpg)
#FuelInnovation Chad Elkins @ratpack
Social TV - IntoNow• Purchased by Yahoo in 2011• Audio check-in only
Wednesday, April 18, 2012
![Page 23: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/23.jpg)
#FuelInnovation Chad Elkins @ratpack
Social TV - Twitter & Facebook
• 40% of tweets during primetime hours are related to TV• Twitter drove 69% of public social TV conversations
Wednesday, April 18, 2012
![Page 24: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/24.jpg)
#FuelInnovation Chad Elkins @ratpack
Second Screen - Miso
Wednesday, April 18, 2012
![Page 25: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/25.jpg)
#FuelInnovation Chad Elkins @ratpack
Second Screen - Zeebox
Wednesday, April 18, 2012
![Page 26: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/26.jpg)
#FuelInnovation Chad Elkins @ratpack
Second Screen - Dijit & Social Guide
Wednesday, April 18, 2012
![Page 27: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/27.jpg)
#FuelInnovation Chad Elkins @ratpack
Second Screen - Viggle
Wednesday, April 18, 2012
![Page 28: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/28.jpg)
#FuelInnovation Chad Elkins @ratpack
Second Screen - Show Specific Apps
Wednesday, April 18, 2012
![Page 29: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/29.jpg)
#FuelInnovation Chad Elkins @ratpack
Connected TV - Xbox Live
• More Xbox Live time is spent consuming media than playing games.• 38% of homes have a ‘Connected TV’, but only 4% are ‘Smart TVs’• Estimated 300 million TVs will be ‘connected’ within 18 months
Wednesday, April 18, 2012
![Page 30: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/30.jpg)
#FuelInnovation Chad Elkins @ratpack
Connected TV - Samsung
Wednesday, April 18, 2012
![Page 31: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/31.jpg)
Challenges• Fragmented marketplace• Inability to fully separate from cable providers
#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
![Page 32: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/32.jpg)
Where We Are Headed• Consolidation in 3rd party apps• Convergence to 1 screen or continue to use 2?• Cable bundles will continue• Original programming for digital distribution only
#FuelInnovation Chad Elkins @ratpack
The2ndScreen.TV
Wednesday, April 18, 2012
![Page 33: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/33.jpg)
#FuelInnovation Chad Elkins @ratpack
Proximity Based Connections
Wednesday, April 18, 2012
![Page 34: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/34.jpg)
How it all began. Locations.
#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
![Page 35: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/35.jpg)
Shift to Relevance on People• Finding people you know in your social graph• Discovering people you don’t know, but might like to meet.
#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
![Page 36: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/36.jpg)
#FuelInnovation Chad Elkins @ratpack
LocalMind
Wednesday, April 18, 2012
![Page 37: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/37.jpg)
#FuelInnovation Chad Elkins @ratpack
Sonar
Wednesday, April 18, 2012
![Page 38: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/38.jpg)
#FuelInnovation Chad Elkins @ratpack
Banjo
Wednesday, April 18, 2012
![Page 39: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/39.jpg)
#FuelInnovation Chad Elkins @ratpack
Highlight
Wednesday, April 18, 2012
![Page 40: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/40.jpg)
#FuelInnovation Chad Elkins @ratpack
Glancee
Wednesday, April 18, 2012
![Page 41: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/41.jpg)
#FuelInnovation Chad Elkins @ratpack
Zaarly
Wednesday, April 18, 2012
![Page 42: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/42.jpg)
Challenges• Privacy concerns• Awkward initial connection• Commonalities mean less now
#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
![Page 43: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/43.jpg)
Where We Are Headed• Privacy and human behavior are not ready.• Elements will continue to evolve.• Focus around events and not general use.
#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
![Page 44: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/44.jpg)
#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
![Page 45: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/45.jpg)
#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
![Page 46: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/46.jpg)
Questions?
Continue the conversation on Twitter.
#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012
![Page 47: Fuel Innovation: The Evolution of Connectivity](https://reader031.vdocuments.site/reader031/viewer/2022030317/53ff501e8d7f72a50a8b5f2a/html5/thumbnails/47.jpg)
Sources:
#FuelInnovation Chad Elkins @ratpack
• Slide 3 - http://iotacons.blogspot.com/• Slide 4 - http://4wranchwyoming.com http://mikedurrett.blogspot.com • Slide 5 - http://insidetv.ew.com/ http://thehairpin.com• Slide 6 - http://www.flickr.com/photos/christianmontone/ http://en.wikipedia.org/wiki/Tony_the_Tiger http://mackalskionmarketing.blogspot.com • Slide 8 - http://www.economist.com/node/21548493 http://www.eblencharities.org • Slide 9 - http://www.geek.com• Slide 10 - http://asthmapolis.com/• Slide 11 - http://www.greengoose.com/• Slide 12 - http://www.fitbit.com/• Slide 13 - http://www.coolhunting.com/ http://itunes.apple.com http://mostuniquegadgets.com • Slide 14 - http://runkeeper.com http://4sqatl.com • Slide 15 - http://www.touchmyapps.com http://itunes.apple.com • Slide 16 - http://thelifeyouwant.wordpress.com http://healthmonth.com/ • Slide 17 - http://www.infogineering.net http://www.widedesktopwallpapers.net • Slide 19 - http://fuckyeahvintage-retro.tumblr.com http://gigaom.com/apple/admob-survey-shows-what-the-ipad-is-good-for/ http://www.hollywoodreporter.com/news/twitter-facebook-study-texting-movies-twitter-social-media-302921 http://www.emarketer.com/blog/index.php/multitasking-social-space/ http://mashable.com/2011/11/10/smartphone-multi-tasking/ • Slide 20 - http://www.imediaconnection.com http://techcrunch.com/2012/03/18/with-tv-everywhere-its-all-about-discovery/ • Slide 21 - http://getglue.com • Slide 22 - http://fastcompany.com http://www.japandisplay.tv • Slide 23 - http://huffingtonpost.com http://blog.trendrr.com/2012/03/06/is-facebook-the-place-to-talk-cartoons/ http://blog.trendrr.com/2012/04/09/trendrr-tv-march-white-paper/ • Slide 24 - http://itunes.apple.com • Slide 25 - http://gigaom.com • Slide 26 - http://www.mobiletor.com http://itunes.apple.com http://dijit.com • Slide 28 - http://itunes.apple.com http://www.dreadcentral.com http://www.topappcharts.com http://www.businessinsider.com http://www.takesontech.com • Slide 29 - http://www.gameinformer.com http://www.xbox.com/en-US/live/partners/xfinity http://allthingsd.com/20120410/xbox-grows-with-users-beyond-videogames/ http://paidcontent.org/2012/04/09/the-number-of-homes-with-connected-tvs-is-rising-fast-and-its-not-because-of-smart-tvs/ • Slide 30 - http://ces.cnet.com http://www.samsung.com/us/2012-smart-tv/ • Slide 31 - http://digital2disc.com • Slide 32 - http://blog.creamglobal.com • Slide 34 - http://www.eyefortravel.com • Slide 41 - http://laughingsquid.com http://pecsipedia.com http://techcrunch.com • Slide 42 - http://buzzfeed.com
Wednesday, April 18, 2012