fuck inertia - year of the goat 2015

FUCK INERTIA

YEAR OF THE GOAT2015

Katya Kempkens (Androshina)

Oliver Kempkens

OLIVER & KATYA KEMPKENS // FUCK INERTIA 2

Senior Software Developer, Citrix

KATYAKEMPKENS(ANDROSHINA)

World C

ham

pion

Syn

chronized

Swim

ming

Start-u

p P

ionee

r

Corporate Exp

erience


Oliver Kempkens Sr. Director SAP

CEO, Adapt or Die

Design Thinking

Managing Director, Project Lead

Manager, Associate

>13 years on the borderline between entrepreneurship and corporate routine •  Business & Digital Transformation •  Design Thinking & User-Centrism •  Change Management

Entre-preneur

Co-Founder / Managing Director

Consulting /

Change Management

GLOBAL LEAD WORKSPACE RENEWAL, SAP

OLIVERKEMPKENS

Entrep

reneu

r

Con

sulting /

Chan

ge M

anag

emen

t

Des

ign Thinking

> 13 years on the borderline between entrepreneurship and corporate routine* Business & Digital Transformation

* Design Thinking & User-centrism

* Change Management


MY FIRST INTERNET MEMORIES …


A REVOLUTION IS HAPPENING


WHY INERTIA HAPPENS WHY INERTIA WILL BE BUSINESS HAZARDOUS WHAT YOU NEED TO CHANGE


Incumbent

Startup

INCUMBENTS ARE LOCKED INTO PERFECTING HIGH-QUALITY, HIGHLY PROFITABLE MODELS.


Project

structure

Typical projects

Overarching goals

Competency

required

Success indicator

Discovery-driven Management

Understanding & predicting customers’ needs

& behaviors

Using new insights to serve customers &

foster business

Entrepreneurs, techies & other passionate

expert

Employees use data to generate new insights & new business

Traditional Project Management

Optimizing of ERP systems, claims-handling

& supply chain

Increasing efficiency & productivity and

lowering costs

IT professionals &

industry experts

Project completed in time, as planned and

within budget

CORPORATE IT PROJECT STARTUP APP PROJECT

PROJECT APPROACHES DIFFER SUBSTANTIALLY BETWEEN THE CORPORATE AND THE STARTUP WORLD.


TYPICAL PROBLEMS OF THE SOFTWARE MARKET

Often13%

Sometimes16%

Rarely19%

Never used45%

Always7%

Delivery software not used.

2000

2005

Time to market delayed.

DEVELOPMENT ASSEMBLY

DEVELOPMENT & CORRECTION ASSEMBLY & VALIDATION


Digital product disruption is better, stronger, faster

OLD DISRUPTION DIGITAL DISRUPTION

$$$ $$$1/10th the cost

10x the innovators

100x the power

THE SPEED OF CHANGE


CONNECTEDNESS BEGETS COMPLEXITY.COMPLEXITY BEGETS UNCERTAINTY.UNCERTAINTY BEGETS CHAOS.


UNLIMITED CHOICES LEAD TO PARALYSIS.


UNCERTAINTY, THEREFORE, IS NOW THE ROOT CAUSE OF ORGANIZATIONAL PROBLEMS


HOW TO FUCK INERTIA


HOW TO EMBRACE CHANGE

OLIVER & KATYA KEMPKENS // FUCK INERTIA

PURPOSE“LEADING A VISION”

PEOPLE“HIRING THE RIGHT TEAM”

PROCESS“CREATING THE RIGHT HABITS”

17


PURPOSE“BUILDING A VISION”

New tech companies are built from the ground up with a

purpose that embraces their digital focus and approach.

These “non-traditional” vision statements are customer

centric versus commercial.


Our purpose is to make the world more open

and connected“ ”›

Our purpose is to be the earth’s most

customer-centric company“ ”›

Our purpose is to organize the world’s

information and make it universally

accessible“

”›


PEOPLE“BUILDING A TEAM”

Agents of change:

1 Organizational restructure

2 Alignment & Education


PROCESS“CREATING THE RIGHT HABITS”

1 Agile Software Engineering

2 User-centered Product Development


User-centered processes can drive innovation in

established firms and enhance customer satisfaction

MAX VALUENEED DISCOVERY

Understand Observe Point of View Ideate Prototype Test

DESIGN THINKING PROCESS

BUILDING RIGHT THINGS

OLIVER & KATYA KEMPKENS // FUCK INERTIA 23CHAOS RESOLUTION BY STYLE

Failed29%

Challenged57%

Successful14%

Waterfall Agile

SOURCE: CHAOS PROJECT DATABASE, THE STANDISH GROUP 2012

Failed9%

Challenged49%

Successful42%


All functionalities complete?

AGILE DEVELOPMENT

System Testing

Make Changes

Client’s Feedback

Demo Release

Integrate and Test

Develop Functionality

NIntegrate and Test


2

Integrate and Test


1

YESNO

Next Iteration

Key Characteristics

BUILDING THINGS RIGHT

DELIVER FREQUENTLY MORE ITERATIONS

LESS DEFECTS TEST FREQUENTLY

COLLABORATIVE APPROACH MAXIMUM ROI

$


PROBLEMAGILE IS FRAGILE


CULTURE EATS STRATEGY FOR BREAKFAST.

— Peter Drucker


CULTURE EATS PROCESS FOR BREAKFAST


CULTURE > PROCESS

fuck inertia - year of the goat 2015

Career

fuck inertiayear

digital product disruption

digital focus

project lead manager

behaviorsusing new insights

software marketoften13

livery software

business hazardous