FSR MARKETING REPORT

Nicolas Stepowski

DELEGATES ASSEMBLYSaturday, June 23th, 2018

a) SPONSORING

b) EVENTS

a) MERCHANDISING

a) SUISSERUGBY VIDEO

b) ACTIVITIES SUMMARY

SUMMARY

a) SPONSORING

NEW OFFICIAL PARTNER:

PERSKINDOL : PLAYER WELFARE PARTNER

Contract of 2 years

Value: CHF 16'000,- / year- cash contribution: CHF 10’000,-- in-kind contribution: CHF 6’000,- (Physio bags and contents for all Swiss

National teams and all National League A (LNA) teams for the season)

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a) SPONSORING

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NEW OFFICIAL PARTNER:

ANDROS: DEVELOPMENT PARTNERAssociated with Swiss Youth and Women’s Rugby Development.

First contract of 2 years

Budget = CHF 20’000,- / year- cash contribution : CHF 10’000,- / year- in-kind contribution : CHF 10’000,- / year

“Andros” and “Bonne Maman” products Advertising campaign / Prize competitions associated with “Andros”

and “Bonne Maman” products and through the Social Media

Renewal of the contract for 2 more years with evolution of services andvalue: from January, 2020 to December, 2022

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a) SPONSORING

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NEW OFFICIAL PARTNER:

TICKETMASTER: OFFICIAL TICKET PARTNERIn charge of all the ticketing pre-sales for the FSR Events.

Contract of 3 years: from January, 2018 to December, 2020

Budget = CHF 10’000,- one-time licensing fee paid by Ticketmaster toFSR to become “Official Ticketing Partner” of Suisserugby

On all ticket sales: Approx 1.50 to TicketmasterPromotion and Communication of Suisserugby Events and Ticket Sales byTicketmaster and/or by FSR

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a) SPONSORING

Renewal of partnerships

CANAL+ SUISSE : OFFICIAL EVENT PARTNER2 year contract (CHF 10’000,- / year) cash contribution: CHF 7’000 in-kind contribution: CHF 3’000 (sponsoring of Facebook posts )+ additional FSR benefits:

• delivery of Rugby Balls (GILBERT) by Canal+ to FSR• training bibs for the junior national teams• communication actions and other projects (ex: video production,

online promotion, etc…)

Partnership renewed for 2017-18 and future renewal currently indiscussion:

DHL EXPRESS : OFFICIAL LOGISTIC PARTNER2 years contract (CHF 25’000,- / year)

Former partner in negotiation for new partnership for 2018-19:

F.PREISIG AG (Women’s XVs Team Partner)

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a) SPONSORING

NEW DONORS: THANKS TO THE EFFORTS OF THE STAFF OF THESWISS NATIONAL TEAMS, THEY HAVE COLLECTED:

SWISS XVPERSKINDOL CHF 3’000,-S2O SPORTS CHF 1’500,-

SWISS U20SOREVAL CHF 1‘848,-

SWISS U17MAVALA SA CHF 4’000,-JORIE JEWELLERY CHF 1’000,-Players’ familiesCHF 11’000,-

TOTAL = CHF 22’348,-

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a) SPONSORING

Since 2012, sponsors & donors incomes (cash + exchanges) has quadrupled+ CHF 128’000,- in 6 years

In average, sponsors & donors incomes increase of 36% each year.

2012 2013 2014 2015 2016 2017 2018EXCHANGE 10 000 20 000 21 500 33 000 47 500 75 000 88 000CASH 25 000 35 000 58 000 138 50 82 913 88 778 75 348

 0 CHF

20 000 CHF

40 000 CHF

60 000 CHF

80 000 CHF

100 000 CHF

120 000 CHF

140 000 CHF

160 000 CHF

180 000 CHF

200 000 CHF

SPONSORS & DONORS INCOMESRE

PORT

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b) EVENTS 2017/2018

6 FSR Events organised during the season 2017/2018:

16.09.2017 - La-Chaux-de-FondsTEST MATCH : SUISSE A vs LISBONNE

18.11.2017 - Yverdon-les-bainsSUISSE RUGBY DAY : SWITZERLAND vs NETHERLANDS

03.02.2018 - Chens-sur-lemanTEST MATCH : SUISSE vs COTE D'IVOIRE

17.03.2018 - Plan-les-OuatesSUISSE RUGBY DAY : SWITZERLAND vs POLAND

10.06.2018 - NyonSUISSE RUGBY FINALS DAY

16.06.2018 – ZürichSUISSE CUP FINALS & U14 CHAMPIONSHIP

Big Thanks to all the clubs who have worked with the FSR to welcome one ofthe events of this season!

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b) EVENTS

SUISSE RUGBY DAY - Yverdon-les-bains, 18.11.2017SWISS U17 vs SWISS U18 : 10 – 36SWITZERLAND vs NETHERLANDS : 27 – 30

Key figuresalmous 1’400 spectatorsmore than 200 children on the pitch at the half-time of the match with their rugby balloffered by the FSR and Canal+511 tickets sold – including 37 VIP290 recyclable glasses kept by the public2 Partner events (CANAL+ and PERSKINDOL)

FSR Marketing Budget after repartition with the hosting club (ticketing, hospitality,merchandising)Expenses: CHF 3’546Incomes: CHF 8’790TOTAL : + CHF 5’244

A conference of Daniel Herrero has been organized the day before the match. Theprofits of this event have been donated to Eric Melville's family.About 80 people were present for this tribute to Eric Melville

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SUISSE RUGBY DAY - Plan-les-Ouates, 17.03.2018SWITZERLAND vs POLAND : 30 - 24

Key figuresalmost 1’000 spectators2nd delivery of Rugby Balls for all the young players in Switzerland309 tickets sold – including 17 VIP530 recyclable glasses kept by the public3 Partner events (ANDROS, CANAL+ and PERSKINDOL)

FSR Marketing Budget after repartition with the hosting club(ticketing, hospitality, merchandising)Expenses: CHF 2’463Incomes: CHF 11’996TOTAL : + CHF 9’533

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b) EVENTS

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SUISSE RUGBY FINALS DAY - Nyon (10.06.2018)

After the first ever edition on last year, with 5 Finals of the SwissChampionship, this year there were 9 finals on the same day inthe same stadium (NLA, NLA Women, NLB, NLC, Excellence A,Excellence B, U16 Championship & Trophy and U18Championship)

Key figures18 teams – 9 matchesover 2’000 spectators on site and 1’400 on live Streaming

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b) EVENTS

SUISSE CUP FINALS & U14 CHAMPIONSHIP - Zürich (16.06.2018)

For the second year, the 2 Cup Finals (FSR Cup and Swiss Cup) takeplace on the same day in the same stadium (with the finals of the Swiss Championship U14) = 4 matches

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b) EVENTS

Before 2014, there was no profit related to the FSR events.

Now, there are enough recipes to balance the budget of the FSR events andeven generate some profits.

2013 2014 2015 2016 2017 2018Series1 CHF  0 CHF 3 712 CHF  887 CHF 20 17 CHF 8 868 CHF 9 533

CHF  0

CHF 5 000

CHF 10 000

CHF 15 000

CHF 20 000

CHF 25 000

PROFITS FSR EVENTS RE

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1. REPORT 2017/2018

c) MERCHANDISING

WEB-SHOP= CHF 6‘529,-

EVENTS = CHF 3’739,-

FSR MEMBERS & SWISS NATIONAL TEAMS = CHF 24’732,-(only purchases financed by sponsors or by members themselves)

TOTAL sales = CHF 35‘000,-

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c) MERCHANDISING

Between 2013 and 2016, sales stayed around CHF 15’000,- per year.

Since 2016, sales increased significantly due to the new range of products withthe new supplier (KAPPA) and the new distribution channels (FSR members &Swiss National Teams).

 0 CHF

5 000 CHF

10 000 CHF

15 000 CHF

20 000 CHF

25 000 CHF

30 000 CHF

35 000 CHF

40 000 CHF

45 000 CHF

50 000 CHF

2013 2014 2015 2016 2017 2018

FSR MERCHANDISING SALESWEB-SHOP FSR EVENTS FSR MEMBERS & SWISS NATIONAL TEAMS

(only purchases financed by sponsors or by members themselves)

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d) SUISSERUGBY VIDEO

LINK : ADVANCE TOGETHER

Facebook results :51’000 people reached18’000 views272 likes164 share

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d) SUISSERUGBY VIDEO

Available on Dropbox as well as on Youtube with Subtitles in 3 languages :french, german and english.

e) ACTIVITIES SUMMARY

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e) ACTIVITIES SUMMARY

sponsoring21%

merchandising16%

Events31%

Communication11%

Administrative21%

Distribution of WORKING TIMEfrom 01.11.2017 until 18.06.2018 (= 34 weeks)

Part time job (50%) = 21h / week (average = 24h / week)

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e) ACTIVITIES SUMMARY

prospecting9%

operational marketing

12%

web-shop8%

Equipment orders for National Teams

8%

SUISSE RUGBY DAY19%

other events12%

website - social media8%

commercial brochure3%

Administrative21%

Distribution of WORKING TIMEfrom 01.11.2017 until 18.06.2018 (= 34 weeks)

Part time job (50%) = 21h / week (average = 24h / week)

THANK YOU

#AvancerEnsemble

#ZusammenForwärtskommen

#AdvanceTogether

#AvanzareInsieme

WATCH THE VIDEO

Contact

www.suisserugby.com

Nicolas StepowskiHead of Marketing

Fédération Suisse de Rugbymarketing@suisserugby.com

M +41 79 785 6286 | T +41 21 588 0021