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TRANSCRIPT
CHAPTER I
PROBLEM AND SCOPE
BACKGROUND OF THE STUDY
Bayugan is a town in the province of Agusan del Sur, Philippines which is
found in Mindanao, and so called “The Land of Promise”. According to them that the
name Bayugan came from the tree called “bayug” because it is the place where the
bayug tree grew abundantly.
And so, with the help of the barangay officials before which is led by late
Sergio Mullaneda, they worked out the creation of Bayugan into a regular municipality
with the assistance of Governor Democrito O. Plaza, who was then a governor of
Agusan del Sur at that time and it was granted on August 6, 1961, that is why we are
always celebrating the “Araw of Bayugan” every 6th day of August.
Bayugan is one of the 14 municipalities of Agusan del Sur, and as of 2007
census/survey, it has 95,032 number of population with 43 barangays based on the
survey of planning department.
Many years passed through when Bayugan became a city, the time came
that this place lost its cityhood because this said city did not meet/pass the complete
requirements for cityhood. More than a year later, the “League of 16 cities” including
Bayugan was effectively restored. And now it is proudly called Bayugan City which is
now trying to develop more and more. It is now headed by our newly elected Mayor Kim
Lope A. Asis with his Vice Governor Charles Anggayong.
As Bayugan known as a city and as the population increases, it is good
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and it’s needed to have a big establishments like a “mall”. Because establishing a mall
can help to minimize the unemployed people because mall can provide employments to
hundreds of people who are unemployed. And of course, if the researcher will put a
mall here in the city of Bayugan, she will be able to help our governments funding
because she will pay a higher taxes. Because as we all know that the bigger the
establishment is, the higher the taxes will be paid because your taxes payments is
based on your calculated income.
So now, the researcher is planning to establish a mall here because
another reason is, it is really a good and a nice establishment because mall is a one-
stop place where almost everything you need is there and it is also a place which offers
a lot and where the collections of shops are all there, from foods to clothes, to souvenirs
whether local and imported, lots of books, accessories and a lot more. It is also a place
that cater to your different tastes in what you want to buy and bring home with you.
Mall is not merely about buying something because there is a place where
you enjoy a lot and relax while watching movies and you can also socialize with peers
and friends. There is also a game place for kids, that is why it is a crime-free
environment, so the Bayuganon parents will be more relax if they know that their
beloved children are at the mall
Actually, it is not only for teenagers who became addicted and love going
to mall. Virtually, people of all ages and gender became addicted, from seniors to
babies, from adults to kids, from teens to married and also from the poor and rich
people or the so called people from different walks of life. It is not only for the
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Bayuganon people but this mall is also for the people who are not a resident of
Bayugan, who came from different municipalities and cities. Everybody is welcome
here.
Consumers wanted a better shopping experience. No matter what you are
looking for, the researcher is very sure that you will be able to find something good at
Square Zone Mall of Bayugan, and this will be located soon at Narra Avenue, Poblacion
Bayugan City where the school before of SOUTHEASTERN AGUSAN COLLEGES
located.
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rEreeeeeR
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RESEARCH PARADIGM
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FOUND IN THE RESEARCH PARADGM
Marketing Aspects Management Aspects
- Receiving Office - HRD Office
- Grocery Office - Secretary’s Office
- Purchasing Office - Manager’s Office
- Leasing Office a. Staffing
a. Services b. Organizational
b. Demand Analysis Structure
c. Pricing c. Functions and Benefits
d. Promotion and Advertisement Socio – Economic Contribution
Technical Aspects - Accounting Office
- Clinic Office a. Employment
a. Project Location b. Social Benefits
b. Facilities and Equipments c. Government Revenues
c. Safety and Measures
Financial Aspects
- Clinic Office
a. Project Location
b. Facilities and Equipments
c. Safety Measures
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CONCEPTUAL FRAMEWORK OF THE STUDY
Marketing Aspects
a. Services – the services of this mall is really good and the employees there
are ready to serve you respectfully and you can approach them easily.
And also the goods and products there which they offers to the customers
has a good quality and variety. Some rentable spaces in this mall are also
affordable so the tenants can surely gain a profit.
b. Demand Analysis – this mall is demandable because as what the
researcher observed, people of Bayugan wants a place where they can
find almost of the thing they want with a nice ambiance. And there is no
other big establishment in this place except the Central Warehouse which
only have one-storey building.
c. Pricing – the price of goods sold in the grocery area of the mall is very
comparative because it is more less than the others, it is made so
customers can afford to buy. And also the rentable spaces in this mall is
in low amount.
d. Promotion and Advertisements – The researcher engage to advertise or
broadcast the mall and put it into print ads for details in order that there
are many people will become possible aware of what the mall offers.
They can also visit the website at www.squarezonemall.com.ph. So
Through this one, this mall will become known not only in the city of
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TECHNICAL ASPECTS
a. Project Location – This mall is located along the highway at Narra
Avenue, Poblacion Bayugan City. The location of the project is
strategically located in terms of transportation and it is accessible to the
customers. It is also near the school of AGUSAN DEL SUR COLLEGE,
where one of the customers are the students and teachers.
b. Facilities and Equipment – the facilities and equipment of this mall are
highly-quality to be able that the employees, customers and tenants will
feel comfortable and it is provide customer’s convenience. It provides
whether protection, it has an atmosphere created for shopping comfort, it
also had a mall security, fire and police protection, sanitation and utility
supply and most especially it has an adequate number of restrooms and
of course a good exterior lightning to attract shoppers.
c. Safety Measures – safety measures are very much important in the mall in
order that the employees can remain motivated if they feel safe at their
workplace. It is not just for the good of the employees, but the safety
measures of this mall are also available to all the customers, properties
and the environment, so everybody will be protected against danger.
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FINANCIAL ASPECTS
a. Sources of Funds – Funds is one of the very important thing in
establishing a business, so the researcher gets her own savings to use as
a capital for the said business.
b. Financial Statements – it is a form of record of the financial activities of
this mall. It included income statement, balance sheet and cash flows.
c. Financial Analysis – making this financial analysis, we will know if this
business is profitable and it is the basis of making decisions.
MANAGEMENT ASPECTS
a. Staffing – they organize the employees of this employees of what
department and unit they belong. They also controls the run and the flow
of this business.
b. Organizational Structure – it can help you to clearly defined who are those
personnel in the mall and what is there responsibilities. It also helps you to
determine who are those employees which is guided and support by the
management.
c. Functions and Duties – the functions and duties of the employees are
assigned by the management based on their knowledge and level. They
are perfectly well – trained and undergo orientation for them to be
disciplined and aware of their duties and responsibilities.
d. Salaries and Benefits – The salaries of the employees in the mall are
issued by the management which is appropriate and exactly given based
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on the position they have. They also give some contribution to the
employee’s SSS and PhilHealth as their benefits.
Socio – Economic Contribution
a. Employment – through this mall the researcher can give jobs to the people
and she can help to support their financial and needs through the salaries
and benefits that was given to them.
b. Social Benefits – this mall can give a place for the people where they can
buy their needs, and a place where they can enjoy, relax and can spend
time together with their loved ones. It can also give attraction to the city of
Bayugan.
c. Government Revenues – this mall can contribute to the government by
paying the taxes and other government fees.
STATEMENT OF THE PROBLEM
1. What is the feasibility of the Marketing Aspects in terms of:
a. Services
b. Demand Analysis
c. Pricing
d. Promotion and Advertisements
2. What is the feasibility of Technical Aspects in terms of:
a. Project Location
b. Facilities and Equipment
c. Safety Measures
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3. What is the feasibility of Financial Aspects in terms of:
a. Sources of Funds
b. Financial Statements
c. Financial Analysis
4. What is the feasibility of Management Aspects in terms of:
a. Staffing
b. Organizational Structure
c. Functions and Duties
d. Salaries and Benefits
5. What is the Socio – Economic Contribution in terms of:
a. Employment
b. Social Benefits
c. Government Revenues
SIGNIFICANCE OF THE SUDY
In establishing a mall here in Bayugan City, it can give benefits to the
people in certain community by providing them a new environment. It can also give
jobs to the people and it can also help the government by paying taxes.
SCOPE AND LIMITATION OF THE STUDY
The establishment of Square Zone Mall CY 2010-2011 is located at Narra
Avenue, Poblacion Bayugan City. This place is in need of more establishment that
everybody can avail even the people of the neighboring city of Bayugan. The primary
sources of data are through survey by giving a survey questionnaire.
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DEFINITION OF TERMS
a. accessible – easily obtained, capable of being approached.
b. aspects – visual or mental appearance.
c. assess – to fix or determine.
d. convenience – fitness, accommodation.
e. crime-free – safe place, away from danger.
f. exterior – outward, externally.
g. fire-hose reels – are located to provide a reasonably accessible and controlled
supply of water to combat a potential fire risk.
h. framework – is a real or conceptual structure intended to serve as a support or
guide for the building of something useful.
i. lease – contract for the letting or property for rent.
j. scope – aim, intention.
k. tenants – one who occupies a place or space.
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CHAPTER II
RESEARCH METHODOLOGY
RESEARCH METHODOLOGY
2 methods used during the research:
guided interview analysis
- the researcher used her survey questionnaire to do the survey and
have a personal interview to her prospect clients.
descriptive interview analysis
Different aspects of the study:
a. Marketing Aspects – under this aspects are services, demand analysis,
pricing of goods and spaces, promotion and advertisement. In this aspect,
it contributes greatly to the success of organization because it is one way
of encouraging sales from the buying public.
b. Technical Aspects – this aspect is one of the important aspect in doing a
proposed study because it responds to the technicalities in which this will
provide protection for everybody, to the employees and also to the
customers. This include the list of project location, facilities and equipment
and safety measures.
c. Financial Aspects – this aspect includes the sources of funds, financial
statements and the financial analysis. With regards to this aspect, the
money is one of the biggest factor that determines the success of your
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business. And actually, the whole purpose of such business is all about
finance and how to deal with it.
d. Management Aspects – this includes staffing, organizational structure,
functions and duties and the salaries and benefits. This aspect is the
process of overseeing and controlling a business or organization and also
the people therein. This will also specifying the vision and mission of the
firm and implementing objectives and policies of the business.
e. Socio–Economic Contribution – under the list of this aspects are
employment, social benefits and the government revenues. This aspect
determines of the things and the benefits that they contribute to the people
around and also to the government.
RESEARCH ENVIRONMENT
Bayugan City is considered as a newly born city, it is the place where the
business will be established. This city is now headed by our newly elected Mayor Kim
Lope Asis and Vice Mayor Charles Anggayong.
This place is now started to improve and develop more. As we can see
there are some improvements in our city such as the plaza, newly constructed
highways, street lights and the very beautiful city gymnasium with fully air-conditioned.
And now, our city hall is still in process, these are the proofs that the officials here are
doing their responsibilities well.
Based on the survey, that the population in our city will be increasing
every year and the demand of the people will also be increasing. And so, having a mall
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here in our city is really a great deal. It can help our governments to have an additional
fundings and income from the taxes that will be paid to them.
This mall will become one of the attractions in our city and because of
these, many people from other places and municipalities will come to visit Bayugan City.
SAMPLING PROCEDURE
I choose the people of Bayugan City as my respondents because it is the
place wherein my business will be established. The respondents choose their answers
through the multiple choices written on the survey questionnaire but, they must have to
think on what is their favorable answers. My respondents are divided into the different
ages, from 10-60 years old. Some of them are working, owning a business, other are
unemployed and the rest are students with different year level.
DATA COLLECTION PROCEDURE
In order to gather informations, the researcher went to the different areas
in Bayugan City to meet a people as her prospect clients with different works, ages and
level of life. She gave each of them a survey questionnaire contains 15 questions
regarding her establishment which is a mall. The researcher also asked other people to
gather an additional information to formulate this data.
RESEARCH INSTRUMENT
The researcher makes 15 questions with 50 copies and she distributed
these to the 50 respondents living in Bayugan City. After the 50 copies completed, she
used to tally all of the answer using the columnar sheets. She also makes some
research through the internet and find the meaning of the unfamiliar words using the
dictionary.
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QUANTITATIVE TECHNIQUE USED
1. PROFIT RATIO
- Net profit after taxes divided by sales for a given 12- month
period, expressed as a percentage.
Formula:
Profit Ratio = __Net Profit_ Net Sales
2. RETURN ON TOTAL ASSESTS
- it is a ratio that measures a company’s earnings before
interest and taxes against its total net effectively a company is using its assets to
generate earnings before contractual obligations must be paid.
Formula:
ROA: = __Income before interest and taxes_ Average total assets
3. PAYBACK PERIOD
- it refers to the period of times required for return on an
investment to repay the sum of the original investment. The payback period is
considered a method of analysis with serious limitations and qualifications for its use. It
also refers to the length of time required to cover the cost of an investment.
Formula:
Payback period = __Initial investments_ Cash in flows
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CHAPTER III
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
1. WHAT IS THE MARKETING FEASIBILITY OF:
1.a. Services – Square Zone Mall of Bayugan City, offers a different kinds of
services to cater the taste of the customers and the people will encourage to buy.
Having many services will give more enjoyable to the shoppers/customers.
Tenants of different areas in the mall have their own strategies on encouraging
their customers by offering services.
Square Zone Mall had the following:
Grocery ( owned by the Square Zone Mall )
- In this area, it sells a different kinds of foods, beverages and many
more. There, you can find the things that you need in everyday
living.
They offer:
Offering a wide variety of foods.
Sell an array of different foods from local to imported.
They also offers by 1 take 1.
They sell with a high quality of foods.
They sell with an affordable price of foods.
They have a good human relation.
The employees are very approachable.
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Department Store – specializes in selling a wide range of products and
cater to the needs and roles of all special classes. In this area, it displays
the things such as RTW, accessories and etc.
Cinema / Movie Theater – commercial operations catering to the general
public, who attend by purchasing a ticket. The movie is projected with a
movie projector onto a large projection screen at the front of the
auditorium.
School and Office Supplies – in this area, there are tons of office and
school supplies out there for you to choose from including items such as
pencils, markers to folders and many more. You can find all of the supplies
you need.
Fast foods – in this mall, there are different kinds of fast foods rented
there. Fast food is actually kind of a restaurant that could serve very
quickly and always prepared and good for those people who are on the go
or need something to eat quickly. These fast foods serves different kinds
of a foods from teens, adults to kids.
Bookstore – selling of different kinds of a books for all ages.
Instrument Area – where you can find a different kinds of instruments fit to
your talent. The owner / tenant of these area offers a high quality of
instruments.
Arcade – a game place for everybody which is a coin operated machine.
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Toys Store – this area sell a wide range of a toys and offers a latest kinds
of a toys. This is the favorite area of almost of the children.
Any other rentable spaces
1.b. Demand Analysis – in this analysis, we can identify the sales generated by a good
or service and determine the reasons for its success and failures and how it sales
performance can be improved. It shows the population of urban and rural of different
barangays in Bayugan City and shows the competitors of Square Zone Mall.
Table 1. Shows the population and the number of households in the urban area.Name of
Barangay
GENDER Populatio
n
No. of
HouseholdsMale Female
Poblacion 9,608 9,638 19,246 4,129
Taglatawan 6,222 6,188 12,410 2,407
Salvacion 2,293 2,180 4,473 925
Maygatasan 2,179 2,092 4,271 926
Noli 1,716 1,685 3,401 725
TOTAL 22,018 21,783 43,801 9,112
Table 1 represents the population and the number of households in selected 5 urban
barangays. They are the prospect customers of Square Zone Mall. Businessmen and
businesswomen living in these barangay can also rent some spaces in the mall.
Note: There are 10 urban barangays all in all with a total population of 54,544.
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Table 2. Shows the population and the number of households in the rural area.Name of
Barangay
GENDER Populatio
n
No. of
HouseholdsMale Female
Bucac 1,657 1,605 3,262 671
Santa Irene 1,067 1,084 2,151 451
Calaitan 1,100 1,030 2,130 445
Mount Carmel 1,119 965 2,084 443
Saguma 948 929 1,877 400
TOTAL 5,891 5,613 11,504 2,410
Table 2 represents the population and the number of households in selected 5 rural
barangays. They are the prospect customers of Square Zone Mall because this mall is
open for everybody. Businessmen and businesswomen living in this barangay can also
rent some spaces in the mall.
Note: There are 33 rural barangays all in all with a total population of 40,753.
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Table 3. Shows the competitors of the grocery area of Square Zone Mall.Name of
Business
CUSTOMERS PER DAY
DAY 1 DAY 2 DAY 3
Santiago 350 300 330
William Marketing 300 320 350
Central Warehouse ( grocery area )
500 600 650
Victory Commercial 900 950 1,000
Mercury Drug( grocery area )
650 700 750
Table 3 represents the competitors of Square Zone Mall for the grocery area. It shows
the number of customers that they could have for 3 days. This illustration is based on
the survey.
Table 4. Shows some of the buildings which have rentable spaces.NAME OF BUILDING NAME OF BUSINESS CUSTOMERS PER DAY
Central Warehouse Cell phone Accessories # 1 8 customers/day
Cell phone Accessories # 2 8 customers/day
Ursilver 10 customers/day
Noli Bakers 35 customers/day
Mang Inasal 80 customers/day
Bonita Building Romance Store 100 customers/day
Mac Bernz Internet Café 50 customers/day
Blue Sapphire 15 customers/day
J & E Lechon Manok & Liempo
100 customers/day
Acoustic Bar 50 customers/day
Gown Center ( new tenant )
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PS Mones Natasha 30 customers/day
Blue Tropics Petshoppe 10 customers/day
Dental Clinic 7 patience/day
FJ Balaqui Mktg. 15 customers/day
Suarez Insurance & Allied Services
10 clients/day
Cañezares Optical Clinic 10 patience/day
Fiel Cellhauz 15 customers/day
Rose Pharmacy 500 customers/day
Biennel 70 customers/day
Table 4 represents the buildings which are the competitors of the Square Zone Mall. It
shows that there are just few number of rentable spaces in each building.
1.c. Pricing - The products and goods sold in this mall especially in the grocery area
are in very low prices than the competitors of Square Zone Mall in order that all
Bayuganons can afford to buy for their daily needs. Some other areas which already
provided by the Square Zone Mall to be rented are also affordable for the tenants.
Price lists of some products in a grocery area:
ITEMS WEIGHT SRP
Gene’s Salvaro mini 110 grams 29.75
small 200 grams 50.00
big 400 grams 84.50
Gene’s Otap mini 120 grams 31.25
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small 300 grams 63.75
big 450 grams 87.25
Gene’s Rosquillos mini 180 grams 45.25
small 300 grams 68.75
Gene’s Hojaldres small 250 grams 56.75
big 500 grams 104.00
Gene’s Galletas small 125 grams 36.50
big 250 grams 70.50
Gene’s Flores small 110 grams 37.50
big 220 grams 71.75
Genes Polvoron small 240 grams 46.00
big 480 grams 88.75
Gene’s Garlic biscocho 150 grams 67.50
I - BISCUITS
DESCRIPTION PRICE PER PACK
Animal Chocolate 29.20
Butter Coconut 34.00
Double Crosser 34.00
Butter Nuts 34.00
Marie Chocolate 32.00
Mini Marie 12.75
Micro Wafer Choco 12.75
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Micro Wafer Vanilla 12.75
Biskita Premium Biscuits 12.75
Wow Marie 19.25
II - FAMILY PACKS
Double Crosser FP. 21.50
Choco Cream FP. 21.50
Butter Nuts FP. 21.50
Butter Coconut FP. 23.80
Wafer Choco FP. 23.80
Wafer Strawberry FP. 23.80
Wafer Vanilla FP. 23.80
Wafer Orange Mango FP. 23.80
Wafer Peanut Butter FP. 23.80
Wafer Ube FP. 23.80
Melon Creams FP. 21.50
Peanut Butter Cream FP. 21.50
Melon Creamy FP. 21.50
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III – MINI PACKS
Butter Coconut Mini 11.90
Butter Nuts Mini 10.75
Choco Cream Mini 10.75
Double Crosser Mini 10.75
Wafer Chocolate Mini 9.75
Wafer Lemon Mini 9.75
Wafer Strawberry Mini 9.75
Wafer Vanilla Mini 9.75
Wafer Orange Mango Mini 9.75
Wafer Peanut Butter Mini 9.75
Wafer Ube Mini 9.75
Melon Creams Mini 10.75
Peanut Butter Cream Mini 10.75
CANDIES
DESCRIPTION PRICE PER PACK
De Luxe Mint 21.60
De Luxe Toffee 21.60
Strawberry Caramel 21.60
Tru Melon 20.60
Choco Nuts 23.20
Crown Caramint 23.20
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Nougat 23.20
Nuts Caramel 23.20
Nuts Coffee 23.20
Peanut Brittle 23.20
7 Cola 23.20
Caramel Chewee – Butter Lite 23.70
Caramel Chewee – Jolly Mint 23.70
Caramel Chewee – Milk Choco 23.70
Caramel Chewee – Orange Twist 23.70
Caramel Chewee – Cream Coffee 23.70
Boss – Coffee Gold 21.60
Metro Mango Drops 19.50
Dalandan Drops 19.50
SAN MIGUEL BREWERY INC.
PRODUCT Wholesale ( per case ) SRP ( per bottle )
Pale Pilsen 320 ml 372.00 19.00
Pale Pilsen 1000 ml 275.00 54.00
Pale Pilsen Cans 597.00 29.00
Pale Pilsen Keg 50 L 2,532.00 _
Pale Pilsen Keg 30 L 1,519.00 _
Pale Pilsen Keg 15 L 760.00 _
Red Horse 330 ml 360.00 18.00
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Red Horse 500 ml 265.00 26.00
Red Horse 1000 ml 262.00 51.00
Red Horse Cans 575.00 28.00
Gold Eagle 320 ml 293.00 15.00
Gold Eagle 750 ml ( 12s ) 343.00 35.00
Gold Eagle King 1000 ml 196.00 38.00
San Mig Light 330 ml 445.00 22.00
San Mig Light Cans 620.00 31.00
San Mig Light Keg 50 L 2,799.00 _
San Mig Light 30 L 1,679.00 _
San Mig Light 15 L 840.00 _
Super Dry 330 ml 498.00 25.00
Super Dry Cans 685.00 34.00
Cerveza Negra 330 ml 498.00 25.00
San Mig Strong Ice Bottles 487.00 24.00
San Mig Light Ice Cans 685.00 34.00
Cali 330 ml Bottles 340.00 18.00
Cali Regular Cans 454.00 24.00
Cali 10 Cans 454.00 24.00
Cali Ice 330 ml Bottles 340.00 18.00
Cali Ice Cans 454.00 24.00
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PRICES OF CONSUMER PRODUCTS
PRODUCTS PACKING UNIT PRICE PRICE / CASE
PRIDE Laundry Det. 300X40 gms. 4.00 / sachet 1,200.00 / case
PRIDE Laundry Det. 24x500 gms. 43.75 / pouch 1,050 / case
PRIDE All-Purpose Det. 300x40 gms. 3.75 / sachet 1,125.00 / case
PRIDE All-Purpose Det. 24x500 gms. 42.00 / pouch 1,008.00 / case
PRIDE w/Fabric Cond. Det. 300x40 gms. 4.00 / sachet 1,200.00 / case
PRIDE w/Fabric Cond. Det. 24x500 gms. 43.75 / pouch 1,050.00 / case
PRIDE Bar ( White ) 36x440 gms. 18.50 / bar 666.00 / case
PRIDE Bar ( Blue ) 36x440 gms. 18.50 / bar 666.00 / case
PRIDE Bar ( Kalamansi ) 36x440 gms. 18.50 / bar 666.00 / case
STARWAX – Red Dye Wax 72x90 gms. 14.25 / box 1,025 .00 case
STARWAX – Red Dye Wax 69x180 gms. 28.25 / box 1,695.00 / case
STARWAX –Red 72x90 gms. 13.75 / box 990.00 / case
STARWAX - Natural 72x90 gms. 13.75 / box 990.00 / case
MIGHTY TBC – White 30x250 ml 43.50 / bot. 1,305.00 / case
MIGHTY TBC – Yellow 30x250 ml 43.50 / bot. 1,305.00 / case
MIGHTY TBC - Green 24x500 ml 75.00 / bot. 1,800.00 / case
SMART Dishwashing Paste 96x100 gms. 7.50 / sachet 720.00 / case
SMART Liquid Det. 144x50 ml 6.00 / sachet 864.00 / case
UNIQUE - Maximum 384x10 ml 2.00 / sachet 768.00 / case
UNIQUE – Maximum 108x50 ml 20.00 / tube 2,160.00 / case
UNIQUE – Maximum 72x100 ml 34.00 / tube 2,448.00 / case
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UNIQUE - Maximum 48 ml 48.00 / tube 2,304.00 / case
UNIQUE – Fresh Breath 384x10 ml 2.00 / sachet 768.00 / case
UNIQUE – Fresh Breath 108x50 ml 20.00 / tube 2,160.00 / case
UNIQUE – supernova Red 384x10 ml 2.00 / sachet 768.00 / case
UNIQUE - Supernova Red 108x50 ml 21.00 / tube 2,268 .00 / case
UNIQUE - Meteor Mint 384x10 ml 2.00 / sachet 768.00 / case
UNIQUE Meteor Mint 108x50 ml 21.00 / tube 2,268 .00 / case
UNIQUE Gel - BlueStarburst
384x10 ml 2.00 / sachet 768.00 / case
Amount for the rentable spaces:
By room 30,000 / each
Fast foods 54, 000 / each
Kiosk 10, 000 / each
Bookstore 250 / sq. meter
School Supplies 250 / sq. meter
Kitchen Wares 200 / sq. meter
Home Decors 250 / sq. meter
Department Store 250 / sq. meter
Hardware 200 / sq. meter
Children’s Toys 250 / sq. meter
Instruments & Sports Goods 250 / sq. meter
Food Court 250 / sq. meter
Game Zone 250 / sq. meter
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Cinema 250 / sq. meter
Appliances 250 / sq. meter
1.d. Promotion and Advertisement – Actually, promotion and advertisement is very
important and vital part of the successful business, which the Square Zone Mall engage
in. Advertising of our mall are used to attract attention of prospective customers to a
business or its products or services. The more effective and advertising campaign, the
more the customers can have. Where in fact, advertising is part of the overall marketing
strategy of a business.
- Before the construction of this building finished, we gave flyers and
brochures especially to those businessmen and businesswomen and contact them for
them to encourage to put their business in the mall by renting the space.
- Square Zone Mall also engage in advertising through television as a very
popular platform for advertising. In which, it covers nearly all kind of audience and of all
genders. It can help the Square Zone Mall to be known and popular not only in the city
of Bayugan but also from the different places in the Philippines.
- This mall also engage in advertising through radio so that Bayuganons and
the neighboring cities will be more aware and encourage to come and enjoy doing
shopping. It also gives encouragement to those who have a business that they will
going to rent some of the spaces provided by the mall.
31
2. WHAT IS THE TECHNICAL FEASIBILITY OF:
2.a. Project Location – The area before of Southeastern Agusan Colleges was
bought by Genalou Fe A. Cerona to Mrs. Enrica Gaballo Cortez, which has a land area
of 1 hectare equivalent to 10,000 square meter. This land was already inspected by the
Occular Inspection. This is now the area of Square Zone Mall which is located at Narra
Avenue, Poblacion, Bayugan City. The location of the mall is highly chosen in terms of
transportation, accessible to the customers, near to the busy area and it is just along the
highway wherein the vehicles are always passing through.
2.b. Facilities and Equipment – Square Zone Mall have facilities and equipment which
have a high quality. It aims helping employees attract and retain good employees by
providing an excellent working environment. The facilities and equipment in this mall are
also chosen in providing the customers and tenants convenience.
Lists of Equipments:
Office desks Air-Con Telefax Machine Basket Hand Held Radio
Chairs Computer Set Speakers Cash Register Lights
Plastic Chairs Paging System Display Cabinet Generator
Long Chairs ( for customers ) Surveillance Camera Push Cart
2.c. Safety Measures – Square Zone Mall located at Narra Avenue, Poblacion, Bayugan
City provides different kinds of safety measures to ensure the safety of the customers,
tenants and employees as well as the property and the environment. It helps to reduce
any kinds of dangers that the mall would possibly faced. We make sure that everybody
will be protected against dangers, harms and emergencies.
32
Lists of the Safety Measures:
Fire hose reels – are located to provide a reasonably accessible an controlled
supply of water to combat a potential fire risk.
Fire Extinguishers – manually operated device for extinguishing small fire.
Emergency Lightning – is battery-backed lightning device that comes on
automatically when a building experiences a power outage. Emergency
lightning is a very important component of staying safe in unpredictable
conditions.
Fire Alarm System – is a device that signals the occurrence of some
undesirable event. It is designed to detect the unwanted presence of fire by
monitoring environmental changes associated with combustion.
Fire Detection System – is an integral part of keeping you safe at work.
The main purpose of these is to quickly identify the area where the fire is.
Instructions Board – a kind of a board which all of the instructions was written
there such as instructions about the things that they should do in case of
emergency.
Fire Exit Signs or Signing Boards – a board with a drawing of an exit signs
in order that the customers will know where they should go in case of fire. It
will clearly tell people from where and how to escape.
Fire Exit – a special exit for emergencies such as fire for the faster
evacuation.
33
3. WHAT IS THE FINANCIAL FEASIBILITY OF:
3.a. Sources of Funds – The researcher used her own savings to established this
business. And both of her parents gave her money to use as an additional
expenses.
3.b. Financial Statement - it is a written report which quantitatively describes the
financial health of a company. In other words, the financial statements are the
end product or the main output of the financial accounting process.
This included an:
- income statement
- cash flow
- balance sheet
3.c. Financial Analysis - Financial Analysis refers to the assessment of a
business to deal with the planning, budgeting, monitoring, forecasting, and
improving of all financial details within an organization. It also refers to an
assessment of the viability, stability and profitability of a business.
34
SQUARE ZONE MALL
Income Statement
Particulars 2011 2012 1013
SalesRent IncomeTotal
144,000,000.- 23,477,250.- 167,477,250.-
151,200,000.- 24,651,112.5 175,851,112.5
158,760,000.- 25,883,668.13 184,643,668.13
Less: Operating Expense Salaries and Wages Employees Bonuses Supplies Expense Light and Water Communication Maintenance Insurance Advertising Taxes and Licenses Miscellaneous PhilHeatlh Premium SSS Premium Depreciation
9,624,000.- 802,000.- 240,000.-
1,440,000.- 216,000.- 300,000.-
4,050,000.- 110,000.- 2,010,500.- 120,000.- 220,800.- 357,648.-
867,222.45
9,912,720.- 826,060.- 247,200.- 1,483,200.- 222,480.- 309,000.- 4,050,000.- 110,000.- 2,010,500.- 123,600.- 220,800.- 357,648.- 867,222.45
10,210,101.6
850,841.8 254,616.- 1,527,696.- 229,154.- 318,270.- 4,050,000.- 110,000.- 2,010,500.- 127,308.- 220,800.- 357,648.- 867,222.45
Total Operating Expense
20,358,170.45 20,740,430.45 21,134,158.25
Net Income before TaxProvision for Bus.Tax(36%)Net Income
147,119,079.6 52,962,868.64 94,156,210.96
155,110,682.1 55,839,845.56 99,270,836.54
163,509,509.9 58,863,423.56 104,646,086.3
35
SQUARE ZONE MALL
Projected Cash Flow
Particulars 2011 2012 1013
Cash Receipts 167,477,250.- 175,851,112.5 184,643,668.1
Cash Disbursements Salaries and Wages Employees Bonuses Supplies Expense Light and Water Communication Maintenance Insurance Advertising Taxes and Licenses Miscellaneous PhilHealth Premium SSS Premium Business Tax
9,624,000.- 802,000.- 240,000.- 1,440,000.- 216,000.- 300,000.- 4,050,000.- 110,000.- 2,010,500.- 120,000.- 220,800.- 357,648.-
52,962,868.64
9,912,720.- 826,060.- 247,200.- 1,483,200.- 222,480.- 309,000.- 4,050,000.- 110,000.- 2,010,500.- 123,600.- 220,800.- 357,648.-
55,839,845.56
10,210,101.6 850,841.8 254,616.- 1,527,696.- 229,154.4 318,270.- 4,050,000.- 110,000.- 2,010,500.- 127,308.- 220,800.- 357,648.-
58,836,423.-
Total Cash Disbursements
72,453,816.64 75,713,053.56 79,130,359.4
Net Cash FlowAdd: Cash Beg. BalanceCash Balance Ending
95,023,433.36 ______________ 95,023,433.36
100,138,058.9 95,023,433.36
195,161,492.3
105,513,308.7195,161,492.3300,674,801.-
36
SQUARE ZONE MALL
Projected Balance Sheet
Particulars 2011 2012 2013
ASSETS
Current Assets Cash Total Current Assets
Fixed Assets Land Building Safety Measures Furniture & Fixtures Equipment MerchandiseLess: Accumulated Dep. Total Fixed Assets
95,023,433.3695,023,433.36
25,000,000.-10,094,473.64
435,000.- 265,000.-
2,189,700.- 90,000,000.- ( 867,222.45 ) 127,116,951.2__
195,161,492.3195,161,492.3
25,000,000.- 10,094,473.64
435,000.- 265,000.- 2,189,700.-
94,500,000.- ( 1,734,444.9 ) 130,749,728.7
300,674,801.-300,674,801.-
25,000,000.-10,094,473.64
435,000.-265,000.-
2,189,700.-99,225,000.-
( 2,601,506.3 ) 134,607,506.3
Total Assets 222,140,384.6
325,911,221.-
435,282,307.3
LIABILITIES AND OWNER’S EQUITY
Liability
Owner’s Equity Cerona, Capital Add. Retained Earnings
Add: Additional Capital Total Owner’s Equity
- 0 -
127,984,173.6 94,156,210.96 222,140,384.6 ______________ 222,140,384.6
- 0 -
222,140,384.6 99,270,836.54 321,411,221.- 4,500,000.- 325,911,221.-
- 0 -
325,911,221. 104,646,086.3 430,557,307.3 4,725,000.- 435,282,307.3
TOTAL LIABILITIES AND OWNER’S EQUITY
222,140,384.6 325,911,221.- 435,282,307.3
37
FINANCIAL ANALYSIS
Payback Period = Net Investment Ave. Cash Flow
= 327,777,971_ 100,224,933.7
= 3.27 years
The payback period shows that the investor can recover his investment in three years. This project is highly feasible.
Profit Ratio = Net Profit Net Sales
2011 2012 Profit Ratio = 94,156,210.96 99,270,836.54 104,646,086.3 167,477,250 175,851,112.5 184,643,668.13
= 56.2% = 56.5% = 56.7%
The profit ratio shows that every year there is an increase in the profitability of
the operation.
Return on Asset = Income before Interest and Taxes Average Total Assets
2011 2012 2013 Return on Assets 147,119,079.6
222,140,384.6155,110,682.1325,911,221
163,509,509.9435,282,307.3
66% 48% 38%
38
SQUARE ZONE MALL
PROJECTED COST
ASSET REQUIREMENTS:
Land 25,000,000.-
Building 10,094,473.64
Safety Measures 435,000.-
Furniture and Fixtures 265,000.-
Equipment 2,189,000.-
Merchandise 90,000,000.-
Communication 10,000.-
Insurance 4,050,000.-
Advertising 9,166.67
Taxes and Licenses 167,541.67
Total Projected Cost 132,220,882.-
39
3. WHAT IS THE MANAGEMENT FEASIBILITYOF:
4.a. Staffing
General Manager
Functions: A general manager's position is considered to be one of
the top management of a company. A general manager is an executive
in the managerial committee, whose main responsibility is to oversee all
the operations and practices of the organization as a whole.
The General Manager of this mall is the owner.
Salary: 35,000.00 per month.
Assistant General Manager
Functions: Shall be responsible to assist the General Manager with
the day to day management and successful performance of managing
all coordinate activities.
Qualifications:
- Male / Female, ages 32 - 38 y.o.
- A graduate of 4-year course.
- Highly motivated to learn.
- Able to perform each essential duties satisfactorily.
Salary: 25,000.00 per month.
40
Supervisor
Functions: Responsible of monitoring and managing the organization
in order to have a successful business. He/she is also have a
responsibility on overseeing the duties of the employees.
Qualifications:
- Male / Female, ages 32 - 38 years old.
- Must be a graduate of any 4-year courses ( preferably Business
Administration ).
- Must have a strong self – confidence and ability to motivate teams
to higher productivity.
- Must have a strong leadership and interpersonal skills.
Salary: 22,500.00 per month.
Assistant Supervisor
Functions: Assist the Supervisor will also going to guide the system
by decision making.
Qualifications:
- Male / Female, ages 32 – 38 years old.
- Must a graduate of 4-year course.
- Must have personal commitment of improving one’s own knowledge
and skills.
- Able to relate with all levels in the organization.
- Highly motivated to learn.
Salary: 20,000.00 per month.
41
Purchasing Manager
Functions: Purchasing Manager ensure the effectively supply of raw
materials, equipment, merchandise and services to an enterprise, by
buying items which are used for processing or for resale. He/she must
create good relationships with suppliers who offer the best value for the
company’s money.
Qualifications:
- Male / Female, ages 32 - 38 Years old.
- Must be a college graduate, a degree of Bachelor of Science in
Business Administration major in Marketing Management.
- Must have good knowledge of negotiation techniques.
- Must have an experience of selling.
- Must pass the examination, interview and drug test.
Salary: 18,000.00 per month.
Assistant Purchasing Manager
Functions: Assist the Purchasing Manager and doing his/her
responsibilities on taking charge of the items being purchased. He/she
will also have a good relation to the suppliers.
Qualifications:
- Male / Female, ages 30 - 35 years old.
- Must be a graduate of Business Administration.
- Highly motivated to learn.
- Must have an experience of selling.
42
- Active, hardworking and honest.
Salary: 16,000.00 per month.
Operation Manager
Functions: This kind of a manager will going to guide the system by
decision making. He/she also help the operation systems, processes
and policies in support of organization’s mission, support better
management reporting, information business process and organizational
planning. He/she will also oversee the overall financial management,
planning systems and controls.
Qualifications:
- Male, ages 30 – 35 years old.
- A graduate of Computer Engineering, Computer Science or
Information Technology.
- Minimum of 2 years supervisory experience.
- Strong self – confidence and ability to motivate aims to higher
productivity.
- Strong leadership and interpersonal skills.
- Excellent written and spoken communication.
- Strong project management, analytical and problem resolution skills.
- Can meet the complete requirements.
Salary: 18,000.00 per month.
43
Assistant Operation Manager
Functions: This kind of employee will be going to assist the operation
manager. Coordinating and scheduling of the production workers and
sales representative.
Qualifications:
- Male / Female, ages 30 - 35 years old.
- Bachelors / Degree in Business Administration.
- Minimum of 2 years supervisory experience.
- Must have a strong leadership and interpersonal skills.
Salary: 16,000.00 per month.
HRD Manager
Functions: This kind of manager is responsible for ensuring the
proper implementation of rules and regulations and the policies in the
mall. He/she also ensures the proper orientation and training of all new
hires and the proper development of all line and staff subordinate.
Qualifications:
- Male / Female, ages 30 - 35 years old and above.
- Graduate of any 4-year course, preferably Engineering.
- Extensive managerial experience in the fields of property
development, human resources management and analytical.
- With leadership qualities, excellent in communication skills.
- Able to relate with all levels in the organizations.
Salary: 18,000.00 per month.
44
Assistant HRD Manager
Functions: Is responsible in assisting the HRD Manager and ensure
the new hired employees to be well – trained to be well - oriented.
Qualifications:
- Male / Female, ages 30 – 35 years old.
- Graduate of any 4 – year course.
- Able to relate with all levels in the organization.
- Strong leadership and interpersonal skill.
- Excellent written and spoken communication.
Salary:16,000.00 per month.
Accountant
Functions: Responsible for the higher functions of designing where
necessary, improving or modifying the system of accounts. Accountant
also supervise and coordinate the work of the bookkeeper and prepares
the annual profit and loss accounts.
Qualifications:
- Female, ages 25 years old and above.
- Must be a graduate of a Bachelor of Science in Accountancy.
- Must have personal commitment of improving one’s own knowledge
and skills.
- Able to relate with all levels in the organization.
- Must have a good knowledge of negotiation technique.
Salary: 12,500 per month.
45
Bookkeeper
Functions: A clerical worker who maintains the financial records and
must performs the routine operations of recording transactions in book of
accounts. Bookkeeper comprises the writing up of the books of prime
entry, positioning to the ledgers, balancing the ledgers according to
accountants and many other.
Qualifications:
- Female, ages 25 years old and above.
- A graduate of a 4 – year course, preferably ( Bachelor of Science in
Business Administration major in Financial Management
- Must have personal commitment of improving one’s own knowledge
and skills.
- Highly motivated to learn.
- Have at least 2 years of experiencing in any money transactions.
- Must pass the interview and the examination given by the
management.
- Can submit the complete requirements
- Must pass the drug test.
Salary: 10,000.00 per month.
Auditor
Functions: Auditor conducts a critical examination of the books of an
concern and of balance sheet, profit and loss accounts, verifiers of
46
assets and liabilities and report whether the balance sheet shows a true
and correct view of state of affairs of the business.
Qualifications:
- Female, ages 25 - 28 years old.
- Graduate at any 4-year course ( preferably Bachelor of Science in
Business Administration major in Financial Management ).
- Highly motivated to learn.
- Have a strong problem resolution skills.
- Must pass the interview and the examination given by the
management.
- Must pass the drug test.
Salary: 10,000.00 per month.
Leasing In charge
Functions: He/she is responsible for the rentable spaces in the mall
and for assisting the tenants.
Qualifications:
- Male / Female, ages 25 - 28 years old.
- Must be a graduate of any 4-year course.
- Must have a strong problem resolution skills.
- Must have a good knowledge of negotiation techniques.
Salary: 7,000.00 per month.
47
Check Issuer
Functions: From the receiver of goods, they will going to process the
receipt in order to know how much is the total amount of the goods
which is purchased based on the receipt and the issuer will issue the
checks to the suppliers.
Qualifications:
- Female, ages 25 – 28 years old.
- A graduate of 4 year courses, preferably ( Bachelor of Science in
Business Administration )
- Highly motivated to learn.
- Have an ability to perform essential duties.
- Must have at least 6 mos. – 1 year of experience in terms of
handling money in any companies or other financial institution.
- Must pass the interview and examination given by the management.
- Must pass the drug test.
Salary: 7,500.00 per month.
Nurse
Functions: Responsible for monitoring concerns regarding the
physical fitness of employees, in order to provide a healthy working
environment and physically fit personnel. He/she will be the one who
make some check-ups to the employees who are not feeling well in duty.
48
Qualifications:
- Male / Female, ages 25 – 28 years old.
- Must be a graduate of Bachelor of Science in Nursing.
- Hardworking and physically fit.
- Able to take care the health of the employees.
Salary: 9,000.00 per month.
Sales Associate
Functions: Who have a responsibility in maintaining good customer
service. He/she is also responsible for serving customers and accurately
recording all sales, as well as assisting with merchandising
responsibilities such as stocking and pricing.
Qualifications:
- Male / Female, ages 25 - 27 years old.
- Must be a college level.
- Previous retailed experience preferred.
- Have an ability to perform the essential duties.
- Must pass the interview and examination given by the management.
- Must pass the drug test.
Salary: 5,000.00 per month.
Receiver of goods
Functions: Responsible for receiving the goods from the supplier and
also they do the review of the items based on the receipt.
49
Qualifications:
- Male, ages 23 – 25 years of age.
- At least a college level.
- Have an ability to perform essential duties.
- Must be a hardworking and active.
- Knowledgeable enough and must pass the interview and the
examination given by the management.
Salary: 4,500.00 per month.
Cashiers
Functions: They are responsible to scan the items being purchased /
bought by the customers, total the amount due and produce a cash
register receipt that shows the quantity and price of the items.
Qualifications:
- Female, ages 20 – 23 years old.
- At least a college level.
- Must have a pleasing personality.
- Knows how to deal with money.
- Must pass the interview and the examination
Salary: 4,000.00 per month
Sales Lady / Sales Man
Functions: These Sales Lady and Sales Man will going to entertain
the following customers. They are assigned in selling goods and
50
products. They are also responsible for displaying the goods and
products and maintaining it clean and organized.
Qualifications:
- Male / Female, ages 18 – 23 years of age.
- He/she must at least a college level.
- He/she must have a pleasing personality.
- He/she must be a hardworking, active and with positive attitude
along with communication skills.
- They must have to pass the interview and examination given to
them by the management.
- Must pass the drug test.
Salary: 3,500.00 per month.
Packer
Functions: Responsible for putting / keeping the goods bought by the
customers into a cellophanes and responsible for checking the items.
Qualifications:
- Male, ages 18 – 23 years of age.
- At least a High School Graduate
- Must be a hardworking and active
- Must be responsible and honest.
- Must pass the examination and interview given by the management.
- Must pass the drug test.
Salary: 3,000.00 every month.
51
Assign in Baggage Counter
Functions: A person who is responsible for keeping the things of the
customers so they will never feel tired of bringing items while enjoying
shopping.
Qualifications:
- Male, 18 – 23 years old.
- At least a High School Level.
- Hardworking and Active.
Salary: 3,000.00 per month.
Security Guard
Functions: A person who is responsible to protect property or protect
lives and perform other tasks as required by the property they are
protecting. They are also perform access control at building entrances
and exits by ensuring employees and visitors display proper passes.
They must also assists those minor emergencies and making some
incident report on what happened in case of emergencies.
Qualifications:
- At least a graduate of 2 year course.
- Knowledgeable enough and have at least 1 year of experience.
- Brave enough to face any obstacles in the establishment.
- He must be active and physically fit.
- Must pass the drug test.
Salary: 5,000.00 per month.
52
Electrician
Functions: A person who specializes in equipment that are associated
with electrical wirings of structures and buildings. They should maintain
all the wirings and control equipment through which electricity flows.
Qualifications:
- Male, ages 25 years old and above
- With at least 1 year of experience.
- Can work with minimum supervision
- Must be a self – motivated and hardworking.
Salary: 4,000.00 per month.
Technician
Functions: A person who is responsible for maintaining and repairing
the equipments to avoid any kinds of hazardous inside the mall.
Qualifications:
- Male, ages 25 years old and above.
- Must be a hardworking and physically fit.
- Must pass the drug test.
- Have at least 1 year of experience in repairing different kinds of
equipment.
Salary: 4,000.00 per month.
53
Janitor / Janitress
Functions: They are responsible in keeping the mall clean and orderly
condition. Perform heavy cleaning duties, such as cleaning floors,
shampooing rugs and many more.
Qualifications:
- Male / Female, ages 18 and above.
- At least a High School Level.
- Must have the ability to follow oral and written instructions.
- Must have an ability to prioritize multiple tax.
- Must have an ability to work effectively with a team.
- Must be a hardworking and active.
- Must have an ability to work independently as needed to support the
group effort and basic knowledge of cleaning or willing to learn.
- Must physically fit and can pass the complete requirements.
Salary: 4,000.00 per month.
54
“This business is a Sole – Proprietorship”.
55
4. WHAT IS THE SOCIO – ECONOMIC CONTRIBUTION OF:
5.a. Employment – Square Zone Mall of Bayugan can give opportunities to those
who dreamed and wished to have a legal job whether professionals or not. In
order to have a well – organized management, this mall is needed of many
workers for the different functions and duties to be done. Square Zone Mall can
possibly give works to those graduate of any 4 – year course such as BSBA,
Engineering, Nursing and etc. and even though to those who did not finished a
college and to those who are just a high school level. This mall is accepting
applicants from Bayugan City and from other cities with enough monthly salary
based on the position that they have and enough monthly contribute to their
benefits.
5.b. Social Benefit – Except by giving a job to the people in community, mall
would rather help the people by giving a place where they can feel relax and
enjoy, it may give them a good time at their free time.
People of Bayugan can surely benefited because of the
mall, they can spend their time together with their peers and friends. Especially to
the whole family, they may also benefited by helping them to building – up a
strong relationship and will bonded each other because there are areas in the
mall where each member of the family would really feel better.
Aside from these, some other people wants to go out if they
get bored at home, but it may be too hot or too cold outside. While in the mall,
the temperature is controlled at right temperature. They may forget all about the
weather once they are inside while shopping and watching movies. And if ever
56
that they get tired of standing or walking, there is always a benches nearby.
Through this mall, you may rather have a new friends because there is always a
group of people walking around.
Eventually, people of Bayugan can save their time, effort and
transportation because they don’t have to go through the other places just to
shop ( such as Butuan City, the near city of Bayugan ).
5..c. Government Revenue – It is not just the people who are benefited by the
mall, but it is the government as well. This mall can help the government by
paying them taxes, and from the payments that they collected, they used it as an
additional funds needed for their projects.
57
CHAPTER IV
SUMMARY, CONCLUSION AND RECOMMENDATION
This chapter presents the summary of findings in the five aspects of the
project feasibility of marketing, technical, financial, management and socio –
economic contribution.
Summary findings of conclusion, the primary concern of the study is to
determine the feasibility of establishing the Square Zone Mall in Bayugan City.
Specifically, it aims to answer the following research questions:
1. How feasible is the marketing aspects in terms of:
a. Services
b. Demand Analysis
c. Pricing
d. Promotion and Advertisement
2. How feasible is the technical aspect in terms of:
a. Location of the Project
b. Facilities and Equipment
c. Safety Measures
3. How feasible is the management aspect in terms of:
a. Sources of Funds d. Financial Analysis
b. Financial Statement
- Income Statement
- Balance Sheet
- Cash Flows
58
4. How feasible is the management aspect in terms of:
a. Staffing
b. Organizational Structure
c. Functions and Duties
d. Salaries and Benefits
5. How feasible is the socio – economic contribution aspect in terms of:
a. Employment
b. Social Benefit
c. Government Revenues
The marketing aspects shows the suitability of the property for the profitable
development. It has a services which most of the people needed and looking for. It also
determines that there will be a lot of people become aware because this mall engage in
different ways of advertising and it also shows that there is a potential market share,
pricing range, development strategy and sales strategy.
The technical aspects shows that the mall uses a high – quality of facilities and
equipment and safety measures to provide customer’s convenience. Wherein, the
location of the project is highly accessible to the customers.
The financial aspects is financially feasible because the potential revenues of
the proposed project can cover all of the costs, from the construction costs to the
operating costs. It also shows that this business can recover the profit within three
years.
In the management aspects, it shows that the employees are very much
capable in their position to manage and to work within the organization. They also have
59
exact monthly salary and contribution to their benefits. Without them, it cannot be a
successful one.
The socio – economic contribution determines that this mall can give benefits
to everybody, from the people to the community as well as to government. Such
benefits are by reducing the number of the unemployed people and by giving any
contribution to the government.
RECOMMENDATION
Therefore, this mall is highly feasible and need to establish and develop
immediately in the said area.
60
APPENDICES
The answers of the 50 respondents living in Bayugan City, with different level of life.
1. Wants to have a mall here in Bayugan City.
Respondents Yes Percentage No Percentage
Working 33 66%
Student 13 26%
Unemployed 4 8%
TOTAL 50 100%
2. Have seen a mall already.
Respondents Yes Percentage No Percentage
Working 33 66%
Student 13 26%
Unemployed 4 8%
TOTAL 50 100%
3. Have already tried to shop in a mall in other places.
Respondents Yes Percentage No Percentage
Working 32 66% 1 2%
Student 11 22% 2 4%
Unemployed 4 6%
TOTAL 47 94% 3 6%
61
4. They are one of the shoppers if ever there is a mall here in Bayugan City.
Respondents Yes Percentage No Percentage
Working 34 68%
Student 13 26%
Unemployed 3 6%
TOTAL 50 100%
5. Things they want to do if they are in the mall.
Respondents Shopping Percentage Just roaming around
Percentage Relaxing and
watching movies
Percentage
Working 24 48% 1 2% 8 16%
Student 6 12% 1 2% 6 12%
Unemployed 2 4% 2 4%
TOTAL 32 54% 2 4% 16 32%
6. A place where they are prefer to buy goods and products.
Respondents Market Percentage Mall Percentage
Working 10 20% 23 46%
Student 6 12% 7 14%
Unemployed 2 4% 2 4%
TOTAL 28 36% 32 64%
62
7. Times they went to the mall.
Respondents Everyday Percentage Once a week
Percentage Twice a month
Percentage
Working 5 10% 20 40% 8 16%
Student 6 12% 4 8% 3 6%
Unemployed 4 8%
TOTAL 11 22% 28 56% 11 22%
8. Number of respondents who think that many people will buy goods and products and enjoy
watching movies if ever there is a mall here in Bayugan.
Respondents Yes Percentage No Percentage
Working 30 60% 3 6%
Student 12 24% 1 2%
Unemployed 4 8%
TOTAL 46 92% 4 8%
9. The best place that the whole family can spend their time together.
Respondents At home Percentage At the mall
Percentage At the park
Percentage
Working 9 18% 17 34% 7 14%
Student 4 8% 6 12% 3 6%
Unemployed 1 2% 3 6%
TOTAL 14 28% 26 42% 10 20%
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10.Likes to work in a mall.
Respondents Yes Percentage No Percentage
Working 14 28% 19 38%
Student 10 20% 3 6%
Unemployed 2 4% 2 4%
TOTAL 26 52% 24 48%
11.Respondents who think that the mall will become one of the attractions in Bayugan.
Respondents Yes Percentage No Percentage
Working 32 64% 1 2%
Student 13 26%
Unemployed 4 8%
TOTAL 49 98% 1 2%
12.Believes that the mall will last for years.
Respondents Yes Percentage No Percentage
Working 31 62% 2 4%
Student 12 24% 1 2%
Unemployed 4 8%
TOTAL 47 94% 3 6%
13.Respondents who think that the mall can help the city of Bayugan to improve and develop more.
Respondents Yes Percentage Maybe Percentage No Percentage
64
Working 26 52% 7 14%
Student 7 14% 6 12%
Unemployed 3 6% 1 2%
TOTAL 36 72% 14 28%
14.Percent of their knowledge about of this plan.
Respondents 100% Percentage 80% Percentage 60% Percentage 40% Percentage None Percentage
Working 3 6% 6 12% 4 8% 4 8% 16 32%
Student 3 6% 6 12% 1 2% 1 2% 2 4%
Unemployed 1 2% 1 2% 2 4%
TOTAL 6 12% 13 26% 6 12% 5 10% 20 40%
15.Their overall opinion about this plan.
Respondents Positive Percentage Very Positive
Percentage Negative Percentage Very Negative
Percentage
Working 23 46% 10 20%
Student 5 10% 7 14% 1 2%
Unemployed 4 8%
TOTAL 34 54% 17 34% 1 2%
BUILDING COMPUTATION
Summary of Works
Concrete or Masonry - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 1,355,000
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Steel Works - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 1,772,880
Transmitting Works - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 279,791
Wood Works - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 390,240
Electrical Works - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 463,975
Plumbing Works - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 151,495
Doors and Windows - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 2,596,600
Total - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 7,009,981
30% Labor - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 2,102,004.3
10% Contingencies Amount - - - - - - - - - - - - - - - - - - - - - - - - - 700,998.1
4% Preparation of Building - - - - - - - - - - - - - - - - - - - - - - - - - - 280,399.2
Plans and Permits - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 10,094,372.64
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