FRP ON BUYING BEHAVIOUR OF CONSUMERS

TOWARDS WATER PURIFIER

PROJECT GUIDE PRESENTED BYProf. Suneel Gupta Anand Pandey Roll No.- 1158

INTRODUCTION

Approximately 80% of diseases in India are caused by water borne micro organisms. This is true in rural as well as urban India.

It is estimated that around 80% of urban dwellers do not purify tap water.

The two brands are reported to be growing at 100 percent per annum those are:

#Aquaguard and#Pure-it

DATA COLLECTION METHOD

PRIMARY DATA By questionnaire By personal Interview

SECONDARY DATA Books magazines and news papers. Reports prepared by research scholars,

universities, economists etc. Internet Focus group & Personal interview of dealers

and channel intermediaries.

SAMPLE SIZE Respondents taken---- 120 In which 20 don’t have water purifier So final respondents are --- 100

Statistical tool SPSS Analysis

RESEARCH OBJECTIVE

To find out the reason to buy water purifier.

To know the awareness level of consumers towards water purifier.

Factors influencing the choice of buyers while making the purchase of a purifier.

SPSS Evolution

Relationship b/w usage time and occupation

( cross-tab, chi-square)

Relationship b/w

capacity of water purifier and family size

( cross-tab, chi-square)

Relationship b/w Type of water

purifier any body have and occupation

( cross-tab, chi-square)

Frequency distribution

ANALYSIS

 Ho: There is no association between

occupation and usage time Hα: There is no association between

occupation and usage time

2

 Ho: There is no association between

family size and capacity of water purifier

Hα: There is an association between family size and capacity of water purifier

3

Ho: There is no association between the type of water purifier any body have and occupation

Hα: There is an association between the type of water purifier any body have and occupation

FREQUENCY DISTRIBUTION

Awareness for water purifier

Frequency Table for price 

Frequency Table for Health and Safety

Frequency Table for societal status

Frequency Table for Aesthetics

Frequency distribution

Purchase of water purifier

CONCLUSION

It is observed from the study that many people are using normal water. Though some are using water purifier but the amount is not up to the mark.

It is also observed that in the market very well known water purifiers are Aqua guard and pure-it.

People are now more conscious about their health and water born diseases.

Most People give preference to water purifier having capacity of 10 liters, family size and income does not effect the buying behavior.

Mostly people know about the technologies used in electrical and non electrical water purifiers but still they prefer non electrical purifiers.

RECOMMENDATIONS

Awareness – Water purifier Companies should look forward to the product awareness and give advertisement as there is lack of awareness of purifier.

Retail booming – Retail market is booming now a day. So company should distribute more of its purifier product to the retail markets which will not only increase product sales but also enhance product awareness. On the other hand Company should focus on door to door selling (DIRECT MARKETING).

Service should be improved in order to maintain long term relationship with the clients.

company should increase its help lines to give better services and information to its customers.