from vision to action: promoting responsible forest management and trade ian gray responsible forest...
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From Vision to Action: Promoting Responsible Forest
Management and Trade
Ian Gray
Responsible Forest
Coordinator
GFTN
October, 2009
Why Are You Here?
Maybe you…
• Have concerns about Lacey and don’t know what to do…
• Want to commit to industry leadership in responsible sourcing and don’t know how…
• Want strengthened supply chains but need the local context…
• Want to manage your supply chain risk with easy to understand tools and guidance…
Why Does This Matter?
• Your brand is your business
• Your supply chain is your security
• Your social license to operate is crucial
• Your customers are increasingly “green”
• You have the choice:
• Lead or follow
• Set the pace or get dragged along
Why GFTN?
• Local to global expertise• GFTN has over 80 staff in 30 countries • WWF has 5400 staff in 40 countries
• Extended network• Strong connections with local NGOs,
Universities, Governments
• Proven program• Largest and longest running “stepwise
approach” program in the world
GFTN Participants Across the Globe
GLOBAL TOTALS (October 2009)
296 Companies 27 Million Hectares 16% of the Global Forest Products Market35 Countries 19 Million Hectares FSC $66 Billion USD Sales in Forest Products
2.4 Million People Employed
GFTN Participants
• Sell over US$66 billion in forest products per year
• Manage 19 million ha of FSC certified forests, with another 8 million in progress
• Trade 242 million cubic meters of forest products per year
• Have 189 trading deals with other GFTN Participants
• Employ over 2.4 million people
Why work together?
• We can all achieve bigger results working together• Utilize complimentary capacity/skills • Access different networks• Learn from each other
• We may have different goals but we can achieve those through similar means
GFTN at a Glance
VISION: • To transform the global market place into
a force for saving the world’s valuable and threatened forests, while providing economic and social benefits for the businesses and people that depend on them.
GOAL: • Mainstream responsible forest
management and trade by 2020.
Growing Threat: Illegal Logging & Trade Hot Spots
Russia
Cameroon, Equatorial Guinea, Gabon, Ghana,
Indonesia
MalaysiaPapua New Guinea
BrazilPeru
IMPACT OF ILLEGAL LOGGING
Global Hardwood Trade: Up to 15% is illegal
Global Illegal Trade: Costs Developing Countries $15
billion per year
Illegal Wood Trade: Depress timber prices by 7-16%
Eastern Europe
China
Ecuador
What the GFTN Does:
• Works towards eliminating illegally logged
forest products
• Uses “stepwise approaches” to responsible
forest management and purchasing
• Facilitates trade linkages within a Business-to-
Business framework
• Provides structural support to achieve
responsible sourcing and credible certification
What the GFTN Offers:
• Credible and transparent global framework
for companies to demonstrate best
practices.
• Access to information
• Guidance and access to best practice tools
• Linkages to offices throughout the GFTN
and WWF Networks
Types of GFTN Participant Companies
Forest Participants• Open to forest managers and owners
who are committed to responsible forest management
Trade Participants• Based in all the countries where the
GFTN operates• Open to processors, traders,
manufacturers, importers and retailers• Requires commitment to responsible
purchasing of forest products
From Forest Floor to the Retail Store
MANUFACTURERS
PRIMARY PROCESSORSFOREST MANAGERS
TRADERSRETAILERS
Case Study 1: GFTN-China: The World’s Factory
• A significant portion of the world’s timber passes through China
• A huge amount of this timber finds its way onto the US markets
• Since the launch of the GFTN-China in 2005, GFTN companies in North America have already created more than 20 trading relationships with GFTN-China Participants with a combined value of over $20 million USD
Conservation through Collaboration:GFTN Allies in Responsible Forestry