from solution focus to problem focus with design thinking | feweb congress 2016
TRANSCRIPT
Hi!
bartvermijlen.com
You know the feeling?
bartvermijlen.com
Nobody gives a f#ck
bartvermijlen.com
No happy user No happy client
No business
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Success today =
Build stuff that people do care about
bartvermijlen.com
Success today =
Build stuff that people do care about
bartvermijlen.com
Why does nobody care?
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In both cases, we start. We focus on a solution.
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Ideation SolutionsStart End
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Ideation SolutionsStart End
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People?
From Business Thinking
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From Business Thinking to Design Thinking
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Ideation SolutionsStart End
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Ideation SolutionsStart End
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Empathy Insights
Ideation SolutionsStart End
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Empathy Insights
Problem Solution
Ideation SolutionsStart End
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Empathy Insights
Problem Solution
Discover Define Develop Deliver
Ideation SolutionsStart End
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Empathy Insights
Problem Solution
Discover Define Develop Deliver
Problem Statement
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Discover
Empathy Qualitative research Ethnography
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Define
Persona’s & Journeys Needs & Insights Problem Statement
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Develop
Ideation
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Deliver
Prototyping Testing …
What happens when you bring Design Thinking to the party?
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You focus on the problem first.
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_ Validated learning
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_ Validated learning _ Empathy
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_ Validated learning _ Empathy _ User buy-in
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You close the gap between Strategy and Implementation.
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From focus on solutions towards
focus on solving the right problems.
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A briefing tomorrow?
_ Where is the user? _ Where is the empathy? _ Is this problem the right problem?
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Why
HowWhat
Questions?
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Thank you!
[email protected] www.bartvermijlen.com
Image credits: https://www.flickr.com/photos/bionicteaching/14444723397/ https://www.flickr.com/photos/27129462@N04/4138328203/
https://www.flickr.com/photos/katgrigg/13586335055/