from romance to roi – proven marketing gimmicks
TRANSCRIPT
Rejection
Retaliation
Valentine’s day
From Previous year’s data..
Is the 2nd biggest holiday
After
Thanksgiving.
70 % of Americans
On February 14th
will give chocolate or candy
to one to three friends or family members.
89 % would like to receive a card
In terms of profits
retail sales of Valentine's Day candy in 2016 will be $1.1 billion .
Do you know what that means?
Let’s take a look at the type of campaigns that create real engagement.
Ford’s Prank
professional stunt driver ask men to meet her on a blind date.
Video goes viral
Heineken #DateInaBox
Men use #DateInABox hashtag and win a surprise pre-planned date night for their valentine.
It got a tremendous response!
Online Florist’s Cupidrone
A Cupidrone armed with a
red rose moves around the city
and looks for a target to drop the rose.
The video gets more than 13 million views and people started to dig more about this new brand.
Starbucks & Match.com
Offered opportunities for
singles to connect at Starbucks
3 million members were listed for this
coffee date.
Red Velvet Oreo with animated stories
They created stories about awkward
moments in animated goofy videos for Red
Velvet Oreos
Oreo is still remembered for that
campaign
Tesco matches singles
A social experiment that aims to match
prospective couples by analyzing the contents
of their shopping baskets.
Customers became brand loyalists
They were all sleek ideas and they pulled off Nicely.
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