from raindrops to rivers - an introduction to business intelligence
DESCRIPTION
This is a presentation delivered once each semester to a freshman class of computer science students at a university near me.TRANSCRIPT
From Raindropsto Rivers
An Introduction to HowBusinesses Navigate Their Data
Using Business Intelligence
?
$$
$$
$$
$
$
Janie Doe123 Somewhere St.Erewhon, UT 88888(555) 555-1234
Jane R. Doe123 Somewhere Ave.Erewhon, UT 88888-3234(555) 555-5678
??
Sales Marketing
transaction processing
- Males- Age 26 - 35- Living in California- Bought Product X- in December 2006- at Store Y
?How many
- Males- Age 26 - 35- Living in California- Bought Product X- in December 2006- at Store Y
?How many
?How many
…broken down by attributes in common
etc. etc.
1. Count records and crunch numbers.2. Find common attributes.3. Clean it up.4. Arrange and store it all in special
databases.
analytical processing
business intelligenceapplications, technologies, and methodologies for gathering,
storing, analyzing, and providing access to data to help
enterprise users make better business decisions.
Product Customer Qtr 1 Qtr 2 Qtr 3 Qtr 4
Aniseed Syrup ALFKI $60.00
Chartreuse verte ALFKI $283.50
Lakkalikööri ALFKI $270.00
Rössle Sauerkraut ALFKI $513.00
Spegesild ALFKI $18.00
Vegie-spread ALFKI $878.00
Camembert Pierrot ANATR $340.00
Mascarpone Fabioli ANATR $320.00
Singaporean Hokkien Fried MeeANATR $70.00
Tofu ANATR $69.75
Alice Mutton ANTON $702.00
Boston Crab Meat ANTON $165.60
Chocolade ANTON $162.56
Geitost ANTON $92.00
Gumbär Gummibärchen ANTON $796.36
Ipoh Coffee ANTON $586.50
Louisiana Hot Spiced OkraANTON $68.00
Perth Pasties ANTON $820.00
Queso Cabrales ANTON $945.00
Raclette Courdavault ANTON $742.50
Ravioli Angelo ANTON $87.75
Rhönbräu Klosterbier ANTON $232.50
Sasquatch Ale ANTON $560.00
pivot table
cube
data warehouse, data marts
SalesAutomation
GeneralLedger
CustomerService
etc.
Data Warehouse
ETLSource Systems Data Warehouse
Finance
Sales
CRM
Data Marts
dashboard
scorecard, KPI display
why?
it’s about performance
In Gartner’s 2008 CIO Survey, business intelligence was rankedas the top technology priorityfor the third year in a row.
it’s about performance
Never has therebeen a better time to have a career in business intelligence.
DM Review Magazine
• Data Consumer
• Business Analyst
• Data Architect
• Database Administrator
• Data Modeler
• Data Integration (ETL) Developer
• Report Developer
• Project Manager
business technology
sweet spot
Q & A