from podcast to media personality
DESCRIPTION
TRANSCRIPT
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MEDIAPERSONALITY
FROM PODCAST TO
RANDALL LIBEROWITH
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MEDIA BRAND
CONTENT CREATION DISTRIBUTION &INTEGRATION
Part 1
Part 2
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MEABOUT
WWW.RANDALLLIBERO.COM
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STORYYOUR
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How do you communicate that story through the content you are creating?
How do you communicate your core value proposition through your story?
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What is the most important benefit, promise and/or offer you have for your listeners?
What is the ideal listener’s personal gain by tuning in?
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KNOWLEDGEYOU ARE SELLING
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KNOWLEDGEYOU ARE SELLING
AN EXPERIENCE
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AUDIENCEBUILDING
STEPS TO
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•attract•engage•response
•retain
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•attract•engage•response
•retain
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•attract•engage•response
•retain
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•attract•engage•response
•retain
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NOW IT GETS TECHNICAL…
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Part 2
CONTENT CREATION DISTRIBUTION &INTEGRATION
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CHOICES
>DIY MEDIA
*MEDIA PARTNER
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CHOICES
>PODCAST WEBSITES >INTERNET LIVE
BROADCAST PLATFORM
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CREATING MULTIPLE POINTS OF PRESENCE ONLINE
MEDIA INTEGRATION
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Mobile App S
Social Chanl
s.Podcast
DIR
Articles
Press Releas
es
Blogs
Widget Player
Visual Mktg
Video
Your Websit
e
Live Radio Site+Host Channel
SEO central
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Mobile App S
Social Chanl
s.Podcast
DIR
Articles
Press Releas
es
Blogs
Widget Player
Visual Mktg
Video
Your Websit
e
Live Radio Site+Host Channel
SEO central
![Page 21: From podcast to media personality](https://reader033.vdocuments.site/reader033/viewer/2022060106/5410929a8d7f72dd328b4568/html5/thumbnails/21.jpg)
Mobile App S
Social Chanl
s.Podcast
DIR
Articles
Press Releas
es
Blogs
Widget Player
Visual Mktg
Video
Your Websit
e
Live Radio Site+Host Channel
SEO central
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Live Radio Site
MEDIA INTEGRATION
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Your Website
MEDIA INTEGRATION
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Your Website
MEDIA INTEGRATION
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Podcast
DIR
ITUNES
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ITUNES Podcast
DIR
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Blogs
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Blogs
MEDIA INTEGRATION
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Widget Player
MEDIA INTEGRATION
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Video
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REPURPOSING, REPACKING, RESELLING
AUDIO CONTENT
REVENUE GENERATION
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•books / e-books•CD sales, online podcast subscriptions
•Speaking, Teleconferences, trainings
•Education: subscribe, PPV, video
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AD SPOTS / BANNERS / VIDEOLIVE MENTIONS / FEATURED INTERVIEWS
RADIO ADVERTISING
REVENUE GENERATION
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PERCEPTIONIT’S ALL ABOUT
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PEOPLEAND
PEOPLECONNECTING TO
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ONE MORE THING…AND
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MEDIAUSE
CONSCIOUSLYTO CHANGE LIVES
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www.RandallLibero.com