FROM PHYSICAL TO DIGITALR E S O U R C E G U I D E

B R O U G H T T O Y O U B Y :

C O N TA C T U S

C O R I W A L L A C ERhyme & Reason Design

cori@rhymeandreasondesign.com

E M I LY R I E D E R SRhyme & Reason Design

emily@rhymeandreasondesign.com

S E A N S P E C I EElevate Experiences

specie@elevateexperiences.com

I F Y O U N E E D T O C A N C E L

WHAT TO CREATE:Straightforward appeals to logos, pathos

and ethos

Never cancel "x" without providing a "why"

* Audience-Centered Emails

* Social Content

* Website Content

* Logistics/Needs/Next Steps

B E F O R E Y O U D O A N Y T H I N G

TAKE STOCK.

TAKE STOCK. * What can you use as-is?

- Digital Assets such as powerpoints and pre-made videos

- Website launches, brand launches

* What can you tweak?

- Printed pieces that will be able to be reformatted into digital pieces

- Program booklets/Microsites/Overall logos

- Videos and announcements

TAKE STOCK. * What can you re-invent?

- Environmental displays

- Awards programs

- Videos and announcements

- Animations

- Delegate Info ("I'm Attending" social posts/badges)

W H AT W E ' R E S E E I N G

METHODS CHANGE. MEANING IS FOREVER.It's vitally important to keep providing connection.

* Review your platforms

* Refine your plan

* Release your strategy

I F Y O U W A N T T O P O S T P O N E

WHAT TO CREATE:Appeal to logos, pathos and ethos, and the

need to "take a beat."

This is an opportunity to expand who can join you!

You can reconnect and focus on member and

attendee needs.

A new communications cadence that includes:

* Social Posts

* Website Content/Microsite

* Logistics/Needs/Next Steps

* Resources/Materials for Virtual Attendees

I F Y O U C H O O S E T O R E I M A G I N E

VIRTUAL OPTIONS

Solution 1: Web Meetings (ex. Zoom)

- Impractical without external support

Solution 2: Webinar

- Should be part of a hybrid plan

- Avoid doing every session in

webinar format!

Solution 3: Webcasting

- Best for speakers/performances/public

events

Please work with an external partner adept

at strategy, switching between these options,

and support for your team. Do not attempt this

alone.

I F Y O U C H O O S E T O R E I M A G I N E

COMMUNICATE A NEW VISIONOrganize your team to draft a new runway

to the event.

* Audience-Centered Content

* Social/Website Content

* Preview your "How"

* Project your confidence

I F Y O U C H O O S E T O R E I M A G I N E

COMMUNICATE A NEW VISION* Suggested Marketing Cadence

60 Days - Communicate Your Choice w/"The Why"

30 Days - Communicate Plans for "The How" and "The Who"

3 Weeks - Communicate Your Resources to Specific Audiences (revised book/video messages/solutions)

2 Weeks - Communicate Guest/Delegate Resources/Instructions 3 Weeks - Communicate Your Resources (revised book/

video messages/solutions)

I F Y O U W A N T T O R E I M A G I N E

WHAT TO CRE-ATE:Appeal to logos, pathos and ethos, and the

excitement around a new vision.

This is an opportunity to demonstrate hospitality.

A new communications cadence that includes:

* Social Posts

* Website Content/Microsite

* Event Materials that focus on

Logistics/Needs/Next Steps

* Resources/Materials for Virtual Attendees

I F Y O U C H O O S E T O R E I M A G I N E

BIG TICKET ITEMSGeneral Experience Considerations

These big ticket items should be addressed

transparently and with a nod to "we're investing

time and energy to make this work."

Prioritize:

* Delegate/Guest Care

* Milestone/Donor Management

* Member Learning Options

* Memories and Mementos

I F Y O U C H O O S E T O R E I M A G I N E

BIG TICKET ITEMSVoting. Governance. Awards. Education.

These big ticket items should be addressed

transparently and with a nod to "we're investing

time and energy to make this work."

Prioritize:

* Real-time feedback & engagement

* Create avenues for face-to-face help

* Create testing groups/focus groups of key stakeholders

I F Y O U C H O O S E T O R E I M A G I N E

CREATE MAGI-CAL MOMENTS

* Audience-Centered Connections

* Speak to the 5 senses - tactile is key

* Connective Social/Website Content

* Leverage belief and creativity

* Build a "surprise & delight" moment

Dynamic attention to details and

"doing less better" is key.

I F Y O U C H O O S E T O R E I M A G I N E

CREATE MAGICAL MOMENTS

Mailed items:

* Physical convention book

* Physical invitation with virtual entrance

password

* Confetti cannons

* Great coffee w/org labels

* Org flowers to award winners/milestones

* Codes/surprises that connect to new

marketing materials

I F Y O U C H O O S E T O R E I M A G I N E

CREATE MAGICAL MOMENTS

Ideas we've gathered using video/webcasting:

* Delegate/guest entrances

* Virtual Gala/costumes/themes

* Opening of Envelopes/reveals on webcast

* Real-time award presentations or speeches

* Real-time (webcasted) state of the org address

W H AT A R E O T H E R P E O P L E U S I N G ?

Platforms & Partners for Virtual Event ManagementElevate Experiences

PixelPoint, LLC

Whova *FFE's current solution

Voting and ElectionsSimply Voting *AFA's current solution

EZ Vote

W H AT W E ' R E S E E I N G

RESOURCES: FUNDRAISING EVENTSOnline Gala Example: Edward R. Murrow Gala (Upcoming)

Online Gala Example: Jazz at Lincoln Center

Online Gala Example: GiveInstead Gala

How to plan for Giving Tuesday Now

How to host a virtual fundraising event with impressive results

W H AT W E ' R E S E E I N G

VIDEOS AND TUTORIALSRecording: From Physical to Digital - April 13

Recording: From Physical to Digital - April 14

How to host a virtual fundraising event with impressive results

How to incorporate live drawing (with an artist!) to engage your audience. *Pre-

sented by: The Sketch Effect

W H AT W E ' R E S E E I N G

RESOURCES: HOW TO'S Adjust your expectations of virtual presenting

How to host a virtual retreat - Credit: Amma Marfo

*To work with Amma (a fantastic speaker) and bring her into your virtual event, click here.

HerCampus to Host Virtual College Graduation

C O N TA C T U S

C O R I W A L L A C ERhyme & Reason Design

cori@rhymeandreasondesign.comBook a 30-Minute Call w/Cori

E M I LY R I E D E R SRhyme & Reason Design

emily@rhymeandreasondesign.com

S E A N S P E C I EElevate Experiences

specie@elevateexperiences.comBook a 30-Minute Call w/Sean