from one plant... two essential chemicals

BORON and LITHIUM for better ceramic products In the production of quality ceramic products first consider your raw material source. TRONA* is a prime supplier of not one but two vital chemicals for making enamels and ceramic glazes tougher, harder, more adherent; for making glassware brighter and more durable. As the only producer of both BORON and LITHIUM, American Potash & Chemical Corporation offers these one-source advantages: better understanding of your problems, broader research and development background, and on-the-spot field service.

American Potash & Chemical Corporation 3 0 0 0 WEST SIXTH STREET, LOS ANGELES 54, CALIFORNIA 9 9 Park Avenue, New York 16, New York Other Sa/es Offices: SAN FRANCISCO, PORTLAND (Ore.), ATLANTA, CHICAGO, SHREVEPORT, COLUMBUS (0.)

'TRADENAME AND

TRADEMARK OF AP&CC THREE ELEPHANT® BORON CHEMICALS: BORAX • BORIC ACID • V-BOR® REFINED PENTAHYDRATE BORAX • BORIC OXIDE PYROBOR® DEHYDRATED BORAX TRONA® LITHIUM CHEMICALS: LITHIUM CARBONATE • BIKALITH® LEPIDOLITE ORES

consider the source...