from memes to movies / storytelling in a digital world
DESCRIPTION
What is valuable about online storytelling and how do you get there? This slide deck shows a spectrum of mediums that you can harness to help your brand or organization.TRANSCRIPT
From memes to movies / storytelling in a digital world
Peter Quinn 2014
Setting the stage
50 billion devices online by 2020
73% of online adults use a
social network
50 billion online videos / month
In 2013, Americans viewed
eMarketer Cisco Break Media Social MEdia Examiner ComScore Forrester Researc , Pew Research Diode Digital.
58% of Americans
have a smartphone
58% of Americans
have a tablet
internet will be 90% video traffic
People watch 186 videos on average each
month
42% of videos viewed on tablets
are over 10min in duration
52% of videos viewed on a PC
are under 3 min. long
By 2017,
Setting the stage
50 billion devices online by 2020
73% of online adults use a
social network
50 billion online videos / month
In 2013, Americans viewed
eMarketer Cisco Break Media Social MEdia Examiner ComScore Forrester Researc , Pew Research Diode Digital.
58% of Americans
have a smartphone
58% of Americans
have a tablet
internet will be 90% video traffic
People watch 186 videos on average each
month
42% of videos viewed on tablets
are over 10min in duration
52% of videos viewed on a PC
are under 3 min. long
By 2017,
Long story short
People Need
Stories
to watch and share.
Whoever
Wherever
People Connect to Your Brand
Through Content
YOUR AUDIENCE
RESPONSIVE CONTENT
Responsive
Responsive
FAST
INSIGHTFUL
SMART
COMPELLING
RELEVANT
ADAPTIVE
COMPREHENSIVE
RELEVANT
Know your audience. Make your content insigh;ul and ….
Storytelling isn’t a news feed.
RELEVANT
Know your audience. Make your content insigh;ul and ….
Storytelling isn’t a news feed.
RELEVANT
Know your audience. Make your content insigh;ul and ….
It’s an opportunity to make a personal connection
with your audience.
Classic Narra@ve Arc
There’s no secret formula
to establish a human point of view.
Substance can’t be automated.
memes ------------------------- movies
On the spectrum of storytelling
memes ------------------------- movies
On the spectrum of storytelling
memes ------------------------- movies
On the spectrum of storytelling
memes ------------------------- movies
On the spectrum of storytelling
memes ------------------------- movies
On the spectrum of storytelling
memes ------------------------- movies Good content comes in many forms.
memes ------------------------- movies
While a very rudimentary media form measured in clicks, likes, and shares, memes s@ll require editorial direc@on. Whether produced or crowd-‐sourced, they are a superficial, yet effec@ve way, to hook an audience-‐– even if only for a second.
Good content comes in many forms.
memes ------------------------- movies
Internet-‐based news outlets are building a strong presence through “spectacle” headlines and animated gifs. Cri@cized for lacking substance, they are a penetra@ng force hiTng millenials how and where they like to scan the news. Used well, they could become the trigger to much richer content.
Good content comes in many forms.
memes ------------------------- movies
When produced well, infographics can be an effec@ve and sharable way to quickly reveal insights from complex data and narra@ves. When used poorly, they unfortunately only make dry facts and numbers more visual.
Good content comes in many forms.
memes ------------------------- movies
Used to quickly dis@ll deep and @mely issues, one-‐page websites have become successful experien@al infographics in themselves. MailChimp’s annual report ( pictured here ) set out for a quick dive one -‐ page interac@ve experience.
Good content comes in many forms.
memes ------------------------- movies
Whoever guessed that lectures would become a popular entertainment sensa@on. TED is a testament to content and storytelling in its truest form. Now every brand is trying to fit on that exclusive TED stage and become recognized as a trend-‐seTng thought leader.
Good content comes in many forms.
memes ------------------------- movies
People keep thinking podcasts are dead, but shows like Marc Maron’s WTF makes us realize that if you build great content– they will come.
Good content comes in many forms.
memes ------------------------- movies
The New York Times One in 8 Million project is a great example that illustrates how well-‐produced audio and photography can transcend a tradi@onal slideshow format into a great storytelling experience.
Good content comes in many forms.
memes ------------------------- movies
Episodic narra@ves are a much deeper emo@onal and @me-‐intensive investment for the viewer. It’s every great storyteller’s dream to to have such a captured audience. If you can get people along for the ride, they will more likely stay for the long haul.
Good content comes in many forms.
memes ------------------------- movies
Storytelling is evolving into the gaming world. Brands, government organiza@ons, and non-‐profits are star@ng to consider gaming a viable form of content engagement.
Good content comes in many forms.
If 1 minute of video = 1.8 Million Words
Dr. James McQuivey of Forrester Research.
How can you best tell your story?
Creative Plan
Know your audience Understand your goals
Use the most effective format Select a promotional method
Craft your story Give it form
Reveal an insight Make it relevant
Provide a call-to-action &
Make it sharable
From memes to movies / storytelling in a digital world
Peter Quinn © 2014 www.linkedin.com/in/peterquinn/