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Page 1: From Limited to Legendary Overview · Mega Agent, Author, Speaker, Coach, Entrepreneur Rachel joined the Real Estate industry just under four years ago. In year one she closed 39
Page 2: From Limited to Legendary Overview · Mega Agent, Author, Speaker, Coach, Entrepreneur Rachel joined the Real Estate industry just under four years ago. In year one she closed 39

7 1

From Limited to Legendary Overview

Introduction Session 1: The Legendary Mindset

Focus:

Lead Generation

Session 2: Marketing and Brand Awareness

Session 3: Mastering Your Database

Session 4: Dominating Social Media

Focus:

Clients

Session 5: 10x the Buying Process

Session 6: 10x the Selling Process

Session 7: Legendary Customer Experience

Focus:

Business Building

Session 8: Talent: Your Secret Weapon

Session 9: Raising Your Leadership Lid

Session 10: Personal Growth = Business Success

Page 3: From Limited to Legendary Overview · Mega Agent, Author, Speaker, Coach, Entrepreneur Rachel joined the Real Estate industry just under four years ago. In year one she closed 39

7 2

Rachel Adams

Mega Agent, Author, Speaker, Coach, Entrepreneur

Rachel joined the Real Estate industry just under four years ago. In year one she closed 39

transactions, in year two she closed 109 transactions and launched a team, and in year three

she closed 123 transactions and was named “Wall Street Journal's Top 1000 Agents” in the

U.S. Rachel believes in strategic growth, coaching at a high level, and always maintaining a

positive mindset. While she travels all over the U.S. to coach other agents, she was drawn to

wanting to make a greater impact. “From Limited to Legendary” shares her path to success,

her failures (always failing forward), and her learning lessons, and now she will share it all

with you!

Contact Info

Please let us know if there is anything you’d like to discuss in relation to your coaching program.

Email: [email protected]

Fax: 512-532-6614

Phone: 512-327-3070 ask for MAPS Group Coaching

Legal Notice

While Keller Williams Realty, Inc. (KWRI) has taken due care in the preparation of the coaching program, the material contained herein reflects the practices of the coaches and is not necessarily the best practices promoted by KWRI. We cannot guarantee the accuracy of the materials. KWRI makes no warranties, either express or implied, with regard to the information and programs presented in this manual. KWRI will not accept liability for any loss or damage of any kind that you incur as a result of the use of any content provided by the MAPS Institute.

KWRI therefore cautions you not to assume that the results of this exercise bear any relation to the financial performance you can expect as a KWRI associate. The coaching program is offered to support your professional growth by directing you toward productive activities.

Copyright notice:

All materials are copyright © 2016 Keller Williams Realty, Inc. All rights reserved.

No part of this publication and its associated materials may be reproduced or transmitted in any form or by any means without the prior permission of Keller Williams Realty, Inc.

INTRODUCTION TO YOUR COACH

Page 4: From Limited to Legendary Overview · Mega Agent, Author, Speaker, Coach, Entrepreneur Rachel joined the Real Estate industry just under four years ago. In year one she closed 39

7 3

Guidelines for this Course

1. This is a course built around one hour webinars.

2. Only paid participants may watch and engage.

3. Complete all assignments prior to watching the next lesson.

4. Login to your L2L Facebook group each Monday after your webinar to have your live questions answered and to engage with your L2L classmates.

5. Be PREPARED!

WEEKLY RHYTHM

Mega Agent Mindset How to think like a Top 1000 Agent

20% Tools Examples of tools that can supercharge your business

Legendary Results What to track on your path to greatness

The Top 1000 Challenge A push to stretch yourself to the next level

Page 5: From Limited to Legendary Overview · Mega Agent, Author, Speaker, Coach, Entrepreneur Rachel joined the Real Estate industry just under four years ago. In year one she closed 39

7 4

Get Ready

Complete the questions on this page as a warm-up to prepare for Class 1.

What do you feel is holding you back from being legendary?

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What are you hoping to get out of this course? What are your goals? Do you want more

referrals? Better systems? What improvements do you want to make to your current

business model?

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This Week’s Objectives

I. Setting the Stage: Three Ingredients of a Legendary Mindset

II. Time-Blocking

III. Affirmations

IV. 4 Legs of a Chair: Lead Generation Strategy

Page 6: From Limited to Legendary Overview · Mega Agent, Author, Speaker, Coach, Entrepreneur Rachel joined the Real Estate industry just under four years ago. In year one she closed 39

7 5

I. Setting the Stage:

Three Ingredients of a Legendary Mindset

Notes:

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Belief Focus Strategy

Page 7: From Limited to Legendary Overview · Mega Agent, Author, Speaker, Coach, Entrepreneur Rachel joined the Real Estate industry just under four years ago. In year one she closed 39

7 6

Ingredient One: Belief

Whether you believe you can do a thing or not, you are right.

- Henry Ford

Elements of Belief

The Power of Self-Talk

Daily Affirmations

Page 8: From Limited to Legendary Overview · Mega Agent, Author, Speaker, Coach, Entrepreneur Rachel joined the Real Estate industry just under four years ago. In year one she closed 39

7 7

Ingredient Two: Focus

There are three aspects to building a legendary focus:

1. Brainstorm priorities

2. Order the priorities

3. Time block priorities

Step 1: Brainstorm Priorities

Notes:

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Rachel’s Notes

Be aware of what comes first in your life. KW teaches us God, Family, Business. So

many have that flip-flopped.

Do a Mind Map to get out that “Mind Dump.”

Share your priorities with those who matter. Get their buy-in.

Page 9: From Limited to Legendary Overview · Mega Agent, Author, Speaker, Coach, Entrepreneur Rachel joined the Real Estate industry just under four years ago. In year one she closed 39

7 8

Step 2: Order the Priorities

Notes:

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Rachel’s Notes

Figure out your 80/20.

Decide what comes first in your world.

Create an order that makes sense for you. You will need to leverage.

Page 10: From Limited to Legendary Overview · Mega Agent, Author, Speaker, Coach, Entrepreneur Rachel joined the Real Estate industry just under four years ago. In year one she closed 39

7 9

Step 3: Time Block the Priorities

Notes:

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Rachel’s Notes

Record your daily activities for two full days

Circle all your 20% activities. The 80% is what you can eventually leverage out.

Create a calendar of success! First enter your personal vacations, growth classes, and

family shut-off time. Then you fill in your perfect calendar that will catapult you to

success! The top 5% of the most successful people follow their schedule, according to

the Wall Street Journal. It’s like your own personal assistant. Use it!

Page 11: From Limited to Legendary Overview · Mega Agent, Author, Speaker, Coach, Entrepreneur Rachel joined the Real Estate industry just under four years ago. In year one she closed 39

7 10

Ingredient Three: Strategy

What are your legendary goals?

Write them down and post them where you can always see them!

Find an accountability partner.

Connect those goals to your Lead Generation plan.

Transaction Goals

2016 2017 2018 2019 2020

Page 12: From Limited to Legendary Overview · Mega Agent, Author, Speaker, Coach, Entrepreneur Rachel joined the Real Estate industry just under four years ago. In year one she closed 39

7 11

20% Tools

Sample Tools

Rachel’s Calendar Sample Agent Calendar Rachel’s Affirmations

Organizational Chart Four Legs of the Chair Rachel’s 4 Legs of the

Chair

Mind Dump Example

Three 20% Tool Takeaways

Takeaway 1 Takeaway 2 Takeaway 3

Page 13: From Limited to Legendary Overview · Mega Agent, Author, Speaker, Coach, Entrepreneur Rachel joined the Real Estate industry just under four years ago. In year one she closed 39

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II. Time-Blocking: The Calendar

Your Day

5 AM 1 PM 9 PM

5:30 1:30 9:30

6 AM 2 PM 10 PM

6:30 2:30 10:30

7 AM 3 PM 11 PM

7:30 3:30 11:30

8 AM 4 PM 12 AM

8:30 4:30 12:30

9 AM 5 PM 1 PM

9:30 5:30 1:30

10 AM 6 PM 2 AM

10:30 6:30 2:30

11 AM 7 PM 3 AM

11:30 7:30 3:30

12 PM 8 PM 4 AM

12:30 8:30 4:30

Page 14: From Limited to Legendary Overview · Mega Agent, Author, Speaker, Coach, Entrepreneur Rachel joined the Real Estate industry just under four years ago. In year one she closed 39

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III. Daily Affirmations

Affirmations

1

2

3

4

5

Page 15: From Limited to Legendary Overview · Mega Agent, Author, Speaker, Coach, Entrepreneur Rachel joined the Real Estate industry just under four years ago. In year one she closed 39

7 14

IV: Four Legs of the Chair: Lead Generation

The Four Legs of Your Lead Generation Chair

1 2 3 4

Your Database

Page 16: From Limited to Legendary Overview · Mega Agent, Author, Speaker, Coach, Entrepreneur Rachel joined the Real Estate industry just under four years ago. In year one she closed 39

7 15

Legendary Results

What Legendary Results Should You Track?

Time-blocking Success

Lead Generation Time Investment

Lead Generation ROI

Page 17: From Limited to Legendary Overview · Mega Agent, Author, Speaker, Coach, Entrepreneur Rachel joined the Real Estate industry just under four years ago. In year one she closed 39

7 16

Session 1 – Top 1000 Challenge

1. Meet your time block three days in a row.

2. Identify the four legs of your lead generation chair.

3. List 5 positive affirmations and share where you will post them.

Congratulations!

You Finished Session 1!

Don’t forget to log into your Limited to Legendary

(L2L) Facebook Group and connect with others in

your class. We are all in this together!