from larp'ing to libraries
DESCRIPTION
A seminar on transmedia and gaming for good. Daniel Chilla explains some of the learnings from Conspiracy For Good, CFG, and the implications on transmedia and social benefit gaming.TRANSCRIPT
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Daniel ChillaMail: [email protected] Twitter: dchilla
From LARP’ing to LibrariesFrom Complex structures to simple impact
© Daniel Chilla, Chillafilm
From LARP’ing to Libraries by Daniel Chilla is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Based on a work at www.chillafilm.se.Permissions beyond the scope of this license may be available at www.chillafilm.se.
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Daniel ChillaSwedish Director Producer
Freelance...
Good in plenty, best in none... Producer & Director of commercials, founder of Mobile content company, LARP pioneer, gamer, roleplayer, actor, guide, chairman of bords, editor, costume designer, runner, gaffer, DoP, Sound, lover of life and the arts.
Film...
Teacher...
Transmedia...
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We are complex
Where did it start?© Daniel Chilla, Chillafilm
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My beginningThe sum becomes...
The bullied
The German
The Outsider
Scouts - Nature
Fantasy - Escape
The gate to the unknown....
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Escape...© Daniel Chilla, Chillafilm
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Attractive fantasy of the unknownImagination
Possibilities
Unknown yet tangible
Organized chaos
Simplicity
Elf v.s. Orchs
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A simple structure
Lets make it real...© Daniel Chilla, Chillafilm
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For Real!LARP
Possibilities
Unknown yet tangible
Organized chaos
Simplicity
Elf v.s. Orchs
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My reality kicks ass!
I want to change things...© Daniel Chilla, Chillafilm
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Imagination is changeThe real world:
...No influence
...Uncontrollable
...No impact
Im outta here!
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LARP: A world where change is...possible...inevitable
Where are the real consequences?© Daniel Chilla, Chillafilm
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The fata morgana of impact...
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Real life roleplaying does not have an impact, its a game
Real life roleplaying becomes - gaming- expensive - organized
I file for divorce...
Meanwhile...© Daniel Chilla, Chillafilm
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The quest for the fantastic storyLARP’ing evolves- Mass participation - Mass game- Massivly for the initiated
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While Im away....
I want in again...© Daniel Chilla, Chillafilm
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Lets make som moneyThe unheard:
- No one will listen but we are fantastic they say...
- Example: Mediteve
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Im all in! Hello, is there anybody out there?
I wanna get out....© Daniel Chilla, Chillafilm
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Lets make som moneyThe Complicated:
- Our story is so fantastic we can’t explain it
- Example: Molgan: The imaginary friend. My first start up, it sucked
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Hello?
I wanna get out....© Daniel Chilla, Chillafilm
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Lets make som moneyThe fantastic
- Everybody wants it but no one dares, no wonder
- Example: Döda Barn, Comix
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Hello?
I wanna get out....
Medverkande
Kreativ chef Teknisk chefChristopher Sandberg Andreas Dahlström
Producent Ljud och musikDaniel Chilla Henrik Summanen
Foto ManusDaniel Chilla Christopher Sandberg
Konceptassistent GrafikLeo Nordwall Christopher Sandberg
BerättarePetter Ljunggren
Röster SkådespelareSofia Berg, Martin Jonsson, Tova Gerge, Elge Larsson,Kasper Wieslander-Summanen Mikaela Larsell
AnalysBjörn Lindström
Telia NokiaThomas Nöjd Magnus Medin
Döda Barn är en upplevelse från Namni AB, i samarbete med Historiskamuseet, Telia och Nokia. Projektet är ett exempel på teknikförstärktkulturarvsbruk för Nordic Handscape Sverige.
Fridhemsgatan 66C
112 46 Stockholm
08-654 97 53
www.namni.se www.nordichandscape.net
Om att möta känslominnen och förändra dem
DödaBarn
DödaBarn
© Daniel Chilla, Chillafilm
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Lets make som moneyThe Unknown
- Example: marketing and new media. CFG: Lets make a Facebook!
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Hello?
I wanna get out....© Daniel Chilla, Chillafilm
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Lets make som moneyThe conquerors
Lets make the whole world play! Lets make it all available, NOW!
- Example: Museums
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Now i really want to get out...
Echo, Echo, Echo, Echo, Echo....
!
© Daniel Chilla, Chillafilm
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Lets make som moneyThe missunderstood
- Example: Visby Under: We make an experiencs they want a game
14Now i really want to get out...
Echo, Echo, Echo, Echo, Echo....
© Daniel Chilla, Chillafilm
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We are Amateurs...Story becomes complicated
...Production becomes complex
...Technical solutions become a goal
...Story becomes fantastic
...Production becomes overwhelming
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But happy
No one likes us except us!© Daniel Chilla, Chillafilm
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Me me me myself....
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MY story is essential:- Where is the real?- Where is the impact?- Where is the world?
Where is the rest of the world
Its too complex for me...© Daniel Chilla, Chillafilm
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Break ?
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The rebirth of simplicity
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Tempting....Story, production and tech: - Can they have a threesome ?
The rebirth of story
Reinventing the wheel
Stories adapt
Proffesionalizing production...
Example: Molgan becomes Molly: SimplicityHas this been done?
© Daniel Chilla, Chillafilm
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Framework?We created non-linearity
It was in the air
Example:- Choose Your Own Adventure books- Branching path book....
From Complex to Simplicity....
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The road to simplicity
© Daniel Chilla, Chillafilm
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The professionals: Story
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Story at the core of production- Stripped story- Oneliners- Fiveliners - Synopsis - Treatments - Scripts
Problem: The complexity of nonlinearity
Read the f---ing script....
Who should know the script by heart ?© Daniel Chilla, Chillafilm
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The professionals: Team
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Organizing the production team
Problems:- How do you tell your crew to start over almost everyday?- The feel of story, living the story- Stress, deliverables... Text
Organisa(on&Maincontacts‐DRAFT2010‐02‐09
Story&
Design
TimKring
Enterprises(Crea7veDirec7on)
TechImages
Video
WeaponsofMass
Entertainment
SgtTom
Nokia
TheCompanyP
(ProjectLead)
Kuuasema(Casualgame
developer
PR/M
arke7ng
ImaginaryLife/NokiaPR/Liz(M
arke7ngstrategy)
UrbanNinjaAD&Tech.Prod.
Mar(nEricsson(SeniorDesigner)
ProjectManagement
Sound
Casual
Game
Events
Street
DanielChilla(Projman.ProducerBB‐film)
JensHandell(Proj&MusicProducer)
BobSoderberg
(Writer)
Hos7ng
Music
MatOsborn(Londonconsultant)
Point&
Find
ARG
Content
Tea4Two(Extended
reality)AndersDavén(AD,Webstrategy)
Nokia
(Client)
TomLiljeholm(ARGproducer
RikuSuomela(Prod.,X‐MediaSolu.)
StaffanJonsson(CTOP)
Web
Online
TimKring(Crea(ve/Writer)
RikuSuomela(Prod.,X‐MediaSolu.)
ChristopherSandberg(CEOP)
LegendMainpart:
Company:
Majorblock:
Minorblock:
Contactperson&7tle
NikoRintala(Producer)
I told you so...
This needs money...© Daniel Chilla, Chillafilm
CONFIDENTIAL
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The professionals: Budget
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Budgeting- How do you budget for an evolving story?- You don’t, you plan!
Same same but different....
Because of NDAs no screenshots or exact numbers:- Estimate- Actual- Correct constantly- Spread the responsability: Each unit separatly- Use exisisting structures/budgets- Be an excel expert....
And so much more...© Daniel Chilla, Chillafilm
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The professionals: Other stuff
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Countries are difficultWhere will the participants go ?They will go where we place the bate!
People are annoyingThey can do just about anythingBut they wont unless your story is indifferent to them
Some problems....
Make the participant count....© Daniel Chilla, Chillafilm
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Adaptation: StoryMaking sacrifices:- How many stories can we tell? ONE!- There are only: Romeo & Juliet & Via Dolorosa
“There are only two or three human stories, and they go on repeating themselves as fiercely as if they had never happened before.” Willa Cather
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The simple story....
So many choices...© Daniel Chilla, Chillafilm
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Adaptation: Making the choice
Making the chioce:
- What story and where ?- Adapting to existing structures
Example: MediTV- What is it: A TV-channel or a community?- What is it: a TV-series or some game ?
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Kill your darlings....my creation = no creation
v.s. compromise = execution
And the enabler....© Daniel Chilla, Chillafilm
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LocationDevicesGet out of your sofas!People are lazyMobility
Example: - Visby Under- Döda Barn- Point & Find
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Tech: Angel and Devil
DödaBarn
DödaBarn
Tempting tempting but oh so dangerous...
All this means nothing without.....© Daniel Chilla, Chillafilm
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The magic....
Simple true story
Impact can follow
Participation effects reality
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Good story generates participation which feeds real impact
The center of it all...© Daniel Chilla, Chillafilm
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A Library, Scholarships
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Video with Nadira & Richard: library site at 1:22
http://www.youtube.com/watch?v=2eQZOuuiK4A&feature=related© Daniel Chilla, Chillafilm
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Doctors of the world
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http://www.youtube.com/watch?v=0akeNCBJSGk© Daniel Chilla, Chillafilm
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Real people....A call in the middle of the night from the planes of Zambia during the drought...
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The magic....
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How do we communicate this ?
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Break - TaskStory is the essential for me. It is the only way that we can communicate with participants, financiers, co-workers, marketing and so on. With story I in essence mean the experienced story for the participant. NOT the written story that is the essence for the writers and production.
During the break I would like you to team up 3 (three) and 3. And pick one of the below topics:
-Participation-Tech-Production-Marketing-Do-goodery
Discuss one of the areas and how the thought of simplicity of story impacts on it. How does the simplicity of story make the topic complex, simple, possible to communicate or even impossible? Pick one or two questions or thoughts that your group wants to share with the rest of us.
33© Daniel Chilla, Chillafilm
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Discussion, Q&A Keywords:ParticipationTechProductionMarketingDo-gooderyImpactSimplicityTransmedia production pipeline
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EXTRA: CFG - Timeline
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CONFIDENTIAL
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CFG Summary
CFG: summary: http://www.youtube.com/watch?v=wN590e-fopc
37© Daniel Chilla, Chillafilm