PowerPoint Presentation

Engaging Human

Hello!I am Steve Levy

Engineer, Sourcer, Recruiter, Coach,Mentor, Strategist, Trainer, Therapist

Consult on strategy, sourcing, recruiting, social, training

Advisor day100, Hiretual, GigSource

Tweeting from @levyrecruits; Blogging from RecruitingInferno.com, RBC, ERE

WHERE ARE THE PEOPLE?

WHERE ARE THE PEOPLE?

WHERE ARE THE PEOPLE?

WHERE ARE THE PEOPLE?

202 to 1Source: http://www.bls.gov/news.release/empsit.t01.htm[recruiter OR recruiting OR staffing OR HR OR talent OR employment][159,907,000 employed to 791,009 in recruiting]Employed to recruiting RATIO in the US

EVERYONES ON LINKEDIN

OMG

INMAULING

Recruiters are

Most Important recruiting Tools?

YOUR BRAIN

72% of CEOs are concerned about the availability of key skillswith 48% planning to increase headcount in the coming year. [75% of] CEOs say that a skilled, educated and adaptable workforce should be a priority for business in the country where theyre based.Source: http://www.pwc.com/gx/en/ceo-agenda/ceosurvey/2016.htmlState of Recruiting

Tough Beinga RecruiterNoNoNoNooooooooooMaybe[looks at socialmedia feeds][referral fromCEOs cousinsbrothers golfingpartner]NONot in onemillion years[that hiring manageryou want to kill]NONONO

Yessssss!

When behaviors changeSource: https://youtu.be/PU6sMOB9b-E

THE TALK

The TalkToolsEngagement

What do you really think about your job descriptions?

Ill know it when I see it

Why have a robust STRATEGY SESSION?Convergent ValidityTalent ScoutHonest and Positive BrandingSustainable PipeliningTalent Community Building

The Strategy Session AgendaBasicsPerformance & ScorecardTeamNetworkSourcing Details

Filling in the dart board

BasicsIn your words, tell me about the role?What skills and experiences should a person bring with them in order to be successful?Describe the day-to-day including a very good day and a very bad one.Where will this position be located?What is the budgeted salary? Will there be any internal equity issues?

BasicsWhat is your time frame to hire?Who will be on the interview team?What does the interview process look like?Was anything left out of the job description that is absolutely necessary for success?Why would the very best person in a similar title at want to come here?What would they be doing here that they would not be doing there?

Performance & ScorecardWhat will their career projection look like in this role? What has been the career path for others in this role?Tell me about the teams performance scorecard?In the first 90-180 days of working here, what will a person have accomplished that will tell you that hiring them was the right move?What would you like them to achieve in 12 months?Examples of work team has produced?

Sourcing The TeamWho is or was the incumbent? Where did they succeed? Where did they fail?What is or was the background (previous employer, role, etc.) of others in this role?What is the difference between the best and worst performer on the team?

Sourcing The NetworkWho is on your Please Hire For Me list who has remained anonymous to our recruiting team?Have you already spoken to any people from your network who I should know about?Who in your network should we be speaking with who can serve as conduits to others?

Sourcing The WhatAlternative Job Titles used on the outside?Alternative skills that translate well into this role?Desired Target Organizations per Manager?Desired Target Organizations per team members?Desired Target Universities per Manager?Desired Target Universities per team members?

Sourcing The WhereAre Hiring Manager & team members active in any Alumni association?Professional Associations, Meetups, etc. (global, national, regional, local) attended by the Hiring Manager & team members? Brick and MortarWhich Social Networking sites (global, national, regional, local) are visited by the Hiring Manager & team members? DigitalOrganizations Community work? Were Hiring!

Sourcing The Where Functional or Technical Forums where group members go to post/answer work-related questions? InteractionsFunctional or Technical Conferences attended by the Hiring Manager & team members during past 12 months?Functional or Technical Conferences to be attended by the Hiring Manager & team members during next 12 months?

Sourcing The WhereFunctional or Technical Association eNewsletters or eZines subscribed to Hiring Manager & team members?Specific software tools, packages or apps used (or projected to be used) by the team?Functional or Technical Articles or Blog posts written by the Hiring Manager & team members during the past 12 months? Look at the Comments

Sourcing SpecialAwards won by the Hiring Manager or team members during the past 12+ monthsRunning MeetupsGym ShirtsSupermarket Tear-off SheetsPatents and patent applicationsRestaurants with business card bowls

Plan ahead Whom do you covet?Assign a BuddyOffer a Special TourHand out the Special SwagHey, heres my cardAdd a Buddy Clause to your Employee Referral ProgramManaging a meetup

SUPERMARKET TEAR OFF SHEETS

Unicorn Ridng Lessonsbut first weneed to hire you

From STRATEGY SESSION to the local precinct

[little we do in recruiting comes easily]If done thoughtfully

NEW COOL TOOLS

Conferences on Lanyrd.com

LISTS ARE THE LOW HANGING FRUIT ON TWITTER

site:twitter.com inurl:lists inurl:members -inurl:jobs "cybersecurity" VA|DC|MD

Crowdriff.com/riffle/http://cybersecurityventures.com/cybersecurity-associations/

Followerwonk.com

PATENTLY FABULOUS

http://www.freepatentsonline.com/search.html

THE Engagement PROBLEM

!!!!!!!!!!!!!!!!!1Point madeExcessive but okay if youre really pissed offNow were getting a bit stupidIdiotIdiot bordering on moronMoron or Super MoronPlease throw rocks at me

My Most Important AdviceYou dont want to lead the horse to water you just want to make them thirsty

Emails and InMailsSubjectFirst LineSelf-deprecationThe Behavioral ContractCompany MarketingBuddahHow I found you/About meWhat you can do next

In Sourcing and Recruiting, too many are driven by getting out as many pings as possible without first getting to know their targets. They cut and paste or use templates that are simply modified versions of the same words for different audiences. Its like re-gifting fruitcake.49

Subject: Curb AppealResearch your target groupTopical Jokes?Controversial issues?Quotes?Specific problem to be solved?The power of the ellipse

Subject: Examplesnode.js ISN'T cancer" (Google it)We have shaved heads, chin hair, and the same first nameyour NAME blog, cute pic of your son, and another annoying recruiter emailMore Traffic Means More Earnings for Steve....

First Line: SimplicityDont go the Pick me! Pick me! routeIf you can, make it short and sweetContinue the pace of the Subject lineHave funshow your personalityUse antiseptics on wounds not for sourcing

First Line: ExamplesGood morning from slushy New York City.We've never met but since I did grow up on Hershey's chocolate and we're both on the Talent side of business I feel that we're almost related.If you were to think about taking your NAM skills elsewhere, where might you go?

First line fun: from datingIs your name Wi-Fi? Cause Im feeling a connection coming onIs your name Waldo? Because someone like you is hard to find.Are you a magician? Because whenever I read your Tweets about cybersecurity, everyone else disappears!Sorry, but you owe me a drink because when I looked at your code, I dropped mine.

Life without you at my company would be like a broken pencil... pointless.Your profile reminds me of a magnet, because you sure are attracting me over here!On a scale of 1 to 10, you're a 9. I'm the 1 recruiter you need.I'm no mathematician, but I'm pretty good with numbers. Tell you what give me yours and Ill text you a really cool link about my company.First line fun: from dating

I may not be a genie, but I can make all of your career wishes come true!You're a Developer with Google. I'm a Recruiter with Company. Coincidence? I think not.If it weren't for that DAMNED sun, you'd be the hottest thing ever created.If your skills were a burger at McDonalds, I'd be calling you McGorgeousFirst line fun: from dating

First line fun: from literatureQuietly, like a shadow, I watch this drama unfold scene by scene. I am the lucid one here, the dangerous one, and nobody suspects. Love, Anger, Madness: A Haitian Triptych (Marie Vieux-Chauvet)Call me Ishmael. Some years ago - never mind how long precisely - having little or no money in my purse, and nothing particular to interest me on shore, I thought I would sail about a little and see the watery part of the world. Moby Dick (Herman Melville)Nobody ever warned me about mirrors, so for many years I was fond of them, and believed them to be trustworthy. Boy, Snow, Bird (Helen Oyeymi)

First line fun: from literature"In a hole in the ground there lived a hobbit." The Hobbit (J. R. R. Tolkien)Everyone had always said that John would be a preacher when he grew up, just like his father. It had been said so often that John, without ever thinking about it, had come to believe it himself. Go Tell It On the Mountain (James Baldwin)Lolita, light of my life, fire of my loins. My sin, my soul. Lolita (Vladimir Nabokov)

Self-deprecation: I know were badThey know why youre reaching out to them so you might as well be in on the gameTheyve already trashed 117 crappy emails and InMails this week so theyre really good at it

Self-deprecation: ExampleYes, Im a recruiter but quite a bit unlike the others who arent well liked by the software dev community (although I might be after this email). I came from engineering over to by chance - the dark side of recruiting and HR. While theres always a chance youll this right away, I hope to give you a reason not to

The Behavioral Contract: A/B/CI feel your pain, I get crappy, creepy InMauls tooJump starting the relationship begins with honesty and action; let going farther than any other recruiter be your professional mantra

The Behavioral Contract: ExampleSo (a) I wont contact you anymore unless you want me to, (b) Ill go away if you tell me to, and (c) Ill help any friend of yours who might have a need to change jobs or find a job - even if they arent in software development. Not all recruiters are [add your favorite curse word here].

Company Marketing: Were specialOne line preferred unless you really have a story to tell that ties into why youre contacting themYou know those novels about your company that proceed the meat of your job description? No.Be honest (or authentic if youre being honest)

Company Marketing: ExampleHeres the deal NAME: I work for in NYC; weve created a fully-automated, touchless TV ad-buying platform that delivers highly-targeted impressions (the TV ad market is $70 Billion annually so much for the demise of TV). Were the only company doing this.

Company Marketing: ExampleI'm not assuming anything about your happiness and satisfaction at work but I am assuming that you might be open to hearing about why Gartner places in the Magic Quadrant for its internally and externally facing online video platforms (Magic Quadrant link).As far as specifics, our platform is transforming the way Educational institutions teach and interact; the way Enterprises develop their employees and culture; and how Media & Entertainment companies stream and monetize content.

Buddah: Youre beautiful to meThere are many reasons why this person will be receiving your email tell them whyBe prepared to go into more detail when they respond

Buddah: ExampleOur API Layer is heavy node.js. Since youre one of its 500+ authors, Im reaching out to you because others who use node.js probably look up to you and you might know a few who might like what were doing here. Im equally interested in connecting with someone who wants to be an employee or a consultant.

How I found you: Sourcing CoolDemystifying the blackholeIve seen yours, heres mine

How I found you: Sourcing Cool (Part 1)Hope you dont mind but I used this Boolean string in Google to find your home page (inurl:~cv | intitle:~cv) java agile QA test automation Selenium MySQL NY -send -jobs -job -apply -writing(it looks for resume pages with SQA related terms; also shows a good deal of junk so I was lucky you came up on the first page)

How I found you: Sourcing Cool (Part 2)Then I read some of your Tweets and checked to see if Googling FIRST LAST forumproduced posts of yours (you seem to likevaadin.com); I know it looks like cyberstalking but in the recruiting world its called research

What you can do next: Your movePower swapIts up to you

What you can do next: ExampleNAME, feel free to ping me if you need more info here's a blog post I wrote about the API and Hadoop layers, relay this email on to those whom you think might be interested (perhaps coming off contract or pissed off that theyre not doing the things they were promised in their current role), or I suppose ignore me if this email creeped you out.

Subject: De acuerdo con "Visual Networking Index" de Cisco......in Mexico, IP video will be 85% of all IP traffic in 2018, up from 66% in 2013;...total Internet video traffic (business and consumer combined) will be 82% of all Internet traffic in 2018, up from 64% in 2013;...Ultra HD Video-On-Demand will be 5.2% of IP VOD traffic in 2018, up from 0.0% in 2013 (353.3% CAGR).I'm not assuming anything about your happiness at work but I am assuming that as someone who seems to like technology, you might be interested in how the exploding use of video has forever changed the structure and landscape of how Educational institutions teach and interact; how Enterprises develop their employees and culture; and how Media & Entertainment companies stream and monetize contentEXAMPLE

...and how open-source video platform is poised to be the superhighway in Mexico on which the above growth travels. Por supuesto, el crecimiento significa contratacin - y en este momento, significa ingenieros de ventas.So I'd enjoy connecting with you here and answering your questions about and Mexico.One more thing - if anyone you know needs career assistance, I'll help them any way I can (I have a very large professional network). Even from New York. Really.If you have any questions, please let me know. Thank you very much for reading all the way to the end.EXAMPLE

Subject: More Traffic Means More Earnings for NAME

NAME-

If you were to think about taking your NAM skills elsewhere, where might you go?

Link to article Thoughts?

EXAMPLE

Putting it all togetherThis has to go down as the single best email I have ever received from a recruiter! I would definitely like to know more about the position. Do you have time to talk tomorrow?Nice! That is by far the best recruiter email I have ever received.It is very refreshing to see a "non" introductory email and both COMPANY & you has tickled my fancy with regard to where COMPANY sits now within the market and where it wants to head.

Things you can do tomorrowFor those challenging searches, schedule a Strategy Session and follow-ups; later on, extend to all positionsHold Personalization Contests; test risky campaignsShare tools and successes via recruitDC community channelsBe creative and experiment ask your current employees how they would respond

Discussion

Contact me: I mean itLinkedIn: www.linkedin.com/in/stevenmlevyTwitter: www.twitter.com/levyrecruitsBlog: www.recruitinginferno.comInsta: www.instagram.com/stevelevy6email/Skype: levy.steve@gmail.comPhone: 646-535-6226