from instagram to commerce
TRANSCRIPT
Page 1 © 2014 The Partnering Group, Inc. |
8170 Corporate Park Drive, Suite 310 Cincinnati, OH 45242 Phone 513-469-6840 | www.thepartneringgroup.com | © 2014 The Partnering Group, Inc.
Visual Web Click2Buy
The Partnering Group
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Visual Web = Scale
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Visual Web = Commerce
• Pinterest – intent and engagement; commerce likely coming soon
• Like2Buy – early days on Instagram
• Facebook testing “buy” button in newsfeed • Twitter acquired CardSpring
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Like2Buy – Instagram’s missing link
• Curalate is leading the pack in developing a new breed of marketing tools for the visual web, starting with Pinterest and Instagram.
• Curalate is backed by top tier venture capitalists including NEA and First Round Capital.
• Instagram has always been a great driver of engagement. Linking Instagram to traffic and revenue, however, was a lot harder. Curalate has changed that. We’ve taken Instagram’s lone link and made it mighty. With Like2Buy, Instagram isn’t just a beautiful feed of images, it’s now a gorgeous gallery of products, available for purchase with just a tap.
• Retailers: Target, Nordstrom, Charlotte Russe
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Like2Buy – Consumer Experience
Like2Buy link provided within Instagram feed for retailers.
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Like2Buy – Consumer Experience
Link within Instagram feed simply takes you to a mobile web page hosted by retailer, but before you must also link your Instagram ID with the particular retailer.
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Like2Buy – Consumer Experience
Two ways to engage once you have your accounts linked: 1) scroll the featured section on the retailer’s like2buy page or 2) look up previous likes that you had when using Instagram
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Like2Buy – Consumer Experience
After clicking on an image, you go through the retailer’s mobile commerce experience
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Like2Buy – Consumer Experience
Still evident that its early days. If you happen to have the retailer’s app on your phone and click on it, it unfortunately loses the flow and you are at square one within the retailer’s app.
Page 10 © 2014 The Partnering Group, Inc. |
Visual Web Implications • Visual web has scale: 1.8M photos uploaded daily
– Does not include Pinterest
• Content is still king!
• All players are all trying to transform content into
commerce
• Click2Buy is the early step for Instagram – Curalate is being opportunistic – Instagram will likely create their own solution … sooner than later
• Retailers are learning how to make the consumer experience seamless. Click2buy is good but not great.
Page 11 © 2014 The Partnering Group, Inc. |
Visual Web Implications • Visual web has scale: 1.8M photos uploaded daily
– Does not include Pinterest
• Content is still king!
• All players are all trying to transform content into
commerce
• Click2Buy is the early step for Instagram – Curalate is being opportunistic – Instagram will likely create their own solution … sooner than later
• Retailers are learning how to make the consumer experience seamless. Click2buy is good but not great.
Sonny Jandial Partner, The Partnering Group [email protected]