From Funny to famous

HOW VIRAL YOUTUBE VIDEOS TURNED into POPULAR CHANNELS and CREATED A NEW FORM OF CELEBRITY

IMAGEFROM:LarimdaME/Flickr By Kelsey Bellringer

It used to be usual to find that celebrities were those beautiful people…

Ones who appeared on our televisions and sang songs on our radios

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Ordinary people can become celebrities if they have enough subscribers

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more appealing than the shows on our television sets? IMAGEFROM:jeff_golden/Flickr

Individuals or groups can access it whenever they want; and with the use of internet-available devices such as smartphones, they can access it wherever they want

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For modern day people, a quick source of entertainment is easier to obtain than sitting down to watch a 30 or 60-minute

television show

It is also cheaper than a visit to the movie theater

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They can choose exactly what they want to watch that day IMAGEFROM:flash.pro/Flickr

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Without any professional help from a manager or record label

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Justin Bieber

Gained fame after being signed to a record label

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“ Earning a living out of your bedroom seems to be

something these people have perfected ” -Samuel Scott

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has one of the most subscribed-to channels on the site, originally finding fame with her viral

videos that parodied makeup tutorials IMAGEFROM:Streamys/Flickr

Her videos have been viewed over a billion times

and she has more Facebook fans and Twitter followers than some of the biggest Hollywood celebrities

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Why are

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In Jenna Marbles’ case

“ ” -Rachel Quigley

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For videos that range from tutorials to commentaries to reviews…

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[Stats taken from YouTube]

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The web site and the channels makes money through

endorsements, Adsense, etc.

$$$!

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All from making videos at home

and posting them online! IMAGEFROM:ZardozSpeaks/Flickr

that rival second- and third-tier cable networks! IMAGEFROM:lancea/Flickr

“ This is a microcosm of what’s going on in the overall media landscape.

We’re moving from a scaled mass media to more hyper-local, niche media. ” -David Cohen

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Psy’s ‘Pony Dance’ from his music video for “Gangnam Style” has been featured

in advertisements for products such as M&M’s and Wonderful Pistachios IMAGEFROM:KOREA.NET/Flickr

PopularYouTuberiJustine

is the world shifting to a state where celebrities are the makers of those

viral videos and insanely popular channels, rather than the “professional” actors and singers that currently flood

the tabloids?

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If so- what happens to all the mainstream media!that generations have lived with ! for so many years?!

References •  Bates,Daniel(2February2012).Howalittle‐knowncomedianmakes$1millionayearfromYouTube

videos.DailyMail.RetrievedMay15th,2013from:http://www.dailymail.co.uk/news/article‐2095563/Comedian‐makes‐1million‐month‐YouTube‐videos.html

•  BuzzTube(3March2013).PewDiePieNetWorth.Multi‐Millionaire.RetrievedMay16th,2013from:http://www.buzztubeonline.com/2013/03/03/pewdiepie‐net‐worth‐multi‐millionaire/

•  Lewis,Tim(7April2013).YouTubesuperstars:thegenerationtakingonTV‐andwinning.TheGuardian.RetrievedMay15th,2013from:http://www.guardian.co.uk/technology/2013/apr/07/youtube‐superstars‐new‐generation‐bloggers

•  Quigley,Rachel(14April2013).YouTubestarwhorosetofameafterhilariousdrunkmakeuptutorialnowhasmorethanonebillionhitsand8.2millionsubscribers.DailyMail.RetrievedMay15th,2013from:http://www.dailymail.co.uk/news/article‐2308780/Jenna‐Marbles‐YouTube‐star‐rose‐fame‐hilarious‐drunk‐makeup‐tutorial‐billion‐hits‐8‐2‐million‐subscribers.html

•  Scott,Samuel(11December2013).YouTube:TheNewKingmakerforCelebrities.AppStormweb.RetrievedMay15th,2013from:http://web.appstorm.net/general/opinion/opinion‐has‐youtube‐helped‐turn‐the‐average‐joe‐into‐a‐modern‐day‐celebrity/

•  Tesseras,Lucy(11April2013).GangnamStyleMarketing.MarketingWeek.RetrievedMay16th,2013from:http://www.marketingweek.co.uk/trends/gangnam‐style‐marketing/4006173.article

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