from enterprise integration to market transformation: the future of corporate sustainability

From Enterprise Integration to Market Transformation: The Future of Corporate

Sustainability

Andy Hoffman University of Michigan, Professor: Finding Purpose, Author

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“The two most important days in your life are the day you are born and the day you find out why.”

Mark Twain

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“The success or failure of any historical age is the extent to which those living at that time have fulfilled the special role that history has imposed upon them…It is a role given to us, beyond any consultation with ourselves. We did not choose. We were chosen by some power beyond ourselves for this historical task…The nobility of our lives, however, depends upon the manner in which we come to understand and fulfill our assigned role.”

Thomas Berry

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MarketShift

Business Sustainability 1.0:Enterprise Integration

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BusinessSustainability

Regulatory Compliance

New Product Development

Internal Culture/Employee Retention

Cost of Capital

Consumer Demand

Insurance Risk Management

Operational Efficiency

Strategic Direction

Disaster Preparedness/Resilience

Resource Availability

Supply Chain Logistics Corporate Reputation

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6

MarketShift

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BUT…..

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We have entered the Anthropocene, a new geological epoch in which humans beings now act as a geophysical

force on the planet as a whole.

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“Two Cheers for Capitalism”JULY 31, 2015

David BrooksNew York Times

Business Sustainability 2.0:Market Transformation

“The End of Capitalism has Begun”JULY 17, 2015

Paul MasonThe Guardian

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New Conceptions of:•System Parameters•Operational Parameters•Organizational Parameters•Metrics and Models


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New Conceptions of:• Systems Parameters• Operational Parameters

• Supply Chain Logistics• Circular Economy• Transparency• Resource Availability• Human Rights

• Organizational Parameters• Metrics and Models


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New Conceptions of:•Systems Parameters•Operational Parameters•Organizational Parameters

• Hybrid Organizations• B Corps• Networked Organizations• ESOP, COOP

•Metrics and Models


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New Conceptions of:•Systems Parameters•Operational Parameters•Organizational Parameters•Metrics and Models

• Discount Rates, GDP• “Purpose of the Corporation”• Neo-Classical Economics, Agency Theory• Ricardian Model• Consumption and Materiality


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New Conceptions of:• Systems Parameters• Operational Parameters• Organizational Parameters• Metrics and Models

• GDP, Discount Rates• LCA, Systems Metrics• Economics, Agency Theory• Consumption, Purpose of the Firm

ENTERPRISE INTEGRATION MARKET TRANSFORMATION

SUSTAINABLE BUSINESS – 2 VIEWS

Cultivate tools and models to effectively integrate sustainability into today’s business practice.

Foster new ideas and practice that transform markets toward systemic sustainability and define business as a force for good in the world.

1 2

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Christina Johanna Schneider (1899-1995) Joseph Leo Hoffman (1898-1967)Married on September 29, 1921

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“The best way to predict the future is to invent it.”

Alan Kay

Thank you

Andrew J. HoffmanHolcim (US) Professor of Sustainable Enterprise

Education Director, Graham Sustainability InstituteUniversity of Michigan

Email: [email protected]: www.andrewhoffman.net

Twitter: @HoffmanAndy

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